Root: Better car insurance

Developer: Root, Inc.

Category: Finance

~3.6M - 7.2M

71.9K ratings

~750 (installs week)

Trend Steady

~10.3K (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 106 keywords for Root: Better car insurance in Apple App Store

Developer: Root, Inc. Category: finance Rating: 4.7

Root: Better car insurance tracks 106 keywords (10 keywords rank; 96 need traction). Key metrics: 0% top-10 coverage, opportunity 44.6, difficulty 47.2, best rank 14.

Tracked keywords

106

10 ranked • 96 not ranking yet

Top 10 coverage

Best rank 14 • Latest leader 188

Avg opportunity

44.6

Top keyword: way

Avg difficulty

47.2

Lower scores indicate easier wins

Opportunity leaders

way

Opportunity: 59.0 • Difficulty: 60.3 • Rank 188

Competitors: 1,067
83.0
best

Opportunity: 59.0 • Difficulty: 59.6 • Rank —

Competitors: 1,398
85.9
new

Opportunity: 59.0 • Difficulty: 63.9 • Rank —

Competitors: 2,341
91.1
easy

Opportunity: 59.0 • Difficulty: 59.0 • Rank —

Competitors: 1,246
85.2
make

Opportunity: 59.0 • Difficulty: 62.7 • Rank —

Competitors: 1,773
88.4

Unranked opportunities

best

Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,398
new

Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
easy

Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246
make

Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
choose

Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081

High competition keywords

new

Total apps: 10,701 • Major competitors: 2,341

Latest rank: — • Difficulty: 63.9
make

Total apps: 8,094 • Major competitors: 1,773

Latest rank: — • Difficulty: 62.7
like

Total apps: 7,508 • Major competitors: 1,767

Latest rank: — • Difficulty: 63.2
best

Total apps: 6,283 • Major competitors: 1,398

Latest rank: — • Difficulty: 59.6
easy

Total apps: 5,849 • Major competitors: 1,246

Latest rank: — • Difficulty: 59.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
better	58	100	53	75 2,000 competing apps Median installs: 250,162 Avg rating: 4.6	14	14	450 major competitor apps
general	57	100	39	56 310 competing apps Median installs: 173,400 Avg rating: 4.6	41	41	44 major competitor apps
save	58	100	61	81 3,777 competing apps Median installs: 254,125 Avg rating: 4.6	78	75	858 major competitor apps
care	58	100	49	70 1,236 competing apps Median installs: 259,912 Avg rating: 4.6	141	141	262 major competitor apps
products	20	100	58	67 928 competing apps Median installs: 325,375 Avg rating: 4.7	204	147	263 major competitor apps
car	58	100	52	67 876 competing apps Median installs: 283,100 Avg rating: 4.6	153	153	211 major competitor apps
ways	20	100	57	65 779 competing apps Median installs: 347,475 Avg rating: 4.6	178	178	218 major competitor apps
product	20	100	49	64 654 competing apps Median installs: 282,388 Avg rating: 4.6	—	179	170 major competitor apps
way	59	100	60	83 4,665 competing apps Median installs: 271,100 Avg rating: 4.6	188	188	1,067 major competitor apps
money	58	100	56	75 2,017 competing apps Median installs: 270,575 Avg rating: 4.7	203	203	443 major competitor apps
download	58	100	60	83 4,537 competing apps Median installs: 266,225 Avg rating: 4.6	—	—	1,040 major competitor apps
best	59	100	60	86 6,283 competing apps Median installs: 272,625 Avg rating: 4.6	—	—	1,398 major competitor apps
new	59	100	64	91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6	—	—	2,341 major competitor apps
discounts	20	100	48	57 335 competing apps Median installs: 310,975 Avg rating: 4.7	—	—	95 major competitor apps
right	58	100	63	81 3,793 competing apps Median installs: 282,075 Avg rating: 4.6	—	—	912 major competitor apps
customer	58	100	51	68 1,021 competing apps Median installs: 257,100 Avg rating: 4.6	—	—	221 major competitor apps
price	58	100	52	70 1,277 competing apps Median installs: 301,475 Avg rating: 4.6	—	—	316 major competitor apps
easy	59	100	59	85 5,849 competing apps Median installs: 250,625 Avg rating: 4.6	—	—	1,246 major competitor apps
make	59	100	63	88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6	—	—	1,773 major competitor apps
place	58	100	54	73 1,689 competing apps Median installs: 247,300 Avg rating: 4.6	—	—	371 major competitor apps
live	58	100	61	77 2,652 competing apps Median installs: 287,738 Avg rating: 4.6	—	—	616 major competitor apps
individual	58	100	45	61 489 competing apps Median installs: 247,475 Avg rating: 4.6	—	—	101 major competitor apps
tech	57	100	47	55 282 competing apps Median installs: 255,288 Avg rating: 4.6	—	—	60 major competitor apps
medical	58	100	39	59 418 competing apps Median installs: 192,125 Avg rating: 4.7	—	—	60 major competitor apps
everything	58	100	59	75 1,989 competing apps Median installs: 280,025 Avg rating: 4.6	—	—	479 major competitor apps

App Description

Root is the car insurance for good drivers like you. Unlike other insurers, Root uses powerful tech to make car insurance easy, fast, and affordable. How do we do it? Our app is so smart, it actually gives you discounts based on how you drive. That means the safer you are, the more you can save.

With smarter tech, better rates, fast claims, customizable coverage, and everything in an app, Root is the insurance good drivers deserve.

See how much you could save with auto insurance that’s smarter, faster, simpler, and better—download the Root app today.

Learn more at: https://www.root.com

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Why choose Root car insurance?
• Over 1.5 million drivers already have Root.
• Rated “Excellent” on Trustpilot
• Carvana Trusted Partner
• Featured in Forbes, TechCrunch, Wired, The Washington Post, and Fortune Magazine

Everything you get with Root
• Earn the price you deserve based mostly on how you drive
• Manage everything all in an app
• Personalize your coverage
• File a claim in minutes
• Get 24/7 Roadside Assistance

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Root renters insurance:
If you rent your house, condo, or apartment, you can get renters insurance starting at just $6/month. It covers your stuff when it's in your home and when it’s not (like your suitcase in a hotel), damage to your stuff from smoke or fire, a place to stay if your home is too damaged to live in, and even medical expenses if someone gets hurt in your home. And, it’s surprisingly cheap. Bundle with auto and have everything you need right in the app.

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Root Home Insurance:
Get personalized protection for you, your home, and your belongings with Root Home. Your Root Home policy allows you to customize your homeowners coverage to best fit your needs, with easy payment setup and 24/7 customer service. Save on your homeowners insurance when you bundle with auto—it’s simple and convenient to bundle right in the Root app.

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Disclaimer for quotes: WE RESERVE THE RIGHT TO REFUSE TO QUOTE ANY INDIVIDUAL A PREMIUM RATE FOR THE INSURANCE ADVERTISED HEREIN.

Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy betwee