AppGoblin's company changes API tracks B2B churn

AppGoblin's API lets you track when apps join or leave mobile app B2B companies

AppGoblin's company changes API tracks B2B churn

Tracking Vendor Churn and Adoption via API

While many users view the AppGoblin company dataset as a static snapshot, the paid app-changes endpoint functions as a highly effective churn-tracking engine for known vendors.

By querying a specific company domain and applying a status filter, you can isolate programmatic shifts in the mobile ecosystem:

  • GET /api/v1/companies/{company_domain}/app-changes

The Core Filters

  • status=lost: Reviews the exact apps that removed that company's technology during the selected timeframe.
  • status=added: Reviews the exact apps that newly integrated that company's technology during the selected timeframe.

Why This Matters

Tracking quarterly ecosystem deltas unlocks powerful programmatic workflows for several core B2B teams:

  • Ad Networks & Mediation Platforms: Identify apps that recently dropped a direct competitor, instantly generating high-intent lead lists for outbound sales teams.
  • Competitor Research & Strategy: Track the churn and adoption velocity of specific market alternatives quarter-over-quarter.
  • Compliance, Privacy, & Security: Programmatically verify that sunsetted SDKs or deprecated third-party integration partners have been completely removed across a fleet of apps.

One Important Boundary: This endpoint provides a quarterly delta for a known single domain. It does not explicitly guarantee or prove that App X removed Vendor A and added Vendor B in a single combined response. However, if your team already targets specific vendors, it provides the exact list of additions and removals you need.

Practical Examples

The endpoint allows you to inspect changes across different relationship layers by modifying the tag_source parameter:

  • sdk: For native mobile SDK footprint changes.
  • api_call: For direct server-to-server or app-to-server API integrations.
  • app_ads_direct: For authorized ad seller verification changes via app-ads.txt.

1. Extracting Competitor Churn (status=lost)

To find apps that dropped a specific vendor (e.g., AppLovin) during a given quarter, isolate the lost SDK signatures:

curl -H "X-API-Key: <your-api-token>" \
  "https://appgoblin.info/api/v1/companies/applovin.com/app-changes?status=lost&tag_source=sdk&year=2026&quarter=1"

2. Identifying Market Adoption (status=added)

To see which apps are actively onboarding a specific vendor (e.g., ironSource), swap the query to target newly added footprints:

curl -H "H-API-Key: <your-api-token>" \
  "https://appgoblin.info/api/v1/companies/ironsrc.com/app-changes?status=added&tag_source=sdk&year=2026&quarter=1"

Getting Started

This capability is fully live in the production API environment today. To explore the parameters or upgrade your access tier, visit the resources below:

  • Explore the interactive payloads in the AppGoblin API Docs.

  • Unlock access to premium company endpoints on the AppGoblin Pricing Page.

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