PhonePe: Secure Payments App

Developer: PHONEPE PRIVATE LIMITED

Category: Finance

~6.9M - 13.9M

138.7K ratings

~46.5K (installs week)

Trend Steady

~266.9K (installs month)

ASO Keyword Dashboard

Tracking 169 keywords for PhonePe: Secure Payments App in Apple App Store

Developer: PHONEPE PRIVATE LIMITED Category: finance Rating: 4.77

PhonePe: Secure Payments App tracks 169 keywords (30 keywords rank; 139 need traction). Key metrics: 3% top-10 coverage, opportunity 43.7, difficulty 44.7, best rank 4.

Tracked keywords

169

30 ranked • 139 not ranking yet

Top 10 coverage

Best rank 4 • Latest leader 166

Avg opportunity

43.7

Top keyword: account

Avg difficulty

44.7

Lower scores indicate easier wins

Opportunity leaders

account

Opportunity: 59.0 • Difficulty: 60.5 • Rank 166

Competitors: 1,073
84.1
make

Opportunity: 59.0 • Difficulty: 62.7 • Rank —

Competitors: 1,773
88.4
help

Opportunity: 59.0 • Difficulty: 61.1 • Rank —

Competitors: 1,236
85.2
like

Opportunity: 59.0 • Difficulty: 63.2 • Rank —

Competitors: 1,767
87.6
securely

Opportunity: 58.0 • Difficulty: 57.3 • Rank 4

Competitors: 149
62.9

Unranked opportunities

make

Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
help

Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236
like

Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,767
offline

Opportunity: 58.0 • Difficulty: 54.4 • Competitors: 299
online

Opportunity: 58.0 • Difficulty: 59.0 • Competitors: 689

High competition keywords

make

Total apps: 8,094 • Major competitors: 1,773

Latest rank: — • Difficulty: 62.7
like

Total apps: 7,508 • Major competitors: 1,767

Latest rank: — • Difficulty: 63.2
help

Total apps: 5,873 • Major competitors: 1,236

Latest rank: — • Difficulty: 61.1
account

Total apps: 5,212 • Major competitors: 1,073

Latest rank: 166 • Difficulty: 60.5
mobile

Total apps: 3,947 • Major competitors: 846

Latest rank: — • Difficulty: 60.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
securely	58	100	57	63 605 competing apps Median installs: 312,325 Avg rating: 4.7	4	4	149 major competitor apps
payment	58	100	58	78 2,787 competing apps Median installs: 287,450 Avg rating: 4.6	18	16	640 major competitor apps
payments	58	100	50	65 741 competing apps Median installs: 305,425 Avg rating: 4.7	17	17	174 major competitor apps
limited	58	100	55	65 715 competing apps Median installs: 280,925 Avg rating: 4.6	23	23	171 major competitor apps
thanks	58	100	44	61 484 competing apps Median installs: 281,238 Avg rating: 4.6	30	30	110 major competitor apps
know	58	100	60	78 2,679 competing apps Median installs: 276,750 Avg rating: 4.6	32	32	627 major competitor apps
pay	58	100	60	74 1,869 competing apps Median installs: 245,900 Avg rating: 4.7	33	33	408 major competitor apps
yet	58	100	42	64 644 competing apps Median installs: 247,962 Avg rating: 4.7	35	35	123 major competitor apps
updated	58	100	48	69 1,085 competing apps Median installs: 244,600 Avg rating: 4.6	91	42	200 major competitor apps
phone	58	100	59	75 2,007 competing apps Median installs: 269,575 Avg rating: 4.6	49	49	450 major competitor apps
highest	58	100	45	64 655 competing apps Median installs: 243,650 Avg rating: 4.7	72	72	132 major competitor apps
per	58	100	48	70 1,201 competing apps Median installs: 242,550 Avg rating: 4.6	74	74	246 major competitor apps
post	58	100	52	60 435 competing apps Median installs: 266,750 Avg rating: 4.6	79	79	102 major competitor apps
security	58	100	54	67 934 competing apps Median installs: 267,025 Avg rating: 4.6	99	99	213 major competitor apps
update	58	100	47	65 767 competing apps Median installs: 272,550 Avg rating: 4.6	109	109	168 major competitor apps
grow	58	100	47	68 998 competing apps Median installs: 248,725 Avg rating: 4.6	119	119	215 major competitor apps
updates	58	100	55	72 1,493 competing apps Median installs: 302,850 Avg rating: 4.6	120	120	362 major competitor apps
renew	58	100	54	77 2,522 competing apps Median installs: 254,838 Avg rating: 4.6	137	137	492 major competitor apps
true	58	100	46	67 883 competing apps Median installs: 257,875 Avg rating: 4.6	143	143	206 major competitor apps
upon	58	100	41	62 570 competing apps Median installs: 215,925 Avg rating: 4.6	144	144	98 major competitor apps
id	58	100	51	67 892 competing apps Median installs: 269,325 Avg rating: 4.6	159	159	205 major competitor apps
account	59	100	61	84 5,212 competing apps Median installs: 257,662 Avg rating: 4.6	166	164	1,073 major competitor apps
highly	58	100	42	61 512 competing apps Median installs: 220,075 Avg rating: 4.6	174	174	92 major competitor apps
paid	58	100	56	66 843 competing apps Median installs: 263,100 Avg rating: 4.6	201	201	193 major competitor apps
private	58	100	49	66 863 competing apps Median installs: 258,650 Avg rating: 4.6	203	203	182 major competitor apps

