BHIM Bharat's Own Payments App

Developer: National Payments Corporation

Category: Finance

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103K installs

2.1K ratings

24.8K monthly active users

Revenue not available

Install Trends

Monthly +51

Steady

ASO Keyword Dashboard

Tracking 138 keywords for BHIM Bharat's Own Payments App in Apple App Store

Developer: National Payments Corporation of India (NPCI) Category: finance Rating: 4.37

BHIM Bharat's Own Payments App tracks 138 keywords (12 keywords rank; 126 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 42.0, best rank 11.

Tracked keywords

138

12 ranked • 126 not ranking yet

Top 10 coverage

Best rank 11 • Latest leader 28

Avg opportunity

70.3

Top keyword: payments

Avg difficulty

42.0

Lower scores indicate easier wins

Opportunity leaders

payments

Opportunity: 73.0 • Difficulty: 43.6 • Rank 28

Competitors: 299
68.0
thanks

Opportunity: 73.0 • Difficulty: 41.9 • Rank 58

Competitors: 186
65.9
thank

Opportunity: 73.0 • Difficulty: 40.0 • Rank 172

Competitors: 114
64.4
trust

Opportunity: 73.0 • Difficulty: 44.7 • Rank —

Competitors: 186
65.3
intuitive interface

Opportunity: 73.0 • Difficulty: 39.8 • Rank —

Competitors: 64
65.4

Unranked opportunities

trust

Opportunity: 73.0 • Difficulty: 44.7 • Competitors: 186
intuitive interface

Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 64
comfortable

Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 104
pin

Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 108
enjoying

Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 125

High competition keywords

new

Total apps: 182,399 • Major competitors: 3,804

Latest rank: — • Difficulty: 55.8
make

Total apps: 158,974 • Major competitors: 2,939

Latest rank: — • Difficulty: 54.6
like

Total apps: 153,372 • Major competitors: 3,285

Latest rank: — • Difficulty: 55.4
easy

Total apps: 141,547 • Major competitors: 2,055

Latest rank: — • Difficulty: 53.0
experience

Total apps: 135,689 • Major competitors: 2,190

Latest rank: — • Difficulty: 54.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
online payment	70	100	35	48 784 competing apps Median installs: 350 Avg rating: 3.9	11	11	4 major competitor apps
payment	69	100	51	78 50,281 competing apps Median installs: 850 Avg rating: 4.1	28	25	1,258 major competitor apps
india	72	100	36	59 3,583 competing apps Median installs: 350 Avg rating: 3.9	45	27	23 major competitor apps
payments	73	100	44	68 12,338 competing apps Median installs: 750 Avg rating: 4.1	28	28	299 major competitor apps
bill payment	69	100	27	43 406 competing apps Median installs: 1,200 Avg rating: 3.9	28	28	9 major competitor apps
thanks	73	100	42	66 9,153 competing apps Median installs: 650 Avg rating: 4.1	58	58	186 major competitor apps
money transfer	69	100	35	44 463 competing apps Median installs: 650 Avg rating: 4.0	88	88	19 major competitor apps
axis	70	100	30	49 913 competing apps Median installs: 450 Avg rating: 3.7	124	124	3 major competitor apps
receive	68	100	49	79 56,147 competing apps Median installs: 400 Avg rating: 4.1	161	156	821 major competitor apps
thank	73	100	40	64 7,418 competing apps Median installs: 600 Avg rating: 4.1	172	172	114 major competitor apps
received	72	100	37	60 3,847 competing apps Median installs: 450 Avg rating: 4.0	181	181	51 major competitor apps
receives	71	100	32	53 1,459 competing apps Median installs: 350 Avg rating: 4.1	187	187	19 major competitor apps
new	65	100	56	87 182,399 competing apps Median installs: 550 Avg rating: 4.1	—	—	3,804 major competitor apps
card	70	100	49	76 35,662 competing apps Median installs: 800 Avg rating: 4.1	—	—	933 major competitor apps
level	68	100	50	79 55,864 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,185 major competitor apps
share	66	100	55	85 123,144 competing apps Median installs: 400 Avg rating: 4.1	—	—	1,809 major competitor apps
mode	70	100	48	76 38,011 competing apps Median installs: 650 Avg rating: 4.0	—	—	676 major competitor apps
easy	66	100	53	86 141,547 competing apps Median installs: 450 Avg rating: 4.1	—	—	2,055 major competitor apps
make	65	100	55	86 158,974 competing apps Median installs: 500 Avg rating: 4.1	—	—	2,939 major competitor apps
experience	66	100	54	85 135,689 competing apps Median installs: 500 Avg rating: 4.1	—	—	2,190 major competitor apps
live	68	100	52	80 66,906 competing apps Median installs: 450 Avg rating: 4.1	—	—	1,177 major competitor apps
digital	69	100	49	78 52,237 competing apps Median installs: 450 Avg rating: 4.1	—	—	719 major competitor apps
designed	66	100	51	84 114,004 competing apps Median installs: 350 Avg rating: 4.2	—	—	1,089 major competitor apps
manage	67	100	52	84 108,355 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,628 major competitor apps
secure	69	100	50	78 51,431 competing apps Median installs: 600 Avg rating: 4.1	—	—	711 major competitor apps

App Description

BHIM (Bharat Interface for Money) is Bharat Ka Apna Payments App—a UPI payment app developed by the National Payments Corporation of India (NPCI). Designed for every Indian, BHIM Payments App makes digital transactions easier, safer, and faster with an intuitive interface and cutting-edge features.

With BHIM Payments App, experience seamless and rewarding payments while enjoying the highest level of security. Built for trust and simplicity, with 12+ Languages, BHIM App ensures that digital payments are accessible to all.

Why Choose BHIM Payments App?

· A Brand-New Experience – A refreshed; intuitive UI designed for effortless navigation.

· Family Mode – Manage payments for your family in a click!

· Spend Insights – Now easily manage and monitor your expenses, the dashboard way!

· UPI Lite for Small Payments – Make instant, PIN-less payments of upto ₹500.

· RuPay Credit Card on UPI – Use your RuPay Credit Card for secure UPI payments.

· Credit Card on EMI – Shop smarter with easy EMI options on UPI payments.

· UPI Circle – Give freedom to your trusted ones, to make payments even without a bank account.

· Pay Bills Seamlessly – Settle electricity, credit card, gas, recharge FASTag and other utility bills effortlessly.

· Light Mode & Dark Mode – Switch to your preferred theme for a comfortable viewing experience.

· Split Expenses Like a Pro! – Going out with friends? BHIM does the math—split bills seamlessly, and everyone pays their share instantly!

Get Started in Minutes!

Download BHIM & Register using your mobile number

Ensure your SIM is linked to your bank account (for dual SIM, select the correct one).

Have your Debit Card or Aadhaar Card handy to generate your UPI PIN (except for UPI Circle users, who only need a valid SIM). Visit BHIM UPI Partners to check if your bank is live on BHIM. For more details, visit BHIM Official Website and read the Terms & Conditions before signing up.