VCNO Standards of Conduct

Developer: Program Executive Office

Category: Books & Reference

~400 - 800

8 ratings

~400 (installs week)

Trend Steady

ASO Keyword Dashboard

Tracking 120 keywords for VCNO Standards of Conduct in Apple App Store

Developer: Program Executive Office for Enterprise Information Systems, Sea Warrior Program Category: books_and_reference Rating: 4.88

VCNO Standards of Conduct tracks 120 keywords (1 keyword ranks; 119 need traction). Key metrics: 0% top-10 coverage, opportunity 47.1, difficulty 38.7, best rank 100.

Tracked keywords

120

1 ranked • 119 not ranking yet

Top 10 coverage

Best rank 100 • Latest leader —

Avg opportunity

47.1

Top keyword: best

Avg difficulty

38.7

Lower scores indicate easier wins

Opportunity leaders

best

Opportunity: 59.0 • Difficulty: 59.6 • Rank —

Competitors: 1,398
85.9
easy

Opportunity: 59.0 • Difficulty: 59.0 • Rank —

Competitors: 1,246
85.2
find

Opportunity: 59.0 • Difficulty: 63.8 • Rank —

Competitors: 1,481
86.3
create

Opportunity: 59.0 • Difficulty: 60.6 • Rank —

Competitors: 1,155
84.7
standard

Opportunity: 58.0 • Difficulty: 42.7 • Rank 100

Competitors: 114
61.8

Unranked opportunities

best

Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,398
easy

Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246
find

Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481
create

Opportunity: 59.0 • Difficulty: 60.6 • Competitors: 1,155
version

Opportunity: 58.0 • Difficulty: 45.6 • Competitors: 182

High competition keywords

find

Total apps: 6,521 • Major competitors: 1,481

Latest rank: — • Difficulty: 63.8
best

Total apps: 6,283 • Major competitors: 1,398

Latest rank: — • Difficulty: 59.6
easy

Total apps: 5,849 • Major competitors: 1,246

Latest rank: — • Difficulty: 59.0
create

Total apps: 5,537 • Major competitors: 1,155

Latest rank: — • Difficulty: 60.6
mobile

Total apps: 3,947 • Major competitors: 846

Latest rank: — • Difficulty: 60.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
standard	58	100	43	62 541 competing apps Median installs: 259,950 Avg rating: 4.6	100	100	114 major competitor apps
best	59	100	60	86 6,283 competing apps Median installs: 272,625 Avg rating: 4.6	—	—	1,398 major competitor apps
version	58	100	46	68 1,006 competing apps Median installs: 238,775 Avg rating: 4.6	—	—	182 major competitor apps
easy	59	100	59	85 5,849 competing apps Median installs: 250,625 Avg rating: 4.6	—	—	1,246 major competitor apps
export	58	100	44	63 604 competing apps Median installs: 242,050 Avg rating: 4.6	—	—	101 major competitor apps
support	58	100	56	78 2,741 competing apps Median installs: 233,950 Avg rating: 4.6	—	—	515 major competitor apps
users	58	100	52	75 1,979 competing apps Median installs: 259,400 Avg rating: 4.6	—	—	430 major competitor apps
events	20	100	57	70 1,227 competing apps Median installs: 322,325 Avg rating: 4.6	—	—	331 major competitor apps
section	57	100	39	57 318 competing apps Median installs: 234,625 Avg rating: 4.6	—	—	62 major competitor apps
within	58	100	56	81 3,722 competing apps Median installs: 259,688 Avg rating: 4.6	—	—	740 major competitor apps
interest	20	100	55	56 291 competing apps Median installs: 263,100 Avg rating: 4.6	—	—	73 major competitor apps
information	58	100	57	78 2,704 competing apps Median installs: 252,888 Avg rating: 4.6	—	—	572 major competitor apps
list	58	100	52	70 1,187 competing apps Median installs: 244,150 Avg rating: 4.6	—	—	251 major competitor apps
find	59	100	64	86 6,521 competing apps Median installs: 264,850 Avg rating: 4.6	—	—	1,481 major competitor apps
include	58	100	45	64 693 competing apps Median installs: 243,825 Avg rating: 4.6	—	—	152 major competitor apps
mobile	58	100	60	81 3,947 competing apps Median installs: 251,675 Avg rating: 4.7	—	—	846 major competitor apps
update	58	100	47	65 767 competing apps Median installs: 272,550 Avg rating: 4.6	—	—	168 major competitor apps
coin	57	100	38	52 202 competing apps Median installs: 326,262 Avg rating: 4.6	—	—	50 major competitor apps
tracking	58	100	51	68 1,007 competing apps Median installs: 261,200 Avg rating: 4.7	—	—	216 major competitor apps
document	57	100	41	56 291 competing apps Median installs: 275,550 Avg rating: 4.7	—	—	56 major competitor apps
legal	57	100	37	48 127 competing apps Median installs: 260,425 Avg rating: 4.6	—	—	27 major competitor apps
track	58	100	60	80 3,456 competing apps Median installs: 263,688 Avg rating: 4.7	—	—	822 major competitor apps
create	59	100	61	85 5,537 competing apps Median installs: 251,325 Avg rating: 4.6	—	—	1,155 major competitor apps
comprehensive	58	100	46	66 795 competing apps Median installs: 206,650 Avg rating: 4.6	—	—	126 major competitor apps
provides	58	100	49	74 1,846 competing apps Median installs: 221,075 Avg rating: 4.6	—	—	308 major competitor apps

App Description

The Vice Chief of Naval Operations (VCNO) Standards of Conduct (SOC) application is a mobile version of the annual standards of conduct guidance issued by the VCNO. While directed towards Flag Officers, it is an additional resource for "All Hands" to understand, implement, and maintain a comprehensive ethics program. This app update provides an electronic version of the 2024 VCNO SOC guidance with additional tools for Flag Aides and other direct support staff, direct links to hard-to-find references, and a break-down of common ethics issues by practice area.

The app is also useful for Commanding Officers, Judge Advocates/General Counsel, Ethics Officials, and others. In addition to the point papers and references, the app offers interactive "Best Practice" forms, decision trees, and a "Command Coin Log" to track personal, Operations and Maintenance, Navy (OM&N), and Official Representation Fund (ORF) coin presentations.

New to the 2024 update, there is now an interactive ORF calculator to assist Protocol Officers and other personnel with planning ORF events within the appropriate ratios. Additionally, the ORF calculator outputs can be exported to an excel document or imported into the best practice template to assist with routing the ORF request.

The app includes references, useful links, and a "Favorites" section for bookmarking parts of the app you find most useful. The information in the app is not a substitute for legal advice and may not reflect the most current legal and/or policy guidance. Users are advised to consult their Ethics Officials regarding specific legal questions.

SECTIONS OF INTEREST
-- Memorandum for All Flag Officers from the VCNO.
-- Practice Guides include targeted summaries on common ethics issues identified from across the Fleet.
-- Best Practice section provides interactive worksheets and forms to assist with required documentation and staff review of common ethics issues.
-- Command Coin Log allows the Flag Aide to create a running list of personal, OM&N, and ORF coin presentations for easy tracking while on the road or in the office.
-- ORF Calculator is an interactive calculator that allows Protocol Officers or other staff to calculate ORF ratios and export calculations for simple or complex ORF events.