AppGoblin

Intelligence Report

2026-Q1 mobile ecosystem snapshot

AppGoblin Mobile Ecosystem Report Q1 2026

This quarter-over-quarter report tracks changes from 2025 Q4 to 2026-Q1 across app SDKs, API calls, and direct app-ads.txt files.

Use it to see which mobile service companies are gaining ground across Ad Networks, Analytics, Development Tools, and Business Services.

The raw report data is available as a free download, and questions or comments are welcome via email or Discord.

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Companies tracked

1,000

SDK-tracked companies

380

Direct app-ads.txt companies

834

Apps analyzed

15,134k

How to read this report

What's included. The quarter-over-quarter metrics compare company footprint changes from the previous period to 2026-Q1 for SDK and direct app-ads.txt coverage on both stores. SDK and API observations are grouped together as "SDK", while direct app-ads.txt is tracked as a separate signal.

Accuracy. Mapped SDK data is generally the most reliable. API calls are definitive when observed, but may understate providers that are not initialized on launch. App-ads.txt is broad and covers millions of apps, but it is also the noisiest signal because it depends on linking app store listings back to websites.

Aggregation. Distinct subcompanies are broken out separately. Some companies have multiple SDK and API domains that roll up to the same parent, and fully aggregated data is available on AppGoblin company pages along with hierarchy maps.

What's not included. Unmapped ad and API domains appear in the table below without company-level aggregation. Unmapped SDKs are too numerous to list in this report. If there are specific cuts you'd like to see in future versions, reach out.

Based on Q/Q market share change

Fastest growing mobile companies

Ad Networks were led by Verve once again after its strong Q4 2025, with other notable breakouts from Snap, TaurusX, AdJoe, and Moloco.

Business Tools were driven by smaller but fast-growing names like Luciq. PayPal also posted strong mobile growth, while emerging companies like AppHarbr and ThinkUp stood out.

In attribution analytics, growth was broadly healthy across the category and was led by Tenjin. One notable absence from the growth list was AppsFlyer, which has historically been one of the category's largest and most consistent performers.

For Development Tools, Divkit posted solid growth. The framework launched in 2025 and is backed by Yandex.

Quarter-over-quarter SDK footprint changes across Google Play apps.

Company Category

Store

Signal

AppGoblin

Mobile ecosystem report

Ad Networks

Google Play

SDK

Verve Group

/verve.com

↗ Q/Q Market Share Change

Current share

0.88%

Q/Q Market Share Change

+102%

30-day installs

18.5B

Verve Group posted one of the largest quarter-over-quarter share breakouts in google play sdk footprint.

Top companies

Largest companies churning client apps

Apps lost

These are the companies that saw the most apps leave their platforms. Many of these companies still saw growth, just that they also churned some client apps at the same time.

Quarter-over-quarter SDK footprint changes across Google Play apps.

Company Category

Store

Signal

AppGoblin

Mobile ecosystem report

Ad Networks

Google Play

SDK

Facebook

/facebook.com

↘ Apps lost

Apps lost

270

Q/Q Market Share Change

+1.03%

Current share

39.0%

Facebook lost one of the largest share-weighted app footprints in google play sdk footprint.

Top companies

Fastest-growing MAU 2026 exhibitors

MAU 2026 exhibitor breakouts

This section highlights the fastest-growing companies among the exhibitors at MAU 2026. These companies have demonstrated significant quarter-over-quarter market share growth, making them standouts in the mobile ecosystem. Notable exhibitors with strong growth include Verve, Snap, TaurusX, Adjoe, Moloco, Luciq, Paypal, AppHarbr, ThinkUp, and Tenjin. These companies are worth watching as they continue to expand their presence in the mobile market.

Quarter-over-quarter SDK footprint changes across Google Play apps.

Company Category

Store

Signal

AppGoblin

Mobile ecosystem report

Business Tools

Google Play

SDK

Luciq

/luciq.ai

↗ Q/Q Market Share Change

Current share

0.02%

Q/Q Market Share Change

+500%

30-day installs

362.3M

Luciq is one of the fastest-growing MAU 2026 exhibitors in google play sdk footprint.

