PhonePe: Secure Payments App

~7.4M - 14.8M
147.7K ratings
~33.1K (installs week)
Trend Steady
~2.4M (installs month)
Trend Steady
PhonePe: Secure Payments App icon

ASO Keyword Dashboard

Tracking 169 keywords for PhonePe: Secure Payments App in Apple App Store

Developer: PHONEPE PRIVATE LIMITED Category: finance Rating: 4.76

PhonePe: Secure Payments App tracks 169 keywords (30 keywords rank; 139 need traction). Key metrics: 3% top-10 coverage, opportunity 70.3, difficulty 38.8, best rank 4.

Tracked keywords

169

30  ranked •  139  not ranking yet

Top 10 coverage

3%

Best rank 4 • Latest leader 17

Avg opportunity

70.3

Top keyword: payments

Avg difficulty

38.8

Lower scores indicate easier wins

Opportunity leaders

  • payments

    Opportunity: 73.0 • Difficulty: 41.8 • Rank 17

    Competitors: 127

    68.7
  • thanks

    Opportunity: 73.0 • Difficulty: 40.3 • Rank 30

    Competitors: 86

    66.5
  • highest

    Opportunity: 73.0 • Difficulty: 41.2 • Rank 72

    Competitors: 111

    68.1
  • post

    Opportunity: 73.0 • Difficulty: 41.7 • Rank 79

    Competitors: 100

    68.5
  • upon

    Opportunity: 73.0 • Difficulty: 40.8 • Rank 144

    Competitors: 86

    67.7

Unranked opportunities

  • gold

    Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 121

  • stores

    Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 73

  • qr code

    Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 52

  • higher

    Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 116

  • term

    Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 81

High competition keywords

  • make

    Total apps: 161,934 • Major competitors: 1,554

    Latest rank: — • Difficulty: 52.8

  • help

    Total apps: 146,874 • Major competitors: 1,243

    Latest rank: — • Difficulty: 52.4

  • like

    Total apps: 140,188 • Major competitors: 1,776

    Latest rank: — • Difficulty: 52.3

  • mobile

    Total apps: 117,283 • Major competitors: 771

    Latest rank: — • Difficulty: 51.3

  • manage

    Total apps: 92,199 • Major competitors: 742

    Latest rank: — • Difficulty: 50.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
securely721004371

17,411 competing apps

Median installs: 50

Avg rating: 4.3

44

109

major competitor apps

payment691004778

44,293 competing apps

Median installs: 75

Avg rating: 4.2

1816

612

major competitor apps

payments731004269

12,558 competing apps

Median installs: 50

Avg rating: 4.2

1717

127

major competitor apps

limited721004370

14,479 competing apps

Median installs: 75

Avg rating: 4.1

2323

188

major competitor apps

thanks731004066

9,278 competing apps

Median installs: 75

Avg rating: 4.1

3030

86

major competitor apps

know681004980

59,015 competing apps

Median installs: 50

Avg rating: 4.2

3232

604

major competitor apps

pay701004676

33,632 competing apps

Median installs: 50

Avg rating: 4.2

3333

364

major competitor apps

yet721004269

12,917 competing apps

Median installs: 75

Avg rating: 4.2

3535

119

major competitor apps

updated701004574

27,392 competing apps

Median installs: 25

Avg rating: 4.2

9142

196

major competitor apps

phone691004778

44,696 competing apps

Median installs: 50

Avg rating: 4.0

4949

430

major competitor apps

highest731004168

11,611 competing apps

Median installs: 50

Avg rating: 4.2

7272

111

major competitor apps

per711004473

22,473 competing apps

Median installs: 75

Avg rating: 4.1

7474

200

major competitor apps

post731004269

12,258 competing apps

Median installs: 50

Avg rating: 4.2

7979

100

major competitor apps

security711004472

20,226 competing apps

Median installs: 50

Avg rating: 4.1

9999

202

major competitor apps

update711004472

20,094 competing apps

Median installs: 25

Avg rating: 4.1

109109

162

major competitor apps

grow721004371

17,692 competing apps

Median installs: 75

Avg rating: 4.3

119119

185

major competitor apps

updates701004676

34,438 competing apps

Median installs: 25

Avg rating: 4.1

120120

288

major competitor apps

renew701004675

29,142 competing apps

Median installs: 200

Avg rating: 4.2

137137

486

major competitor apps

true721004270

14,668 competing apps

Median installs: 100

Avg rating: 4.2

143143

209

major competitor apps

upon731004168

10,932 competing apps

Median installs: 75

Avg rating: 4.2

144144

86

major competitor apps

id721004270

14,358 competing apps

Median installs: 75

Avg rating: 4.1

159159

180

major competitor apps

account671005082

79,543 competing apps

Median installs: 75

Avg rating: 4.2

166164

1,017

major competitor apps

highly731004168

11,568 competing apps

Median installs: 75

Avg rating: 4.1

174174

80

major competitor apps

paid731004269

12,483 competing apps

Median installs: 100

Avg rating: 4.1

201201

152

major competitor apps

private711004473

22,480 competing apps

Median installs: 50

Avg rating: 4.2

205203

184

major competitor apps

169 keywords
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App Description

PhonePe is a payments app that allows you to use BHIM UPI, your credit card and debit card or wallet to recharge your mobile phone, pay all your utility bills and to make instant payments at your favourite offline and online stores. You can also invest in mutual funds and buy insurance plans on PhonePe. Get Car & Bike Insurance on our app.
Link your bank account on PhonePe and transfer money with BHIM UPI instantly! The PhonePe app is safe and secure, meets all your payment, investment, mutual funds, insurance and banking needs, and is much better than Internet banking.

Things you can do on PhonePe (Phonepay) App:

Money Transfer, UPI Payment, Bank Transfer
- Money Transfer with BHIM UPI
- Manage Multiple Bank Accounts – Check Account Balance, Save Beneficiaries across multiple bank accounts like SBI, HDFC, ICICI & 140+ banks.

Make Online Payments
- Make online payment on various shopping sites like Flipkart, Amazon, Myntra etc.
- Pay for online food orders from Zomato, Swiggy etc.
- Pay for online grocery orders from Bigbasket, Grofers etc.
- Pay online for travel booking from Makemytrip, Goibibo etc.

Make Offline Payments
- Scan and Pay via QR Code at local stores like kirana, food, medicines etc.

Buy or Renew Insurance Policies with PhonePe Insurance App

Health & Term Life Insurance
- Compare and buy Health & Term life Insurance with monthly premiums
- Coverage for individuals, senior citizens and families

Car & Two Wheeler Insurance
- Browse and get India’s most popular bike and car insurance
- Buy/renew your car and bike Insurance in less than 10 minutes

Other Insurance
- Personal Accident Insurance: Insure yourself against accidents & disablement
- Travel Insurance: Get international travel insurance for business and leisure trips
- Shop Insurance: Insure your shop against fire, theft, natural calamities, and burglaries.

Mutual Funds App and Investments App
- Liquid Funds: Get higher returns than savings bank
- Tax-Saving Funds: save up to Rs. 46,800 in tax & grow your investment
- Super Funds: Achieve financial goals with expert help on our app
- Equity Funds: High growth products curated as per risk appetite
- Debt Funds: Get stable returns for investments without any lock-in period
- Hybrid Funds: Get a balance of growth and stability
- Buy or Sell 24K Pure Gold: Assured 24K purity, build gold savings on our app

Recharge Mobile, DTH