FOCUS by Reynolds and Reynolds
FOCUS by Reynolds and Reynolds Summary
FOCUS by Reynolds and Reynolds is a mobile iOS app in Business by The Reynolds and Reynolds Company and its affiliates. Released in Jan 2017 (9 years ago). It has 92 ratings with a 2.25★ (poor) average. Based on AppGoblin estimates, it reaches roughly 127 monthly active users . Store metadata: updated Feb 22, 2026.
Store info: Last updated on App Store on Feb 22, 2026 .
2.25★
Ratings: 92
Screenshots
App Description
FOCUS is a CRM solution from Reynolds and Reynolds. The mobile app for FOCUS was created specifically for salespeople. With dealer-defined, forced-march sales steps built into the tool, it allows salespeople to better manage the sales process as it happens. Bringing mobility to the showroom, FOCUS gives salespeople instant access to the information they need at all points of the sale so customers move through the sales process faster and ultimately have a better experience at your dealership.
With the FOCUS mobile app, your salespeople can:
- Perform follow up activities in a format optimized for mobile phones via My Desk.
- Follow dealer-defined, forced-march sales steps as they move through the Sales Cycle.
- Easily track and see their goals via My Goals.
- Select customized test drive routes based on the vehicle selected.
- Access and change customer profiles as needed.
- Receive reminder alerts for upcoming appointments and tasks.
- Send alerts to management when assistance is needed during a sale.