iCPG: the JRCALC Guidelines
Top / Ranking Keywords
Keywords with current-month ranking signals for iCPG: the JRCALC Guidelines.
Use this view to protect high-performing terms, identify drops quickly, and open app-level comparison for terms you want to investigate.
2 ranking keywords
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On small screens, start with the table action button to jump directly into compare for a single keyword, then add related terms in compare view.
| Action | Major Competitors | |||||||
|---|---|---|---|---|---|---|---|---|
| ambulance | 69 | 100 | 28 | 45 528 competing apps Median installs: 400 Avg rating: 3.8 | 162 | 162 | 8 major competitor apps | |
| expert guidance | 70 | 100 | 30 | 48 738 competing apps Median installs: 300 Avg rating: 4.5 | 201 | 201 | 14 major competitor apps |