Root: Better car insurance

Developer: Root, Inc.

Category: Finance

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3.6M installs

72.4K ratings

24.9K monthly active users

Revenue not available

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Weekly +2.4K

Trending

Monthly +8.3K

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ASO Keyword Dashboard

Tracking 112 keywords for Root: Better car insurance in Apple App Store

Developer: Root, Inc. Category: finance Rating: 4.7

Root: Better car insurance tracks 112 keywords (19 keywords rank; 93 need traction). Key metrics: 11% top-10 coverage, opportunity 70.2, difficulty 42.8, best rank 2.

Tracked keywords

112

19 ranked • 93 not ranking yet

Top 10 coverage

11%

Best rank 2 • Latest leader 3

Avg opportunity

70.2

Top keyword: insurance

Avg difficulty

42.8

Lower scores indicate easier wins

Opportunity leaders

insurance

Opportunity: 73.0 • Difficulty: 41.9 • Rank 3

Competitors: 183
63.3
fee

Opportunity: 73.0 • Difficulty: 44.0 • Rank 90

Competitors: 231
62.8
discounts

Opportunity: 73.0 • Difficulty: 42.0 • Rank —

Competitors: 183
63.7
tech

Opportunity: 73.0 • Difficulty: 42.5 • Rank —

Competitors: 161
63.8
someone

Opportunity: 73.0 • Difficulty: 41.4 • Rank —

Competitors: 222
66.8

Unranked opportunities

discounts

Opportunity: 73.0 • Difficulty: 42.0 • Competitors: 183
tech

Opportunity: 73.0 • Difficulty: 42.5 • Competitors: 161
someone

Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 222
drivers

Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 99
actual

Opportunity: 73.0 • Difficulty: 42.3 • Competitors: 338

High competition keywords

new

Total apps: 181,659 • Major competitors: 5,257

Latest rank: — • Difficulty: 55.1
make

Total apps: 158,146 • Major competitors: 4,097

Latest rank: — • Difficulty: 54.1
like

Total apps: 153,430 • Major competitors: 4,517

Latest rank: — • Difficulty: 54.9
download

Total apps: 142,442 • Major competitors: 2,825

Latest rank: — • Difficulty: 53.7
easy

Total apps: 140,991 • Major competitors: 2,826

Latest rank: — • Difficulty: 52.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
insurance	73	100	42	63 6,452 competing apps Median installs: 250 Avg rating: 4.2	3	2	183 major competitor apps
root	70	100	31	52 1,264 competing apps Median installs: 400 Avg rating: 4.3	2	2	14 major competitor apps
general	72	100	42	69 14,227 competing apps Median installs: 300 Avg rating: 4.2	22	19	158 major competitor apps
snapshot	71	100	33	54 1,707 competing apps Median installs: 350 Avg rating: 4.0	19	19	40 major competitor apps
nationwide	70	100	34	51 1,130 competing apps Median installs: 400 Avg rating: 4.1	50	50	41 major competitor apps
save money	71	100	37	54 1,847 competing apps Median installs: 450 Avg rating: 4.2	55	55	52 major competitor apps
good	70	100	47	75 33,808 competing apps Median installs: 450 Avg rating: 4.2	65	65	803 major competitor apps
apply	72	100	48	70 16,159 competing apps Median installs: 550 Avg rating: 4.1	80	80	545 major competitor apps
fee	73	100	44	63 6,014 competing apps Median installs: 850 Avg rating: 4.2	90	90	231 major competitor apps
care	70	100	47	75 32,622 competing apps Median installs: 350 Avg rating: 4.2	97	97	699 major competitor apps
save	67	100	53	83 93,661 competing apps Median installs: 500 Avg rating: 4.2	106	106	2,236 major competitor apps
car	71	100	46	72 20,765 competing apps Median installs: 400 Avg rating: 4.0	115	115	586 major competitor apps
product	71	100	46	73 25,702 competing apps Median installs: 300 Avg rating: 4.1	140	140	411 major competitor apps
auto	71	100	46	72 20,222 competing apps Median installs: 600 Avg rating: 4.2	165	165	658 major competitor apps
wide	70	100	47	75 33,252 competing apps Median installs: 400 Avg rating: 4.2	168	168	781 major competitor apps
production	72	100	38	62 5,228 competing apps Median installs: 350 Avg rating: 4.1	192	192	73 major competitor apps
pay	70	100	49	76 37,453 competing apps Median installs: 650 Avg rating: 4.2	208	208	1,010 major competitor apps
apple	69	100	50	77 44,907 competing apps Median installs: 600 Avg rating: 4.3	208	208	1,656 major competitor apps
money	70	100	48	75 30,662 competing apps Median installs: 700 Avg rating: 4.2	212	212	1,106 major competitor apps
download	66	100	54	86 142,442 competing apps Median installs: 350 Avg rating: 4.2	—	—	2,825 major competitor apps
best	66	100	53	85 124,824 competing apps Median installs: 500 Avg rating: 4.2	—	—	3,679 major competitor apps
new	65	100	55	87 181,659 competing apps Median installs: 550 Avg rating: 4.2	—	—	5,257 major competitor apps
discounts	73	100	42	64 6,752 competing apps Median installs: 350 Avg rating: 4.2	—	—	183 major competitor apps
right	67	100	53	82 90,095 competing apps Median installs: 400 Avg rating: 4.2	—	—	2,210 major competitor apps
customer	70	100	47	75 32,097 competing apps Median installs: 300 Avg rating: 4.1	—	—	584 major competitor apps

App Description

Root is the car insurance for good drivers like you. Unlike other insurers, Root uses powerful tech to make car insurance easy, fast, and affordable. How do we do it? Our app is so smart, it actually gives you discounts based on how you drive. That means the safer you are, the more you can save.

With smarter tech, better rates, fast claims, customizable coverage, and everything in an app, Root is the insurance good drivers deserve.

See how much you could save with auto insurance that’s smarter, faster, simpler, and better—download the Root app today.

Learn more at: https://www.root.com

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Why choose Root car insurance?
• Over 1.5 million drivers already have Root.
• Rated “Excellent” on Trustpilot
• Carvana Trusted Partner
• Featured in Forbes, TechCrunch, Wired, The Washington Post, and Fortune Magazine

Everything you get with Root
• Earn the price you deserve based mostly on how you drive
• Manage everything all in an app
• Personalize your coverage
• File a claim in minutes
• Get 24/7 Roadside Assistance

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Root renters insurance:
If you rent your house, condo, or apartment, you can get renters insurance starting at just $6/month. It covers your stuff when it's in your home and when it’s not (like your suitcase in a hotel), damage to your stuff from smoke or fire, a place to stay if your home is too damaged to live in, and even medical expenses if someone gets hurt in your home. And, it’s surprisingly cheap. Bundle with auto and have everything you need right in the app.

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Root Home Insurance:
Get personalized protection for you, your home, and your belongings with Root Home. Your Root Home policy allows you to customize your homeowners coverage to best fit your needs, with easy payment setup and 24/7 customer service. Save on your homeowners insurance when you bundle with auto—it’s simple and convenient to bundle right in the Root app.

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Disclaimer for quotes: WE RESERVE THE RIGHT TO REFUSE TO QUOTE ANY INDIVIDUAL A PREMIUM RATE FOR THE INSURANCE ADVERTISED HEREIN.

Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy betwee