YNAB
ASO Keyword Dashboard
Tracking 121 keywords for YNAB in Apple App Store
YNAB tracks 121 keywords (49 keywords rank; 72 need traction). Key metrics: 10% top-10 coverage, opportunity 69.9, difficulty 42.8, best rank 1.
Tracked keywords
121
49 ranked • 72 not ranking yet
Top 10 coverage
10%
Best rank 1 • Latest leader 11
Avg opportunity
69.9
Top keyword: spending
Avg difficulty
42.8
Lower scores indicate easier wins
Opportunity leaders
- 64.4
spending
Opportunity: 73.0 • Difficulty: 41.2 • Rank 11
Competitors: 216
- 63.7
bill
Opportunity: 73.0 • Difficulty: 41.1 • Rank 18
Competitors: 205
- 66.6
actual
Opportunity: 73.0 • Difficulty: 42.3 • Rank 13
Competitors: 338
- 65.4
intuitive interface
Opportunity: 73.0 • Difficulty: 39.8 • Rank 46
Competitors: 96
- 67.9
spend
Opportunity: 73.0 • Difficulty: 44.1 • Rank 151
Competitors: 393
Unranked opportunities
interest
Opportunity: 73.0 • Difficulty: 43.6 • Competitors: 202
calculate
Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 104
winning
Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 622
thinking
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 263
category
Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 124
High competition keywords
free
Total apps: 176,362 • Major competitors: 5,392
Latest rank: — • Difficulty: 55.2
like
Total apps: 153,430 • Major competitors: 4,517
Latest rank: — • Difficulty: 54.9
download
Total apps: 142,442 • Major competitors: 2,825
Latest rank: — • Difficulty: 53.7
create
Total apps: 130,990 • Major competitors: 3,375
Latest rank: — • Difficulty: 54.1
features
Total apps: 126,080 • Major competitors: 2,934
Latest rank: 141 • Difficulty: 53.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| without worrying | 70 | 100 | 31 | 50 1,076 competing apps Median installs: 600 Avg rating: 4.2 | 1 | 1 | 23 major competitor apps |
| budgeting | 71 | 100 | 35 | 53 1,483 competing apps Median installs: 250 Avg rating: 4.5 | 4 | 4 | 34 major competitor apps |
| debt | 70 | 100 | 34 | 50 976 competing apps Median installs: 350 Avg rating: 4.3 | 7 | 7 | 25 major competitor apps |
| personal finance | 70 | 100 | 30 | 49 876 competing apps Median installs: 300 Avg rating: 4.4 | 7 | 7 | 20 major competitor apps |
| budget | 72 | 100 | 41 | 62 5,136 competing apps Median installs: 300 Avg rating: 4.4 | 7 | 7 | 149 major competitor apps |
| spending | 73 | 100 | 41 | 64 7,437 competing apps Median installs: 450 Avg rating: 4.3 | 11 | 11 | 216 major competitor apps |
| bill | 73 | 100 | 41 | 64 6,802 competing apps Median installs: 800 Avg rating: 4.1 | 18 | 13 | 205 major competitor apps |
| actual | 73 | 100 | 42 | 67 10,097 competing apps Median installs: 600 Avg rating: 4.2 | 13 | 13 | 338 major competitor apps |
| expense | 72 | 100 | 38 | 61 4,691 competing apps Median installs: 250 Avg rating: 4.2 | 15 | 15 | 56 major competitor apps |
| financial management | 69 | 100 | 30 | 47 679 competing apps Median installs: 250 Avg rating: 4.3 | 17 | 17 | 10 major competitor apps |
| sufficient | 70 | 100 | 29 | 47 698 competing apps Median installs: 400 Avg rating: 4.0 | 20 | 20 | 8 major competitor apps |
| save money | 71 | 100 | 37 | 54 1,847 competing apps Median installs: 450 Avg rating: 4.2 | 22 | 22 | 52 major competitor apps |
| subscription | 68 | 100 | 51 | 79 55,426 competing apps Median installs: 1,000 Avg rating: 4.3 | 42 | 27 | 2,249 major competitor apps |
| intuitive interface | 73 | 100 | 40 | 65 8,579 competing apps Median installs: 250 Avg rating: 4.3 | 46 | 29 | 96 major competitor apps |
| saving | 72 | 100 | 44 | 70 15,638 competing apps Median installs: 400 Avg rating: 4.2 | 38 | 32 | 318 major competitor apps |
| worried | 70 | 100 | 31 | 50 1,047 competing apps Median installs: 500 Avg rating: 4.1 | 39 | 39 | 11 major competitor apps |
| worrying | 71 | 100 | 35 | 56 2,257 competing apps Median installs: 500 Avg rating: 4.2 | 42 | 42 | 50 major competitor apps |
| cancel | 71 | 100 | 46 | 71 19,424 competing apps Median installs: 800 Avg rating: 4.3 | 47 | 47 | 717 major competitor apps |
| spend | 73 | 100 | 44 | 68 12,126 competing apps Median installs: 500 Avg rating: 4.2 | 151 | 49 | 393 major competitor apps |
| empower | 73 | 100 | 40 | 65 7,861 competing apps Median installs: 250 Avg rating: 4.4 | 134 | 50 | 83 major competitor apps |
| worry | 73 | 100 | 42 | 65 8,292 competing apps Median installs: 550 Avg rating: 4.1 | 54 | 51 | 178 major competitor apps |
| manner | 71 | 100 | 33 | 53 1,634 competing apps Median installs: 350 Avg rating: 4.0 | 52 | 52 | 27 major competitor apps |
| account management | 70 | 100 | 32 | 51 1,106 competing apps Median installs: 150 Avg rating: 4.4 | 67 | 66 | 12 major competitor apps |
| finance | 72 | 100 | 39 | 60 4,033 competing apps Median installs: 300 Avg rating: 4.3 | 88 | 88 | 96 major competitor apps |
| trim | 71 | 100 | 43 | 53 1,486 competing apps Median installs: 1,050 Avg rating: 4.1 | 90 | 90 | 86 major competitor apps |
App Description
Download YNAB, get good at money, and never worry about money again.
“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020
Start your free one-month trial and stop feeling like you’re bad at money.
“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.
Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.
“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.”
-Kat, YNAB user since 2016
Benefits and Features
STOP ARGUING ABOUT MONEY
…and start planning your life, together
-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling
STOP DROWNING IN DEBT
…and start seeing progress with your paydown
-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
-Enjoy the benefits of a debt-paying community and resources
STOP FEELING DISORGANIZED
…and start feeling totally in control
-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
-Ask Siri to update your plan or provide expense category balances on the go
START REACHING MORE GOALS
…and stop thinking your future is limited
-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb
START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret
-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend
START FEELING SUPPORTED
…and stop feeling like you’re alone in this
-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Join workshops and attend live Q&A sessions
-Become part of our community of genuine, amazingl