IPSY: Personalized Beauty

IPSY: Personalized Beauty
Developer: Ipsy
Category: Shopping
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~11.8M - 23.6M
235.9K ratings
IPSY: Personalized Beauty icon

ASO Keyword Dashboard

Tracking 114 keywords for IPSY: Personalized Beauty in Apple App Store

Developer: Ipsy Category: shopping Rating: 4.81

IPSY: Personalized Beauty tracks 114 keywords (6 keywords rank; 108 need traction). Key metrics: 17% top-10 coverage, opportunity 70.0, difficulty 42.4, best rank 5.

Tracked keywords

114

6  ranked •  108  not ranking yet

Top 10 coverage

17%

Best rank 5 • Latest leader —

Avg opportunity

70.0

Top keyword: quiz

Avg difficulty

42.4

Lower scores indicate easier wins

Opportunity leaders

  • quiz

    Opportunity: 73.0 • Difficulty: 39.9 • Rank —

    Competitors: 53

    66.3

  • source

    Opportunity: 73.0 • Difficulty: 40.9 • Rank —

    Competitors: 67

    67.6

  • curated

    Opportunity: 73.0 • Difficulty: 41.8 • Rank —

    Competitors: 148

    68.7

  • beauty

    Opportunity: 73.0 • Difficulty: 40.9 • Rank —

    Competitors: 123

    66.7

  • benefit

    Opportunity: 73.0 • Difficulty: 39.5 • Rank —

    Competitors: 62

    65.5

Unranked opportunities

  • quiz

    Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 53

  • source

    Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 67

  • curated

    Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 148

  • beauty

    Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 123

  • benefit

    Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 62

High competition keywords

  • free

    Total apps: 164,018 • Major competitors: 2,531

    Latest rank: — • Difficulty: 53.1

  • make

    Total apps: 160,226 • Major competitors: 1,861

    Latest rank: — • Difficulty: 52.8

  • help

    Total apps: 149,551 • Major competitors: 1,511

    Latest rank: — • Difficulty: 52.5

  • experience

    Total apps: 121,817 • Major competitors: 1,381

    Latest rank: — • Difficulty: 51.6

  • every

    Total apps: 121,401 • Major competitors: 1,624

    Latest rank: — • Difficulty: 51.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
personalized691004878

44,659 competing apps

Median installs: 100

Avg rating: 4.4

65

599

major competitor apps

unique671005082

81,810 competing apps

Median installs: 150

Avg rating: 4.2

1919

1,210

major competitor apps

beautiful691004677

39,633 competing apps

Median installs: 175

Avg rating: 4.2

2828

521

major competitor apps

personal681004981

70,626 competing apps

Median installs: 125

Avg rating: 4.3

3939

788

major competitor apps

person721004269

13,514 competing apps

Median installs: 125

Avg rating: 4.2

8888

160

major competitor apps

ultimate681004880

59,510 competing apps

Median installs: 100

Avg rating: 4.3

9797

694

major competitor apps

free651005387

164,018 competing apps

Median installs: 175

Avg rating: 4.2

——

2,531

major competitor apps

play671005083

91,934 competing apps

Median installs: 200

Avg rating: 4.1

——

1,525

major competitor apps

best661005185

116,900 competing apps

Median installs: 150

Avg rating: 4.2

——

1,657

major competitor apps

top691004878

47,069 competing apps

Median installs: 150

Avg rating: 4.2

——

711

major competitor apps

quiz731004066

9,118 competing apps

Median installs: 75

Avg rating: 4.2

——

53

major competitor apps

shopping721004471

17,564 competing apps

Median installs: 75

Avg rating: 4.3

——

274

major competitor apps

subscription681004879

51,218 competing apps

Median installs: 350

Avg rating: 4.3

——

960

major competitor apps

right671005082

82,914 competing apps

Median installs: 125

Avg rating: 4.2

——

1,072

major competitor apps

source731004168

10,874 competing apps

Median installs: 100

Avg rating: 4.2

——

67

major competitor apps

make651005387

160,226 competing apps

Median installs: 125

Avg rating: 4.2

——

1,861

major competitor apps

step691004676

37,036 competing apps

Median installs: 100

Avg rating: 4.3

——

385

major competitor apps

exclusive701004776

35,152 competing apps

Median installs: 125

Avg rating: 4.3

——

789

major competitor apps

exclusive deals701003252

1,319 competing apps

Median installs: 50

Avg rating: 4.3

——

29

major competitor apps

experience661005285

121,817 competing apps

Median installs: 100

Avg rating: 4.2

——

1,381

major competitor apps

curated731004269

12,651 competing apps

Median installs: 100

Avg rating: 4.5

——

148

major competitor apps

learn671004981

73,047 competing apps

Median installs: 100

Avg rating: 4.2

——

663

major competitor apps

events691004676

36,132 competing apps

Median installs: 75

Avg rating: 4.3

——

316

major competitor apps

product711004473

22,916 competing apps

Median installs: 50

Avg rating: 4.1

——

203

major competitor apps

save671005082

84,493 competing apps

Median installs: 150

Avg rating: 4.2

——

1,026

major competitor apps

114 keywords
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App Description

Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.

Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.

From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.

Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you

Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.