HMRC
ASO Keyword Dashboard
Tracking 78 keywords for HMRC in Google Play
HMRC tracks 78 keywords (4 keywords rank; 74 need traction). Key metrics: 25% top-10 coverage, opportunity 69.7, difficulty 50.0, best rank 9.
Manage your personal tax, benefits & savings with HMRC
Tracked keywords
78
4 ranked • 74 not ranking yet
Top 10 coverage
25%
Best rank 9 • Latest leader 10
Avg opportunity
69.7
Top keyword: tax
Avg difficulty
50.0
Lower scores indicate easier wins
Opportunity leaders
- 63.5
tax
Opportunity: 74.0 • Difficulty: 42.6 • Rank 10
Competitors: 494
- 60.6
accounting
Opportunity: 74.0 • Difficulty: 38.5 • Rank 16
Competitors: 95
- 59.9
uk
Opportunity: 74.0 • Difficulty: 38.7 • Rank 129
Competitors: 250
- 64.1
pin
Opportunity: 74.0 • Difficulty: 50.7 • Rank —
Competitors: 896
- 61.2
assessment
Opportunity: 74.0 • Difficulty: 37.4 • Rank —
Competitors: 118
Unranked opportunities
pin
Opportunity: 74.0 • Difficulty: 50.7 • Competitors: 896
assessment
Opportunity: 74.0 • Difficulty: 37.4 • Competitors: 118
self
Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 550
insurance
Opportunity: 74.0 • Difficulty: 43.0 • Competitors: 780
paying
Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 546
High competition keywords
time
Total apps: 384,338 • Major competitors: 16,191
Latest rank: — • Difficulty: 58.5
easy
Total apps: 327,701 • Major competitors: 14,519
Latest rank: — • Difficulty: 57.3
make
Total apps: 327,341 • Major competitors: 18,223
Latest rank: — • Difficulty: 58.8
free
Total apps: 322,124 • Major competitors: 22,301
Latest rank: — • Difficulty: 60.0
find
Total apps: 307,165 • Major competitors: 16,288
Latest rank: — • Difficulty: 59.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| tax | 74 | 100 | 43 | 63 9,663 competing apps Median installs: 1,849 Avg rating: 1.9 | 10 | 9 | 494 major competitor apps |
| revenue | 73 | 100 | 39 | 59 4,941 competing apps Median installs: 820 Avg rating: 1.8 | 14 | 12 | 154 major competitor apps |
| accounting | 74 | 100 | 39 | 61 6,428 competing apps Median installs: 505 Avg rating: 1.7 | 16 | 16 | 95 major competitor apps |
| uk | 74 | 100 | 39 | 60 5,793 competing apps Median installs: 1,952 Avg rating: 2.1 | 129 | 129 | 250 major competitor apps |
| free | 65 | 100 | 60 | 88 322,124 competing apps Median installs: 4,278 Avg rating: 2.3 | — | — | 22,301 major competitor apps |
| top | 69 | 100 | 58 | 79 87,994 competing apps Median installs: 2,776 Avg rating: 2.2 | — | — | 5,765 major competitor apps |
| right | 67 | 100 | 58 | 83 159,331 competing apps Median installs: 1,585 Avg rating: 2.0 | — | — | 8,091 major competitor apps |
| easy | 65 | 100 | 57 | 88 327,701 competing apps Median installs: 1,985 Avg rating: 2.0 | — | — | 14,519 major competitor apps |
| make | 65 | 100 | 59 | 88 327,341 competing apps Median installs: 2,047 Avg rating: 2.1 | — | — | 18,223 major competitor apps |
| information | 65 | 100 | 55 | 86 267,617 competing apps Median installs: 1,023 Avg rating: 1.9 | — | — | 7,567 major competitor apps |
| save | 67 | 100 | 59 | 83 156,908 competing apps Median installs: 2,697 Avg rating: 2.1 | — | — | 9,506 major competitor apps |
| control | 67 | 100 | 55 | 82 135,996 competing apps Median installs: 1,524 Avg rating: 1.9 | — | — | 6,843 major competitor apps |
| manage | 66 | 100 | 56 | 84 186,292 competing apps Median installs: 650 Avg rating: 1.9 | — | — | 6,752 major competitor apps |
| secure | 68 | 100 | 56 | 80 106,277 competing apps Median installs: 754 Avg rating: 1.9 | — | — | 4,226 major competitor apps |
| file | 72 | 100 | 60 | 71 29,017 competing apps Median installs: 4,380 Avg rating: 2.2 | — | — | 2,188 major competitor apps |
| people | 68 | 100 | 55 | 80 103,569 competing apps Median installs: 2,224 Avg rating: 2.1 | — | — | 5,286 major competitor apps |
| way | 66 | 100 | 57 | 85 206,164 competing apps Median installs: 1,630 Avg rating: 2.1 | — | — | 10,421 major competitor apps |
| using | 66 | 100 | 58 | 85 221,966 competing apps Median installs: 2,289 Avg rating: 2.0 | — | — | 10,965 major competitor apps |
| find | 65 | 100 | 60 | 87 307,165 competing apps Median installs: 2,265 Avg rating: 2.1 | — | — | 16,288 major competitor apps |
| money | 70 | 100 | 50 | 76 60,985 competing apps Median installs: 3,163 Avg rating: 2.2 | — | — | 4,147 major competitor apps |
| time | 64 | 100 | 58 | 89 384,338 competing apps Median installs: 1,263 Avg rating: 2.0 | — | — | 16,191 major competitor apps |
| key | 68 | 100 | 53 | 81 120,316 competing apps Median installs: 1,103 Avg rating: 1.9 | — | — | 5,380 major competitor apps |
| pay | 69 | 100 | 50 | 77 71,257 competing apps Median installs: 1,468 Avg rating: 2.1 | — | — | 3,833 major competitor apps |
| update | 70 | 100 | 57 | 75 52,157 competing apps Median installs: 1,379 Avg rating: 2.0 | — | — | 2,402 major competitor apps |
| take | 66 | 100 | 56 | 84 189,267 competing apps Median installs: 1,928 Avg rating: 2.1 | — | — | 10,633 major competitor apps |
App Description
Manage your personal tax, benefits & savings with HMRC
It’s secure, free to download, and easy to use. Get on it, and join millions of people already saving time with the HMRC app.
Key Features:
- Quick setup: sign in using face recognition, fingerprint scan, or a six-digit PIN
- Stay in control: check your tax code and see your pay before it even shows in your bank, so you know you're paying the right amount
- Claim a tax refund: find out if you’re due any tax back from us and quickly claim a refund if you’re owed one
- Check your State Pension: see how much State Pension you could get, when you can get it and how to increase it, if you can
- Self Assessment: a safe and secure way to make Self Assessment payments and get information you'll need to file
- Child Benefit support: claim, manage, and update your Child Benefit details
- National Insurance: find and save your National Insurance number so you have it when you need it
- Go paperless: opt to receive key messages from HMRC online
Download the HMRC app today and stay on top of your money and taxes