Complex
ASO Keyword Dashboard
Tracking 123 keywords for Complex in Apple App Store
Complex tracks 123 keywords (1 keyword ranks; 122 need traction). Key metrics: 100% top-10 coverage, opportunity 70.4, difficulty 40.6, best rank 1.
Tracked keywords
123
1 ranked • 122 not ranking yet
Top 10 coverage
100%
Best rank 1 • Latest leader —
Avg opportunity
70.4
Top keyword: curated
Avg difficulty
40.6
Lower scores indicate easier wins
Opportunity leaders
- 68.6
curated
Opportunity: 73.0 • Difficulty: 42.4 • Rank —
Competitors: 201
- 66.1
lifestyle
Opportunity: 73.0 • Difficulty: 40.1 • Rank —
Competitors: 92
- 66.3
seconds
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 121
- 67.1
ahead
Opportunity: 73.0 • Difficulty: 41.9 • Rank —
Competitors: 230
- 64.1
moves
Opportunity: 73.0 • Difficulty: 39.7 • Rank —
Competitors: 148
Unranked opportunities
curated
Opportunity: 73.0 • Difficulty: 42.4 • Competitors: 201
lifestyle
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 92
seconds
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 121
ahead
Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 230
moves
Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 148
High competition keywords
find
Total apps: 139,054 • Major competitors: 2,657
Latest rank: — • Difficulty: 53.1
features
Total apps: 116,008 • Major competitors: 2,011
Latest rank: — • Difficulty: 52.0
whether
Total apps: 89,905 • Major competitors: 1,070
Latest rank: — • Difficulty: 50.6
stay
Total apps: 89,253 • Major competitors: 1,294
Latest rank: — • Difficulty: 51.0
available
Total apps: 89,219 • Major competitors: 1,766
Latest rank: — • Difficulty: 51.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| complex | 72 | 100 | 42 | 70 15,173 competing apps Median installs: 150 Avg rating: 4.3 | 1 | 1 | 157 major competitor apps |
| music | 70 | 100 | 47 | 76 32,731 competing apps Median installs: 275 Avg rating: 4.2 | — | — | 551 major competitor apps |
| shopping | 72 | 100 | 45 | 71 17,649 competing apps Median installs: 125 Avg rating: 4.3 | — | — | 386 major competitor apps |
| stories | 72 | 100 | 44 | 70 14,727 competing apps Median installs: 300 Avg rating: 4.3 | — | — | 308 major competitor apps |
| whether | 67 | 100 | 51 | 83 89,905 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 1,070 major competitor apps |
| exclusive | 70 | 100 | 49 | 76 35,301 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 1,092 major competitor apps |
| curated | 73 | 100 | 42 | 69 12,556 competing apps Median installs: 200 Avg rating: 4.5 | — | — | 201 major competitor apps |
| product | 71 | 100 | 45 | 73 22,963 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 292 major competitor apps |
| collection | 70 | 100 | 46 | 75 30,231 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 507 major competitor apps |
| everything | 69 | 100 | 47 | 77 39,112 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 719 major competitor apps |
| content | 68 | 100 | 49 | 79 55,786 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 934 major competitor apps |
| limited | 72 | 100 | 44 | 70 14,846 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 327 major competitor apps |
| find | 66 | 100 | 53 | 86 139,054 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 2,657 major competitor apps |
| lifestyle | 73 | 100 | 40 | 66 8,921 competing apps Median installs: 150 Avg rating: 4.4 | — | — | 92 major competitor apps |
| available | 67 | 100 | 52 | 83 89,219 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 1,766 major competitor apps |
| key | 69 | 100 | 47 | 78 46,616 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 517 major competitor apps |
| apple | 69 | 100 | 48 | 77 41,536 competing apps Median installs: 300 Avg rating: 4.3 | — | — | 1,121 major competitor apps |
| pay | 70 | 100 | 47 | 76 34,242 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 728 major competitor apps |
| never | 68 | 100 | 49 | 81 67,267 competing apps Median installs: 250 Avg rating: 4.3 | — | — | 1,209 major competitor apps |
| explore | 68 | 100 | 50 | 80 60,506 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 1,321 major competitor apps |
| products | 71 | 100 | 46 | 74 24,745 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 385 major competitor apps |
| stay | 67 | 100 | 51 | 83 89,253 competing apps Median installs: 150 Avg rating: 4.4 | — | — | 1,294 major competitor apps |
| favorite | 68 | 100 | 51 | 81 71,654 competing apps Median installs: 250 Avg rating: 4.3 | — | — | 1,728 major competitor apps |
| miss | 70 | 100 | 46 | 75 28,725 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 490 major competitor apps |
| purchase | 69 | 100 | 48 | 77 42,200 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 845 major competitor apps |
App Description
Access to Exclusive Drops
Shop limited product releases only available in the Complex App. From rare brand collabs to limited-run artist merch and fashion exclusives, stay ahead of the curve and never miss a drop.
Stay Close to the Culture
Browse fresh, content daily - from fashion editorials and music updates to sneaker news and viral moments. Tap into stories that break first on Complex and shape the cultural conversation.
Curated & Exclusive Content
From deep dives on emerging trends to behind-the-scenes features, Complex brings you stories that matter now. Everything is written by editors shaping the culture- not chasing it.
Complex Cover Stories
Go deep with the biggest names in music, fashion, and entertainment. Complex Cover delivers original longform features, in-depth interviews, and rich visuals you won’t find anywhere else - made for readers who want more than a headline.
Shoppable Articles and Videos
Shop while you scroll. Our editorial features and videos are integrated with products, so you can instantly tap into the looks, pieces, and drops you see.
Curated Marketplace
Discover over 100 of the world’s coolest streetwear and lifestyle brands. From iconic labels to emerging designers, explore sneakers, hoodies, bags, jewelry, home goods, and collectibles - expertly curated by the Complex Style team.
Seamless Purchase Experience
Checkout is fast, simple, and secure. Use Apple Pay or Shop Pay to purchase in seconds - no forms, no friction, just instant shopping so you never miss a product drop.
Artist Merch
Access official merch from your favorite artists. From capsule collections to exclusive tour pieces, Complex brings you music-inspired fashion that’s always authentic and on point.
Vinyl Collection Picks
For collectors and audiophiles alike, explore editor-curated vinyl releases across hip hop, R&B, and cult classics. Whether you’re building your shelf or spinning daily, find records that sound as good as they look.
Drop Alerts
Receive news about upcoming drops and get notified when drops go live. Because culture moves fast, and now you never miss a moment.
Past Collaborators & Cultural Icons
We’ve worked with and feature products from some of the most iconic names in music, fashion, and art, including:
Billie Eilish, Travis Scott, A$AP Rocky, Kid Cudi, BLACKPINK, Post Malone, Juice WRLD, O