IPSY: Personalized Beauty
ASO Keyword Dashboard
Tracking 114 keywords for IPSY: Personalized Beauty in Apple App Store
IPSY: Personalized Beauty tracks 114 keywords (6 keywords rank; 108 need traction). Key metrics: 17% top-10 coverage, opportunity 49.2, difficulty 50.1, best rank 5.
Tracked keywords
114
6 ranked • 108 not ranking yet
Top 10 coverage
17%
Best rank 5 • Latest leader 19
Avg opportunity
49.2
Top keyword: unique
Avg difficulty
50.1
Lower scores indicate easier wins
Opportunity leaders
- 83.2
unique
Opportunity: 59.0 • Difficulty: 57.5 • Rank 19
Competitors: 1,009
- 89.9
free
Opportunity: 59.0 • Difficulty: 63.5 • Rank —
Competitors: 2,147
- 85.4
play
Opportunity: 59.0 • Difficulty: 57.2 • Rank —
Competitors: 1,269
- 85.9
best
Opportunity: 59.0 • Difficulty: 59.6 • Rank —
Competitors: 1,398
- 88.4
make
Opportunity: 59.0 • Difficulty: 62.7 • Rank —
Competitors: 1,773
Unranked opportunities
free
Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
play
Opportunity: 59.0 • Difficulty: 57.2 • Competitors: 1,269
best
Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,398
make
Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
experience
Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134
High competition keywords
free
Total apps: 9,480 • Major competitors: 2,147
Latest rank: — • Difficulty: 63.5
make
Total apps: 8,094 • Major competitors: 1,773
Latest rank: — • Difficulty: 62.7
every
Total apps: 6,989 • Major competitors: 1,637
Latest rank: — • Difficulty: 62.5
best
Total apps: 6,283 • Major competitors: 1,398
Latest rank: — • Difficulty: 59.6
play
Total apps: 5,992 • Major competitors: 1,269
Latest rank: — • Difficulty: 57.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| personalized | 20 | 100 | 62 | 74 1,907 competing apps Median installs: 306,550 Avg rating: 4.7 | 6 | 5 | 503 major competitor apps |
| unique | 59 | 100 | 57 | 83 4,782 competing apps Median installs: 253,275 Avg rating: 4.6 | 19 | 19 | 1,009 major competitor apps |
| beautiful | 58 | 100 | 49 | 75 2,166 competing apps Median installs: 248,038 Avg rating: 4.6 | 28 | 28 | 423 major competitor apps |
| personal | 58 | 100 | 59 | 78 2,753 competing apps Median installs: 266,950 Avg rating: 4.6 | 39 | 39 | 641 major competitor apps |
| person | 58 | 100 | 54 | 62 570 competing apps Median installs: 280,938 Avg rating: 4.6 | 88 | 88 | 140 major competitor apps |
| ultimate | 58 | 100 | 54 | 78 2,716 competing apps Median installs: 262,450 Avg rating: 4.6 | 97 | 97 | 601 major competitor apps |
| free | 59 | 100 | 63 | 90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6 | — | — | 2,147 major competitor apps |
| play | 59 | 100 | 57 | 85 5,992 competing apps Median installs: 263,338 Avg rating: 4.6 | — | — | 1,269 major competitor apps |
| best | 59 | 100 | 60 | 86 6,283 competing apps Median installs: 272,625 Avg rating: 4.6 | — | — | 1,398 major competitor apps |
| top | 58 | 100 | 59 | 78 2,843 competing apps Median installs: 305,500 Avg rating: 4.6 | — | — | 706 major competitor apps |
| quiz | 57 | 100 | 36 | 55 270 competing apps Median installs: 203,862 Avg rating: 4.7 | — | — | 44 major competitor apps |
| shopping | 20 | 100 | 62 | 66 792 competing apps Median installs: 328,762 Avg rating: 4.7 | — | — | 246 major competitor apps |
| subscription | 58 | 100 | 56 | 81 3,884 competing apps Median installs: 258,562 Avg rating: 4.6 | — | — | 792 major competitor apps |
| right | 58 | 100 | 63 | 81 3,793 competing apps Median installs: 282,075 Avg rating: 4.6 | — | — | 912 major competitor apps |
| source | 57 | 100 | 42 | 57 317 competing apps Median installs: 194,725 Avg rating: 4.6 | — | — | 54 major competitor apps |
| make | 59 | 100 | 63 | 88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6 | — | — | 1,773 major competitor apps |
| step | 58 | 100 | 49 | 72 1,454 competing apps Median installs: 257,975 Avg rating: 4.6 | — | — | 298 major competitor apps |
| exclusive | 20 | 100 | 66 | 76 2,277 competing apps Median installs: 373,450 Avg rating: 4.7 | — | — | 705 major competitor apps |
| exclusive deals | 20 | 100 | 58 | 41 61 competing apps Median installs: 948,300 Avg rating: 4.7 | — | — | 30 major competitor apps |
| experience | 59 | 100 | 59 | 84 5,154 competing apps Median installs: 261,775 Avg rating: 4.6 | — | — | 1,134 major competitor apps |
| curated | 20 | 100 | 52 | 62 576 competing apps Median installs: 309,950 Avg rating: 4.6 | — | — | 159 major competitor apps |
| learn | 58 | 100 | 57 | 77 2,669 competing apps Median installs: 250,600 Avg rating: 4.6 | — | — | 552 major competitor apps |
| events | 20 | 100 | 57 | 70 1,227 competing apps Median installs: 322,325 Avg rating: 4.6 | — | — | 331 major competitor apps |
| product | 20 | 100 | 49 | 64 654 competing apps Median installs: 282,388 Avg rating: 4.6 | — | — | 170 major competitor apps |
| save | 58 | 100 | 61 | 81 3,777 competing apps Median installs: 254,125 Avg rating: 4.6 | — | — | 858 major competitor apps |
App Description
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.