WIC Connect

Developer: State of Michigan

Category: Health & Fitness

~22.4K - 44.7K

447 ratings

~150 (installs week)

~250 (installs month)

ASO Keyword Dashboard

Tracking 34 keywords for WIC Connect in Apple App Store

Developer: State of Michigan - Department of Technology, Management and Budget Category: health_and_fitness Rating: 1.32

WIC Connect tracks 34 keywords (1 keyword ranks; 33 need traction). Key metrics: 0% top-10 coverage, opportunity 45.6, difficulty 46.5, best rank 127.

Tracked keywords

1 ranked • 33 not ranking yet

Top 10 coverage

Best rank 127 • Latest leader —

Avg opportunity

45.6

Top keyword: fun

Avg difficulty

46.5

Lower scores indicate easier wins

Opportunity leaders

fun

Opportunity: 59.0 • Difficulty: 58.2 • Rank —

Competitors: 1,147
83.8
make

Opportunity: 59.0 • Difficulty: 62.7 • Rank —

Competitors: 1,773
88.4
experience

Opportunity: 59.0 • Difficulty: 59.1 • Rank —

Competitors: 1,134
83.9
see

Opportunity: 59.0 • Difficulty: 64.7 • Rank —

Competitors: 1,122
83.3
contact

Opportunity: 58.0 • Difficulty: 53.3 • Rank —

Competitors: 358
74.0

Unranked opportunities

fun

Opportunity: 59.0 • Difficulty: 58.2 • Competitors: 1,147
make

Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
experience

Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134
see

Opportunity: 59.0 • Difficulty: 64.7 • Competitors: 1,122
contact

Opportunity: 58.0 • Difficulty: 53.3 • Competitors: 358

High competition keywords

make

Total apps: 8,094 • Major competitors: 1,773

Latest rank: — • Difficulty: 62.7
experience

Total apps: 5,154 • Major competitors: 1,134

Latest rank: — • Difficulty: 59.1
fun

Total apps: 5,061 • Major competitors: 1,147

Latest rank: — • Difficulty: 58.2
see

Total apps: 4,836 • Major competitors: 1,122

Latest rank: — • Difficulty: 64.7
mobile

Total apps: 3,947 • Major competitors: 846

Latest rank: — • Difficulty: 60.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
wi	20	100	25	33 28 competing apps Median installs: 631,075 Avg rating: 4.7	127	127	10 major competitor apps
fun	59	100	58	84 5,061 competing apps Median installs: 275,775 Avg rating: 4.6	—	—	1,147 major competitor apps
shopping	20	100	62	66 792 competing apps Median installs: 328,762 Avg rating: 4.7	—	—	246 major competitor apps
make	59	100	63	88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6	—	—	1,773 major competitor apps
experience	59	100	59	84 5,154 competing apps Median installs: 261,775 Avg rating: 4.6	—	—	1,134 major competitor apps
contact	58	100	53	74 1,869 competing apps Median installs: 241,775 Avg rating: 4.6	—	—	358 major competitor apps
information	58	100	57	78 2,704 competing apps Median installs: 252,888 Avg rating: 4.6	—	—	572 major competitor apps
food	58	100	52	68 985 competing apps Median installs: 270,500 Avg rating: 4.7	—	—	226 major competitor apps
mobile	58	100	60	81 3,947 competing apps Median installs: 251,675 Avg rating: 4.7	—	—	846 major competitor apps
provide	58	100	49	73 1,667 competing apps Median installs: 243,400 Avg rating: 4.6	—	—	293 major competitor apps
goal	58	100	44	65 764 competing apps Median installs: 244,162 Avg rating: 4.7	—	—	151 major competitor apps
michigan	56	100	24	33 29 competing apps Median installs: 177,475 Avg rating: 4.7	—	—	6 major competitor apps
store	58	100	59	75 2,016 competing apps Median installs: 285,588 Avg rating: 4.6	—	—	477 major competitor apps
update	58	100	47	65 767 competing apps Median installs: 272,550 Avg rating: 4.6	—	—	168 major competitor apps
view	58	100	60	79 3,121 competing apps Median installs: 254,100 Avg rating: 4.7	—	—	667 major competitor apps
stores	20	100	66	56 304 competing apps Median installs: 318,700 Avg rating: 4.7	—	—	91 major competitor apps
fingertips	57	100	42	52 194 competing apps Median installs: 316,800 Avg rating: 4.7	—	—	47 major competitor apps
contact information	57	100	31	41 61 competing apps Median installs: 257,125 Avg rating: 4.6	—	—	12 major competitor apps
see	59	100	65	83 4,836 competing apps Median installs: 287,100 Avg rating: 4.6	—	—	1,122 major competitor apps
across	20	100	63	77 2,646 competing apps Median installs: 290,838 Avg rating: 4.6	—	—	672 major competitor apps
item	57	100	47	57 343 competing apps Median installs: 240,350 Avg rating: 4.7	—	—	76 major competitor apps
give	58	100	52	74 1,932 competing apps Median installs: 252,888 Avg rating: 4.6	—	—	401 major competitor apps
participants	20	100	37	39 50 competing apps Median installs: 276,750 Avg rating: 4.7	—	—	13 major competitor apps
locations	58	100	51	67 904 competing apps Median installs: 310,650 Avg rating: 4.6	—	—	222 major competitor apps
benefits	20	100	53	63 622 competing apps Median installs: 316,675 Avg rating: 4.7	—	—	167 major competitor apps

App Description

The Michigan WIC Mobile App will give WIC participants the opportunity to view
upcoming appointments, view food benefits that have been issued to them in the clinic,
scan UPCs while shopping at the store to see if the UPC is a WIC Approved item or not,
and provide information on locations of WIC Stores and WIC Clinics across the State of
Michigan and also Update your contact information with WIC.
The goal of the Michigan WIC Mobile App is to give participants all the information they
need at their fingertips to make their shopping experience fun and easy.