Empower®

~17M - 34.1M
340.5K ratings
~83.9K (installs week)
~493.4K (installs month)
Trend Steady
Empower® icon

ASO Keyword Dashboard

Tracking 130 keywords for Empower® in Apple App Store

Developer: Empower Retirement, LLC Category: finance Rating: 4.78

Empower® tracks 130 keywords (4 keywords rank; 126 need traction). Key metrics: 0% top-10 coverage, opportunity 48.9, difficulty 44.2, best rank 117.

Tracked keywords

130

4  ranked •  126  not ranking yet

Top 10 coverage

0%

Best rank 117 • Latest leader —

Avg opportunity

48.9

Top keyword: free

Avg difficulty

44.2

Lower scores indicate easier wins

Opportunity leaders

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank —

    Competitors: 2,147

    89.9
  • best

    Opportunity: 59.0 • Difficulty: 59.6 • Rank —

    Competitors: 1,398

    85.9
  • experience

    Opportunity: 59.0 • Difficulty: 59.1 • Rank —

    Competitors: 1,134

    83.9
  • time

    Opportunity: 59.0 • Difficulty: 62.9 • Rank —

    Competitors: 1,805

    88.7
  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Rank —

    Competitors: 1,236

    85.2

Unranked opportunities

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147

  • best

    Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,398

  • experience

    Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134

  • time

    Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805

  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236

High competition keywords

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: — • Difficulty: 63.5

  • time

    Total apps: 8,391 • Major competitors: 1,805

    Latest rank: — • Difficulty: 62.9

  • best

    Total apps: 6,283 • Major competitors: 1,398

    Latest rank: — • Difficulty: 59.6

  • access

    Total apps: 6,181 • Major competitors: 1,388

    Latest rank: — • Difficulty: 63.2

  • help

    Total apps: 5,873 • Major competitors: 1,236

    Latest rank: — • Difficulty: 61.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
save581006181

3,777 competing apps

Median installs: 254,125

Avg rating: 4.6

117

858

major competitor apps

company581004161

480 competing apps

Median installs: 216,775

Avg rating: 4.6

197197

68

major competitor apps

company581004161

480 competing apps

Median installs: 216,775

Avg rating: 4.6

204197

68

major competitor apps

plan581005573

1,690 competing apps

Median installs: 264,238

Avg rating: 4.7

231204

380

major competitor apps

free591006390

9,480 competing apps

Median installs: 264,750

Avg rating: 4.6

2,147

major competitor apps

best591006086

6,283 competing apps

Median installs: 272,625

Avg rating: 4.6

1,398

major competitor apps

level581005478

2,734 competing apps

Median installs: 274,625

Avg rating: 4.6

638

major competitor apps

budgeting571003942

69 competing apps

Median installs: 263,100

Avg rating: 4.7

17

major competitor apps

focus581004767

906 competing apps

Median installs: 231,512

Avg rating: 4.7

179

major competitor apps

investing201004345

94 competing apps

Median installs: 302,962

Avg rating: 4.7

27

major competitor apps

member201005163

631 competing apps

Median installs: 299,175

Avg rating: 4.7

160

major competitor apps

experience591005984

5,154 competing apps

Median installs: 261,775

Avg rating: 4.6

1,134

major competitor apps

individual581004561

489 competing apps

Median installs: 247,475

Avg rating: 4.6

101

major competitor apps

designed581005480

3,407 competing apps

Median installs: 230,000

Avg rating: 4.6

624

major competitor apps

secure581005673

1,691 competing apps

Median installs: 245,175

Avg rating: 4.7

351

major competitor apps

life581005477

2,518 competing apps

Median installs: 234,138

Avg rating: 4.6

503

major competitor apps

time591006389

8,391 competing apps

Median installs: 259,600

Avg rating: 4.6

1,805

major competitor apps

provide581004973

1,667 competing apps

Median installs: 243,400

Avg rating: 4.6

293

major competitor apps

help591006185

5,873 competing apps

Median installs: 257,100

Avg rating: 4.6

1,236

major competitor apps

giving581004563

589 competing apps

Median installs: 247,550

Avg rating: 4.6

131

major competitor apps

picture581004966

847 competing apps

Median installs: 250,100

Avg rating: 4.6

178

major competitor apps

tracking581005168

1,007 competing apps

Median installs: 261,200

Avg rating: 4.7

216

major competitor apps

services581005469

1,093 competing apps

Median installs: 293,700

Avg rating: 4.6

272

major competitor apps

take591006083

4,876 competing apps

Median installs: 260,038

Avg rating: 4.6

1,068

major competitor apps

individuals571003452

196 competing apps

Median installs: 221,938

Avg rating: 4.6

31

major competitor apps

130 keywords
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App Description

“The Empower Dashboard gives me a full picture of where I am financially without having to log in to all my accounts. It definitely makes my financial life clearer and easier.” – Benjamin D.* 

You’re just a few taps away from downloading the app that Forbes gave 4.5/5 stars, describing its features as the “Best for Tracking Net Worth”.  

According to CNBC, “If you’re looking for an app that lays out all your income and expenses while giving you access to professional investment advice, Empower may be the budgeting tool you’re looking for. **”  

Get the industry-leading tools designed to help you map out your financial dreams and take the steps to reach them: 
- Plan for retirement 
- Adjust & compare scenarios 
- Simulate recessions 
- See all your accounts in one place 
- Check for allocation imbalances 
- Tackle debt 
- Build an emergency fund  
- Set & track budgets 
- Secure your data with biometric and multi-factor authentication 
- And more  

Spend less time sorting through spreadsheets, filling out ledgers, and doublechecking individual accounts.  

Experience more freedom to focus on what you enjoy. Financial clarity starts with the free Empower Dashboard.  

Download today. 

 -- 

*Testimonials may not be representative of the experience of other individuals and are not a guarantee of future performance or success. 

**Sources: Forbes, March 2025; CNBC, January 2025. 

Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc. (EFSI), Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal, or tax recommendations or advice.   

Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and an indirect subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. Advisory fees are calculated based upon the amount of assets being managed (as detailed furth