FRASERS

FRASERS
FRASERS
Developer: House of Fraser
Category: Shopping
387.2K installs
3.8K ratings
+1.6K weekly installs
+8.6K monthly installs
FRASERS icon

ASO Keyword Dashboard

Tracking 56 keywords for FRASERS in Google Play

Developer: House of Fraser Limited Category: shopping Rating: 4.78

FRASERS tracks 56 keywords (no keywords rank yet; 56 need traction). Key metrics: opportunity 69.4, difficulty 53.7.

Shop fashion, beauty and home.

Tracked keywords

56

0  ranked •  56  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

69.4

Top keyword: house

Avg difficulty

53.7

Lower scores indicate easier wins

Opportunity leaders

  • house

    Opportunity: 73.0 • Difficulty: 49.1 • Rank —

    Competitors: 1,581

    68.6
  • lifestyle

    Opportunity: 72.0 • Difficulty: 46.7 • Rank —

    Competitors: 637

    63.6
  • favourite

    Opportunity: 72.0 • Difficulty: 52.2 • Rank —

    Competitors: 1,496

    69.0
  • beauty

    Opportunity: 72.0 • Difficulty: 51.2 • Rank —

    Competitors: 1,862

    70.2
  • approach

    Opportunity: 72.0 • Difficulty: 54.7 • Rank —

    Competitors: 440

    65.2

Unranked opportunities

  • house

    Opportunity: 73.0 • Difficulty: 49.1 • Competitors: 1,581

  • lifestyle

    Opportunity: 72.0 • Difficulty: 46.7 • Competitors: 637

  • favourite

    Opportunity: 72.0 • Difficulty: 52.2 • Competitors: 1,496

  • beauty

    Opportunity: 72.0 • Difficulty: 51.2 • Competitors: 1,862

  • approach

    Opportunity: 72.0 • Difficulty: 54.7 • Competitors: 440

High competition keywords

  • new

    Total apps: 193,474 • Major competitors: 25,823

    Latest rank: — • Difficulty: 65.7

  • make

    Total apps: 163,352 • Major competitors: 21,922

    Latest rank: — • Difficulty: 65.0

  • best

    Total apps: 131,644 • Major competitors: 18,001

    Latest rank: — • Difficulty: 63.2

  • share

    Total apps: 102,576 • Major competitors: 11,283

    Latest rank: — • Difficulty: 65.5

  • us

    Total apps: 96,924 • Major competitors: 10,444

    Latest rank: — • Difficulty: 61.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
best651006387

131,644 competing apps

Median installs: 43,740

Avg rating: 2.9

18,001

major competitor apps

new641006690

193,474 competing apps

Median installs: 42,470

Avg rating: 3.0

25,823

major competitor apps

sports711005772

16,248 competing apps

Median installs: 36,707

Avg rating: 2.8

2,145

major competitor apps

notifications691006377

33,158 competing apps

Median installs: 22,800

Avg rating: 2.8

2,906

major competitor apps

share661006586

102,576 competing apps

Median installs: 35,820

Avg rating: 2.9

11,283

major competitor apps

ready681006080

51,048 competing apps

Median installs: 57,786

Avg rating: 3.0

8,623

major competitor apps

make641006589

163,352 competing apps

Median installs: 42,108

Avg rating: 3.0

21,922

major competitor apps

exclusive691006277

34,168 competing apps

Median installs: 36,550

Avg rating: 3.0

4,554

major competitor apps

save671006583

75,490 competing apps

Median installs: 41,387

Avg rating: 3.0

9,726

major competitor apps

list691005778

39,078 competing apps

Median installs: 31,139

Avg rating: 2.8

3,448

major competitor apps

new way711006161

3,695 competing apps

Median installs: 34,282

Avg rating: 3.0

401

major competitor apps

way661006185

89,339 competing apps

Median installs: 36,402

Avg rating: 3.0

10,854

major competitor apps

welcome681005479

42,764 competing apps

Median installs: 30,501

Avg rating: 2.9

5,033

major competitor apps

lifestyle721004764

5,280 competing apps

Median installs: 34,828

Avg rating: 2.8

637

major competitor apps

favourite721005269

10,913 competing apps

Median installs: 42,288

Avg rating: 2.8

1,496

major competitor apps

exciting681005879

44,810 competing apps

Median installs: 50,380

Avg rating: 3.0

7,403

major competitor apps

beauty721005170

12,879 competing apps

Median installs: 38,632

Avg rating: 2.9

1,862

major competitor apps

products701005876

26,531 competing apps

Median installs: 29,150

Avg rating: 2.5

2,907

major competitor apps

playing691006077

33,387 competing apps

Median installs: 75,218

Avg rating: 3.2

6,221

major competitor apps

approach721005565

6,545 competing apps

Median installs: 22,839

Avg rating: 2.8

440

major competitor apps

know671005982

59,090 competing apps

Median installs: 29,580

Avg rating: 2.8

5,859

major competitor apps

love671006282

60,143 competing apps

Median installs: 47,097

Avg rating: 3.1

8,442

major competitor apps

pieces721004864

5,437 competing apps

Median installs: 47,738

Avg rating: 3.2

842

major competitor apps

back701006276

28,322 competing apps

Median installs: 45,422

Avg rating: 3.2

4,042

major competitor apps

across691008178

38,391 competing apps

Median installs: 39,224

Avg rating: 3.0

5,234

major competitor apps

56 keywords
1 of 3

App Description

Shop fashion, beauty and home.

Welcome to FRASERS.

This is the House of Fraser you know and love… but with a refresh. A new look, a new approach and a new way to shop.

Honouring the brand’s legacy, we’ve looked back to its inception in 1849, to make a return to our FRASERS roots. Playing on our beginnings as Arthur and Frasers and Frasers & Sons, we’re reclaiming the FRASERS name.

We’ll be bringing you the very best curation of products, chosen with you in mind. You’ll be able to browse and buy from the same best-in-class brands across fashion, beauty and home, alongside some exciting new additions.

This is your life, styled. By the nation’s lifestyle editor.

Get ready to…

- Shop the best of our family brands, from Sports Direct to Evans Cycles and GAME, all under one roof

- Shop a selection of our favourite designer pieces from some of luxury’s biggest names

- Get notifications about exclusive offers and new collections

- Save products to your Wish List to buy later and share items you love with your friends

Consider us your 24/7 Frasers store.