The Challenge Initiative

Developer: Kim S Martin

Category: Health & Fitness

Add App to Comparison

13.9K installs

Ratings not yet available

570 monthly active users

Revenue not available

Install Trends

Weekly +3.00

Steady

Monthly +10

Steady

ASO Keyword Dashboard

Tracking 82 keywords for The Challenge Initiative in Google Play

Developer: Kim S Martin Category: health_and_fitness

The Challenge Initiative tracks 82 keywords (1 keyword ranks; 81 need traction). Key metrics: 0% top-10 coverage, opportunity 71.0, difficulty 44.0, best rank 11.

TCI University is designed to help scale up urban reproductive health programs.

Tracked keywords

1 ranked • 81 not ranking yet

Top 10 coverage

Best rank 11 • Latest leader —

Avg opportunity

71.0

Top keyword: coaching

Avg difficulty

44.0

Lower scores indicate easier wins

Opportunity leaders

coaching

Opportunity: 75.0 • Difficulty: 38.6 • Rank —

Competitors: 133
63.6
urban

Opportunity: 75.0 • Difficulty: 40.9 • Rank —

Competitors: 562
63.6
university

Opportunity: 74.0 • Difficulty: 40.8 • Rank —

Competitors: 180
66.1
west

Opportunity: 74.0 • Difficulty: 38.2 • Rank —

Competitors: 257
60.5
communities

Opportunity: 74.0 • Difficulty: 51.5 • Rank —

Competitors: 174
61.7

Unranked opportunities

coaching

Opportunity: 75.0 • Difficulty: 38.6 • Competitors: 133
urban

Opportunity: 75.0 • Difficulty: 40.9 • Competitors: 562
university

Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 180
west

Opportunity: 74.0 • Difficulty: 38.2 • Competitors: 257
communities

Opportunity: 74.0 • Difficulty: 51.5 • Competitors: 174

High competition keywords

access

Total apps: 341,428 • Major competitors: 12,591

Latest rank: — • Difficulty: 58.5
help

Total apps: 284,042 • Major competitors: 15,700

Latest rank: — • Difficulty: 58.5
information

Total apps: 268,932 • Major competitors: 8,237

Latest rank: — • Difficulty: 54.8
designed

Total apps: 259,959 • Major competitors: 8,489

Latest rank: — • Difficulty: 53.6
available

Total apps: 201,399 • Major competitors: 10,512

Latest rank: — • Difficulty: 58.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
initiative	73	100	34	56 3,222 competing apps Median installs: 1,610 Avg rating: 4.0	11	11	82 major competitor apps
challenge	69	100	52	77 73,852 competing apps Median installs: 3,392 Avg rating: 4.0	—	—	5,932 major competitor apps
health	69	100	49	77 70,051 competing apps Median installs: 784 Avg rating: 4.0	—	—	1,979 major competitor apps
support	67	100	55	83 172,641 competing apps Median installs: 1,493 Avg rating: 4.1	—	—	8,039 major competitor apps
tailored	70	100	47	75 48,917 competing apps Median installs: 638 Avg rating: 4.0	—	—	1,725 major competitor apps
interest	72	100	50	71 27,740 competing apps Median installs: 2,542 Avg rating: 4.1	—	—	1,591 major competitor apps
toolkit	72	100	35	53 2,109 competing apps Median installs: 1,231 Avg rating: 4.0	—	—	103 major competitor apps
design	68	100	52	80 100,470 competing apps Median installs: 1,984 Avg rating: 4.1	—	—	4,928 major competitor apps
information	65	100	55	86 268,932 competing apps Median installs: 1,211 Avg rating: 4.0	—	—	8,237 major competitor apps
designed	66	100	54	86 259,959 competing apps Median installs: 857 Avg rating: 4.0	—	—	8,489 major competitor apps
needs	70	100	48	76 57,248 competing apps Median installs: 1,292 Avg rating: 4.0	—	—	2,536 major competitor apps
include	71	100	47	72 31,902 competing apps Median installs: 2,640 Avg rating: 4.0	—	—	1,404 major competitor apps
available	66	100	58	84 201,399 competing apps Median installs: 2,611 Avg rating: 4.0	—	—	10,512 major competitor apps
provide	67	100	52	82 136,436 competing apps Median installs: 1,656 Avg rating: 4.0	—	—	4,956 major competitor apps
key	68	100	52	81 123,194 competing apps Median installs: 1,394 Avg rating: 4.0	—	—	5,923 major competitor apps
program	70	100	46	74 43,471 competing apps Median installs: 1,844 Avg rating: 4.1	—	—	1,332 major competitor apps
added	71	100	51	74 41,482 competing apps Median installs: 4,609 Avg rating: 4.0	—	—	2,604 major competitor apps
help	65	100	58	87 284,042 competing apps Median installs: 2,040 Avg rating: 4.1	—	—	15,700 major competitor apps
university	74	100	41	66 14,258 competing apps Median installs: 1,743 Avg rating: 4.0	—	—	180 major competitor apps
services	68	100	55	80 104,218 competing apps Median installs: 1,052 Avg rating: 3.9	—	—	4,313 major competitor apps
access	65	100	59	88 341,428 competing apps Median installs: 1,180 Avg rating: 4.0	—	—	12,591 major competitor apps
city	70	100	50	76 55,971 competing apps Median installs: 3,227 Avg rating: 3.9	—	—	4,636 major competitor apps
comprehensive	69	100	48	78 85,197 competing apps Median installs: 768 Avg rating: 4.1	—	—	2,164 major competitor apps
provides	67	100	54	83 165,172 competing apps Median installs: 1,468 Avg rating: 4.0	—	—	5,576 major competitor apps
practical	71	100	45	72 35,626 competing apps Median installs: 959 Avg rating: 4.2	—	—	873 major competitor apps

App Description

TCI University is designed to help scale up urban reproductive health programs.

TCI University (TCI-U) is The Challenge Initiative’s key mechanism for scaling up urban reproductive health solutions. Its toolkits deliver highly synthesized and practical how-to guidance and resources for implementing proven family planning approaches. Coaching and communities of practice provide opportunities for more hands-on technical support and peer-to-peer learning and exchange. These components are designed to meet the learning needs of distinct audiences at different stages of the Initiative’s model – from expression of interest to program design to implementation. This approach to learning is both comprehensive and simple. It provides standardized information and tools, which can be customized and tailored to meet city program needs. TCI-U toolkits include a global one organized into three program areas: Services and Supply, Demand Generation and Advocacy. It also includes TCI Essentials for learning about the Initiative's "business unusual" model for scaling up and sustaining family planning programs. Four regional or “hub” toolkits (Francophone West Africa, Nigeria, East Africa and India) are also available for more contextualized information and tools. TCI-U recently added a toolkit focused on Adolescent and Youth Sexual and Reproductive Health (AYSRH). It includes evidence-based interventions for increasing young people’s access to sexual and reproductive health services and information in urban environments.