PhonePe: Secure Payments App

Developer: PHONEPE PRIVATE LIMITED

Category: Finance

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426.9M installs

8.5M ratings

+138.1M weekly installs

+138.5M monthly installs

ASO Keyword Dashboard

Tracking 289 keywords for PhonePe: Secure Payments App in Apple App Store

Developer: PHONEPE PRIVATE LIMITED Category: finance Rating: 4.7

PhonePe: Secure Payments App tracks 289 keywords (155 keywords rank; 134 need traction). Key metrics: 3% top-10 coverage, opportunity 69.9, difficulty 40.4, best rank 2.

Tracked keywords

289

155 ranked • 134 not ranking yet

Top 10 coverage

Best rank 2 • Latest leader 20

Avg opportunity

69.9

Top keyword: payments

Avg difficulty

40.4

Lower scores indicate easier wins

Opportunity leaders

payments

Opportunity: 73.0 • Difficulty: 43.8 • Rank 20

Competitors: 292
68.5
bill

Opportunity: 73.0 • Difficulty: 40.4 • Rank 30

Competitors: 156
63.6
downloading

Opportunity: 73.0 • Difficulty: 42.6 • Rank 71

Competitors: 161
65.5
yet

Opportunity: 73.0 • Difficulty: 42.8 • Rank 57

Competitors: 207
68.7
smartphone

Opportunity: 73.0 • Difficulty: 41.5 • Rank 38

Competitors: 121
67.7

Unranked opportunities

curated

Opportunity: 73.0 • Difficulty: 44.4 • Competitors: 207
gold

Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 203
stores

Opportunity: 73.0 • Difficulty: 45.0 • Competitors: 125
qr code

Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 102
higher

Opportunity: 73.0 • Difficulty: 42.0 • Competitors: 207

High competition keywords

make

Total apps: 159,506 • Major competitors: 2,928

Latest rank: — • Difficulty: 54.9
help

Total apps: 150,250 • Major competitors: 2,451

Latest rank: — • Difficulty: 55.1
like

Total apps: 143,203 • Major competitors: 3,240

Latest rank: — • Difficulty: 55.6
download

Total apps: 123,090 • Major competitors: 2,027

Latest rank: 96 • Difficulty: 53.9
mobile

Total apps: 120,211 • Major competitors: 1,593

Latest rank: — • Difficulty: 53.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
limited	72	100	48	70 14,848 competing apps Median installs: 600 Avg rating: 4.1	3	2	335 major competitor apps
secure payment	72	100	38	62 4,972 competing apps Median installs: 850 Avg rating: 4.5	3	3	22 major competitor apps
pe	69	100	30	47 611 competing apps Median installs: 675 Avg rating: 4.1	4	4	22 major competitor apps
online payment	69	100	35	47 685 competing apps Median installs: 350 Avg rating: 3.9	6	6	4 major competitor apps
securely	72	100	45	71 17,117 competing apps Median installs: 600 Avg rating: 4.3	8	8	227 major competitor apps
india	72	100	36	59 3,151 competing apps Median installs: 300 Avg rating: 3.9	15	9	23 major competitor apps
secured	71	100	35	56 2,167 competing apps Median installs: 400 Avg rating: 4.0	15	11	36 major competitor apps
payment	69	100	51	78 45,600 competing apps Median installs: 900 Avg rating: 4.2	15	13	1,238 major competitor apps
payments	73	100	44	68 12,381 competing apps Median installs: 800 Avg rating: 4.1	20	15	292 major competitor apps
mobile phones	70	100	41	49 901 competing apps Median installs: 400 Avg rating: 3.9	49	16	13 major competitor apps
branch	72	100	37	60 3,740 competing apps Median installs: 1,800 Avg rating: 4.1	20	17	65 major competitor apps
recharge	70	100	36	53 1,464 competing apps Median installs: 750 Avg rating: 4.0	23	19	52 major competitor apps
bill payment	69	100	27	43 377 competing apps Median installs: 1,200 Avg rating: 4.0	19	19	9 major competitor apps
atm	71	100	36	55 1,909 competing apps Median installs: 4,250 Avg rating: 4.1	22	20	80 major competitor apps
decent	68	100	25	42 319 competing apps Median installs: 500 Avg rating: 3.8	20	20	6 major competitor apps
lite version	70	100	30	49 890 competing apps Median installs: 250 Avg rating: 3.5	20	20	5 major competitor apps
smaller	71	100	36	56 2,213 competing apps Median installs: 500 Avg rating: 4.1	29	23	31 major competitor apps
september	69	100	29	47 633 competing apps Median installs: 350 Avg rating: 4.0	24	24	3 major competitor apps
proudly	71	100	35	53 1,553 competing apps Median installs: 400 Avg rating: 4.2	25	25	34 major competitor apps
clearly	72	100	36	59 3,504 competing apps Median installs: 450 Avg rating: 4.1	25	25	36 major competitor apps
indian	72	100	37	61 4,380 competing apps Median installs: 350 Avg rating: 4.0	37	27	16 major competitor apps
updated	70	100	46	74 28,087 competing apps Median installs: 450 Avg rating: 4.1	35	30	411 major competitor apps
bill	73	100	40	64 6,329 competing apps Median installs: 1,150 Avg rating: 4.1	30	30	156 major competitor apps
pay	70	100	50	76 34,255 competing apps Median installs: 850 Avg rating: 4.1	34	32	776 major competitor apps
downloading	73	100	43	66 8,226 competing apps Median installs: 550 Avg rating: 4.1	71	33	161 major competitor apps

