Mobile UA Report - February 2026
The ad campaigns behind February's fastest growing mobile apps. AppGoblin breaks the best creatives we tracked in app ad campaigns.
App advertising overview - Feb 2026
Executive Summary
Key findings and performance overview for February 2026
Overview
In February 2026, AppGoblin analyzed 17.5K mobile apps and captured 262.8K HTTPS events across 4.4K unique API domains, providing a comprehensive view of acquisition activity.
This activity spanned 192 AdTech platforms supporting 94 advertisers and 6.3K creative assets driving some ad campaigns to 158.3% week on week installs growth.
AppGoblin collected millions of data points to show you how mobile app user acquisition works.
- Which apps were advertising the most — 94 apps were actively running ads
- What their ads looked like — nearly 6.3K different commercials, banners, and videos
- Where they were advertising — 192 different advertising platforms and services
- How the whole system works — over 262.8K technical interactions captured (clicks, loads, redirects)
Ad Impacts on Weekly Install Growth
New titles and returning old games
Brand new game Ragnarok Endless Trails hit the charts at the end of March 2026 with a big boost from it's ads. This breakout game is developed by Gravity Game Tech and was seen advertising on Admob using Adjust by AppLovin.
A runner up was CookieRun: OvenSmash which interestingly was using Appier a Taiwan based DSP and adtech platform. That was cool to see it show up in a top spot as it's a smaller mobile DSP.
Another interesting advertising app in March was ShopBack: Cashback & Rewards notable for it's larger size and use of Branch for an MMP. This tracks as Branch though a smaller MMP is very solid with it's web to mobile attribution with a special focus on ecommerce apps. Something that AppsFlyer struggles with still.
| Rank | App | Installs (week) | Ad Creatives | Ad Networks | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | Ragnarok Endless Trails com.ggt.roe.aos | 2026-03-02 Accel 1.00 | 58.6K Base 89 | Strong Uptrend | Breakout WoW +568.0% | |  | |
| 2 | CookieRun: OvenSmash com.devsisters.cos | 2026-03-30 Accel 1.00 | 468.4K Base 482 | Strong Uptrend | Breakout WoW +18.4% |   |  | |
| 3 | 曹操不囉嗦 com.softstar.tks2 | 2026-03-09 Accel 1.00 | 15.9K Base 649 | Strong Uptrend | Breakout WoW +182.6% | | — | |
| 4 | SMiniz: K-POP Puzzle Game com.kakaogames.smgame | 2026-03-16 Accel 0.27 | 75.5K Base 144 | Strong Uptrend | Breakout WoW +21.0% | |  | |
| 5 | Quick Hit Casino Slots Games com.ballytechnologies.quickhitslots | 2026-03-30 Accel 0.89 | 886.6K Base 31.8K | Strong Uptrend | Breakout WoW +432.9% |   | | |
| 6 | IDOLiSH7-偶像星願- jp.co.bandainamcoonline.idolish7global | 2026-03-16 Accel 0.77 | 1.1K Base 51 | Strong Uptrend | Breakout WoW +60.9% | | | |
| 7 | 靈境殺戮 com.bluepotiongames.eosm.google.tw | 2026-03-16 Accel 0.26 | 1.4K Base 21 | Strong Uptrend | Breakout WoW -24.0% | | | |
| 8 | Drone App: Forecast for UAV com.drone.assist | 2026-03-30 Accel 0.50 | 189K Base 40.1K | Strong Uptrend | Breakout WoW +191.8% |  |  | |
| 9 | My Toy Set Mobile Game com.auragames.my.toyworld | 2026-03-09 Accel 0.51 | 120.5K Base 46.5K | Strong Uptrend | Breakout WoW -26.3% | | — | |
| 10 | TikTok - Videos, Shop & LIVE com.zhiliaoapp.musically | 2026-03-23 Accel 0.34 | 34.1M Base 11.5M | Strong Uptrend | Breakout WoW +258.3% | | | |
| 11 |  Saudia com.saudia.SaudiaApp | 2026-03-09 Accel 0.46 | 115.3K Base 17.9K | Strong Uptrend | Breakout WoW +59.8% | | — | |
| 12 |  MBC Shahid net.mbc.shahid | 2026-03-30 Accel 0.64 | 4.1M Base 356.4K | Strong Uptrend | Breakout WoW +320.8% |  |  | |
| 13 |  Yarn Loop com.combo.yarnflow | 2026-03-02 Accel 0.12 | 66.6K Base 16.1K | Strong Uptrend | Breakout WoW -25.3% |  | | |
| 14 |  Gate: Trade BTC & ETH com.gateio.gateio | 2026-03-23 Accel 0.59 | 98.3K Base 27.2K | Breakout WoW +701.9% | | | ||
