BCBSM
ASO Keyword Dashboard
Tracking 96 keywords for BCBSM in Apple App Store
BCBSM tracks 96 keywords (2 keywords rank; 94 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 39.8, best rank 122.
Tracked keywords
96
2 ranked • 94 not ranking yet
Top 10 coverage
0%
Best rank 122 • Latest leader —
Avg opportunity
70.0
Top keyword: hour
Avg difficulty
39.8
Lower scores indicate easier wins
Opportunity leaders
- 63.8
hour
Opportunity: 73.0 • Difficulty: 38.7 • Rank —
Competitors: 73
- 64.8
independent
Opportunity: 73.0 • Difficulty: 39.2 • Rank —
Competitors: 45
- 65.5
wellness
Opportunity: 73.0 • Difficulty: 39.5 • Rank —
Competitors: 49
- 65.6
assistant
Opportunity: 73.0 • Difficulty: 40.0 • Rank —
Competitors: 63
- 66.9
research
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 51
Unranked opportunities
hour
Opportunity: 73.0 • Difficulty: 38.7 • Competitors: 73
independent
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 45
wellness
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 49
assistant
Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 63
research
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 51
High competition keywords
access
Total apps: 162,558 • Major competitors: 1,398
Latest rank: — • Difficulty: 52.8
find
Total apps: 138,382 • Major competitors: 1,519
Latest rank: — • Difficulty: 52.2
view
Total apps: 96,858 • Major competitors: 649
Latest rank: — • Difficulty: 50.5
take
Total apps: 96,015 • Major competitors: 973
Latest rank: — • Difficulty: 50.5
keep
Total apps: 94,003 • Major competitors: 914
Latest rank: — • Difficulty: 50.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| medical | 71 | 100 | 43 | 72 19,189 competing apps Median installs: 50 Avg rating: 4.2 | 122 | 122 | 55 major competitor apps |
| popular | 71 | 100 | 45 | 74 25,323 competing apps Median installs: 150 Avg rating: 4.1 | 161 | 161 | 392 major competitor apps |
| card | 70 | 100 | 46 | 76 33,230 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 487 major competitor apps |
| health | 69 | 100 | 46 | 77 38,967 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 307 major competitor apps |
| customer | 70 | 100 | 45 | 74 28,166 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 225 major competitor apps |
| member | 72 | 100 | 42 | 69 13,448 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 161 major competitor apps |
| care | 70 | 100 | 45 | 75 29,383 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 270 major competitor apps |
| support | 67 | 100 | 49 | 82 74,165 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 552 major competitor apps |
| users | 68 | 100 | 48 | 80 61,069 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 380 major competitor apps |
| learn | 67 | 100 | 49 | 81 72,971 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 574 major competitor apps |
| contact | 68 | 100 | 48 | 80 58,671 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 354 major competitor apps |
| digital | 69 | 100 | 47 | 78 46,186 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 361 major competitor apps |
| secure | 69 | 100 | 47 | 78 43,782 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 358 major competitor apps |
| find | 66 | 100 | 52 | 86 138,382 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 1,519 major competitor apps |
| convenient | 70 | 100 | 45 | 74 27,674 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 209 major competitor apps |
| provide | 68 | 100 | 48 | 80 56,218 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 262 major competitor apps |
| pay | 70 | 100 | 46 | 76 34,090 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 382 major competitor apps |
| account | 67 | 100 | 50 | 82 80,924 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 1,073 major competitor apps |
| including | 68 | 100 | 49 | 81 68,552 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 768 major competitor apps |
| michigan | 69 | 100 | 27 | 45 520 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 5 major competitor apps |
| virtual | 71 | 100 | 44 | 73 22,683 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 285 major competitor apps |
| services | 69 | 100 | 46 | 77 37,671 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 262 major competitor apps |
| visit | 70 | 100 | 45 | 75 29,382 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 382 major competitor apps |
| take | 67 | 100 | 50 | 83 96,015 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 973 major competitor apps |
| access | 65 | 100 | 53 | 87 162,558 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,398 major competitor apps |
App Description
Michigan Blue Cross® members, use our app to log in, find a doctor and see your account info. With convenient access to your health plan details, you’re more informed when you need care. If you’re a Blue Cross Blue Shield of Michigan member, you can:
-- View your deductible and other plan balances
-- See what services your plan covers
-- Check claims and EOBs
-- Check your HSA and FSA account for users that use our Health Equity partner
-- Pay your plan bill for users with non-employer coverage
-- Find doctors and hospitals in your network
-- Select and view your Primary Care Physician
-- Get access to care including our 24-hour nurse line and telehealth
-- Have your virtual ID card handy
-- Compare quality ratings for doctors and procedure costs
-- Research drug prices and coverage requirements
-- Contact customer support
-- Take your health assessment and other wellness services
-- Use our Virtual Assistant to answer questions 24/7
-- Keep your secure account info updated.
-- Use biometric login for faster login
The app supports most of our plans, but not all.
If you’re one of these members, the app won’t work for you:
-- FEP members with a PPO plan
-- MESSA members
-- Blue Cross Complete (Medicaid) members
Questions about the app? Please visit bcbsm.com/app
© 1996-2025 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.