VCNO Standards of Conduct

Category: Books & Reference

ASO Keyword Dashboard

Tracking 120 keywords for VCNO Standards of Conduct in Apple App Store

Developer: Program Executive Office for Enterprise Information Systems, Sea Warrior Program Category: books_and_reference

VCNO Standards of Conduct tracks 120 keywords (1 keyword ranks; 119 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 38.3, best rank 100.

Tracked keywords

120

1 ranked • 119 not ranking yet

Top 10 coverage

Best rank 100 • Latest leader —

Avg opportunity

70.2

Top keyword: interest

Avg difficulty

38.3

Lower scores indicate easier wins

Opportunity leaders

interest

Opportunity: 73.0 • Difficulty: 40.8 • Rank —

Competitors: 71
66.9
document

Opportunity: 73.0 • Difficulty: 40.4 • Rank —

Competitors: 51
67.0
operations

Opportunity: 73.0 • Difficulty: 38.8 • Rank —

Competitors: 18
64.6
assist

Opportunity: 73.0 • Difficulty: 39.9 • Rank —

Competitors: 46
66.4
calculate

Opportunity: 73.0 • Difficulty: 40.8 • Rank —

Competitors: 42
67.7

Unranked opportunities

interest

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 71
document

Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 51
operations

Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 18
assist

Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 46
calculate

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 42

High competition keywords

easy

Total apps: 143,962 • Major competitors: 1,077

Latest rank: — • Difficulty: 52.1
find

Total apps: 136,150 • Major competitors: 1,470

Latest rank: — • Difficulty: 52.2
mobile

Total apps: 117,283 • Major competitors: 771

Latest rank: — • Difficulty: 51.3
create

Total apps: 115,762 • Major competitors: 1,191

Latest rank: — • Difficulty: 51.4
best

Total apps: 115,306 • Major competitors: 1,376

Latest rank: — • Difficulty: 51.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
standard	72	100	42	70 15,258 competing apps Median installs: 50 Avg rating: 4.1	100	100	108 major competitor apps
best	66	100	51	85 115,306 competing apps Median installs: 75 Avg rating: 4.1	—	—	1,376 major competitor apps
version	70	100	45	75 29,196 competing apps Median installs: 75 Avg rating: 4.0	—	—	180 major competitor apps
easy	65	100	52	86 143,962 competing apps Median installs: 50 Avg rating: 4.1	—	—	1,077 major competitor apps
export	72	100	43	71 16,292 competing apps Median installs: 75 Avg rating: 4.2	—	—	105 major competitor apps
support	67	100	49	81 72,257 competing apps Median installs: 50 Avg rating: 4.2	—	—	521 major competitor apps
users	68	100	48	80 61,686 competing apps Median installs: 25 Avg rating: 4.1	—	—	362 major competitor apps
events	69	100	46	76 36,662 competing apps Median installs: 25 Avg rating: 4.3	—	—	292 major competitor apps
section	72	100	42	69 13,151 competing apps Median installs: 25 Avg rating: 4.1	—	—	61 major competitor apps
within	68	100	49	81 68,513 competing apps Median installs: 50 Avg rating: 4.1	—	—	654 major competitor apps
interest	73	100	41	67 9,773 competing apps Median installs: 25 Avg rating: 4.1	—	—	71 major competitor apps
information	66	100	51	85 110,444 competing apps Median installs: 25 Avg rating: 4.1	—	—	537 major competitor apps
list	69	100	47	77 39,947 competing apps Median installs: 50 Avg rating: 4.1	—	—	239 major competitor apps
find	66	100	52	86 136,150 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,470 major competitor apps
include	71	100	43	72 19,755 competing apps Median installs: 50 Avg rating: 4.1	—	—	123 major competitor apps
mobile	66	100	51	85 117,283 competing apps Median installs: 25 Avg rating: 4.0	—	—	771 major competitor apps
update	71	100	44	72 20,094 competing apps Median installs: 25 Avg rating: 4.1	—	—	162 major competitor apps
coin	72	100	36	59 3,126 competing apps Median installs: 100 Avg rating: 4.2	—	—	52 major competitor apps
tracking	70	100	46	76 35,154 competing apps Median installs: 25 Avg rating: 4.3	—	—	218 major competitor apps
document	73	100	40	67 9,905 competing apps Median installs: 25 Avg rating: 4.2	—	—	51 major competitor apps
legal	72	100	37	61 4,513 competing apps Median installs: 25 Avg rating: 4.2	—	—	29 major competitor apps
track	66	100	51	84 104,736 competing apps Median installs: 25 Avg rating: 4.3	—	—	788 major competitor apps
create	66	100	51	85 115,762 competing apps Median installs: 75 Avg rating: 4.2	—	—	1,191 major competitor apps
comprehensive	70	100	46	76 34,434 competing apps Median installs: 25 Avg rating: 4.2	—	—	121 major competitor apps
provides	67	100	49	82 73,582 competing apps Median installs: 25 Avg rating: 4.1	—	—	260 major competitor apps

App Description

The Vice Chief of Naval Operations (VCNO) Standards of Conduct (SOC) application is a mobile version of the annual standards of conduct guidance issued by the VCNO. While directed towards Flag Officers, it is an additional resource for "All Hands" to understand, implement, and maintain a comprehensive ethics program. This app update provides an electronic version of the 2024 VCNO SOC guidance with additional tools for Flag Aides and other direct support staff, direct links to hard-to-find references, and a break-down of common ethics issues by practice area.

The app is also useful for Commanding Officers, Judge Advocates/General Counsel, Ethics Officials, and others. In addition to the point papers and references, the app offers interactive "Best Practice" forms, decision trees, and a "Command Coin Log" to track personal, Operations and Maintenance, Navy (OM&N), and Official Representation Fund (ORF) coin presentations.

New to the 2024 update, there is now an interactive ORF calculator to assist Protocol Officers and other personnel with planning ORF events within the appropriate ratios. Additionally, the ORF calculator outputs can be exported to an excel document or imported into the best practice template to assist with routing the ORF request.

The app includes references, useful links, and a "Favorites" section for bookmarking parts of the app you find most useful. The information in the app is not a substitute for legal advice and may not reflect the most current legal and/or policy guidance. Users are advised to consult their Ethics Officials regarding specific legal questions.

SECTIONS OF INTEREST
-- Memorandum for All Flag Officers from the VCNO.
-- Practice Guides include targeted summaries on common ethics issues identified from across the Fleet.
-- Best Practice section provides interactive worksheets and forms to assist with required documentation and staff review of common ethics issues.
-- Command Coin Log allows the Flag Aide to create a running list of personal, OM&N, and ORF coin presentations for easy tracking while on the road or in the office.
-- ORF Calculator is an interactive calculator that allows Protocol Officers or other staff to calculate ORF ratios and export calculations for simple or complex ORF events.