The Business Model Canvas reflects systematically on your business model, so you’re freely to map each of its elements to your real business components. (That also means you don’t have to define or enter all of them). The following list and questions will help you brainstorm the precise idea for your next business model innovation.

- Key Partners
Who are your key partners/suppliers?
What are the motivations for the partnerships?

- Key Activities
What key activities does your value proposition require?
What activities are important the most in distribution channels, customer relationships, revenue stream…?

- Value Proposition
What core value do you deliver to the customer?
Which customer needs are you satisfying?

- Customer Relationship
What relationship that the target customer expects you to establish?
How can you integrate that into your business in terms of cost and format?

- Customer Segment
Which classes are you creating values for?
Who is your most important customer?

- Key Resource
What key resources does your value proposition require?
What resources are important the most in distribution channels, customer relationships, revenue stream…?

- Distribution Channel
Through which channels that your customers want to be reached?
Which channels work best? How much do they cost? How can they be integrated into your and your customers’ routines?

- Cost Structure
What are the most cost in your business?
Which key resources/ activities are most expensive?

- Revenue Stream
For what value are your customers willing to pay?
What and how do they recently pay? How would they prefer to pay?
How much does every revenue stream contribute to the overall revenues?