MicroPayments GS

Developer: Heartland Payment Systems,

Category: Finance

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~803.3K - 1.6M

16.1K ratings

~300 (installs week)

~5.9K (installs month)

ASO Keyword Dashboard

Tracking 15 keywords for MicroPayments GS in Apple App Store

Developer: Heartland Payment Systems, Inc. Category: finance Rating: 3.05

MicroPayments GS tracks 15 keywords (1 keyword ranks; 14 need traction). Key metrics: 0% top-10 coverage, opportunity 68.3, difficulty 45.1, best rank 212.

Tracked keywords

1 ranked • 14 not ranking yet

Top 10 coverage

Best rank 212 • Latest leader 212

Avg opportunity

68.3

Top keyword: payments

Avg difficulty

45.1

Lower scores indicate easier wins

Opportunity leaders

payments

Opportunity: 73.0 • Difficulty: 41.7 • Rank 212

Competitors: 151
68.6
participating

Opportunity: 72.0 • Difficulty: 38.0 • Rank —

Competitors: 56
60.4
pay

Opportunity: 70.0 • Difficulty: 46.4 • Rank —

Competitors: 425
75.9
laundry

Opportunity: 70.0 • Difficulty: 31.1 • Rank —

Competitors: 8
51.5
payment

Opportunity: 69.0 • Difficulty: 47.4 • Rank —

Competitors: 658
77.9

Unranked opportunities

participating

Opportunity: 72.0 • Difficulty: 38.0 • Competitors: 56
pay

Opportunity: 70.0 • Difficulty: 46.4 • Competitors: 425
laundry

Opportunity: 70.0 • Difficulty: 31.1 • Competitors: 8
payment

Opportunity: 69.0 • Difficulty: 47.4 • Competitors: 658
users

Opportunity: 68.0 • Difficulty: 48.3 • Competitors: 371

High competition keywords

easy

Total apps: 142,894 • Major competitors: 1,125

Latest rank: — • Difficulty: 52.1
track

Total apps: 108,173 • Major competitors: 858

Latest rank: — • Difficulty: 51.0
manage

Total apps: 94,403 • Major competitors: 815

Latest rank: — • Difficulty: 50.4
start

Total apps: 92,779 • Major competitors: 1,003

Latest rank: — • Difficulty: 50.4
account

Total apps: 80,848 • Major competitors: 1,108

Latest rank: — • Difficulty: 50.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
payments	73	100	42	69 12,454 competing apps Median installs: 50 Avg rating: 4.2	212	212	151 major competitor apps
easy	65	100	52	86 142,894 competing apps Median installs: 50 Avg rating: 4.1	—	—	1,125 major competitor apps
users	68	100	48	80 61,104 competing apps Median installs: 25 Avg rating: 4.1	—	—	371 major competitor apps
manage	67	100	50	83 94,403 competing apps Median installs: 50 Avg rating: 4.2	—	—	815 major competitor apps
payment	69	100	47	78 45,222 competing apps Median installs: 75 Avg rating: 4.2	—	—	658 major competitor apps
pay	70	100	46	76 34,056 competing apps Median installs: 50 Avg rating: 4.2	—	—	425 major competitor apps
account	67	100	50	82 80,848 competing apps Median installs: 100 Avg rating: 4.2	—	—	1,108 major competitor apps
directly	68	100	48	79 52,598 competing apps Median installs: 50 Avg rating: 4.1	—	—	368 major competitor apps
start	67	100	50	83 92,779 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,003 major competitor apps
track	66	100	51	84 108,173 competing apps Median installs: 50 Avg rating: 4.3	—	—	858 major competitor apps
allows	67	100	49	82 80,664 competing apps Median installs: 50 Avg rating: 4.0	—	—	304 major competitor apps
user	68	100	49	81 66,324 competing apps Median installs: 50 Avg rating: 4.1	—	—	472 major competitor apps
participating	72	100	38	60 4,045 competing apps Median installs: 50 Avg rating: 4.1	—	—	56 major competitor apps
laundry	70	100	31	52 1,194 competing apps Median installs: 25 Avg rating: 4.1	—	—	8 major competitor apps
gs	68	100	23	39 216 competing apps Median installs: 125 Avg rating: 3.8	—	—	0 major competitor apps

App Description

The MicroPayments GS Payment App allows a user to pay for their laundry, directly from their smartphone, at participating laundry locations. Users can track and manage their laundry account balance, start washers and dryers. It is fast, easy and convenient.