MyNavy Financial Literacy
ASO Keyword Dashboard
Tracking 114 keywords for MyNavy Financial Literacy in Apple App Store
MyNavy Financial Literacy tracks 114 keywords (2 keywords rank; 112 need traction). Key metrics: 0% top-10 coverage, opportunity 70.1, difficulty 39.9, best rank 19.
Tracked keywords
114
2 ranked • 112 not ranking yet
Top 10 coverage
0%
Best rank 19 • Latest leader —
Avg opportunity
70.1
Top keyword: interest
Avg difficulty
39.9
Lower scores indicate easier wins
Opportunity leaders
- 66.9
interest
Opportunity: 73.0 • Difficulty: 44.1 • Rank —
Competitors: 150
- 68.5
flexible
Opportunity: 73.0 • Difficulty: 43.6 • Rank —
Competitors: 194
- 68.2
course
Opportunity: 73.0 • Difficulty: 42.1 • Rank —
Competitors: 126
- 63.9
spending
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 160
- 68.1
submit
Opportunity: 73.0 • Difficulty: 42.8 • Rank —
Competitors: 131
Unranked opportunities
interest
Opportunity: 73.0 • Difficulty: 44.1 • Competitors: 150
flexible
Opportunity: 73.0 • Difficulty: 43.6 • Competitors: 194
course
Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 126
spending
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 160
submit
Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 131
High competition keywords
access
Total apps: 163,515 • Major competitors: 2,635
Latest rank: — • Difficulty: 55.1
help
Total apps: 150,250 • Major competitors: 2,451
Latest rank: — • Difficulty: 55.1
mobile
Total apps: 120,211 • Major competitors: 1,593
Latest rank: — • Difficulty: 53.3
information
Total apps: 112,143 • Major competitors: 1,128
Latest rank: — • Difficulty: 52.4
track
Total apps: 109,353 • Major competitors: 1,552
Latest rank: — • Difficulty: 52.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| financial information | 70 | 100 | 32 | 48 755 competing apps Median installs: 1,250 Avg rating: 4.3 | 19 | 19 | 15 major competitor apps |
| inform | 71 | 100 | 35 | 56 2,210 competing apps Median installs: 350 Avg rating: 4.0 | 184 | 184 | 21 major competitor apps |
| online | 68 | 100 | 52 | 81 67,632 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,285 major competitor apps |
| security | 71 | 100 | 47 | 72 20,712 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 409 major competitor apps |
| via | 68 | 100 | 50 | 80 56,889 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 760 major competitor apps |
| care | 70 | 100 | 47 | 75 29,576 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 523 major competitor apps |
| interest | 73 | 100 | 44 | 67 9,928 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 150 major competitor apps |
| toolkit | 70 | 100 | 33 | 52 1,316 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 15 major competitor apps |
| collection | 70 | 100 | 47 | 75 30,231 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 518 major competitor apps |
| information | 66 | 100 | 52 | 84 112,143 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 1,128 major competitor apps |
| needs | 70 | 100 | 46 | 74 26,038 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 316 major competitor apps |
| secure | 69 | 100 | 50 | 78 44,453 competing apps Median installs: 650 Avg rating: 4.2 | — | — | 702 major competitor apps |
| service | 68 | 100 | 50 | 79 55,180 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 830 major competitor apps |
| money | 70 | 100 | 48 | 74 28,207 competing apps Median installs: 1,050 Avg rating: 4.2 | — | — | 833 major competitor apps |
| food | 70 | 100 | 48 | 76 35,873 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 429 major competitor apps |
| mobile | 66 | 100 | 53 | 85 120,211 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,593 major competitor apps |
| basic | 72 | 100 | 44 | 71 17,639 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 192 major competitor apps |
| help | 65 | 100 | 55 | 87 150,250 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 2,451 major competitor apps |
| account | 67 | 100 | 53 | 82 81,354 competing apps Median installs: 1,000 Avg rating: 4.2 | — | — | 2,100 major competitor apps |
| various | 69 | 100 | 48 | 78 48,881 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 723 major competitor apps |
| car | 71 | 100 | 47 | 72 19,360 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 400 major competitor apps |
| access | 65 | 100 | 55 | 87 163,515 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,635 major competitor apps |
| anytime | 71 | 100 | 45 | 72 18,822 competing apps Median installs: 700 Avg rating: 4.2 | — | — | 359 major competitor apps |
| track | 66 | 100 | 53 | 84 109,353 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 1,552 major competitor apps |
| ease | 72 | 100 | 43 | 69 13,741 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 172 major competitor apps |
App Description
This app supports the financial literacy training required of Navy personnel by the National Defense Authorization Act and the Department of Defense. It provides financial readiness touchpoint courses and a collection of in-app and online resources.
The application is divided into the following sections for ease of use:
Financial Readiness Touchpoint Training Courses – offers access to twelve mandatory courses and allows Service members to submit course completion certificates to their Electronic Training Jacket (ETJ).
Financial Literacy Resources – includes a link to the MilSpouse Money Mission, information on Banking and Financial Management, Consumer Awareness, Car Buying Basics, Spending Plans, Credit and Debt, Investments and Thrift Savings Plan (TSP), and Insurance.
Economic and Food Security Resources - offers resources to help strengthen the economic and food security of Sailors and their families. Includes links to the Military Leader’s Economic Security Toolkit and Financial Well-Being Assessment Tool and information on the Dependent Care Flexible Spending Account and Basic Needs Allowance.
Blended Retirement System (BRS) Resources – offers various types of info and links and provides information about the Navy Standard Integrated Personnel System (NSIPS), where Sailors can view BRS status and elect Continuation Pay.
Future Sailor Financial Readiness Guide – helps future Sailors and military spouses financially prepare before leaving for Boot Camp.
Debt Destroyer® Workshop –offers proven techniques to overcome high interest debt and get on track to a more secure financial future.
Calculators – provides a link to the Debt Destroyer® Online Calculator, a comparison between the various retirement plans, and estimates a Sailor’s retirement benefits.