Norton 360 Security & VPN
ASO Keyword Dashboard
Tracking 91 keywords for Norton 360 Security & VPN in Apple App Store
Norton 360 Security & VPN tracks 91 keywords (6 keywords rank; 85 need traction). Key metrics: 17% top-10 coverage, opportunity 70.1, difficulty 41.4, best rank 3.
Tracked keywords
91
6 ranked • 85 not ranking yet
Top 10 coverage
17%
Best rank 3 • Latest leader —
Avg opportunity
70.1
Top keyword: block
Avg difficulty
41.4
Lower scores indicate easier wins
Opportunity leaders
- 66.7
block
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 156
- 64.8
grade
Opportunity: 73.0 • Difficulty: 39.3 • Rank —
Competitors: 78
- 63.4
checking
Opportunity: 73.0 • Difficulty: 39.1 • Rank —
Competitors: 90
- 65.6
assistant
Opportunity: 73.0 • Difficulty: 40.2 • Rank —
Competitors: 72
- 66.8
wifi
Opportunity: 73.0 • Difficulty: 40.5 • Rank —
Competitors: 143
Unranked opportunities
block
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 156
grade
Opportunity: 73.0 • Difficulty: 39.3 • Competitors: 78
checking
Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 90
assistant
Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 72
wifi
Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 143
High competition keywords
access
Total apps: 162,713 • Major competitors: 1,663
Latest rank: — • Difficulty: 52.9
help
Total apps: 149,476 • Major competitors: 1,507
Latest rank: — • Difficulty: 52.5
find
Total apps: 138,466 • Major competitors: 1,769
Latest rank: — • Difficulty: 52.3
mobile
Total apps: 119,772 • Major competitors: 988
Latest rank: — • Difficulty: 51.4
information
Total apps: 111,898 • Major competitors: 689
Latest rank: — • Difficulty: 51.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| security | 71 | 100 | 44 | 72 20,605 competing apps Median installs: 100 Avg rating: 4.1 | 3 | 3 | 247 major competitor apps |
| secure | 69 | 100 | 47 | 78 43,842 competing apps Median installs: 125 Avg rating: 4.3 | 16 | 16 | 436 major competitor apps |
| protect | 72 | 100 | 42 | 70 15,176 competing apps Median installs: 200 Avg rating: 4.2 | 17 | 17 | 219 major competitor apps |
| clean | 72 | 100 | 43 | 71 16,907 competing apps Median installs: 125 Avg rating: 4.2 | 46 | 46 | 146 major competitor apps |
| wi | 71 | 100 | 34 | 53 1,504 competing apps Median installs: 175 Avg rating: 4.2 | 66 | 66 | 51 major competitor apps |
| securely | 72 | 100 | 43 | 71 17,194 competing apps Median installs: 150 Avg rating: 4.4 | 183 | 183 | 143 major competitor apps |
| online | 68 | 100 | 49 | 81 67,488 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 817 major competitor apps |
| 70 | 100 | 46 | 76 35,876 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 357 major competitor apps | |
| vpn | 71 | 100 | 34 | 56 2,280 competing apps Median installs: 725 Avg rating: 4.2 | — | — | 58 major competitor apps |
| subscription | 68 | 100 | 48 | 79 51,173 competing apps Median installs: 350 Avg rating: 4.3 | — | — | 959 major competitor apps |
| device | 69 | 100 | 48 | 79 49,989 competing apps Median installs: 125 Avg rating: 4.0 | — | — | 537 major competitor apps |
| phone | 69 | 100 | 48 | 78 45,431 competing apps Median installs: 125 Avg rating: 4.0 | — | — | 533 major competitor apps |
| connected | 70 | 100 | 46 | 76 33,911 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 288 major competitor apps |
| learn | 67 | 100 | 49 | 81 73,016 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 665 major competitor apps |
| product | 71 | 100 | 44 | 73 22,899 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 204 major competitor apps |
| scan | 71 | 100 | 44 | 72 21,402 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 274 major competitor apps |
| information | 66 | 100 | 51 | 85 111,898 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 689 major competitor apps |
| manage | 67 | 100 | 51 | 83 94,656 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 956 major competitor apps |
| content | 68 | 100 | 48 | 79 55,461 competing apps Median installs: 125 Avg rating: 4.3 | — | — | 610 major competitor apps |
| find | 66 | 100 | 52 | 86 138,466 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 1,769 major competitor apps |
| mobile | 66 | 100 | 51 | 85 119,772 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 988 major competitor apps |
| apple | 69 | 100 | 47 | 77 41,168 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 730 major competitor apps |
| help | 65 | 100 | 53 | 87 149,476 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 1,507 major competitor apps |
| account | 67 | 100 | 50 | 82 80,984 competing apps Median installs: 225 Avg rating: 4.2 | — | — | 1,305 major competitor apps |
| access | 65 | 100 | 53 | 87 162,713 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 1,663 major competitor apps |
App Description
Norton 360 ensures robust mobile security, including AI-powered malware protection, and VPN for privacy online. Built-in scam protection helps keep you safe while browsing, shopping, or texting.
New: Scam Protection Pro
AI-powered protection against sophisticated scams. Provides holistic coverage across email, web, phone calls, and SMS.
- Norton Genie - AI assistant
- Safe SMS: AI scam protection against spam calls
- Safe Web: AI helps protect you from scams when browsing online.
- Safe Call: Proactively blocks scam and junk calls
- Safe Email: 24/7 AI scam protection for your email inbox
Device Security: scans for outdated operating systems and missing device passcodes to help you keep your data safer if your device is stolen.
Norton Genie: Can answer your cyber safety questions, helps you identify scams in messages and in YouTube videos.[3]
VPN: Help protect your private information with bank-grade encryption for a more secure connection, access to the content you love - wherever you are
WiFi Security: scan WiFi networks to learn if your device is connected to vulnerable network.
Safe SMS: filters spam SMS text messages that may contain phishing attacks with AI protection.
Safe Web: advanced AI helps protect you from scams when browsing online by checking for scams on the pages you visit.
Ad Tracker Blocker: Helps block ads on different platforms for added privacy & security.
Dark Web Monitoring: We monitor the dark web and notify you if we find your personal information, security or privacy breaches.[2]
Subscription details
- Feature availability may vary based on your plan and country.
- An annual subscription is required to activate the 7-day trial (see in-app product pricing).
- Cancel the subscription from your account before the end of the trial to avoid payment.
- After the 7-day trial, your subscription will start and automatically renew annually unless canceled.
- You can manage your subscriptions and adjust automatic renewals in your Apple account settings after purchase.
- The 7-day trial applies to eligible subscription plans and may vary by offer.
Privacy Statement
Norton respects your online privacy and is dedicated to safeguarding your personal data. See https://www.norton.com/privacy for more information.
No one can prevent all cybercrime or i