Empower®

~17.9M - 35.8M
358.4K ratings
~37.2K (installs week)
~17.9M (installs month)
Empower® icon

ASO Keyword Dashboard

Tracking 130 keywords for Empower® in Apple App Store

Developer: Empower Retirement, LLC Category: finance Rating: 4.78

Empower® tracks 130 keywords (4 keywords rank; 126 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 39.4, best rank 117.

Tracked keywords

130

4  ranked •  126  not ranking yet

Top 10 coverage

0%

Best rank 117 • Latest leader —

Avg opportunity

70.2

Top keyword: individuals

Avg difficulty

39.4

Lower scores indicate easier wins

Opportunity leaders

  • individuals

    Opportunity: 73.0 • Difficulty: 39.5 • Rank —

    Competitors: 25

    65.7
  • upon

    Opportunity: 73.0 • Difficulty: 40.7 • Rank —

    Competitors: 86

    67.6
  • investment

    Opportunity: 73.0 • Difficulty: 39.0 • Rank —

    Competitors: 38

    63.8
  • skill

    Opportunity: 73.0 • Difficulty: 41.3 • Rank —

    Competitors: 150

    68.5
  • amount

    Opportunity: 73.0 • Difficulty: 41.0 • Rank —

    Competitors: 89

    67.7

Unranked opportunities

  • individuals

    Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 25

  • upon

    Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 86

  • investment

    Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 38

  • skill

    Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 150

  • amount

    Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 89

High competition keywords

  • time

    Total apps: 192,517 • Major competitors: 1,552

    Latest rank: — • Difficulty: 53.5

  • free

    Total apps: 162,877 • Major competitors: 2,159

    Latest rank: — • Difficulty: 52.9

  • access

    Total apps: 161,747 • Major competitors: 1,351

    Latest rank: — • Difficulty: 52.8

  • help

    Total apps: 148,695 • Major competitors: 1,258

    Latest rank: — • Difficulty: 52.4

  • experience

    Total apps: 120,942 • Major competitors: 1,180

    Latest rank: — • Difficulty: 51.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
save671005082

83,867 competing apps

Median installs: 75

Avg rating: 4.2

117

862

major competitor apps

company711004371

18,023 competing apps

Median installs: 25

Avg rating: 4.1

204197

68

major competitor apps

company711004371

18,023 competing apps

Median installs: 25

Avg rating: 4.1

197197

68

major competitor apps

plan691004677

37,324 competing apps

Median installs: 50

Avg rating: 4.2

231204

384

major competitor apps

free651005387

162,877 competing apps

Median installs: 100

Avg rating: 4.2

2,159

major competitor apps

best661005185

116,267 competing apps

Median installs: 75

Avg rating: 4.1

1,391

major competitor apps

level681004879

51,091 competing apps

Median installs: 75

Avg rating: 4.2

666

major competitor apps

budgeting701003252

1,262 competing apps

Median installs: 25

Avg rating: 4.5

15

major competitor apps

focus701004575

30,354 competing apps

Median installs: 50

Avg rating: 4.3

190

major competitor apps

investing711003455

1,890 competing apps

Median installs: 50

Avg rating: 4.3

30

major competitor apps

member721004269

13,404 competing apps

Median installs: 25

Avg rating: 4.1

159

major competitor apps

experience661005185

120,942 competing apps

Median installs: 50

Avg rating: 4.2

1,180

major competitor apps

individual721004371

18,021 competing apps

Median installs: 50

Avg rating: 4.1

100

major competitor apps

designed661005185

115,543 competing apps

Median installs: 25

Avg rating: 4.2

546

major competitor apps

secure691004778

43,263 competing apps

Median installs: 50

Avg rating: 4.3

346

major competitor apps

life681004880

57,944 competing apps

Median installs: 50

Avg rating: 4.2

509

major competitor apps

time651005388

192,517 competing apps

Median installs: 50

Avg rating: 4.1

1,552

major competitor apps

provide681004880

56,348 competing apps

Median installs: 25

Avg rating: 4.1

257

major competitor apps

help651005287

148,695 competing apps

Median installs: 50

Avg rating: 4.2

1,258

major competitor apps

giving721004371

17,040 competing apps

Median installs: 50

Avg rating: 4.2

127

major competitor apps

picture711004372

19,512 competing apps

Median installs: 75

Avg rating: 4.1

172

major competitor apps

tracking691004676

36,138 competing apps

Median installs: 25

Avg rating: 4.3

219

major competitor apps

services691004677

37,537 competing apps

Median installs: 25

Avg rating: 4.1

258

major competitor apps

take671005083

96,248 competing apps

Median installs: 75

Avg rating: 4.1

939

major competitor apps

individuals731003966

8,383 competing apps

Median installs: 25

Avg rating: 4.2

25

major competitor apps

130 keywords
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App Description

“The Empower Dashboard gives me a full picture of where I am financially without having to log in to all my accounts. It definitely makes my financial life clearer and easier.” – Benjamin D.* 

You’re just a few taps away from downloading the app that Forbes gave 4.5/5 stars, describing its features as the “Best for Tracking Net Worth”.  

According to CNBC, “If you’re looking for an app that lays out all your income and expenses while giving you access to professional investment advice, Empower may be the budgeting tool you’re looking for. **”  

Get the industry-leading tools designed to help you map out your financial dreams and take the steps to reach them: 
- Plan for retirement 
- Adjust & compare scenarios 
- Simulate recessions 
- See all your accounts in one place 
- Check for allocation imbalances 
- Tackle debt 
- Build an emergency fund  
- Set & track budgets 
- Secure your data with biometric and multi-factor authentication 
- And more  

Spend less time sorting through spreadsheets, filling out ledgers, and doublechecking individual accounts.  

Experience more freedom to focus on what you enjoy. Financial clarity starts with the free Empower Dashboard.  

Download today. 

 -- 

*Testimonials may not be representative of the experience of other individuals and are not a guarantee of future performance or success. 

**Sources: Forbes, March 2025; CNBC, January 2025. 

Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc. (EFSI), Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal, or tax recommendations or advice.   

Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and an indirect subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. Advisory fees are calculated based upon the amount of assets being managed (as detailed furth