| 15 |  Global YO: eSIM+ Travel Data com.yoverse.app | 2026-03-23 Accel 0.02 | 3.7K Base 1.1K | Strong Uptrend | Breakout WoW +111.9% | |  | |
| 16 |  zQloud: Cloud Storage com.zqloud.android.cloudstorage.drive | 2026-03-09 Accel 0.09 | 1.1K Base 529 | Uptrend | Building WoW -38.9% | | — | |
| 17 |  Mega Hit Poker: Texas Holdem com.wonderpeople.megahitpoker.global | 2026-03-23 Accel 0.33 | 100.2K Base 34.8K | Breakout WoW +242.5% | | | ||
| 18 |  ShopBack: Cashback & Rewards com.shopback.app | 2026-03-16 Accel 0.04 | 159.6K Base 127.7K | Uptrend | Building WoW -10.7% |  | | |
| 19 |  10 Minute Language, Easy Learn com.learnlanguage.tenminuteenglish.speakanewlanguage | 2026-03-02 | 75.3K Base 65.1K | Uptrend | | |
Most Popular Video Creatives
Video ads with the widest mobile app distribution during February 2026
Creative Performance
These mobile app ad video creatives achieved the widest distribution among mobile publishers in February 2026. The top performer was showing across 42 publishers demonstrating its popularity and success as a mobile app ad creative.
The leading creative in this sample belongs to com.playbest.sgs and gives a concrete example of the kind of asset that managed to travel broadly across publisher inventory.
Because the top five are still based on relatively small publisher counts, changes from month to month are best treated as directional signals rather than absolute market-share conclusions.
Ad Network Landscape
The advertising platforms that powered February 2026 user acquisition campaigns
Network Distribution
February 2026 shows a mix of SDK inventory and programmatic distribution. In this sample, Google led the network table with 364 publisher apps and 70 advertisers.
Note on Methodology
When looking at this data its important to keep the context of how it was collected. The data is aggregated from API calls made by opening apps and watching the ad network connections. As such, this does not include App Store advertising (Apple/Google) or social media ads (TikTok/Facebook/Instagram). Facebook Audience Network (FAN) is included, but as it is quite small it didn't make the top 10.
| Rank | Ad Network | Publishers | Advertisers | ||
|---|---|---|---|---|---|
| 1 | Google google.com | 364 | 70 | 401 | 51.1% |
| 2 | AppLovin applovin.com | 121 | 0 | 525 | 17.0% |
| 3 | RTB House rtbhouse.com | 74 | 1 | 10 | 10.4% |
| 4 | Smadex smadex.com | 35 | 2 | 8 | 4.9% |
| 5 | Criteo criteo.com | 30 | 0 | 21 | 4.2% |
| 6 | Remerge remerge.io | 23 | 1 | 20 | 3.2% |
| 7 | Unity unity.com, unity3d.com | 19 | 6 | 36 | 2.7% |
| 8 |  Mobvistamintegral.com | 18 | 3 | 30 | 2.5% |
| 9 |  Afflerevx.io, youappi.com | 17 | 1 | 14 | 2.4% |
| 10 | Publicis Groupe epsilon.com | 11 | 0 | 9 | 1.5% |
Campaign Reach Analysis
Publisher distribution strategies and market penetration insights
Reach Tiers & Distribution
These are the advertisers that appeared in the most unique publisher apps during February 2026. Game of Heroes: Three Kingdoms led the reach table with 67 publishers and 7 creatives.
This is a useful set of apps for understanding which advertisers were able to spread creative across the widest publisher footprint in February 2026.
Final Insights
Actionable takeaways and strategic recommendations for user acquisition
Creative Cycles
Month-to-month changes in the ad ecosystem are not just the result of updates in your own campaigns, but also the decisions of every competing advertiser. Keep an eye on creative and buying trends so you understand what your competition is doing.
High Growth Opportunities
Apps that ran February 2026 campaigns averaged 158.3% week-over-week growth on this ranking, which reinforces how quickly paid acquisition can change install trajectories when creative and distribution line up.
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Sign Up Free →Data source: AppGoblin Ad Intelligence Platform | Report Period: February 2026
For more insights and detailed analytics, visit AppGoblin.info
Report Generated: March 20, 2026