Top companies

Full company explorer

Search any company and switch the metric selector to compare installs, share, Q/Q share change, apps lost, and company app counts across SDK and direct app-ads.txt columns side by side.

Metric


Google (google.com)	-	61%	81%	94%	95%
Facebook (facebook.com)	-	39%	48%	30%	34%
Firebase (firebase.google.com)	Google (google.com)	96%	62%
Unity (unity.com)	-	16%	29%	23%	35%
AppLovin (applovin.com)	-	17%	21%	26%	35%
Kotlin (kotlinlang.org)	-	86%
LiftOff (liftoff.io)	-	0.05%		0.23%	0.48%
Vungle (vungle.com)	LiftOff (liftoff.io)	20%	7.88%	20%	29%
Square (square.com)	-	72%	0.06%
InMobi (inmobi.com)	-	8.00%	10%	19%	28%
Mobvista (mobvista.com)	-	0.00%	0.02%	0.00%
Mintegral (mintegral.com)	Mobvista (mobvista.com)	19%	6.72%	18%	25%
ByteDance (bytedance.com)	-	11%	0.01%	0.01%	0.02%
AdMob (admob.com)	Google (google.com)	50%	16%	0.00%	0.00%
Pangle (pangleglobal.com)	ByteDance (bytedance.com)	18%	8.39%	17%	23%
ironSource (ironsrc.com)	Unity (unity.com)	18%	6.66%	16%	25%
JetBrains (jetbrains.com)	-	60%
nanopb (github.com-nanopb)	-		57%
Digital Turbine (digitalturbine.com)	-	11%	1.63%	1.05%	1.79%
rubiconproject.com	Magnite (magnite.com)			22%	29%
JetBrains IntelliJ (intellij.org)	JetBrains (jetbrains.com)	51%
Verve Group (verve.com)	-	0.88%		2.04%	4.06%
Fyber (fyber.com)	Digital Turbine (digitalturbine.com)	12%	5.12%	12%	19%
themediagrid.com	-			20%	27%
Airbnb Engineering (airbnb.io)	-	25%	20%
onetag.com	-			18%	25%
PubMatic (pubmatic.com)	-	1.28%	2.12%	15%	24%
Smaato (smaato.com)	Verve Group (verve.com)	3.03%	2.81%	15%	22%
Bumptech (github.com-bumptech)	-	42%	0.05%
Appodeal (appodeal.com)	-	3.19%	8.54%	2.11%	2.55%
Checker Framework (checkerframework.org)	-	40%
Yandex (yandex.com)	-	6.73%	2.11%	12%	15%
Loopme (loopme.com)	-	0.00%		7.98%	12%
Opera (opera.com)	-	0.28%		16%	22%
unrulymedia.com	Nexxen (nexxen.com)			15%	22%
Amazon Advertisement (amazon.com)	-	4.50%	2.41%	9.86%	17%
BidMachine (bidmachine.io)	Appodeal (appodeal.com)	6.30%	3.34%	11%	16%
ChartBoost (chartboost.com)	Loopme (loopme.com)	6.63%	3.48%	10%	16%
VK (vk.com)	-	9.80%	0.47%	3.59%	4.60%
Media.net (media.net)	-	0.12%		14%	20%
AppsFlyer (appsflyer.com)	-	13%	16%
Equativ (equativ.com)	-
OpenX (openx.com)	-	0.07%		13%	19%
Joyy (joyy.com)	-
BIGO Ads (bigo.sg)	Joyy (joyy.com)	6.29%	2.39%	9.23%	13%
lijit.com	Sovrn (sovrn.com)			12%	18%
PubNative (pubnative.net)	Verve Group (verve.com)	3.28%	3.23%	9.22%	14%
betweendigital.com	BetweenX (betweeenx.com)			12%	17%
TopOn (toponad.com)	-	0.82%	0.64%	11%	15%
Improve Digital (improvedigital.com)	-	0.12%		11%	17%