Morningstar for Advisors

Developer: Morningstar, Inc.

Category: Finance

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700 installs

14 ratings

192 monthly active users

Revenue not available

ASO Keyword Dashboard

Tracking 71 keywords for Morningstar for Advisors in Apple App Store

Developer: Morningstar, Inc. Category: finance Rating: 3.64

Morningstar for Advisors tracks 71 keywords (1 keyword ranks; 70 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 42.1, best rank 72.

Tracked keywords

1 ranked • 70 not ranking yet

Top 10 coverage

Best rank 72 • Latest leader —

Avg opportunity

70.0

Top keyword: clients

Avg difficulty

42.1

Lower scores indicate easier wins

Opportunity leaders

clients

Opportunity: 73.0 • Difficulty: 40.6 • Rank —

Competitors: 91
66.9
efficiency

Opportunity: 73.0 • Difficulty: 39.1 • Rank —

Competitors: 52
64.7
smartphone

Opportunity: 73.0 • Difficulty: 41.6 • Rank —

Competitors: 178
67.9
decision

Opportunity: 73.0 • Difficulty: 39.1 • Rank —

Competitors: 87
63.6
position

Opportunity: 73.0 • Difficulty: 40.7 • Rank —

Competitors: 144
66.2

Unranked opportunities

clients

Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 91
efficiency

Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 52
smartphone

Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 178
decision

Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 87
position

Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 144

High competition keywords

new

Total apps: 182,102 • Major competitors: 5,293

Latest rank: — • Difficulty: 55.2
access

Total apps: 181,305 • Major competitors: 3,502

Latest rank: — • Difficulty: 54.8
create

Total apps: 130,945 • Major competitors: 3,369

Latest rank: — • Difficulty: 54.1
information

Total apps: 121,675 • Major competitors: 1,488

Latest rank: — • Difficulty: 52.2
simple

Total apps: 109,609 • Major competitors: 2,066

Latest rank: — • Difficulty: 51.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
advisor	70	100	33	51 1,209 competing apps Median installs: 300 Avg rating: 4.3	72	72	24 major competitor apps
top	69	100	50	78 46,616 competing apps Median installs: 550 Avg rating: 4.2	—	—	1,497 major competitor apps
new	65	100	55	87 182,102 competing apps Median installs: 550 Avg rating: 4.2	—	—	5,293 major competitor apps
page	72	100	44	70 15,863 competing apps Median installs: 450 Avg rating: 4.1	—	—	364 major competitor apps
single	69	100	48	77 41,068 competing apps Median installs: 450 Avg rating: 4.1	—	—	902 major competitor apps
images	70	100	47	74 28,242 competing apps Median installs: 450 Avg rating: 4.0	—	—	481 major competitor apps
digital	69	100	49	78 52,292 competing apps Median installs: 350 Avg rating: 4.2	—	—	1,002 major competitor apps
date	69	100	49	77 44,198 competing apps Median installs: 250 Avg rating: 4.3	—	—	686 major competitor apps
information	66	100	52	85 121,675 competing apps Median installs: 300 Avg rating: 4.1	—	—	1,488 major competitor apps
image	70	100	46	74 27,979 competing apps Median installs: 400 Avg rating: 4.0	—	—	498 major competitor apps
content	68	100	51	79 60,433 competing apps Median installs: 450 Avg rating: 4.3	—	—	1,356 major competitor apps
modern	71	100	45	73 26,029 competing apps Median installs: 350 Avg rating: 4.3	—	—	446 major competitor apps
connection	70	100	46	74 28,292 competing apps Median installs: 400 Avg rating: 4.0	—	—	585 major competitor apps
provide	68	100	48	79 55,775 competing apps Median installs: 300 Avg rating: 4.1	—	—	783 major competitor apps
clients	73	100	41	67 10,604 competing apps Median installs: 200 Avg rating: 4.2	—	—	91 major competitor apps
multiple	68	100	50	81 76,457 competing apps Median installs: 400 Avg rating: 4.2	—	—	1,636 major competitor apps
including	68	100	51	80 67,522 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,891 major competitor apps
efficiency	73	100	39	65 7,758 competing apps Median installs: 200 Avg rating: 4.2	—	—	52 major competitor apps
picture	71	100	45	72 20,630 competing apps Median installs: 500 Avg rating: 4.1	—	—	453 major competitor apps
search	68	100	52	80 61,725 competing apps Median installs: 450 Avg rating: 4.1	—	—	1,303 major competitor apps
access	65	100	55	87 181,305 competing apps Median installs: 350 Avg rating: 4.2	—	—	3,502 major competitor apps
quickly	69	100	49	78 49,233 competing apps Median installs: 400 Avg rating: 4.1	—	—	1,031 major competitor apps
market	72	100	44	70 16,047 competing apps Median installs: 300 Avg rating: 4.2	—	—	302 major competitor apps
create	66	100	54	85 130,945 competing apps Median installs: 450 Avg rating: 4.2	—	—	3,369 major competitor apps
view	67	100	52	84 108,162 competing apps Median installs: 350 Avg rating: 4.1	—	—	1,730 major competitor apps

App Description

Refocus advisors on client connection in this modern digital world with Morningstar for Advisors, the smartphone companion to Morningstar Advisor Workstation. Digitize portfolio information almost instantly with its intelligent digital assistant's simple capture, crop, and create workflow.

• Capture and Crop With Ease
You can either capture images of client portfolios with a single page statement, or multiple pages of a statement at once. You can then crop the image to highlight the holdings.

• Create Portfolio Scenarios and Illustrate Decision Trade-Offs
Once you've captured the portfolio, you can designate the portfolio information to existing clients and households, or to a new prospect.
• Access Client Accounts on the Go View your personalized dashboard to view clients and households (including cumulative market value, top holdings, and top clients), so you can position new, relevant business to your clients quickly from your pocket.

• Increase advisor efficiency with relevant market insights Access the latest research, news, and videos from Morningstar's extensive content library, all from your smartphone. Search securities or clients for a fast, up-to-date picture of the market while out and about, so you can provide more value to your clients.