DNA Play
ASO Keyword Dashboard
Tracking 138 keywords for DNA Play in Apple App Store
DNA Play tracks 138 keywords (1 keyword ranks; 137 need traction). Key metrics: 0% top-10 coverage, opportunity 70.1, difficulty 42.3, best rank 219.
Tracked keywords
138
1 ranked • 137 not ranking yet
Top 10 coverage
0%
Best rank 219 • Latest leader —
Avg opportunity
70.1
Top keyword: feed
Avg difficulty
42.3
Lower scores indicate easier wins
Opportunity leaders
- 68.4
feed
Opportunity: 73.0 • Difficulty: 45.7 • Rank —
Competitors: 187
- 68.5
changes
Opportunity: 73.0 • Difficulty: 44.1 • Rank —
Competitors: 206
- 68.5
series
Opportunity: 73.0 • Difficulty: 43.7 • Rank —
Competitors: 257
- 66.2
ride
Opportunity: 73.0 • Difficulty: 44.6 • Rank —
Competitors: 189
- 67.3
jump
Opportunity: 73.0 • Difficulty: 44.9 • Rank —
Competitors: 252
Unranked opportunities
feed
Opportunity: 73.0 • Difficulty: 45.7 • Competitors: 187
changes
Opportunity: 73.0 • Difficulty: 44.1 • Competitors: 206
series
Opportunity: 73.0 • Difficulty: 43.7 • Competitors: 257
ride
Opportunity: 73.0 • Difficulty: 44.6 • Competitors: 189
jump
Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 252
High competition keywords
time
Total apps: 189,921 • Major competitors: 2,981
Latest rank: — • Difficulty: 55.0
new
Total apps: 182,399 • Major competitors: 3,804
Latest rank: — • Difficulty: 55.8
make
Total apps: 158,974 • Major competitors: 2,939
Latest rank: — • Difficulty: 54.6
easy
Total apps: 141,547 • Major competitors: 2,055
Latest rank: — • Difficulty: 53.0
create
Total apps: 130,836 • Major competitors: 2,320
Latest rank: — • Difficulty: 54.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| play | 67 | 100 | 52 | 83 95,976 competing apps Median installs: 750 Avg rating: 4.1 | 219 | 219 | 2,460 major competitor apps |
| fun | 67 | 100 | 53 | 82 91,336 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 2,117 major competitor apps |
| best | 66 | 100 | 54 | 85 124,558 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 2,643 major competitor apps |
| new | 65 | 100 | 56 | 87 182,399 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 3,804 major competitor apps |
| feed | 73 | 100 | 46 | 68 13,004 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 187 major competitor apps |
| share | 66 | 100 | 55 | 85 123,144 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 1,809 major competitor apps |
| focus | 70 | 100 | 47 | 76 35,319 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 375 major competitor apps |
| change | 69 | 100 | 48 | 77 40,798 competing apps Median installs: 600 Avg rating: 4.0 | — | — | 784 major competitor apps |
| changes | 73 | 100 | 44 | 69 13,213 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 206 major competitor apps |
| enjoy | 66 | 100 | 54 | 84 111,203 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 2,356 major competitor apps |
| easy | 66 | 100 | 53 | 86 141,547 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,055 major competitor apps |
| make | 65 | 100 | 55 | 86 158,974 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,939 major competitor apps |
| better | 69 | 100 | 48 | 77 41,461 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 714 major competitor apps |
| learn | 67 | 100 | 52 | 81 78,843 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 1,088 major competitor apps |
| digital | 69 | 100 | 49 | 78 52,237 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 719 major competitor apps |
| simply | 69 | 100 | 48 | 77 44,465 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 597 major competitor apps |
| educational | 71 | 100 | 45 | 73 24,487 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 209 major competitor apps |
| life | 68 | 100 | 51 | 80 63,659 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 971 major competitor apps |
| time | 65 | 100 | 55 | 88 189,921 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,981 major competitor apps |
| basic | 72 | 100 | 44 | 71 18,966 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 194 major competitor apps |
| store | 69 | 100 | 51 | 77 44,796 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 911 major competitor apps |
| various | 69 | 100 | 48 | 78 48,728 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 730 major competitor apps |
| listen | 70 | 100 | 49 | 74 27,413 competing apps Median installs: 350 Avg rating: 4.3 | — | — | 344 major competitor apps |
| push | 70 | 100 | 47 | 76 35,947 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 419 major competitor apps |
| watch | 69 | 100 | 51 | 79 52,967 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 1,065 major competitor apps |
App Description
• App Store "Best of 2015"
• Reached #1 in Kids & Education on the App Store in US, UK & many more countries
• Digital Ehon Award - Prize Winner 2017
• Tutora Award - Best Educational App 2017
• "App of the Week" by BBC Focus Magazine
• Featured in "Apps of the Month" by The Guardian
• "Learning about genetics becomes child’s play" - Cool Mom Tech
• "A playful and amusing introduction to a big STEM concept!" - Madison Public Library
• "Sneak scientific knowledge under a child’s radar by turning it into a game" - The Sunday Times
This fun monster maker game introduces kids to the basic science of DNA in an easy pure-play style. Learn how to build creatures by completing a series of simple DNA puzzles. Get creative and experiment with quirky mutations of different body parts by altering genes. Have fun playing with your monsters and change their form in real-time while they dance, skate, eat or sleep!
CREATE & MUTATE
Start with a basic unformed figure and complete the gene puzzles to give it a fully grown torso, face and limbs. Then tweak the genes or simply tap on the monster's body parts to trigger mutations. Observe how the tiniest change in the DNA code can lead to unimaginable new characteristics.
Watch your monster turn from yellow to red, grow pink hair and 6 eyes, have its ears transform into fish fins and its belly pop out and crave for food. Best of all, these are emotional creatures with vivid personalities, so prepare to be surprised!
PLAY & EXPLORE
Once you complete all 6 body parts it's time to play with your monsters and have fun! Feed them, tweak them, push them, squeeze them, make them jump or slide! Go for a skateboard ride with them! Get to know their quirks. Do they enjoy being chased by an elephant, being hypnotized or listen to music? Are they afraid of the dark? Discover what makes them sneeze, laugh or cry, how their voice changes after mutating their faces!
Try, experiment and evolve! Why stick with 2 short legs when 4 tall ones are so much better for flamenco dancing? Keep transforming and observe which forms look better in various activities! Take photos and share your