Zarkhez-e
ASO Keyword Dashboard
Tracking 95 keywords for Zarkhez-e in Google Play
Zarkhez-e tracks 95 keywords (no keywords rank yet; 95 need traction). Key metrics: opportunity 71.1, difficulty 43.3.
Zarkhez-e offers collateral-free digital financing to uplift small farmers.
Tracked keywords
95
0 ranked • 95 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
71.1
Top keyword: conduct
Avg difficulty
43.3
Lower scores indicate easier wins
Opportunity leaders
- 61.1
conduct
Opportunity: 74.0 • Difficulty: 39.0 • Rank —
Competitors: 222
- 61.2
assessment
Opportunity: 74.0 • Difficulty: 37.4 • Rank —
Competitors: 118
- 61.7
communities
Opportunity: 74.0 • Difficulty: 53.9 • Rank —
Competitors: 161
- 65.5
verified
Opportunity: 74.0 • Difficulty: 42.7 • Rank —
Competitors: 541
- 61.3
crop
Opportunity: 74.0 • Difficulty: 45.6 • Rank —
Competitors: 684
Unranked opportunities
conduct
Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 222
assessment
Opportunity: 74.0 • Difficulty: 37.4 • Competitors: 118
communities
Opportunity: 74.0 • Difficulty: 53.9 • Competitors: 161
verified
Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 541
crop
Opportunity: 74.0 • Difficulty: 45.6 • Competitors: 684
High competition keywords
access
Total apps: 339,170 • Major competitors: 11,568
Latest rank: — • Difficulty: 59.5
free
Total apps: 322,155 • Major competitors: 22,311
Latest rank: — • Difficulty: 60.0
mobile
Total apps: 280,840 • Major competitors: 10,263
Latest rank: — • Difficulty: 56.3
using
Total apps: 221,622 • Major competitors: 10,931
Latest rank: — • Difficulty: 57.9
without
Total apps: 211,311 • Major competitors: 10,312
Latest rank: — • Difficulty: 57.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| free | 65 | 100 | 60 | 88 322,155 competing apps Median installs: 4,273 Avg rating: 2.3 | — | — | 22,311 major competitor apps |
| online | 66 | 100 | 56 | 84 196,134 competing apps Median installs: 1,361 Avg rating: 1.9 | — | — | 9,441 major competitor apps |
| digital | 68 | 100 | 52 | 81 124,596 competing apps Median installs: 778 Avg rating: 1.8 | — | — | 4,268 major competitor apps |
| enhance | 69 | 100 | 51 | 78 75,219 competing apps Median installs: 1,204 Avg rating: 2.0 | — | — | 3,511 major competitor apps |
| list | 69 | 100 | 53 | 78 82,574 competing apps Median installs: 1,952 Avg rating: 2.0 | — | — | 3,303 major competitor apps |
| modern | 69 | 100 | 50 | 78 78,171 competing apps Median installs: 982 Avg rating: 1.8 | — | — | 3,254 major competitor apps |
| using | 66 | 100 | 58 | 85 221,622 competing apps Median installs: 2,286 Avg rating: 2.0 | — | — | 10,931 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,840 competing apps Median installs: 1,234 Avg rating: 2.0 | — | — | 10,263 major competitor apps |
| loans | 73 | 100 | 41 | 59 5,048 competing apps Median installs: 8,778 Avg rating: 2.3 | — | — | 392 major competitor apps |
| score | 71 | 100 | 49 | 74 42,478 competing apps Median installs: 1,454 Avg rating: 1.9 | — | — | 1,902 major competitor apps |
| visit | 70 | 100 | 52 | 75 53,468 competing apps Median installs: 1,843 Avg rating: 2.1 | — | — | 2,827 major competitor apps |
| driven | 73 | 100 | 41 | 67 15,000 competing apps Median installs: 627 Avg rating: 1.8 | — | — | 381 major competitor apps |
| access | 65 | 100 | 59 | 88 339,170 competing apps Median installs: 1,013 Avg rating: 1.9 | — | — | 11,568 major competitor apps |
| schedule | 70 | 100 | 49 | 76 57,163 competing apps Median installs: 470 Avg rating: 1.8 | — | — | 1,367 major competitor apps |
| track | 66 | 100 | 54 | 84 195,851 competing apps Median installs: 510 Avg rating: 1.8 | — | — | 5,788 major competitor apps |
| financial | 70 | 100 | 47 | 75 49,497 competing apps Median installs: 1,123 Avg rating: 1.9 | — | — | 1,807 major competitor apps |
| customers | 70 | 100 | 48 | 76 57,539 competing apps Median installs: 606 Avg rating: 1.8 | — | — | 1,526 major competitor apps |
| tools | 69 | 100 | 53 | 77 68,176 competing apps Median installs: 1,224 Avg rating: 2.0 | — | — | 3,110 major competitor apps |
| apply | 70 | 100 | 52 | 74 44,082 competing apps Median installs: 4,473 Avg rating: 2.2 | — | — | 2,986 major competitor apps |
| without | 66 | 100 | 57 | 85 211,311 competing apps Median installs: 2,781 Avg rating: 2.0 | — | — | 10,312 major competitor apps |
| check | 67 | 100 | 58 | 82 136,437 competing apps Median installs: 1,679 Avg rating: 2.1 | — | — | 7,082 major competitor apps |
| network | 70 | 100 | 51 | 75 53,436 competing apps Median installs: 2,005 Avg rating: 2.0 | — | — | 2,774 major competitor apps |
| initiative | 73 | 100 | 35 | 56 3,211 competing apps Median installs: 1,303 Avg rating: 1.8 | — | — | 77 major competitor apps |
| across | 69 | 100 | 64 | 78 83,454 competing apps Median installs: 1,627 Avg rating: 2.0 | — | — | 4,183 major competitor apps |
| conduct | 74 | 100 | 39 | 61 6,860 competing apps Median installs: 1,276 Avg rating: 1.8 | — | — | 222 major competitor apps |
App Description
Zarkhez-e offers collateral-free digital financing to uplift small farmers.
Through a farmer-facing mobile application the initiative aims to:
• Digitally empower smallholder farmers by providing them a single-window platform to apply for and track agricultural financing without needing to visit physical bank branches.
• Reduce loan diversion and dependency on middlemen by disbursing loans digitally and tying them to a verified network of agri-input merchants.
Ultimately, Zarkhez-e aims to enhance agricultural productivity, reduce rural financial exclusion, and uplift the livelihoods of Pakistan’s most vulnerable farming communities using modern digital tools and a data-driven implementation approach.
Decision/Evaluation Criteria
Following is proposed criteria for evaluating credit worthiness of the applicants.
1. NADRA & PMD verification
2. Sanctions list name screening, inclusive of Schedule 4/NACTA screening
3. ECIB/other private credit bureaus check for acceptable credit history and overdues/write-offs as per Financial Institution’s credit underwriting standards
4. Acceptable DBR ratio as per bank’s policy
5. Satisfactory online psychometric assessment score (BOP Customers Only)
6. Satisfactory credit risk score (considering farmer’s KYC, Financials, and Agronomy information) as per bank’s policy
7. Financial Institutions (FIs) may conduct on-site visits to verify the farmer’s identity and land ownership/tenancy records etc.
