Carter's

Developer: Carter's Retail, Inc.

Category: Shopping

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8.3M installs

165.4K ratings

597.2K monthly active users

Revenue not available

Install Trends

Weekly +34.9K

Declining

Monthly +135.7K

Declining

ASO Keyword Dashboard

Tracking 55 keywords for Carter's in Apple App Store

Developer: Carter's Retail, Inc. Category: shopping Rating: 4.88

Carter's tracks 55 keywords (11 keywords rank; 44 need traction). Key metrics: 27% top-10 coverage, opportunity 70.0, difficulty 44.3, best rank 1.

Tracked keywords

11 ranked • 44 not ranking yet

Top 10 coverage

27%

Best rank 1 • Latest leader —

Avg opportunity

70.0

Top keyword: pickup

Avg difficulty

44.3

Lower scores indicate easier wins

Opportunity leaders

pickup

Opportunity: 73.0 • Difficulty: 47.8 • Rank —

Competitors: 184
63.4
curated

Opportunity: 73.0 • Difficulty: 43.5 • Rank —

Competitors: 292
68.0
age

Opportunity: 73.0 • Difficulty: 42.6 • Rank —

Competitors: 284
66.4
redeem

Opportunity: 73.0 • Difficulty: 43.7 • Rank —

Competitors: 300
65.0
ones

Opportunity: 73.0 • Difficulty: 42.0 • Rank —

Competitors: 300
66.6

Unranked opportunities

pickup

Opportunity: 73.0 • Difficulty: 47.8 • Competitors: 184
curated

Opportunity: 73.0 • Difficulty: 43.5 • Competitors: 292
age

Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 284
redeem

Opportunity: 73.0 • Difficulty: 43.7 • Competitors: 300
ones

Opportunity: 73.0 • Difficulty: 42.0 • Competitors: 300

High competition keywords

find

Total apps: 150,179 • Major competitors: 4,004

Latest rank: — • Difficulty: 54.7
track

Total apps: 125,931 • Major competitors: 2,172

Latest rank: — • Difficulty: 52.6
every

Total apps: 119,370 • Major competitors: 3,552

Latest rank: — • Difficulty: 53.2
stay

Total apps: 103,391 • Major competitors: 1,863

Latest rank: — • Difficulty: 53.0
right

Total apps: 90,164 • Major competitors: 2,329

Latest rank: — • Difficulty: 52.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
cater	72	100	37	61 4,476 competing apps Median installs: 300 Avg rating: 4.3	1	1	64 major competitor apps
caters	71	100	34	55 2,061 competing apps Median installs: 300 Avg rating: 4.2	1	1	26 major competitor apps
place	69	100	49	78 51,217 competing apps Median installs: 400 Avg rating: 4.3	4	4	1,038 major competitor apps
gap	72	100	35	58 3,100 competing apps Median installs: 250 Avg rating: 4.3	22	21	27 major competitor apps
children	71	100	44	72 21,161 competing apps Median installs: 350 Avg rating: 4.1	173	113	354 major competitor apps
apply	72	100	48	70 16,171 competing apps Median installs: 550 Avg rating: 4.1	124	124	579 major competitor apps
toddler	71	100	34	54 1,816 competing apps Median installs: 500 Avg rating: 4.0	154	154	52 major competitor apps
child	72	100	43	69 15,100 competing apps Median installs: 350 Avg rating: 4.1	182	182	287 major competitor apps
family	69	100	51	77 43,892 competing apps Median installs: 400 Avg rating: 4.2	184	184	1,126 major competitor apps
shopping	71	100	48	71 19,960 competing apps Median installs: 300 Avg rating: 4.3	187	187	569 major competitor apps
boy	71	100	34	56 2,285 competing apps Median installs: 450 Avg rating: 3.9	190	190	49 major competitor apps
right	67	100	53	82 90,164 competing apps Median installs: 400 Avg rating: 4.2	—	—	2,329 major competitor apps
whether	67	100	51	82 88,689 competing apps Median installs: 350 Avg rating: 4.3	—	—	1,536 major competitor apps
exclusive	69	100	53	76 39,472 competing apps Median installs: 600 Avg rating: 4.3	—	—	1,550 major competitor apps
pickup	73	100	48	63 6,517 competing apps Median installs: 350 Avg rating: 4.4	—	—	184 major competitor apps
curated	73	100	44	68 12,351 competing apps Median installs: 400 Avg rating: 4.4	—	—	292 major competitor apps
date	69	100	49	77 44,219 competing apps Median installs: 250 Avg rating: 4.3	—	—	729 major competitor apps
choose	67	100	52	82 89,129 competing apps Median installs: 550 Avg rating: 4.2	—	—	2,655 major competitor apps
age	73	100	43	66 9,923 competing apps Median installs: 450 Avg rating: 4.2	—	—	284 major competitor apps
find	66	100	55	86 150,179 competing apps Median installs: 450 Avg rating: 4.2	—	—	4,004 major competitor apps
store	69	100	50	77 44,875 competing apps Median installs: 450 Avg rating: 4.2	—	—	1,293 major competitor apps
track	66	100	53	85 125,931 competing apps Median installs: 300 Avg rating: 4.3	—	—	2,172 major competitor apps
stay	67	100	53	83 103,391 competing apps Median installs: 250 Avg rating: 4.4	—	—	1,863 major competitor apps
quickly	69	100	49	78 49,059 competing apps Median installs: 400 Avg rating: 4.1	—	—	1,076 major competitor apps
easier	71	100	46	72 22,904 competing apps Median installs: 500 Avg rating: 4.2	—	—	592 major competitor apps

App Description

The Carter's app makes shopping for your little ones easier than ever — with styles from all 5 brands: Carter's®, OshKosh B'gosh®, Skip Hop®, Little Planet®, and Otter Avenue™. Whether you're shopping for baby, toddler, or big kid, the app helps you find what you need fast, with curated collections for bedtime, playtime, gift-giving, and more.

Key Features:

- Shop all 5 brands in one place
- Quickly check local store inventory
- Choose curbside pickup or same-day delivery (where available)
- Track and redeem Carter's Rewards
- Stay up to date with app-exclusive launches
- Easily browse soft, sustainable essentials for every age and stage

Save time, stay inspired, and shop confidently — right from your phone.