PGO

Atithi Devo Bhava means 'Guest is God'.

This slogan refers to a procedure of host–guest relationship and specifies host’s role in this divine kind of relationship. This is one of the true senses of Indian culture and tradition. Recently Atithi Devo Bhava has also become the tag line of India Tourism's campaign to improve the treatment of tourists in India.

During the olden days, the travelers are entertained by the villagers at the destination by offering food and shelter at no cost. Similarly students who travel to other towns for higher studies are also supported by the families in those towns by offering food and shelter at no cost. As days pass by, all these services had become ‘paid services’ and the guests are referred as ‘paying guests’.

Many commercial establishments across the globe were built to provide lodging, food and other guest services with different ranges of facilities. In this journey hospitality has happened to be one of the vital business in service industry and many organizations started participating in it. With high competition around, hospitality companies have set industry standards to classify stay types. An upscale full-service facility offers luxury amenities, full service accommodations, an on-site restaurant, and the highest level of personalized service, such as a concierge, room service and laundry service etc, whereas the low-scale service facility i.e. budget-oriented, sociable accommodation where guests can rent a bed, usually a bunk bed, in a dormitory and share a bathroom, lounge and sometimes a kitchen. The services and the facilities vary in size, function and cost leading to different varieties of accommodations such hostels, PG, lodges, resorts, service apartments, guest houses, cottages and many hotels ranging by their star category.

Thinkwide, a business Organization was formed in 2015 to support visionary individuals, groups, organizations to shape up their ideas into a viable business. The team of WideThinkers looked in to the journey of the hospitality industry and also the digital platforms that support in dealing with accommodation services. In this process this team conducted a survey in India mainly on the recent platforms dealing with accommodation services via electronic format such website, App etc. During the brainstorming sessions, the team has zeroed on few major challenges faced by th