App Description

PhonePe is a payments app that allows you to use BHIM UPI, your credit card and debit card or wallet to recharge your mobile phone, pay all your utility bills and to make instant payments at your favourite offline and online stores. You can also invest in mutual funds and buy insurance plans on PhonePe. Get Car & Bike Insurance on our app.
Link your bank account on PhonePe and transfer money with BHIM UPI instantly! The PhonePe app is safe and secure, meets all your payment, investment, mutual funds, insurance and banking needs, and is much better than Internet banking.

Things you can do on PhonePe (Phonepay) App:

Money Transfer, UPI Payment, Bank Transfer
- Money Transfer with BHIM UPI
- Manage Multiple Bank Accounts – Check Account Balance, Save Beneficiaries across multiple bank accounts like SBI, HDFC, ICICI & 140+ banks.

Make Online Payments
- Make online payment on various shopping sites like Flipkart, Amazon, Myntra etc.
- Pay for online food orders from Zomato, Swiggy etc.
- Pay for online grocery orders from Bigbasket, Grofers etc.
- Pay online for travel booking from Makemytrip, Goibibo etc.

Make Offline Payments
- Scan and Pay via QR Code at local stores like kirana, food, medicines etc.

Buy or Renew Insurance Policies with PhonePe Insurance App

Health & Term Life Insurance
- Compare and buy Health & Term life Insurance with monthly premiums
- Coverage for individuals, senior citizens and families

Car & Two Wheeler Insurance
- Browse and get India’s most popular bike and car insurance
- Buy/renew your car and bike Insurance in less than 10 minutes

Other Insurance
- Personal Accident Insurance: Insure yourself against accidents & disablement
- Travel Insurance: Get international travel insurance for business and leisure trips
- Shop Insurance: Insure your shop against fire, theft, natural calamities, and burglaries.

Mutual Funds App and Investments App
- Liquid Funds: Get higher returns than savings bank
- Tax-Saving Funds: save up to Rs. 46,800 in tax & grow your investment
- Super Funds: Achieve financial goals with expert help on our app
- Equity Funds: High growth products curated as per risk appetite
- Debt Funds: Get stable returns for investments without any lock-in period
- Hybrid Funds: Get a balance of growth and stability
- Buy or Sell 24K Pure Gold: Assured 24K purity, build gold savings on our app

Recharge Mobile, DTH