Norton 360 Security & VPN
ASO Keyword Dashboard
Tracking 100 keywords for Norton 360 Security & VPN in Apple App Store
Norton 360 Security & VPN tracks 100 keywords (17 keywords rank; 83 need traction). Key metrics: 18% top-10 coverage, opportunity 70.2, difficulty 43.7, best rank 3.
Tracked keywords
100
17 ranked • 83 not ranking yet
Top 10 coverage
18%
Best rank 3 • Latest leader 3
Avg opportunity
70.2
Top keyword: protection
Avg difficulty
43.7
Lower scores indicate easier wins
Opportunity leaders
- 64.4
protection
Opportunity: 73.0 • Difficulty: 42.5 • Rank 3
Competitors: 197
- 67.1
fi
Opportunity: 73.0 • Difficulty: 44.1 • Rank 23
Competitors: 276
- 63.0
mobile device
Opportunity: 73.0 • Difficulty: 40.6 • Rank 106
Competitors: 109
- 66.7
wifi
Opportunity: 73.0 • Difficulty: 42.1 • Rank 207
Competitors: 232
- 62.1
detection
Opportunity: 73.0 • Difficulty: 39.9 • Rank 228
Competitors: 82
Unranked opportunities
block
Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 267
grade
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 120
checking
Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 136
assistant
Opportunity: 73.0 • Difficulty: 44.0 • Competitors: 110
ad
Opportunity: 73.0 • Difficulty: 47.2 • Competitors: 205
High competition keywords
access
Total apps: 181,210 • Major competitors: 2,661
Latest rank: — • Difficulty: 55.0
help
Total apps: 162,252 • Major competitors: 2,471
Latest rank: — • Difficulty: 54.9
find
Total apps: 149,922 • Major competitors: 2,800
Latest rank: — • Difficulty: 55.1
mobile
Total apps: 130,065 • Major competitors: 1,614
Latest rank: — • Difficulty: 53.2
information
Total apps: 121,651 • Major competitors: 1,140
Latest rank: — • Difficulty: 52.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| security | 71 | 100 | 47 | 73 23,053 competing apps Median installs: 500 Avg rating: 4.0 | 3 | 3 | 414 major competitor apps |
| anti | 70 | 100 | 31 | 49 875 competing apps Median installs: 750 Avg rating: 4.0 | 3 | 3 | 4 major competitor apps |
| protection | 73 | 100 | 42 | 64 7,483 competing apps Median installs: 700 Avg rating: 4.0 | 3 | 3 | 197 major competitor apps |
| protect | 72 | 100 | 44 | 70 16,563 competing apps Median installs: 800 Avg rating: 4.1 | 14 | 9 | 365 major competitor apps |
| secure | 69 | 100 | 50 | 78 51,470 competing apps Median installs: 600 Avg rating: 4.1 | 45 | 20 | 715 major competitor apps |
| fi | 73 | 100 | 44 | 67 10,800 competing apps Median installs: 799 Avg rating: 3.9 | 23 | 23 | 276 major competitor apps |
| uninstall | 68 | 100 | 24 | 39 227 competing apps Median installs: 600 Avg rating: 3.9 | 25 | 25 | 2 major competitor apps |
| utility | 72 | 100 | 37 | 59 3,732 competing apps Median installs: 400 Avg rating: 3.9 | 152 | 27 | 33 major competitor apps |
| clean | 71 | 100 | 44 | 72 20,313 competing apps Median installs: 491 Avg rating: 4.0 | 64 | 44 | 237 major competitor apps |
| mobile device | 73 | 100 | 41 | 63 6,182 competing apps Median installs: 500 Avg rating: 3.9 | 106 | 71 | 109 major competitor apps |
| armor | 70 | 100 | 32 | 48 817 competing apps Median installs: 2,025 Avg rating: 4.2 | 99 | 99 | 29 major competitor apps |
| apple id | 72 | 100 | 38 | 60 4,083 competing apps Median installs: 975 Avg rating: 4.3 | 120 | 120 | 99 major competitor apps |
| ios device | 71 | 100 | 35 | 56 2,353 competing apps Median installs: 450 Avg rating: 3.8 | 139 | 139 | 24 major competitor apps |
| von | 71 | 100 | 32 | 53 1,547 competing apps Median installs: 262 Avg rating: 4.1 | 147 | 147 | 0 major competitor apps |
| wi | 71 | 100 | 41 | 56 2,444 competing apps Median installs: 1,100 Avg rating: 4.0 | 173 | 173 | 85 major competitor apps |
