Oportun: Finances made simple

14.5M installs
289.1K ratings
+500 weekly installs
+2.2K monthly installs
Oportun: Finances made simple icon

ASO Keyword Dashboard

Tracking 83 keywords for Oportun: Finances made simple in Apple App Store

Developer: Oportun, Inc Category: finance Rating: 4.74

Oportun: Finances made simple tracks 83 keywords (13 keywords rank; 70 need traction). Key metrics: 8% top-10 coverage, opportunity 70.0, difficulty 45.0, best rank 2.

Tracked keywords

83

13  ranked •  70  not ranking yet

Top 10 coverage

8%

Best rank 2 • Latest leader 64

Avg opportunity

70.0

Top keyword: highest

Avg difficulty

45.0

Lower scores indicate easier wins

Opportunity leaders

  • highest

    Opportunity: 73.0 • Difficulty: 42.1 • Rank 64

    Competitors: 174

    68.0
  • partner

    Opportunity: 73.0 • Difficulty: 41.7 • Rank —

    Competitors: 150

    66.9
  • spending

    Opportunity: 73.0 • Difficulty: 40.0 • Rank —

    Competitors: 133

    63.9
  • stay informed

    Opportunity: 73.0 • Difficulty: 40.5 • Rank —

    Competitors: 113

    65.4
  • effortless

    Opportunity: 73.0 • Difficulty: 41.1 • Rank —

    Competitors: 108

    67.1

Unranked opportunities

  • partner

    Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 150

  • spending

    Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 133

  • stay informed

    Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 113

  • effortless

    Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 108

  • emergency

    Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 71

High competition keywords

  • free

    Total apps: 164,930 • Major competitors: 3,441

    Latest rank: — • Difficulty: 54.5

  • help

    Total apps: 150,249 • Major competitors: 2,103

    Latest rank: — • Difficulty: 53.8

  • like

    Total apps: 143,203 • Major competitors: 2,859

    Latest rank: — • Difficulty: 54.1

  • find

    Total apps: 139,104 • Major competitors: 2,451

    Latest rank: — • Difficulty: 53.7

  • information

    Total apps: 112,143 • Major competitors: 943

    Latest rank: — • Difficulty: 51.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
saving721004369

14,111 competing apps

Median installs: 200

Avg rating: 4.2

22

191

major competitor apps

made691004876

36,341 competing apps

Median installs: 200

Avg rating: 4.2

1818

506

major competitor apps

simple671005184

98,969 competing apps

Median installs: 150

Avg rating: 4.2

2218

1,233

major competitor apps

save671005282

85,036 competing apps

Median installs: 250

Avg rating: 4.2

2220

1,368

major competitor apps

possible711004472

20,756 competing apps

Median installs: 150

Avg rating: 4.1

3636

232

major competitor apps

touch691004877

38,404 competing apps

Median installs: 200

Avg rating: 4.1

5353

515

major competitor apps

highest731004268

11,505 competing apps

Median installs: 150

Avg rating: 4.2

6464

174

major competitor apps

simply691004878

44,654 competing apps

Median installs: 200

Avg rating: 4.1

71

496

major competitor apps

instantly701004674

28,025 competing apps

Median installs: 200

Avg rating: 4.2

106106

370

major competitor apps

instant691004877

41,473 competing apps

Median installs: 200

Avg rating: 4.3

166166

498

major competitor apps

products711004774

24,737 competing apps

Median installs: 100

Avg rating: 4.1

200167

345

major competitor apps

product711004573

22,969 competing apps

Median installs: 100

Avg rating: 4.1

206172

259

major competitor apps

cancel721004571

17,920 competing apps

Median installs: 400

Avg rating: 4.3

209209

437

major competitor apps

free651005487

164,930 competing apps

Median installs: 300

Avg rating: 4.2

3,441

major competitor apps

level681004979

52,042 competing apps

Median installs: 200

Avg rating: 4.2

1,065

major competitor apps

finance721003759

3,530 competing apps

Median installs: 100

Avg rating: 4.3

59

major competitor apps

right671005282

83,347 competing apps

Median installs: 200

Avg rating: 4.2

1,453

major competitor apps

enjoy661005284

101,804 competing apps

Median installs: 200

Avg rating: 4.2

2,037

major competitor apps

member721004369

13,502 competing apps

Median installs: 150

Avg rating: 4.2

257

major competitor apps

step691004777

37,331 competing apps

Median installs: 200

Avg rating: 4.3

559

major competitor apps

information661005284

112,143 competing apps

Median installs: 100

Avg rating: 4.1

943

major competitor apps

manage671005183

95,352 competing apps

Median installs: 150

Avg rating: 4.2

1,368

major competitor apps

people681005079

52,099 competing apps

Median installs: 200

Avg rating: 4.3

782

major competitor apps

find661005486

139,104 competing apps

Median installs: 200

Avg rating: 4.2

2,451

major competitor apps

money701004774

28,207 competing apps

Median installs: 300

Avg rating: 4.2

751

major competitor apps

83 keywords
1 of 4

App Description

Kickstart your New Years financial resolutions. Whether you’re saving or borrowing, our finance app is here to help you stay in control. Never money alone.


PUT YOUR SAVINGS ON AUTOPILOT

Reach your savings goals big or small. Set & Save™ learns your income and spending patterns to find the right moments to automatically set aside money toward your goals. Little by little and day by day, it adds up faster than you think. Our members save over $1,800 per year on average.*


> Achieve your goals

We can help you turn those New Year resolutions into real progress. We’ve helped people save over $12.3 billion in total using Set & Save toward 15 million goals, from building an emergency fund to a well-earned vacation and even a first home. We move money toward each goal you set based on what you can afford, helping you make steady progress without needing to think about it. We look at when your bills are due, when you get paid and more to personalize your savings.


> Your money, your rules

Save a lot or a little. Set limits and give us guidance on how to save for you. Pause saves with the push of a button. Transfer your money back into your bank account whenever you want it. Instantly move money from one goal to another. It’s your money and you’re the boss.


> Safe and secure

Your money is protected every step of the way. Savings held through Oportun are FDIC-insured** up to $250,000 through our partner banks. We use bank-level encryption, multi-factor authentication, and trusted technology partners like Plaid to keep your information safe. You can stay informed with either automatic daily or weekly balance notifications. You’re always in control.


> How it works

1. Get set up in minutes: Link your bank account to our savings app and set your goals

2. We’ll get to know you: We find smart times to save based on your spending and income

3. Effortlessly save: We’ll automatically move money into the savings app toward your goals


> Get a 30 day free trial

See how much you can save with a 30 day free trial of our money saving app. After that, enjoy effortless savings for just $5/month. Cancel anytime.



LOAN MEMBERS, WE’RE HERE FOR YOU

Are you an Oportun member with a personal loan? It’s easier to manage it in the app.

Check your balance, make payments, set up autopay, and refer friends all in one place. The Oportun app is free for