Pura

8.5M installs
169.4K ratings
903.1K monthly active users
Revenue not available
Install Trends
Weekly +26.6K
Steady
Monthly +234.9K
Trending
Pura icon

ASO Keyword Dashboard

Tracking 31 keywords for Pura in Apple App Store

Developer: Pura Category: shopping Rating: 4.72

Pura tracks 31 keywords (5 keywords rank; 26 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 43.0, best rank 8.

Tracked keywords

31

5  ranked •  26  not ranking yet

Top 10 coverage

0%

Best rank 8 • Latest leader 12

Avg opportunity

69.8

Top keyword: puts

Avg difficulty

43.0

Lower scores indicate easier wins

Opportunity leaders

  • puts

    Opportunity: 73.0 • Difficulty: 41.5 • Rank 12

    Competitors: 128

    63.9
  • air

    Opportunity: 73.0 • Difficulty: 43.3 • Rank 224

    Competitors: 220

    67.3
  • schedules

    Opportunity: 73.0 • Difficulty: 39.8 • Rank —

    Competitors: 72

    64.2
  • optional

    Opportunity: 73.0 • Difficulty: 44.3 • Rank —

    Competitors: 281

    66.8
  • personalize

    Opportunity: 73.0 • Difficulty: 45.8 • Rank —

    Competitors: 214

    65.4

Unranked opportunities

  • schedules

    Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 72

  • optional

    Opportunity: 73.0 • Difficulty: 44.3 • Competitors: 281

  • personalize

    Opportunity: 73.0 • Difficulty: 45.8 • Competitors: 214

  • clean

    Opportunity: 72.0 • Difficulty: 43.9 • Competitors: 230

  • light

    Opportunity: 72.0 • Difficulty: 44.5 • Competitors: 261

High competition keywords

  • time

    Total apps: 190,736 • Major competitors: 2,966

    Latest rank: — • Difficulty: 55.3

  • experience

    Total apps: 122,490 • Major competitors: 2,155

    Latest rank: — • Difficulty: 54.1

  • every

    Total apps: 120,649 • Major competitors: 2,494

    Latest rank: — • Difficulty: 54.0

  • best

    Total apps: 117,438 • Major competitors: 2,620

    Latest rank: — • Difficulty: 54.0

  • allows

    Total apps: 80,365 • Major competitors: 658

    Latest rank: — • Difficulty: 49.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
puts731004264

6,550 competing apps

Median installs: 550

Avg rating: 4.1

128

128

major competitor apps

mac721003859

3,386 competing apps

Median installs: 900

Avg rating: 4.0

112112

58

major competitor apps

smart691005079

49,322 competing apps

Median installs: 550

Avg rating: 4.1

132132

784

major competitor apps

pure721003962

5,253 competing apps

Median installs: 650

Avg rating: 4.3

165165

95

major competitor apps

air731004367

10,491 competing apps

Median installs: 550

Avg rating: 4.0

224224

220

major competitor apps

best661005485

117,438 competing apps

Median installs: 600

Avg rating: 4.1

2,620

major competitor apps

experience661005485

122,490 competing apps

Median installs: 500

Avg rating: 4.2

2,155

major competitor apps

clean721004471

17,170 competing apps

Median installs: 550

Avg rating: 4.2

230

major competitor apps

enhance701004776

33,889 competing apps

Median installs: 400

Avg rating: 4.2

437

major competitor apps

control681005081

65,573 competing apps

Median installs: 450

Avg rating: 4.0

966

major competitor apps

time651005588

190,736 competing apps

Median installs: 450

Avg rating: 4.1

2,966

major competitor apps

allows671005082

80,365 competing apps

Median installs: 374

Avg rating: 4.0

658

major competitor apps

every661005485

120,649 competing apps

Median installs: 600

Avg rating: 4.2

2,494

major competitor apps

light721004471

17,521 competing apps

Median installs: 550

Avg rating: 4.1

261

major competitor apps

schedules731004064

6,910 competing apps

Median installs: 400

Avg rating: 4.1

72

major competitor apps

possible711004572

20,756 competing apps

Median installs: 400

Avg rating: 4.0

269

major competitor apps

home681005179

52,494 competing apps

Median installs: 550

Avg rating: 4.1

1,129

major competitor apps

premium701005275

29,779 competing apps

Median installs: 1,150

Avg rating: 4.2

948

major competitor apps

custom691004977

40,175 competing apps

Median installs: 700

Avg rating: 4.2

697

major competitor apps

space711004673

21,533 competing apps

Median installs: 550

Avg rating: 4.2

373

major competitor apps

scent681002642

311 competing apps

Median installs: 450

Avg rating: 3.8

6

major competitor apps

optional731004467

9,843 competing apps

Median installs: 1,050

Avg rating: 4.2

281

major competitor apps

away721004469

13,634 competing apps

Median installs: 550

Avg rating: 4.1

265

major competitor apps

fragrance681002842

305 competing apps

Median installs: 350

Avg rating: 4.1

5

major competitor apps

personalize731004665

8,100 competing apps

Median installs: 850

Avg rating: 4.2

214

major competitor apps

31 keywords
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App Description

Get the best scenting experience possible with Pura’s smart fragrance diffusers for your home and car. Paired with our smart diffuser and premium smart scents, the Pura app allows you to control, customize and personalize your fragrance experience—all from your phone.

Simply plug in your diffuser, set it up in the app, and let high-end, clean fragrance enhance every space and mood. The Pura app allows you to control scent intensity, diffusion time with custom schedules and timers, ambient light colors, and has an optional away mode.