Carter's

Developer: Carter's Retail, Inc.

Category: Shopping

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~8.1M - 16.2M

162.4K ratings

~30.3K (installs week)

~426.4K (installs month)

ASO Keyword Dashboard

Tracking 48 keywords for Carter's in Apple App Store

Developer: Carter's Retail, Inc. Category: shopping Rating: 4.88

Carter's tracks 48 keywords (3 keywords rank; 45 need traction). Key metrics: 33% top-10 coverage, opportunity 69.8, difficulty 42.1, best rank 4.

Tracked keywords

3 ranked • 45 not ranking yet

Top 10 coverage

33%

Best rank 4 • Latest leader 173

Avg opportunity

69.8

Top keyword: highest

Avg difficulty

42.1

Lower scores indicate easier wins

Opportunity leaders

highest

Opportunity: 73.0 • Difficulty: 41.2 • Rank 173

Competitors: 130
68.0
curated

Opportunity: 73.0 • Difficulty: 41.8 • Rank —

Competitors: 148
68.7
age

Opportunity: 73.0 • Difficulty: 40.4 • Rank —

Competitors: 120
66.3
redeem

Opportunity: 73.0 • Difficulty: 40.7 • Rank —

Competitors: 167
65.3
ones

Opportunity: 73.0 • Difficulty: 40.7 • Rank —

Competitors: 114
67.2

Unranked opportunities

curated

Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 148
age

Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 120
redeem

Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 167
ones

Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 114
skip

Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 121

High competition keywords

find

Total apps: 138,541 • Major competitors: 1,771

Latest rank: — • Difficulty: 52.3
every

Total apps: 121,401 • Major competitors: 1,624

Latest rank: — • Difficulty: 51.6
track

Total apps: 108,505 • Major competitors: 988

Latest rank: — • Difficulty: 51.0
choose

Total apps: 90,623 • Major competitors: 1,124

Latest rank: — • Difficulty: 50.4
whether

Total apps: 90,398 • Major competitors: 699

Latest rank: — • Difficulty: 50.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
place	69	100	47	78 46,859 competing apps Median installs: 100 Avg rating: 4.3	4	4	439 major competitor apps
highest	73	100	41	68 11,532 competing apps Median installs: 100 Avg rating: 4.2	173	173	130 major competitor apps
apply	72	100	43	70 14,776 competing apps Median installs: 150 Avg rating: 4.1	177	177	229 major competitor apps
shopping	72	100	44	71 17,564 competing apps Median installs: 75 Avg rating: 4.3	—	—	274 major competitor apps
right	67	100	50	82 82,914 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,072 major competitor apps
whether	67	100	50	83 90,398 competing apps Median installs: 100 Avg rating: 4.3	—	—	699 major competitor apps
exclusive	70	100	47	76 35,152 competing apps Median installs: 125 Avg rating: 4.3	—	—	789 major competitor apps
pickup	72	100	41	62 5,260 competing apps Median installs: 100 Avg rating: 4.3	—	—	117 major competitor apps
curated	73	100	42	69 12,651 competing apps Median installs: 100 Avg rating: 4.5	—	—	148 major competitor apps
date	69	100	47	77 40,258 competing apps Median installs: 75 Avg rating: 4.3	—	—	295 major competitor apps
choose	67	100	50	83 90,623 competing apps Median installs: 150 Avg rating: 4.2	—	—	1,124 major competitor apps
age	73	100	40	66 9,188 competing apps Median installs: 125 Avg rating: 4.2	—	—	120 major competitor apps
find	66	100	52	86 138,541 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,771 major competitor apps
store	69	100	47	77 40,956 competing apps Median installs: 125 Avg rating: 4.2	—	—	568 major competitor apps
track	66	100	51	84 108,505 competing apps Median installs: 100 Avg rating: 4.3	—	—	988 major competitor apps
stay	67	100	50	83 88,396 competing apps Median installs: 100 Avg rating: 4.4	—	—	863 major competitor apps
quickly	69	100	48	79 49,702 competing apps Median installs: 100 Avg rating: 4.1	—	—	487 major competitor apps
easier	71	100	44	73 23,195 competing apps Median installs: 125 Avg rating: 4.2	—	—	282 major competitor apps
easily	67	100	50	83 86,132 competing apps Median installs: 100 Avg rating: 4.1	—	—	775 major competitor apps
ever	71	100	44	73 23,246 competing apps Median installs: 175 Avg rating: 4.1	—	—	332 major competitor apps
check	68	100	49	81 64,969 competing apps Median installs: 125 Avg rating: 4.1	—	—	832 major competitor apps
every	66	100	52	85 121,401 competing apps Median installs: 150 Avg rating: 4.2	—	—	1,624 major competitor apps
redeem	73	100	41	65 7,927 competing apps Median installs: 150 Avg rating: 4.4	—	—	167 major competitor apps
local	69	100	47	78 43,758 competing apps Median installs: 100 Avg rating: 4.2	—	—	482 major competitor apps
browse	70	100	46	75 30,758 competing apps Median installs: 125 Avg rating: 4.4	—	—	343 major competitor apps

App Description

The Carter's app makes shopping for your little ones easier than ever — with styles from all 5 brands: Carter's®, OshKosh B'gosh®, Skip Hop®, Little Planet®, and Otter Avenue™. Whether you're shopping for baby, toddler, or big kid, the app helps you find what you need fast, with curated collections for bedtime, playtime, gift-giving, and more.

Key Features:

- Shop all 5 brands in one place
- Quickly check local store inventory
- Choose curbside pickup or same-day delivery (where available)
- Track and redeem Carter's Rewards
- Stay up to date with app-exclusive launches
- Easily browse soft, sustainable essentials for every age and stage

Save time, stay inspired, and shop confidently — right from your phone.