YNAB

Developer: You Need A

Category: finance

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~3.2M - 6.5M

64.6K ratings

~6.8K (installs week)

~48.1K (installs month)

ASO Keyword Dashboard

Tracking 162 keywords for YNAB in Apple App Store

Developer: You Need A Budget LLC Category: finance Rating: 4.77

YNAB tracks 162 keywords (16 keywords rank; 146 need traction). Key metrics: 6% top-10 coverage, opportunity 70.2, difficulty 41.2, best rank 4.

Tracked keywords

162

16 ranked • 146 not ranking yet

Top 10 coverage

Best rank 4 • Latest leader 135

Avg opportunity

70.2

Top keyword: reduce

Avg difficulty

41.2

Lower scores indicate easier wins

Opportunity leaders

reduce

Opportunity: 73.0 • Difficulty: 41.5 • Rank 135

Competitors: 82
68.4
spend

Opportunity: 73.0 • Difficulty: 41.5 • Rank 169

Competitors: 168
67.8
modes

Opportunity: 73.0 • Difficulty: 41.7 • Rank 218

Competitors: 200
68.5
interest

Opportunity: 73.0 • Difficulty: 40.9 • Rank —

Competitors: 90
66.9
spending

Opportunity: 73.0 • Difficulty: 39.1 • Rank —

Competitors: 91
63.8

Unranked opportunities

interest

Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 90
spending

Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 91
calculate

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 48
winning

Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 314
started

Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 128

High competition keywords

time

Total apps: 191,460 • Major competitors: 1,852

Latest rank: — • Difficulty: 53.5
new

Total apps: 183,638 • Major competitors: 2,411

Latest rank: — • Difficulty: 53.4
free

Total apps: 164,090 • Major competitors: 2,531

Latest rank: — • Difficulty: 53.1
make

Total apps: 160,093 • Major competitors: 1,860

Latest rank: — • Difficulty: 52.8
like

Total apps: 142,680 • Major competitors: 2,089

Latest rank: — • Difficulty: 52.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
needs	70	100	45	74 26,122 competing apps Median installs: 75 Avg rating: 4.2	4	4	182 major competitor apps
cancel	72	100	43	71 17,795 competing apps Median installs: 275 Avg rating: 4.3	55	55	300 major competitor apps
saving	72	100	42	69 14,056 competing apps Median installs: 100 Avg rating: 4.2	58	58	143 major competitor apps
every	66	100	52	85 121,274 competing apps Median installs: 150 Avg rating: 4.2	88	88	1,623 major competitor apps
touch	69	100	47	77 38,323 competing apps Median installs: 125 Avg rating: 4.0	90	90	356 major competitor apps
money	70	100	46	74 27,882 competing apps Median installs: 200 Avg rating: 4.2	101	101	514 major competitor apps
feature	70	100	46	76 33,485 competing apps Median installs: 125 Avg rating: 4.1	—	101	348 major competitor apps
features	66	100	51	85 115,626 competing apps Median installs: 125 Avg rating: 4.2	—	119	1,316 major competitor apps
interface	69	100	46	77 39,621 competing apps Median installs: 75 Avg rating: 4.2	129	129	177 major competitor apps
reduce	73	100	41	68 12,200 competing apps Median installs: 100 Avg rating: 4.2	135	135	82 major competitor apps
good	70	100	46	75 32,071 competing apps Median installs: 125 Avg rating: 4.2	147	147	348 major competitor apps
mode	70	100	46	76 34,700 competing apps Median installs: 150 Avg rating: 4.2	155	155	426 major competitor apps
spend	73	100	41	68 11,211 competing apps Median installs: 150 Avg rating: 4.2	169	169	168 major competitor apps
feedback	70	100	45	74 27,662 competing apps Median installs: 100 Avg rating: 4.1	172	172	234 major competitor apps
without	67	100	50	82 80,697 competing apps Median installs: 125 Avg rating: 4.2	173	173	849 major competitor apps
modes	73	100	42	68 12,336 competing apps Median installs: 200 Avg rating: 4.1	218	218	200 major competitor apps
free	65	100	53	87 164,090 competing apps Median installs: 175 Avg rating: 4.2	—	—	2,531 major competitor apps
new	65	100	53	88 183,638 competing apps Median installs: 150 Avg rating: 4.2	—	—	2,411 major competitor apps
card	70	100	46	76 33,276 competing apps Median installs: 175 Avg rating: 4.2	—	—	589 major competitor apps
share	66	100	51	85 113,290 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,120 major competitor apps
enjoy	66	100	51	84 101,442 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,449 major competitor apps
easy	65	100	52	86 142,522 competing apps Median installs: 100 Avg rating: 4.1	—	—	1,296 major competitor apps
make	65	100	53	87 160,093 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,860 major competitor apps
better	69	100	47	77 41,770 competing apps Median installs: 125 Avg rating: 4.2	—	—	456 major competitor apps
support	67	100	49	82 74,411 competing apps Median installs: 125 Avg rating: 4.2	—	—	661 major competitor apps

App Description

Have you ever worried about money? You are not alone.

Download YNAB, get good with money, and never worry about money again.

“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020

Start your free one-month trial and stop feeling like you’re bad with money.

“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.

Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.

“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.”
-Kat, YNAB user since 2016

Benefits and Features

STOP ARGUING ABOUT MONEY
…and start planning your life, together

-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling

STOP DROWNING IN DEBT
…and start seeing progress with your paydown

-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
-Enjoy the benefits of a debt-paying community and resources

STOP FEELING DISORGANIZED
…and start feeling totally in control

-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
-Ask Siri to update your plan or provide expense category balances on the go

START REACHING MORE GOALS
…and stop thinking your future is limited

-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb

START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret

-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend

START FEELING SUPPORTED
…and stop feeling like you’re alone in this

-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Join workshops and attend live Q&A sessions
-Become part of our community of genuine, amaz