Empower®

Empower®
Developer: Empower Retirement, LLC
Category: Finance
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18.2M installs
363.4K ratings
+93.8K weekly installs
trend steady
+722.7K monthly installs
Empower® icon

ASO Keyword Dashboard

Tracking 143 keywords for Empower® in Apple App Store

Developer: Empower Retirement, LLC Category: finance Rating: 4.78

Empower® tracks 143 keywords (18 keywords rank; 125 need traction). Key metrics: 22% top-10 coverage, opportunity 70.3, difficulty 40.8, best rank 1.

Tracked keywords

143

18  ranked •  125  not ranking yet

Top 10 coverage

22%

Best rank 1 • Latest leader 2

Avg opportunity

70.3

Top keyword: empowers

Avg difficulty

40.8

Lower scores indicate easier wins

Opportunity leaders

  • empowers

    Opportunity: 73.0 • Difficulty: 39.6 • Rank 2

    Competitors: 63

    65.2

  • empower

    Opportunity: 73.0 • Difficulty: 39.5 • Rank 2

    Competitors: 58

    64.1

  • companies

    Opportunity: 73.0 • Difficulty: 39.7 • Rank 178

    Competitors: 69

    64.4

  • individuals

    Opportunity: 73.0 • Difficulty: 39.7 • Rank —

    Competitors: 61

    65.6

  • upon

    Opportunity: 73.0 • Difficulty: 41.4 • Rank —

    Competitors: 169

    67.5

Unranked opportunities

  • individuals

    Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 61

  • upon

    Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 169

  • investment

    Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 79

  • skill

    Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 271

  • amount

    Opportunity: 73.0 • Difficulty: 42.2 • Competitors: 186

High competition keywords

  • time

    Total apps: 190,736 • Major competitors: 2,965

    Latest rank: — • Difficulty: 55.3

  • free

    Total apps: 164,931 • Major competitors: 3,887

    Latest rank: — • Difficulty: 55.9

  • access

    Total apps: 163,515 • Major competitors: 2,634

    Latest rank: — • Difficulty: 55.1

  • help

    Total apps: 150,250 • Major competitors: 2,453

    Latest rank: — • Difficulty: 55.1

  • experience

    Total apps: 122,490 • Major competitors: 2,157

    Latest rank: — • Difficulty: 54.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
empowering721003862

4,877 competing apps

Median installs: 700

Avg rating: 4.4

21

23

major competitor apps

retirement701003351

1,154 competing apps

Median installs: 250

Avg rating: 4.3

22

26

major competitor apps

empowers731004065

7,826 competing apps

Median installs: 300

Avg rating: 4.2

22

63

major competitor apps

empower731004064

6,759 competing apps

Median installs: 346

Avg rating: 4.3

22

58

major competitor apps

personal finance701003048

752 competing apps

Median installs: 500

Avg rating: 4.3

1212

13

major competitor apps

personal financial701003050

960 competing apps

Median installs: 18,025

Avg rating: 4.7

1414

6

major competitor apps

financial711004671

18,462 competing apps

Median installs: 500

Avg rating: 4.3

5757

315

major competitor apps

finance721003859

3,530 competing apps

Median installs: 450

Avg rating: 4.2

6261

70

major competitor apps

personal touch691003047

654 competing apps

Median installs: 550

Avg rating: 4.3

9090

12

major competitor apps

worth721003962

5,228 competing apps

Median installs: 800

Avg rating: 4.2

131103

91

major competitor apps

bold711003857

2,564 competing apps

Median installs: 850

Avg rating: 4.3

104104

67

major competitor apps

en el701003251

1,148 competing apps

Median installs: 250

Avg rating: 3.9

132132

8

major competitor apps

el721004061

4,633 competing apps

Median installs: 275

Avg rating: 4.0

168168

46

major competitor apps

investing711003755

1,897 competing apps

Median installs: 650

Avg rating: 4.2

172172

47

major competitor apps

companies731004064

7,013 competing apps

Median installs: 300

Avg rating: 4.0

178178

69

major competitor apps

save671005382

85,036 competing apps

Median installs: 700

Avg rating: 4.2

190190

1,598

major competitor apps

mutual fund691002947

609 competing apps

Median installs: 100

Avg rating: 4.3

196196

3

major competitor apps

capital721003759

3,202 competing apps

Median installs: 250

Avg rating: 4.2

201201

33

major competitor apps

free651005687

164,931 competing apps

Median installs: 800

Avg rating: 4.2

——

3,887

major competitor apps

best661005485

117,438 competing apps

Median installs: 600

Avg rating: 4.1

——

2,620

major competitor apps

level681005079

52,042 competing apps

Median installs: 600

Avg rating: 4.2

——

1,183

major competitor apps

budgeting701003652

1,290 competing apps

Median installs: 350

Avg rating: 4.4

——

26

major competitor apps

focus701004775

31,005 competing apps

Median installs: 450

Avg rating: 4.3

——

369

major competitor apps

member721004469

13,502 competing apps

Median installs: 450

Avg rating: 4.1

——

280

major competitor apps

experience661005485

122,490 competing apps

Median installs: 500

Avg rating: 4.2

——

2,157

major competitor apps

143 keywords
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App Description

“The Empower Dashboard gives me a full picture of where I am financially without having to log in to all my accounts. It definitely makes my financial life clearer and easier.” – Benjamin D.* 

You’re just a few taps away from downloading the app that Forbes gave 4.5/5 stars, describing its features as the “Best for Tracking Net Worth”.  

According to CNBC, “If you’re looking for an app that lays out all your income and expenses while giving you access to professional investment advice, Empower may be the budgeting tool you’re looking for. **”  

Get the industry-leading tools designed to help you map out your financial dreams and take the steps to reach them: 
- Plan for retirement 
- Adjust & compare scenarios 
- Simulate recessions 
- See all your accounts in one place 
- Check for allocation imbalances 
- Tackle debt 
- Build an emergency fund  
- Set & track budgets 
- Secure your data with biometric and multi-factor authentication 
- And more  

Spend less time sorting through spreadsheets, filling out ledgers, and doublechecking individual accounts.  

Experience more freedom to focus on what you enjoy. Financial clarity starts with the free Empower Dashboard.  

Download today. 

 -- 

*Testimonials may not be representative of the experience of other individuals and are not a guarantee of future performance or success. 

**Sources: Forbes, March 2025; CNBC, January 2025. 

Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc. (EFSI), Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal, or tax recommendations or advice.   

Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and an indirect subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. Advisory fees are calculated based upon the amount of assets being managed (as detailed furth