App Description

PhonePe is a payments app that allows you to use BHIM UPI, your credit card and debit card or wallet to recharge your mobile phone, pay all your utility bills and to make instant payments at your favourite offline and online stores. You can also invest in mutual funds and buy insurance plans on PhonePe. Get Car & Bike Insurance on our app.
Link your bank account on PhonePe and transfer money with BHIM UPI instantly! The PhonePe app is safe and secure, meets all your payment, investment, mutual funds, insurance and banking needs, and is much better than Internet banking.

Things you can do on PhonePe (Phonepay) App:

Money Transfer, UPI Payment, Bank Transfer
- Money Transfer with BHIM UPI
- Manage Multiple Bank Accounts – Check Account Balance, Save Beneficiaries across multiple bank accounts like SBI, HDFC, ICICI & 140+ banks.

Make Online Payments
- Make online payment on various shopping sites like Flipkart, Amazon, Myntra etc.
- Pay for online food orders from Zomato, Swiggy etc.
- Pay for online grocery orders from Bigbasket, Grofers etc.
- Pay online for travel booking from Makemytrip, Goibibo etc.

Make Offline Payments
- Scan and Pay via QR Code at local stores like kirana, food, medicines etc.

Buy or Renew Insurance Policies with PhonePe Insurance App

Health & Term Life Insurance
- Compare and buy Health & Term life Insurance with monthly premiums
- Coverage for individuals, senior citizens and families

Car & Two Wheeler Insurance
- Browse and get India’s most popular bike and car insurance
- Buy/renew your car and bike Insurance in less than 10 minutes

Other Insurance
- Personal Accident Insurance: Insure yourself against accidents & disablement
- Travel Insurance: Get international travel insurance for business and leisure trips
- Shop Insurance: Insure your shop against fire, theft, natural calamities, and burglaries.

Mutual Funds App and Investments App
- Liquid Funds: Get higher returns than savings bank
- Tax-Saving Funds: save up to Rs. 46,800 in tax & grow your investment
- Super Funds: Achieve financial goals with expert help on our app
- Equity Funds: High growth products curated as per risk appetite
- Debt Funds: Get stable returns for investments without any lock-in period
- Hybrid Funds: Get a balance of growth and stability
- Buy or Sell 24K Pure Gold: Assured 24K purity, build gold savings on our app

Recharge Mobile, DTH