VCNO Standards of Conduct

Developer: Program Executive Office

Category: Books & Reference

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400 installs

8.00 ratings

ASO Keyword Dashboard

Tracking 120 keywords for VCNO Standards of Conduct in Apple App Store

Developer: Program Executive Office for Enterprise Information Systems, Sea Warrior Program Category: books_and_reference Rating: 4.88

VCNO Standards of Conduct tracks 120 keywords (1 keyword ranks; 119 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 39.0, best rank 100.

Tracked keywords

120

1 ranked • 119 not ranking yet

Top 10 coverage

Best rank 100 • Latest leader —

Avg opportunity

70.3

Top keyword: interest

Avg difficulty

39.0

Lower scores indicate easier wins

Opportunity leaders

interest

Opportunity: 73.0 • Difficulty: 42.4 • Rank —

Competitors: 118
66.9
document

Opportunity: 73.0 • Difficulty: 41.5 • Rank —

Competitors: 101
67.1
operations

Opportunity: 73.0 • Difficulty: 39.0 • Rank —

Competitors: 31
64.4
assist

Opportunity: 73.0 • Difficulty: 40.3 • Rank —

Competitors: 83
66.4
calculate

Opportunity: 73.0 • Difficulty: 41.2 • Rank —

Competitors: 72
67.8

Unranked opportunities

interest

Opportunity: 73.0 • Difficulty: 42.4 • Competitors: 118
document

Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 101
operations

Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 31
assist

Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 83
calculate

Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 72

High competition keywords

easy

Total apps: 142,129 • Major competitors: 1,771

Latest rank: — • Difficulty: 52.7
find

Total apps: 139,093 • Major competitors: 2,450

Latest rank: — • Difficulty: 53.7
mobile

Total apps: 120,208 • Major competitors: 1,383

Latest rank: — • Difficulty: 52.4
create

Total apps: 119,317 • Major competitors: 1,963

Latest rank: — • Difficulty: 53.2
best

Total apps: 117,443 • Major competitors: 2,314

Latest rank: — • Difficulty: 52.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
standard	72	100	43	70 15,790 competing apps Median installs: 200 Avg rating: 4.2	100	100	186 major competitor apps
best	66	100	53	85 117,443 competing apps Median installs: 200 Avg rating: 4.2	—	—	2,314 major competitor apps
version	70	100	46	75 29,569 competing apps Median installs: 250 Avg rating: 4.0	—	—	304 major competitor apps
easy	66	100	53	86 142,129 competing apps Median installs: 200 Avg rating: 4.1	—	—	1,771 major competitor apps
export	72	100	43	71 17,140 competing apps Median installs: 250 Avg rating: 4.2	—	—	189 major competitor apps
support	67	100	50	82 75,081 competing apps Median installs: 200 Avg rating: 4.2	—	—	938 major competitor apps
users	68	100	49	80 60,763 competing apps Median installs: 150 Avg rating: 4.1	—	—	568 major competitor apps
events	70	100	48	76 35,931 competing apps Median installs: 150 Avg rating: 4.3	—	—	435 major competitor apps
section	72	100	42	69 13,335 competing apps Median installs: 150 Avg rating: 4.1	—	—	94 major competitor apps
within	68	100	50	81 67,485 competing apps Median installs: 250 Avg rating: 4.2	—	—	1,142 major competitor apps
interest	73	100	42	67 9,925 competing apps Median installs: 100 Avg rating: 4.1	—	—	118 major competitor apps
information	66	100	52	84 112,148 competing apps Median installs: 100 Avg rating: 4.1	—	—	943 major competitor apps
list	69	100	47	77 40,594 competing apps Median installs: 150 Avg rating: 4.1	—	—	404 major competitor apps
find	66	100	54	86 139,093 competing apps Median installs: 200 Avg rating: 4.2	—	—	2,450 major competitor apps
include	71	100	44	72 19,497 competing apps Median installs: 200 Avg rating: 4.1	—	—	211 major competitor apps
mobile	66	100	52	85 120,208 competing apps Median installs: 150 Avg rating: 4.1	—	—	1,383 major competitor apps
update	71	100	45	72 20,578 competing apps Median installs: 150 Avg rating: 4.1	—	—	288 major competitor apps
coin	72	100	37	59 3,218 competing apps Median installs: 250 Avg rating: 4.2	—	—	81 major competitor apps
tracking	69	100	47	76 37,011 competing apps Median installs: 150 Avg rating: 4.3	—	—	362 major competitor apps
document	73	100	42	67 10,284 competing apps Median installs: 150 Avg rating: 4.2	—	—	101 major competitor apps
legal	72	100	38	61 4,731 competing apps Median installs: 100 Avg rating: 4.2	—	—	51 major competitor apps
track	66	100	52	84 109,351 competing apps Median installs: 150 Avg rating: 4.3	—	—	1,347 major competitor apps
create	66	100	53	85 119,317 competing apps Median installs: 200 Avg rating: 4.2	—	—	1,963 major competitor apps
comprehensive	70	100	46	76 35,412 competing apps Median installs: 100 Avg rating: 4.3	—	—	223 major competitor apps
provides	67	100	49	81 72,751 competing apps Median installs: 100 Avg rating: 4.1	—	—	477 major competitor apps

App Description

The Vice Chief of Naval Operations (VCNO) Standards of Conduct (SOC) application is a mobile version of the annual standards of conduct guidance issued by the VCNO. While directed towards Flag Officers, it is an additional resource for "All Hands" to understand, implement, and maintain a comprehensive ethics program. This app update provides an electronic version of the 2024 VCNO SOC guidance with additional tools for Flag Aides and other direct support staff, direct links to hard-to-find references, and a break-down of common ethics issues by practice area.

The app is also useful for Commanding Officers, Judge Advocates/General Counsel, Ethics Officials, and others. In addition to the point papers and references, the app offers interactive "Best Practice" forms, decision trees, and a "Command Coin Log" to track personal, Operations and Maintenance, Navy (OM&N), and Official Representation Fund (ORF) coin presentations.

New to the 2024 update, there is now an interactive ORF calculator to assist Protocol Officers and other personnel with planning ORF events within the appropriate ratios. Additionally, the ORF calculator outputs can be exported to an excel document or imported into the best practice template to assist with routing the ORF request.

The app includes references, useful links, and a "Favorites" section for bookmarking parts of the app you find most useful. The information in the app is not a substitute for legal advice and may not reflect the most current legal and/or policy guidance. Users are advised to consult their Ethics Officials regarding specific legal questions.

SECTIONS OF INTEREST
-- Memorandum for All Flag Officers from the VCNO.
-- Practice Guides include targeted summaries on common ethics issues identified from across the Fleet.
-- Best Practice section provides interactive worksheets and forms to assist with required documentation and staff review of common ethics issues.
-- Command Coin Log allows the Flag Aide to create a running list of personal, OM&N, and ORF coin presentations for easy tracking while on the road or in the office.
-- ORF Calculator is an interactive calculator that allows Protocol Officers or other staff to calculate ORF ratios and export calculations for simple or complex ORF events.