Oportun: Finances made simple

~14.5M - 28.9M
289.1K ratings
~650 (installs week)
Trend Steady
~1.1K (installs month)
Trend Steady
Oportun: Finances made simple icon

ASO Keyword Dashboard

Tracking 83 keywords for Oportun: Finances made simple in Apple App Store

Developer: Oportun, Inc Category: finance Rating: 4.74

Oportun: Finances made simple tracks 83 keywords (13 keywords rank; 70 need traction). Key metrics: 8% top-10 coverage, opportunity 70.0, difficulty 43.4, best rank 2.

Tracked keywords

83

13  ranked •  70  not ranking yet

Top 10 coverage

8%

Best rank 2 • Latest leader 64

Avg opportunity

70.0

Top keyword: highest

Avg difficulty

43.4

Lower scores indicate easier wins

Opportunity leaders

  • highest

    Opportunity: 73.0 • Difficulty: 41.2 • Rank 64

    Competitors: 111

    68.1
  • partner

    Opportunity: 73.0 • Difficulty: 40.5 • Rank —

    Competitors: 89

    66.8
  • spending

    Opportunity: 73.0 • Difficulty: 38.9 • Rank —

    Competitors: 68

    63.7
  • stay informed

    Opportunity: 73.0 • Difficulty: 39.5 • Rank —

    Competitors: 56

    65.1
  • effortless

    Opportunity: 73.0 • Difficulty: 40.4 • Rank —

    Competitors: 63

    66.9

Unranked opportunities

  • partner

    Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 89

  • spending

    Opportunity: 73.0 • Difficulty: 38.9 • Competitors: 68

  • stay informed

    Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 56

  • effortless

    Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 63

  • emergency

    Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 39

High competition keywords

  • free

    Total apps: 160,893 • Major competitors: 2,147

    Latest rank: — • Difficulty: 52.9

  • help

    Total apps: 146,877 • Major competitors: 1,244

    Latest rank: — • Difficulty: 52.4

  • like

    Total apps: 140,190 • Major competitors: 1,775

    Latest rank: — • Difficulty: 52.3

  • find

    Total apps: 136,149 • Major competitors: 1,470

    Latest rank: — • Difficulty: 52.2

  • information

    Total apps: 110,448 • Major competitors: 537

    Latest rank: — • Difficulty: 51.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
saving721004269

13,778 competing apps

Median installs: 50

Avg rating: 4.2

22

111

major competitor apps

made691004677

36,910 competing apps

Median installs: 50

Avg rating: 4.1

1818

302

major competitor apps

simple671005083

95,764 competing apps

Median installs: 50

Avg rating: 4.1

2218

728

major competitor apps

save671005082

82,395 competing apps

Median installs: 75

Avg rating: 4.2

2220

849

major competitor apps

possible711004472

20,501 competing apps

Median installs: 50

Avg rating: 4.0

3636

126

major competitor apps

touch691004777

37,937 competing apps

Median installs: 75

Avg rating: 4.0

5353

274

major competitor apps

highest731004168

11,610 competing apps

Median installs: 50

Avg rating: 4.2

6464

111

major competitor apps

simply691004778

45,292 competing apps

Median installs: 50

Avg rating: 4.1

71

300

major competitor apps

instantly701004575

28,913 competing apps

Median installs: 50

Avg rating: 4.2

106106

207

major competitor apps

instant691004777

39,444 competing apps

Median installs: 50

Avg rating: 4.3

166166

300

major competitor apps

products711004574

24,948 competing apps

Median installs: 25

Avg rating: 4.1

200167

215

major competitor apps

product711004473

22,500 competing apps

Median installs: 25

Avg rating: 4.1

206172

165

major competitor apps

cancel721004371

17,171 competing apps

Median installs: 125

Avg rating: 4.2

209209

254

major competitor apps

free651005387

160,893 competing apps

Median installs: 100

Avg rating: 4.2

2,147

major competitor apps

level681004879

50,492 competing apps

Median installs: 75

Avg rating: 4.2

662

major competitor apps

finance721003659

3,422 competing apps

Median installs: 25

Avg rating: 4.3

30

major competitor apps

right671005082

81,346 competing apps

Median installs: 50

Avg rating: 4.2

896

major competitor apps

enjoy661005184

99,580 competing apps

Median installs: 50

Avg rating: 4.2

1,236

major competitor apps

member721004269

13,242 competing apps

Median installs: 25

Avg rating: 4.1

157

major competitor apps

step691004676

35,876 competing apps

Median installs: 50

Avg rating: 4.2

309

major competitor apps

information661005185

110,448 competing apps

Median installs: 25

Avg rating: 4.1

537

major competitor apps

manage671005083

92,206 competing apps

Median installs: 25

Avg rating: 4.2

743

major competitor apps

people681004879

50,497 competing apps

Median installs: 50

Avg rating: 4.2

489

major competitor apps

find661005286

136,149 competing apps

Median installs: 50

Avg rating: 4.2

1,470

major competitor apps

money701004574

27,084 competing apps

Median installs: 75

Avg rating: 4.2

422

major competitor apps

83 keywords
1 of 4

App Description

Kickstart your New Years financial resolutions. Whether you’re saving or borrowing, our finance app is here to help you stay in control. Never money alone.


PUT YOUR SAVINGS ON AUTOPILOT

Reach your savings goals big or small. Set & Save™ learns your income and spending patterns to find the right moments to automatically set aside money toward your goals. Little by little and day by day, it adds up faster than you think. Our members save over $1,800 per year on average.*


> Achieve your goals

We can help you turn those New Year resolutions into real progress. We’ve helped people save over $12.3 billion in total using Set & Save toward 15 million goals, from building an emergency fund to a well-earned vacation and even a first home. We move money toward each goal you set based on what you can afford, helping you make steady progress without needing to think about it. We look at when your bills are due, when you get paid and more to personalize your savings.


> Your money, your rules

Save a lot or a little. Set limits and give us guidance on how to save for you. Pause saves with the push of a button. Transfer your money back into your bank account whenever you want it. Instantly move money from one goal to another. It’s your money and you’re the boss.


> Safe and secure

Your money is protected every step of the way. Savings held through Oportun are FDIC-insured** up to $250,000 through our partner banks. We use bank-level encryption, multi-factor authentication, and trusted technology partners like Plaid to keep your information safe. You can stay informed with either automatic daily or weekly balance notifications. You’re always in control.


> How it works

1. Get set up in minutes: Link your bank account to our savings app and set your goals

2. We’ll get to know you: We find smart times to save based on your spending and income

3. Effortlessly save: We’ll automatically move money into the savings app toward your goals


> Get a 30 day free trial

See how much you can save with a 30 day free trial of our money saving app. After that, enjoy effortless savings for just $5/month. Cancel anytime.



LOAN MEMBERS, WE’RE HERE FOR YOU

Are you an Oportun member with a personal loan? It’s easier to manage it in the app.

Check your balance, make payments, set up autopay, and refer friends all in one place. The Oportun app is free for