Root: Better car insurance

Developer: Root, Inc.

Category: Finance

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~3.6M - 7.2M

72.3K ratings

~3.3K (installs week)

Trend Steady

~21.8K (installs month)

ASO Keyword Dashboard

Tracking 106 keywords for Root: Better car insurance in Apple App Store

Developer: Root, Inc. Category: finance Rating: 4.7

Root: Better car insurance tracks 106 keywords (10 keywords rank; 96 need traction). Key metrics: 0% top-10 coverage, opportunity 70.1, difficulty 40.7, best rank 14.

Tracked keywords

106

10 ranked • 96 not ranking yet

Top 10 coverage

Best rank 14 • Latest leader 178

Avg opportunity

70.1

Top keyword: ways

Avg difficulty

40.7

Lower scores indicate easier wins

Opportunity leaders

ways

Opportunity: 73.0 • Difficulty: 41.9 • Rank 178

Competitors: 199
68.0
discounts

Opportunity: 73.0 • Difficulty: 39.1 • Rank —

Competitors: 84
64.2
tech

Opportunity: 73.0 • Difficulty: 38.7 • Rank —

Competitors: 72
63.3
someone

Opportunity: 73.0 • Difficulty: 40.8 • Rank —

Competitors: 98
67.3
drivers

Opportunity: 73.0 • Difficulty: 38.6 • Rank —

Competitors: 48
63.9

Unranked opportunities

discounts

Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 84
tech

Opportunity: 73.0 • Difficulty: 38.7 • Competitors: 72
someone

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 98
drivers

Opportunity: 73.0 • Difficulty: 38.6 • Competitors: 48
actual

Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 160

High competition keywords

new

Total apps: 183,638 • Major competitors: 2,411

Latest rank: — • Difficulty: 53.4
make

Total apps: 160,093 • Major competitors: 1,860

Latest rank: — • Difficulty: 52.8
like

Total apps: 142,680 • Major competitors: 2,089

Latest rank: — • Difficulty: 52.5
easy

Total apps: 142,522 • Major competitors: 1,296

Latest rank: — • Difficulty: 52.1
download

Total apps: 122,037 • Major competitors: 1,290

Latest rank: — • Difficulty: 51.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
better	69	100	47	77 41,770 competing apps Median installs: 125 Avg rating: 4.2	14	14	456 major competitor apps
general	72	100	41	69 12,900 competing apps Median installs: 75 Avg rating: 4.2	41	41	55 major competitor apps
save	67	100	50	82 84,526 competing apps Median installs: 150 Avg rating: 4.2	78	75	1,026 major competitor apps
care	70	100	45	75 29,438 competing apps Median installs: 100 Avg rating: 4.2	141	141	324 major competitor apps
products	71	100	45	74 24,784 competing apps Median installs: 50 Avg rating: 4.1	204	147	270 major competitor apps
car	71	100	44	72 19,301 competing apps Median installs: 100 Avg rating: 4.0	153	153	268 major competitor apps
ways	73	100	42	68 11,495 competing apps Median installs: 175 Avg rating: 4.2	178	178	199 major competitor apps
product	71	100	44	73 22,914 competing apps Median installs: 50 Avg rating: 4.1	—	179	203 major competitor apps
way	66	100	51	84 106,715 competing apps Median installs: 125 Avg rating: 4.2	188	188	1,250 major competitor apps
money	70	100	46	74 27,882 competing apps Median installs: 200 Avg rating: 4.2	203	203	514 major competitor apps
download	66	100	52	85 122,037 competing apps Median installs: 100 Avg rating: 4.2	—	—	1,290 major competitor apps
best	66	100	51	85 116,953 competing apps Median installs: 150 Avg rating: 4.2	—	—	1,658 major competitor apps
new	65	100	53	88 183,638 competing apps Median installs: 150 Avg rating: 4.2	—	—	2,411 major competitor apps
discounts	73	100	39	64 6,813 competing apps Median installs: 75 Avg rating: 4.2	—	—	84 major competitor apps
right	67	100	50	82 82,951 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,072 major competitor apps
customer	70	100	45	74 28,200 competing apps Median installs: 50 Avg rating: 4.1	—	—	267 major competitor apps
price	71	100	44	72 19,885 competing apps Median installs: 150 Avg rating: 4.2	—	—	384 major competitor apps
easy	65	100	52	86 142,522 competing apps Median installs: 100 Avg rating: 4.1	—	—	1,296 major competitor apps
make	65	100	53	87 160,093 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,860 major competitor apps
place	69	100	47	78 46,883 competing apps Median installs: 100 Avg rating: 4.3	—	—	439 major competitor apps
live	68	100	49	80 61,334 competing apps Median installs: 125 Avg rating: 4.2	—	—	731 major competitor apps
individual	71	100	43	71 18,128 competing apps Median installs: 75 Avg rating: 4.1	—	—	118 major competitor apps
tech	73	100	39	63 6,057 competing apps Median installs: 100 Avg rating: 4.2	—	—	72 major competitor apps
medical	71	100	43	72 19,229 competing apps Median installs: 75 Avg rating: 4.2	—	—	73 major competitor apps
everything	69	100	47	77 39,266 competing apps Median installs: 125 Avg rating: 4.3	—	—	485 major competitor apps

App Description

Root is the car insurance for good drivers like you. Unlike other insurers, Root uses powerful tech to make car insurance easy, fast, and affordable. How do we do it? Our app is so smart, it actually gives you discounts based on how you drive. That means the safer you are, the more you can save.

With smarter tech, better rates, fast claims, customizable coverage, and everything in an app, Root is the insurance good drivers deserve.

See how much you could save with auto insurance that’s smarter, faster, simpler, and better—download the Root app today.

Learn more at: https://www.root.com

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Why choose Root car insurance?
• Over 1.5 million drivers already have Root.
• Rated “Excellent” on Trustpilot
• Carvana Trusted Partner
• Featured in Forbes, TechCrunch, Wired, The Washington Post, and Fortune Magazine

Everything you get with Root
• Earn the price you deserve based mostly on how you drive
• Manage everything all in an app
• Personalize your coverage
• File a claim in minutes
• Get 24/7 Roadside Assistance

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Root renters insurance:
If you rent your house, condo, or apartment, you can get renters insurance starting at just $6/month. It covers your stuff when it's in your home and when it’s not (like your suitcase in a hotel), damage to your stuff from smoke or fire, a place to stay if your home is too damaged to live in, and even medical expenses if someone gets hurt in your home. And, it’s surprisingly cheap. Bundle with auto and have everything you need right in the app.

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Root Home Insurance:
Get personalized protection for you, your home, and your belongings with Root Home. Your Root Home policy allows you to customize your homeowners coverage to best fit your needs, with easy payment setup and 24/7 customer service. Save on your homeowners insurance when you bundle with auto—it’s simple and convenient to bundle right in the Root app.

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Disclaimer for quotes: WE RESERVE THE RIGHT TO REFUSE TO QUOTE ANY INDIVIDUAL A PREMIUM RATE FOR THE INSURANCE ADVERTISED HEREIN.

Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy betwee