NIO Mobile
ASO Keyword Dashboard
Tracking 135 keywords for NIO Mobile in Google Play
NIO Mobile tracks 135 keywords (1 keyword ranks; 134 need traction). Key metrics: 100% top-10 coverage, opportunity 70.8, difficulty 46.2, best rank 3.
Android application for the National Internet Observatory research project
Tracked keywords
135
1 ranked • 134 not ranking yet
Top 10 coverage
100%
Best rank 3 • Latest leader —
Avg opportunity
70.8
Top keyword: refer
Avg difficulty
46.2
Lower scores indicate easier wins
Opportunity leaders
- 63.7
refer
Opportunity: 75.0 • Difficulty: 39.6 • Rank —
Competitors: 329
- 60.8
participants
Opportunity: 74.0 • Difficulty: 36.9 • Rank 3
Competitors: 78
- 60.5
vpn
Opportunity: 74.0 • Difficulty: 47.7 • Rank —
Competitors: 729
- 64.8
gather
Opportunity: 74.0 • Difficulty: 44.7 • Rank —
Competitors: 873
- 64.8
collecting
Opportunity: 74.0 • Difficulty: 43.2 • Rank —
Competitors: 668
Unranked opportunities
refer
Opportunity: 75.0 • Difficulty: 39.6 • Competitors: 329
vpn
Opportunity: 74.0 • Difficulty: 47.7 • Competitors: 729
gather
Opportunity: 74.0 • Difficulty: 44.7 • Competitors: 873
collecting
Opportunity: 74.0 • Difficulty: 43.2 • Competitors: 668
pieces
Opportunity: 74.0 • Difficulty: 44.0 • Competitors: 734
High competition keywords
time
Total apps: 384,063 • Major competitors: 16,155
Latest rank: — • Difficulty: 58.5
access
Total apps: 339,099 • Major competitors: 11,565
Latest rank: — • Difficulty: 59.5
mobile
Total apps: 280,815 • Major competitors: 10,262
Latest rank: — • Difficulty: 56.3
information
Total apps: 267,605 • Major competitors: 7,566
Latest rank: — • Difficulty: 55.3
without
Total apps: 211,450 • Major competitors: 10,317
Latest rank: — • Difficulty: 57.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| participants | 74 | 100 | 37 | 61 6,524 competing apps Median installs: 530 Avg rating: 1.8 | 3 | 3 | 78 major competitor apps |
| online | 66 | 100 | 56 | 84 196,118 competing apps Median installs: 1,362 Avg rating: 1.9 | — | — | 9,442 major competitor apps |
| level | 68 | 100 | 55 | 80 109,636 competing apps Median installs: 1,857 Avg rating: 2.1 | — | — | 6,418 major competitor apps |
| social media | 71 | 100 | 49 | 73 38,330 competing apps Median installs: 2,350 Avg rating: 2.0 | — | — | 2,054 major competitor apps |
| vpn | 74 | 100 | 48 | 61 6,311 competing apps Median installs: 35,214 Avg rating: 2.6 | — | — | 729 major competitor apps |
| software | 71 | 100 | 49 | 72 31,512 competing apps Median installs: 1,379 Avg rating: 1.9 | — | — | 1,043 major competitor apps |
| step | 69 | 100 | 51 | 78 83,957 competing apps Median installs: 1,247 Avg rating: 1.9 | — | — | 3,815 major competitor apps |
| collect | 69 | 100 | 54 | 78 77,613 competing apps Median installs: 3,439 Avg rating: 2.2 | — | — | 5,815 major competitor apps |
| support | 67 | 100 | 55 | 83 171,021 competing apps Median installs: 1,243 Avg rating: 2.0 | — | — | 7,328 major competitor apps |
| contact | 67 | 100 | 54 | 82 138,449 competing apps Median installs: 1,502 Avg rating: 2.0 | — | — | 5,793 major competitor apps |
| collection | 68 | 100 | 52 | 80 99,759 competing apps Median installs: 3,155 Avg rating: 2.0 | — | — | 4,177 major competitor apps |
| information | 65 | 100 | 55 | 86 267,605 competing apps Median installs: 1,023 Avg rating: 1.9 | — | — | 7,566 major competitor apps |
| strictly | 73 | 100 | 36 | 57 3,579 competing apps Median installs: 3,840 Avg rating: 2.1 | — | — | 179 major competitor apps |
| used | 68 | 100 | 55 | 81 116,120 competing apps Median installs: 2,379 Avg rating: 2.0 | — | — | 4,640 major competitor apps |
| content | 67 | 100 | 58 | 81 130,806 competing apps Median installs: 1,986 Avg rating: 2.0 | — | — | 5,606 major competitor apps |
| limited | 72 | 100 | 50 | 71 29,286 competing apps Median installs: 3,901 Avg rating: 2.2 | — | — | 1,850 major competitor apps |
| modern | 69 | 100 | 50 | 78 78,134 competing apps Median installs: 982 Avg rating: 1.8 | — | — | 3,250 major competitor apps |
| people | 68 | 100 | 55 | 80 103,575 competing apps Median installs: 2,224 Avg rating: 2.1 | — | — | 5,286 major competitor apps |
| include | 71 | 100 | 48 | 72 31,984 competing apps Median installs: 2,126 Avg rating: 2.1 | — | — | 1,287 major competitor apps |
| time | 64 | 100 | 58 | 89 384,063 competing apps Median installs: 1,257 Avg rating: 2.0 | — | — | 16,155 major competitor apps |
| available | 66 | 100 | 60 | 84 199,934 competing apps Median installs: 2,017 Avg rating: 2.1 | — | — | 9,729 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,815 competing apps Median installs: 1,234 Avg rating: 2.0 | — | — | 10,262 major competitor apps |
| process | 70 | 100 | 48 | 76 56,673 competing apps Median installs: 851 Avg rating: 1.8 | — | — | 1,738 major competitor apps |
| services | 68 | 100 | 56 | 80 103,682 competing apps Median installs: 918 Avg rating: 1.8 | — | — | 4,004 major competitor apps |
| individuals | 73 | 100 | 41 | 67 17,141 competing apps Median installs: 489 Avg rating: 1.8 | — | — | 349 major competitor apps |
App Description
Android application for the National Internet Observatory research project
The Observatory works in a two step process: (1) Collecting data from participants on their online experiences. This involves loading software on computers that sends information back to the Observatory. (2) Providing privacy-preserving access to researchers to study the Internet.
The NIO welcomes participants from all backgrounds. Researchers will use these data to understand how the Internet affects individuals and society more generally.
After participants consent to participate in this study, the NIO Mobile app will collect the following pieces of data:
- Metadata about network traffic: The NIO app will rely on a VPN to collect network level information about app's internet communications. This does not include the content of network communications.
- Data about app usage: The NIO app will have access to the number of times each app is opened on a given time interval and how much time it was used by the participant.
- Location data: The NIO app collects location data for: 1) regulatory compliance reasons, as we only collect data from participants that are physically in the US; and 2) offering surveys specific to participants on a given region.
On screen content: Our app uses the accessibility services to support research on how people use the Internet on mobile devices. Specifically, accessibility services allow us to gather on-screen content such as posts to social media and articles viewed, and to understand how participants interact with apps and text on their devices. This functionality is essential for accurate data collection and understanding usage patterns as part of our research objectives. As described in detail during the participant consent process and in our privacy policy, the data we collect is securely stored, cannot leave our servers, and is made available to qualified researchers without any identifying information. Accessibility services are only enabled with the user's explicit consent, and their use is strictly limited to the purposes described. For more details, please refer to our privacy policy or contact us directly.