Carter's

Developer: Carter's Retail, Inc.

Category: Shopping

~7.7M - 15.4M

153.9K ratings

~74K (installs week)

Trend Steady

~282.6K (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 48 keywords for Carter's in Apple App Store

Developer: Carter's Retail, Inc. Category: shopping Rating: 4.88

Carter's tracks 48 keywords (3 keywords rank; 45 need traction). Key metrics: 33% top-10 coverage, opportunity 41.7, difficulty 54.0, best rank 4.

Tracked keywords

3 ranked • 45 not ranking yet

Top 10 coverage

33%

Best rank 4 • Latest leader —

Avg opportunity

41.7

Top keyword: choose

Avg difficulty

54.0

Lower scores indicate easier wins

Opportunity leaders

choose

Opportunity: 59.0 • Difficulty: 60.7 • Rank —

Competitors: 1,081
83.5
find

Opportunity: 59.0 • Difficulty: 63.8 • Rank —

Competitors: 1,481
86.3
every

Opportunity: 59.0 • Difficulty: 62.5 • Rank —

Competitors: 1,637
86.9
place

Opportunity: 58.0 • Difficulty: 54.0 • Rank 4

Competitors: 371
73.0
highest

Opportunity: 58.0 • Difficulty: 44.6 • Rank 173

Competitors: 132
63.7

Unranked opportunities

choose

Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081
find

Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481
every

Opportunity: 59.0 • Difficulty: 62.5 • Competitors: 1,637
right

Opportunity: 58.0 • Difficulty: 62.5 • Competitors: 912
whether

Opportunity: 58.0 • Difficulty: 59.3 • Competitors: 715

High competition keywords

every

Total apps: 6,989 • Major competitors: 1,637

Latest rank: — • Difficulty: 62.5
find

Total apps: 6,521 • Major competitors: 1,481

Latest rank: — • Difficulty: 63.8
choose

Total apps: 4,918 • Major competitors: 1,081

Latest rank: — • Difficulty: 60.7
right

Total apps: 3,793 • Major competitors: 912

Latest rank: — • Difficulty: 62.5
track

Total apps: 3,456 • Major competitors: 822

Latest rank: — • Difficulty: 59.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
place	58	100	54	73 1,689 competing apps Median installs: 247,300 Avg rating: 4.6	4	4	371 major competitor apps
highest	58	100	45	64 655 competing apps Median installs: 243,650 Avg rating: 4.7	173	173	132 major competitor apps
apply	58	100	55	66 829 competing apps Median installs: 286,275 Avg rating: 4.7	177	177	183 major competitor apps
shopping	20	100	62	66 792 competing apps Median installs: 328,762 Avg rating: 4.7	—	—	246 major competitor apps
right	58	100	63	81 3,793 competing apps Median installs: 282,075 Avg rating: 4.6	—	—	912 major competitor apps
whether	58	100	59	79 3,139 competing apps Median installs: 267,650 Avg rating: 4.6	—	—	715 major competitor apps
exclusive	20	100	66	76 2,277 competing apps Median installs: 373,450 Avg rating: 4.7	—	—	705 major competitor apps
pickup	20	100	73	55 274 competing apps Median installs: 558,812 Avg rating: 4.7	—	—	107 major competitor apps
curated	20	100	52	62 576 competing apps Median installs: 309,950 Avg rating: 4.6	—	—	159 major competitor apps
date	58	100	55	70 1,250 competing apps Median installs: 269,412 Avg rating: 4.7	—	—	274 major competitor apps
choose	59	100	61	83 4,918 competing apps Median installs: 263,588 Avg rating: 4.6	—	—	1,081 major competitor apps
age	58	100	41	61 474 competing apps Median installs: 229,175 Avg rating: 4.5	—	—	88 major competitor apps
find	59	100	64	86 6,521 competing apps Median installs: 264,850 Avg rating: 4.6	—	—	1,481 major competitor apps
store	58	100	59	75 2,016 competing apps Median installs: 285,588 Avg rating: 4.6	—	—	477 major competitor apps
track	58	100	60	80 3,456 competing apps Median installs: 263,688 Avg rating: 4.7	—	—	822 major competitor apps
stay	58	100	62	78 2,890 competing apps Median installs: 288,838 Avg rating: 4.7	—	—	682 major competitor apps
quickly	58	100	56	75 1,969 competing apps Median installs: 280,350 Avg rating: 4.6	—	—	484 major competitor apps
easier	58	100	54	69 1,156 competing apps Median installs: 247,275 Avg rating: 4.7	—	—	271 major competitor apps
easily	58	100	61	80 3,352 competing apps Median installs: 262,062 Avg rating: 4.6	—	—	764 major competitor apps
ever	58	100	51	72 1,471 competing apps Median installs: 273,350 Avg rating: 4.6	—	—	326 major competitor apps
check	58	100	60	78 2,949 competing apps Median installs: 263,650 Avg rating: 4.6	—	—	689 major competitor apps
every	59	100	62	87 6,989 competing apps Median installs: 280,925 Avg rating: 4.6	—	—	1,637 major competitor apps
redeem	20	100	59	61 473 competing apps Median installs: 365,100 Avg rating: 4.7	—	—	151 major competitor apps
local	58	100	58	74 1,802 competing apps Median installs: 279,362 Avg rating: 4.6	—	—	425 major competitor apps
browse	20	100	61	68 1,043 competing apps Median installs: 333,400 Avg rating: 4.7	—	—	297 major competitor apps

App Description

The Carter's app makes shopping for your little ones easier than ever — with styles from all 5 brands: Carter's®, OshKosh B'gosh®, Skip Hop®, Little Planet®, and Otter Avenue™. Whether you're shopping for baby, toddler, or big kid, the app helps you find what you need fast, with curated collections for bedtime, playtime, gift-giving, and more.

Key Features:

- Shop all 5 brands in one place
- Quickly check local store inventory
- Choose curbside pickup or same-day delivery (where available)
- Track and redeem Carter's Rewards
- Stay up to date with app-exclusive launches
- Easily browse soft, sustainable essentials for every age and stage

Save time, stay inspired, and shop confidently — right from your phone.