YouGov

YouGov
Developer: YouGov plc
Category: Lifestyle
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354.4K installs
7.1K ratings
16.5K monthly active users
$<10K monthly revenue est.
IAP 0% · Ad 100%
Install Trends
Weekly +100
Declining
Monthly +249
Declining

YouGov Summary

YouGov is a ad-supported iOS app in Lifestyle by YouGov plc. Released in Jan 2017 (9 years ago). It has 7.1K ratings with a 4.56★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 16.5K monthly active users and generates around $<10K monthly revenue (0% IAP / 100% ads). Store metadata: updated Mar 31, 2026, version 20250912103522.

Recent activity: 2.00 new ratings this week View trends →

Data tracking: SDKs and third-party integrations were last analyzed on Jan 22, 2026.

Store info: Last updated on App Store on Mar 31, 2026 (version 20250912103522).

SDKs, Trackers & Permissions

YouGov was last scanned for SDKs 2026-01-22. Below is the overview of third party companies detected in the app. The full list of raw SDKs, app permissions and unknown SDKs is available here.

AppGoblin saw YouGov uses 1 Ad Networks
company-logos/google.com/logo_200x200.jpeg Google
AppGoblin saw YouGov uses 2 Business Tools
company-logos/zendesk.com/logo_200x200.jpeg Zendesk
company-logos/plaid.com/logo_200x200.jpeg Plaid
AppGoblin saw YouGov uses 1 Analytics: Attribution
company-logos/appsflyer.com/logo_200x200.jpeg AppsFlyer
AppGoblin saw YouGov uses 3 Development Tools
company-logos/airbnb.io/logo_200x200.jpeg Airbnb Engineering
company-logos/github.com-nanopb/logo_192x192.png nanopb
company-logos/google.com/logo_200x200.jpeg Google
AppGoblin saw YouGov uses 1 Analytics: Product
company-logos/firebase.google.com/logo_200x200.png Firebase
App Details
Store ID: 1154082222
First Released: 2017-01-19
Store Last Updated: 2026-03-31
In-App Purchases: No
Ads: Yes
Website: yougov.com
App Store
Crawl Status: Success
AppGoblin First Crawled: 2024-02-01
AppGoblin Last Crawled: 2026-04-05
Ads & App-Ads.txt
Ads.txt Last Crawled: 2026-03-17
Ads.txt Crawl Status: Failed
AppGoblin SDK Scans
Successful Last Crawled: 2026-01-22
Last Crawled: 2026-01-22
Last Crawl Status: Success

4.56★

Ratings: 7.1K

5★
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Screenshots

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App Description

YouGov’s official app puts the power of participation in your hands, wherever you go. Earn points, answer interesting surveys and redeem your prizes within the app!