IPSY: Personalized Beauty

IPSY: Personalized Beauty
Developer: Ipsy
Category: Shopping
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11.9M installs
237.2K ratings
MAU not available
Revenue not available
IPSY: Personalized Beauty icon

ASO Keyword Dashboard

Tracking 121 keywords for IPSY: Personalized Beauty in Apple App Store

Developer: Ipsy Category: shopping Rating: 4.81

IPSY: Personalized Beauty tracks 121 keywords (16 keywords rank; 105 need traction). Key metrics: 25% top-10 coverage, opportunity 70.1, difficulty 44.4, best rank 5.

Tracked keywords

121

16  ranked •  105  not ranking yet

Top 10 coverage

25%

Best rank 5 • Latest leader 19

Avg opportunity

70.1

Top keyword: beauty

Avg difficulty

44.4

Lower scores indicate easier wins

Opportunity leaders

  • beauty

    Opportunity: 73.0 • Difficulty: 44.9 • Rank 19

    Competitors: 299

    66.9

  • membership

    Opportunity: 73.0 • Difficulty: 44.9 • Rank 26

    Competitors: 400

    67.6

  • quiz

    Opportunity: 73.0 • Difficulty: 40.7 • Rank —

    Competitors: 119

    66.5

  • source

    Opportunity: 73.0 • Difficulty: 42.3 • Rank —

    Competitors: 158

    67.7

  • curated

    Opportunity: 73.0 • Difficulty: 43.5 • Rank —

    Competitors: 280

    68.0

Unranked opportunities

  • quiz

    Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 119

  • source

    Opportunity: 73.0 • Difficulty: 42.3 • Competitors: 158

  • curated

    Opportunity: 73.0 • Difficulty: 43.5 • Competitors: 280

  • benefit

    Opportunity: 73.0 • Difficulty: 42.2 • Competitors: 151

  • longer

    Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 245

High competition keywords

  • free

    Total apps: 176,362 • Major competitors: 5,392

    Latest rank: — • Difficulty: 55.2

  • help

    Total apps: 162,314 • Major competitors: 3,378

    Latest rank: — • Difficulty: 54.5

  • make

    Total apps: 158,146 • Major competitors: 4,097

    Latest rank: — • Difficulty: 54.1

  • experience

    Total apps: 135,794 • Major competitors: 3,081

    Latest rank: — • Difficulty: 53.7

  • create

    Total apps: 130,990 • Major competitors: 3,375

    Latest rank: — • Difficulty: 54.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
cosmetic701003147

709 competing apps

Median installs: 350

Avg rating: 4.2

55

32

major competitor apps

personalised721003961

4,546 competing apps

Median installs: 300

Avg rating: 4.2

66

101

major competitor apps

personalized691005178

51,418 competing apps

Median installs: 350

Avg rating: 4.4

109

1,138

major competitor apps

lush701003351

1,089 competing apps

Median installs: 850

Avg rating: 4.2

1010

44

major competitor apps

beauty731004567

10,623 competing apps

Median installs: 400

Avg rating: 4.2

1918

299

major competitor apps

unique671005282

88,276 competing apps

Median installs: 550

Avg rating: 4.2

2419

2,814

major competitor apps

membership731004568

11,586 competing apps

Median installs: 400

Avg rating: 4.3

2626

400

major competitor apps

beautiful hd681002642

342 competing apps

Median installs: 900

Avg rating: 4.1

3030

11

major competitor apps

beautiful691004877

42,942 competing apps

Median installs: 600

Avg rating: 4.2

3737

1,204

major competitor apps

makeup721004058

2,965 competing apps

Median installs: 650

Avg rating: 4.0

4141

156

major competitor apps

personal671005282

80,263 competing apps

Median installs: 350

Avg rating: 4.3

5555

1,664

major competitor apps

ultra711003757

2,617 competing apps

Median installs: 700

Avg rating: 4.1

10855

92

major competitor apps

skincare701003351

1,156 competing apps

Median installs: 400

Avg rating: 4.4

7373

25

major competitor apps

ultimate681005080

66,336 competing apps

Median installs: 400

Avg rating: 4.3

113113

1,586

major competitor apps

personality721003960

3,832 competing apps

Median installs: 500

Avg rating: 4.2

116116

111

major competitor apps

person721004469

14,587 competing apps

Median installs: 400

Avg rating: 4.2

214214

328

major competitor apps

free651005587

176,362 competing apps

Median installs: 650

Avg rating: 4.2

——

5,392

major competitor apps

play671005283

96,070 competing apps

Median installs: 750

Avg rating: 4.1

——

3,400

major competitor apps

best661005385

124,824 competing apps

Median installs: 500

Avg rating: 4.2

——

3,679

major competitor apps

top691005078

46,479 competing apps

Median installs: 550

Avg rating: 4.2

——

1,483

major competitor apps

quiz731004166

9,934 competing apps

Median installs: 350

Avg rating: 4.2

——

119

major competitor apps

shopping711004871

19,951 competing apps

Median installs: 300

Avg rating: 4.3

——

523

major competitor apps

subscription681005179

55,426 competing apps

Median installs: 1,000

Avg rating: 4.3

——

2,249

major competitor apps

right671005382

90,095 competing apps

Median installs: 400

Avg rating: 4.2

——

2,210

major competitor apps

source731004268

11,781 competing apps

Median installs: 350

Avg rating: 4.2

——

158

major competitor apps

121 keywords
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App Description

Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.

Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.

From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.

Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you

Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.