| wifi | 73 | 100 | 42 | 67 10,221 competing apps Median installs: 650 Avg rating: 3.8 | 207 | 207 | 232 major competitor apps |
| detection | 73 | 100 | 40 | 62 5,420 competing apps Median installs: 539 Avg rating: 4.0 | 228 | 228 | 82 major competitor apps |
| online | 68 | 100 | 52 | 81 73,703 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,307 major competitor apps |
| 70 | 100 | 48 | 76 37,932 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 565 major competitor apps | |
| vpn | 71 | 100 | 37 | 56 2,386 competing apps Median installs: 1,650 Avg rating: 4.1 | — | — | 85 major competitor apps |
| subscription | 68 | 100 | 51 | 79 55,295 competing apps Median installs: 1,150 Avg rating: 4.2 | — | — | 1,558 major competitor apps |
| device | 68 | 100 | 50 | 79 54,538 competing apps Median installs: 500 Avg rating: 3.9 | — | — | 853 major competitor apps |
| phone | 69 | 100 | 51 | 78 48,911 competing apps Median installs: 500 Avg rating: 3.9 | — | — | 876 major competitor apps |
| connected | 70 | 100 | 48 | 76 37,903 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 455 major competitor apps |
| learn | 67 | 100 | 52 | 81 78,858 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 1,090 major competitor apps |
App Description
Norton 360 ensures robust mobile security, including AI-powered malware protection, and VPN for privacy online. Built-in scam protection helps keep you safe while browsing, shopping, or texting.
New: Scam Protection Pro
AI-powered protection against sophisticated scams. Provides holistic coverage across email, web, phone calls, and SMS.
- Norton Genie - AI assistant
- Safe SMS: AI scam protection against spam calls
- Safe Web: AI helps protect you from scams when browsing online.
- Safe Call: Proactively blocks scam and junk calls
- Safe Email: 24/7 AI scam protection for your email inbox
Device Security: scans for outdated operating systems and missing device passcodes to help you keep your data safer if your device is stolen.
Norton Genie: Can answer your cyber safety questions, helps you identify scams in messages and in YouTube videos.[3]
VPN: Help protect your private information with bank-grade encryption for a more secure connection, access to the content you love - wherever you are
WiFi Security: scan WiFi networks to learn if your device is connected to vulnerable network.
Safe SMS: filters spam SMS text messages that may contain phishing attacks with AI protection.
Safe Web: advanced AI helps protect you from scams when browsing online by checking for scams on the pages you visit.
Ad Tracker Blocker: Helps block ads on different platforms for added privacy & security.
Dark Web Monitoring: We monitor the dark web and notify you if we find your personal information, security or privacy breaches.[2]
Subscription details
- Feature availability may vary based on your plan and country.
- An annual subscription is required to activate the 7-day trial (see in-app product pricing).
- Cancel the subscription from your account before the end of the trial to avoid payment.
- After the 7-day trial, your subscription will start and automatically renew annually unless canceled.
- You can manage your subscriptions and adjust automatic renewals in your Apple account settings after purchase.
- The 7-day trial applies to eligible subscription plans and may vary by offer.
Privacy Statement
Norton respects your online privacy and is dedicated to safeguarding your personal data. See https://www.norton.com/privacy for more information.
No one can prevent all cybercrime or i