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Apple Wallet

Apple Wallet
Developer: Apple
Category: Finance
~323.1M - 646.2M
6.5M ratings
~965.9K (installs week)
Trend Steady
~15.4M (installs month)
Trend Steady
Apple Wallet icon

ASO Keyword Dashboard

Tracking 139 keywords for Apple Wallet in Apple App Store

Developer: Apple Category: finance Rating: 4.77

Apple Wallet tracks 139 keywords (20 keywords rank; 119 need traction). Key metrics: 50% top-10 coverage, opportunity 47.2, difficulty 54.2, best rank 1.

Tracked keywords

139

20  ranked •  119  not ranking yet

Top 10 coverage

50%

Best rank 1 • Latest leader 1

Avg opportunity

47.2

Top keyword: account

Avg difficulty

54.2

Lower scores indicate easier wins

Opportunity leaders

  • account

    Opportunity: 59.0 • Difficulty: 60.5 • Rank 1

    Competitors: 1,073

    84.1

  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Rank —

    Competitors: 2,341

    91.1

  • easy

    Opportunity: 59.0 • Difficulty: 59.0 • Rank —

    Competitors: 1,246

    85.2

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Rank —

    Competitors: 1,773

    88.4

  • experience

    Opportunity: 59.0 • Difficulty: 59.1 • Rank —

    Competitors: 1,134

    83.9

Unranked opportunities

  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341

  • easy

    Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773

  • experience

    Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134

  • way

    Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067

High competition keywords

  • new

    Total apps: 10,701 • Major competitors: 2,341

    Latest rank: — • Difficulty: 63.9

  • make

    Total apps: 8,094 • Major competitors: 1,773

    Latest rank: — • Difficulty: 62.7

  • every

    Total apps: 6,989 • Major competitors: 1,637

    Latest rank: — • Difficulty: 62.5

  • easy

    Total apps: 5,849 • Major competitors: 1,246

    Latest rank: — • Difficulty: 59.0

  • account

    Total apps: 5,212 • Major competitors: 1,073

    Latest rank: 1 • Difficulty: 60.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
account591006184

5,212 competing apps

Median installs: 257,662

Avg rating: 4.6

11

1,073

major competitor apps

purchases581005473

1,693 competing apps

Median installs: 269,100

Avg rating: 4.6

11

386

major competitor apps

account settings581004974

1,849 competing apps

Median installs: 252,025

Avg rating: 4.6

11

347

major competitor apps

purchase581005476

2,190 competing apps

Median installs: 258,238

Avg rating: 4.6

22

470

major competitor apps

pay581006074

1,869 competing apps

Median installs: 245,900

Avg rating: 4.7

22

408

major competitor apps

subscription581005681

3,884 competing apps

Median installs: 258,562

Avg rating: 4.6

33

792

major competitor apps

subscriptions581005075

1,983 competing apps

Median installs: 254,675

Avg rating: 4.6

33

362

major competitor apps

itunes account581005176

2,382 competing apps

Median installs: 251,350

Avg rating: 4.6

33

450

major competitor apps

cash201005668

1,037 competing apps

Median installs: 299,450

Avg rating: 4.7

66

291

major competitor apps

apple581005877

2,602 competing apps

Median installs: 282,762

Avg rating: 4.6

97

607

major competitor apps

apply581005566

829 competing apps

Median installs: 286,275

Avg rating: 4.7

1313

183

major competitor apps

feedback581004866

871 competing apps

Median installs: 261,525

Avg rating: 4.6

2014

186

major competitor apps

cancel581005269

1,175 competing apps

Median installs: 266,825

Avg rating: 4.6

2121

245

major competitor apps

itunes581005278

2,761 competing apps

Median installs: 249,950

Avg rating: 4.6

3625

507

major competitor apps

settings581005478

2,908 competing apps

Median installs: 256,188

Avg rating: 4.6

2727

578

major competitor apps

card581005875

2,087 competing apps

Median installs: 269,825

Avg rating: 4.7

3737

509

major competitor apps

payment581005878

2,787 competing apps

Median installs: 287,450

Avg rating: 4.6

4746

640

major competitor apps

chance201004565

726 competing apps

Median installs: 322,375

Avg rating: 4.6

8181

185

major competitor apps

well581004972

1,543 competing apps

Median installs: 241,700

Avg rating: 4.6

163163

296

major competitor apps

payments581005065

741 competing apps

Median installs: 305,425

Avg rating: 4.7

197197

174

major competitor apps

new591006491

10,701 competing apps

Median installs: 270,475

Avg rating: 4.6

——

2,341

major competitor apps

sports201005764

673 competing apps

Median installs: 328,850

Avg rating: 4.6

——

189

major competitor apps

messaging571005356

306 competing apps

Median installs: 295,400

Avg rating: 4.6

——

74

major competitor apps

music581005972

1,487 competing apps

Median installs: 245,825

Avg rating: 4.6

——

298

major competitor apps

security581005467

934 competing apps

Median installs: 267,025

Avg rating: 4.6

——

213

major competitor apps

139 keywords
1 of 6

App Description

The Wallet app lives right on your iPhone. It’s where you securely keep your credit and debit cards, eligible driver’s license or state ID, transit cards, keys, event tickets, and more — all in one place. And it all works with iPhone or Apple Watch, so you can take less with you but always bring more.

Apple Pay
Apple Pay is an easy, secure way to pay in stores or online.1 Pay for a ride, a pizza, or even a new sofa — with Touch ID or Face ID.

Apple Card
Apple Card is the credit card created by Apple. You earn up to 3% unlimited Daily Cash back on every purchase every day, and it’s designed with all the privacy and security you’d expect from Apple. You can apply in as little as minute with no impact to your credit score.2

Apple Cash
Apple Cash is an easy and secure way to send and receive money in Messages or Wallet.3 And because it’s a digital card that lives in Wallet, you can use it to make purchases in stores, online, or in apps with Apple Pay. With Tap to Cash, you can send and receive Apple Cash simply by holding your iPhone near someone else’s iPhone — without having to share phone numbers.

Driver’s License and State ID
Add your eligible driver’s license or state ID to Wallet, and with just a tap of your iPhone or Apple Watch you can present your ID without handing over your device.4 The security of Face ID and Touch ID means only you can present your ID.

Boarding Passes
After you add your airline passes to Wallet, just show up at your gate and easily present your pass directly from your lock screen. And receive timely flight information and notifications along the way.5

Transit
Set your card to Express Mode, then just tap and hop on to ride the next train or bus.5 Breeze through the turnstiles by holding your iPhone or Apple Watch to the reader.

Sports & Live Events
With Wallet, your tickets are always at the ready. Enter a concert venue, sports stadium or festival with just your iPhone or Apple Watch.5 Tickets in Apple Wallet now bring fans a richer experience including venue maps, recommended Apple Music playlists, and more.

Keys
Store keys to your car, home, workplace, and hotel room in Wallet.5 Unlock doors with just a tap of your iPhone or Apple Watch, and securely share keys in Wallet through messaging apps, including Messages, Mail, and more.

Loyalty and Rewards
Add your favorite coffee shop, drugstore, or reta