YNAB

YNAB
Developer: You Need A
Category: Finance
~2.9M - 5.8M
57.6K ratings
~3.7K (installs week)
~22.1K (installs month)
Trend Steady
YNAB icon

ASO Keyword Dashboard

Tracking 162 keywords for YNAB in Apple App Store

Developer: You Need A Budget LLC Category: finance Rating: 4.79

YNAB tracks 162 keywords (16 keywords rank; 146 need traction). Key metrics: 6% top-10 coverage, opportunity 50.7, difficulty 46.8, best rank 4.

Tracked keywords

162

16  ranked •  146  not ranking yet

Top 10 coverage

6%

Best rank 4 • Latest leader 88

Avg opportunity

50.7

Top keyword: every

Avg difficulty

46.8

Lower scores indicate easier wins

Opportunity leaders

  • every

    Opportunity: 59.0 • Difficulty: 62.5 • Rank 88

    Competitors: 1,637

    86.9
  • features

    Opportunity: 59.0 • Difficulty: 60.4 • Rank 119

    Competitors: 1,060

    83.9
  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank —

    Competitors: 2,147

    89.9
  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Rank —

    Competitors: 2,341

    91.1
  • enjoy

    Opportunity: 59.0 • Difficulty: 60.4 • Rank —

    Competitors: 1,198

    84.3

Unranked opportunities

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147

  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341

  • enjoy

    Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,198

  • easy

    Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773

High competition keywords

  • new

    Total apps: 10,701 • Major competitors: 2,341

    Latest rank: — • Difficulty: 63.9

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: — • Difficulty: 63.5

  • time

    Total apps: 8,391 • Major competitors: 1,805

    Latest rank: — • Difficulty: 62.9

  • make

    Total apps: 8,094 • Major competitors: 1,773

    Latest rank: — • Difficulty: 62.7

  • like

    Total apps: 7,508 • Major competitors: 1,767

    Latest rank: — • Difficulty: 63.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
needs581004767

920 competing apps

Median installs: 251,312

Avg rating: 4.6

44

194

major competitor apps

cancel581005269

1,175 competing apps

Median installs: 266,825

Avg rating: 4.6

5555

245

major competitor apps

saving581004962

535 competing apps

Median installs: 266,925

Avg rating: 4.7

5858

121

major competitor apps

every591006287

6,989 competing apps

Median installs: 280,925

Avg rating: 4.6

8888

1,637

major competitor apps

touch581005473

1,612 competing apps

Median installs: 220,412

Avg rating: 4.6

9090

299

major competitor apps

money581005675

2,017 competing apps

Median installs: 270,575

Avg rating: 4.7

101101

443

major competitor apps

feature581005372

1,597 competing apps

Median installs: 260,400

Avg rating: 4.6

101

352

major competitor apps

features591006084

5,134 competing apps

Median installs: 252,300

Avg rating: 4.6

119

1,060

major competitor apps

interface581004466

871 competing apps

Median installs: 226,050

Avg rating: 4.6

129129

136

major competitor apps

reduce581004659

421 competing apps

Median installs: 239,800

Avg rating: 4.7

135135

72

major competitor apps

good581005271

1,413 competing apps

Median installs: 276,475

Avg rating: 4.6

147147

294

major competitor apps

mode581005173

1,632 competing apps

Median installs: 249,788

Avg rating: 4.6

155155

350

major competitor apps

spend581005063

633 competing apps

Median installs: 280,475

Avg rating: 4.6

169169

139

major competitor apps

feedback581004866

871 competing apps

Median installs: 261,525

Avg rating: 4.6

172172

186

major competitor apps

without581005881

3,672 competing apps

Median installs: 274,050

Avg rating: 4.6

173173

811

major competitor apps

modes581004764

691 competing apps

Median installs: 270,475

Avg rating: 4.6

218218

155

major competitor apps

free591006390

9,480 competing apps

Median installs: 264,750

Avg rating: 4.6

2,147

major competitor apps

new591006491

10,701 competing apps

Median installs: 270,475

Avg rating: 4.6

2,341

major competitor apps

card581005875

2,087 competing apps

Median installs: 269,825

Avg rating: 4.7

509

major competitor apps

share581006382

4,336 competing apps

Median installs: 258,138

Avg rating: 4.6

916

major competitor apps

enjoy591006084

5,338 competing apps

Median installs: 274,600

Avg rating: 4.6

1,198

major competitor apps

easy591005985

5,849 competing apps

Median installs: 250,625

Avg rating: 4.6

1,246

major competitor apps

make591006388

8,094 competing apps

Median installs: 266,850

Avg rating: 4.6

1,773

major competitor apps

better581005375

2,000 competing apps

Median installs: 250,162

Avg rating: 4.6

450

major competitor apps

support581005678

2,741 competing apps

Median installs: 233,950

Avg rating: 4.6

515

major competitor apps

162 keywords
1 of 7

App Description

Have you ever worried about money? You are not alone.

Download YNAB, get good with money, and never worry about money again.

“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020

Start your free one-month trial and stop feeling like you’re bad with money.

“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.

Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.

“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.”
-Kat, YNAB user since 2016

Benefits and Features

STOP ARGUING ABOUT MONEY
…and start planning your life, together

-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling

STOP DROWNING IN DEBT
…and start seeing progress with your paydown

-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
-Enjoy the benefits of a debt-paying community and resources

STOP FEELING DISORGANIZED
…and start feeling totally in control

-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
-Ask Siri to update your plan or provide expense category balances on the go

START REACHING MORE GOALS
…and stop thinking your future is limited

-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb

START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret

-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend

START FEELING SUPPORTED
…and stop feeling like you’re alone in this

-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Join workshops and attend live Q&A sessions
-Become part of our community of genuine, amaz