BCBSM
ASO Keyword Dashboard
Tracking 98 keywords for BCBSM in Apple App Store
BCBSM tracks 98 keywords (7 keywords rank; 91 need traction). Key metrics: 14% top-10 coverage, opportunity 70.1, difficulty 41.7, best rank 6.
Tracked keywords
98
7 ranked • 91 not ranking yet
Top 10 coverage
14%
Best rank 6 • Latest leader 124
Avg opportunity
70.1
Top keyword: healthcare
Avg difficulty
41.7
Lower scores indicate easier wins
Opportunity leaders
- 66.8
healthcare
Opportunity: 73.0 • Difficulty: 40.8 • Rank 124
Competitors: 83
- 63.9
hour
Opportunity: 73.0 • Difficulty: 40.3 • Rank —
Competitors: 154
- 65.1
independent
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 89
- 66.2
wellness
Opportunity: 73.0 • Difficulty: 40.7 • Rank —
Competitors: 101
- 62.7
commercial
Opportunity: 73.0 • Difficulty: 39.2 • Rank —
Competitors: 62
Unranked opportunities
hour
Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 154
independent
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 89
wellness
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 101
commercial
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 62
assistant
Opportunity: 73.0 • Difficulty: 44.0 • Competitors: 110
High competition keywords
access
Total apps: 181,204 • Major competitors: 2,661
Latest rank: — • Difficulty: 55.0
find
Total apps: 149,918 • Major competitors: 2,800
Latest rank: — • Difficulty: 55.1
view
Total apps: 108,094 • Major competitors: 1,319
Latest rank: — • Difficulty: 52.3
take
Total apps: 95,116 • Major competitors: 1,732
Latest rank: — • Difficulty: 52.2
keep
Total apps: 93,029 • Major competitors: 1,617
Latest rank: — • Difficulty: 53.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| health insurance | 69 | 100 | 30 | 45 491 competing apps Median installs: 625 Avg rating: 3.8 | 6 | 6 | 20 major competitor apps |
| blue | 72 | 100 | 41 | 62 5,296 competing apps Median installs: 500 Avg rating: 4.0 | 59 | 49 | 89 major competitor apps |
| shield | 70 | 100 | 34 | 51 1,246 competing apps Median installs: 850 Avg rating: 4.1 | 84 | 84 | 45 major competitor apps |
| healthcare | 73 | 100 | 41 | 67 10,418 competing apps Median installs: 350 Avg rating: 4.1 | 124 | 124 | 83 major competitor apps |
| health care | 71 | 100 | 34 | 55 2,054 competing apps Median installs: 350 Avg rating: 4.0 | 125 | 125 | 32 major competitor apps |
| mi | 70 | 100 | 32 | 49 858 competing apps Median installs: 400 Avg rating: 4.1 | 170 | 151 | 19 major competitor apps |
| popular | 71 | 100 | 50 | 74 26,665 competing apps Median installs: 800 Avg rating: 4.1 | 159 | 159 | 718 major competitor apps |
| card | 70 | 100 | 49 | 76 35,667 competing apps Median installs: 800 Avg rating: 4.1 | — | — | 933 major competitor apps |
| health | 69 | 100 | 48 | 77 43,586 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 541 major competitor apps |
| customer | 70 | 100 | 47 | 75 32,082 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 445 major competitor apps |
| member | 72 | 100 | 44 | 69 14,720 competing apps Median installs: 426 Avg rating: 4.1 | — | — | 286 major competitor apps |
| care | 70 | 100 | 47 | 75 32,581 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 526 major competitor apps |
| support | 67 | 100 | 51 | 82 83,388 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,123 major competitor apps |
| users | 68 | 100 | 50 | 80 60,489 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 672 major competitor apps |
| learn | 67 | 100 | 52 | 81 78,855 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 1,090 major competitor apps |
| contact | 68 | 100 | 50 | 80 63,356 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 752 major competitor apps |
| digital | 69 | 100 | 49 | 78 52,257 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 718 major competitor apps |
| secure | 69 | 100 | 50 | 78 51,465 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 715 major competitor apps |
| find | 66 | 100 | 55 | 86 149,918 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,800 major competitor apps |
| convenient | 70 | 100 | 48 | 75 30,813 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 417 major competitor apps |
| provide | 68 | 100 | 48 | 79 55,811 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 558 major competitor apps |
| pay | 70 | 100 | 50 | 76 37,413 competing apps Median installs: 850 Avg rating: 4.1 | — | — | 790 major competitor apps |
| account | 67 | 100 | 53 | 82 87,069 competing apps Median installs: 950 Avg rating: 4.1 | — | — | 2,137 major competitor apps |
| including | 68 | 100 | 52 | 80 67,563 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,390 major competitor apps |
| michigan | 69 | 100 | 28 | 45 541 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 7 major competitor apps |
App Description
Michigan Blue Cross® members, use our app to log in, find a doctor and see your account info. With convenient access to your health plan details, you’re more informed when you need care. If you’re a Blue Cross Blue Shield of Michigan member, you can:
-- View your deductible and other plan balances
-- See what services your plan covers
-- Check claims and EOBs
-- Check your HSA and FSA account for users that use our Health Equity partner
-- Pay your plan bill for users with non-employer coverage
-- Find doctors and hospitals in your network
-- Select and view your Primary Care Physician
-- Get access to care including our 24-hour nurse line and telehealth
-- Have your virtual ID card handy
-- Compare quality ratings for doctors and procedure costs
-- Research drug prices and coverage requirements
-- Contact customer support
-- Take your health assessment and other wellness services
-- Use our Virtual Assistant to answer questions 24/7
-- Keep your secure account info updated.
-- Use biometric login for faster login
The app supports most of our plans, but not all.
If you’re one of these members, the app won’t work for you:
-- FEP members with a PPO plan
-- MESSA members
-- Blue Cross Complete (Medicaid) members
Questions about the app? Please visit bcbsm.com/app
© 1996-2025 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.