Microsoft Edge: AI Browser

Developer: Microsoft Corporation

Category: Tools

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~23M - 45.9M

459.5K ratings

~145.2K (installs week)

Trend Steady

~15.9M (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 76 keywords for Microsoft Edge: AI Browser in Apple App Store

Developer: Microsoft Corporation Category: tools Rating: 4.71

Microsoft Edge: AI Browser tracks 76 keywords (15 keywords rank; 61 need traction). Key metrics: 20% top-10 coverage, opportunity 70.2, difficulty 41.2, best rank 1.

Tracked keywords

15 ranked • 61 not ranking yet

Top 10 coverage

20%

Best rank 1 • Latest leader 196

Avg opportunity

70.2

Top keyword: require

Avg difficulty

41.2

Lower scores indicate easier wins

Opportunity leaders

require

Opportunity: 73.0 • Difficulty: 41.1 • Rank 196

Competitors: 105
67.8
recent

Opportunity: 73.0 • Difficulty: 42.0 • Rank 221

Competitors: 83
68.6
assistant

Opportunity: 73.0 • Difficulty: 39.9 • Rank —

Competitors: 64
65.4
model

Opportunity: 73.0 • Difficulty: 39.3 • Rank —

Competitors: 54
65.3
writing

Opportunity: 73.0 • Difficulty: 40.2 • Rank —

Competitors: 51
66.3

Unranked opportunities

assistant

Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 64
model

Opportunity: 73.0 • Difficulty: 39.3 • Competitors: 54
writing

Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 51
intelligent

Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 55
theme

Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 74

High competition keywords

experience

Total apps: 119,065 • Major competitors: 1,172

Latest rank: — • Difficulty: 51.4
create

Total apps: 115,763 • Major competitors: 1,191

Latest rank: — • Difficulty: 51.4
way

Total apps: 104,750 • Major competitors: 1,047

Latest rank: 88 • Difficulty: 51.0
personal

Total apps: 68,468 • Major competitors: 627

Latest rank: — • Difficulty: 49.1
online

Total apps: 66,727 • Major competitors: 675

Latest rank: — • Difficulty: 49.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
edge	72	100	42	70 15,638 competing apps Median installs: 50 Avg rating: 4.2	1	1	95 major competitor apps
internet	69	100	46	76 35,973 competing apps Median installs: 50 Avg rating: 4.0	5	5	290 major competitor apps
ai powered	69	100	28	47 636 competing apps Avg rating: 4.2	6	6	0 major competitor apps
explore	68	100	49	80 58,359 competing apps Median installs: 50 Avg rating: 4.2	12	6	745 major competitor apps
browse	70	100	46	75 29,838 competing apps Median installs: 50 Avg rating: 4.3	11	8	297 major competitor apps
web	71	100	43	72 19,543 competing apps Median installs: 50 Avg rating: 4.0	12	12	125 major competitor apps
search	68	100	48	80 55,727 competing apps Median installs: 50 Avg rating: 4.1	17	16	521 major competitor apps
via	68	100	48	80 58,120 competing apps Median installs: 50 Avg rating: 4.0	67	44	346 major competitor apps
ai	69	100	47	78 42,219 competing apps Median installs: 50 Avg rating: 4.3	68	68	323 major competitor apps
settings	69	100	47	77 38,407 competing apps Median installs: 125 Avg rating: 4.1	80	80	517 major competitor apps
way	66	100	51	84 104,750 competing apps Median installs: 50 Avg rating: 4.2	88	88	1,047 major competitor apps
id	72	100	42	70 14,360 competing apps Median installs: 75 Avg rating: 4.1	112	112	180 major competitor apps
require	73	100	41	68 11,175 competing apps Median installs: 50 Avg rating: 4.1	196	196	105 major competitor apps
apps	70	100	45	75 29,084 competing apps Median installs: 75 Avg rating: 4.1	226	212	298 major competitor apps
recent	73	100	42	69 12,330 competing apps Median installs: 75 Avg rating: 4.3	221	221	83 major competitor apps
online	68	100	49	81 66,727 competing apps Median installs: 50 Avg rating: 4.1	—	—	675 major competitor apps
level	68	100	48	79 50,492 competing apps Median installs: 75 Avg rating: 4.2	—	—	662 major competitor apps
security	71	100	44	72 20,227 competing apps Median installs: 50 Avg rating: 4.1	—	—	202 major competitor apps
experience	66	100	51	85 119,065 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,172 major competitor apps
control	68	100	49	81 63,804 competing apps Median installs: 50 Avg rating: 4.0	—	—	464 major competitor apps
content	68	100	48	79 54,258 competing apps Median installs: 50 Avg rating: 4.2	—	—	493 major competitor apps
secure	69	100	47	78 42,386 competing apps Median installs: 50 Avg rating: 4.3	—	—	339 major competitor apps
productive	71	100	35	58 2,859 competing apps Median installs: 25 Avg rating: 4.2	—	—	23 major competitor apps
intuitive	69	100	47	79 49,448 competing apps Median installs: 25 Avg rating: 4.2	—	—	281 major competitor apps
write	72	100	42	70 15,195 competing apps Median installs: 75 Avg rating: 4.1	—	—	100 major competitor apps

App Description

Microsoft Edge is your AI browser with Copilot built in — your personal AI assistant for smarter, more productive browsing. Powered by the latest AI models from OpenAI and Microsoft, Copilot helps you summarize lengthy articles and videos, answer questions about content you are browsing, and create images. Now, with GPT-5, the smartest and most intuitive model yet, it knows when to respond fast or think deeply. Browse, get answers, create and get things done —all in one place, anywhere, anytime.

Browse with an enhanced experience with extensions. Personalize your browsing experience in Edge with extensions such as cookie management, speed control for videos and audios, and website theme customization.

Edge is a web browser that prioritizes your privacy, with smart security tools, such as tracking prevention, Microsoft Defender SmartScreen, AdBlock, InPrivate browsing and InPrivate search. Safeguard your browsing history for a more secure and private online browsing experience. Experience fast, secure, and private web browsing with Edge, your AI browser.

MICROSOFT EDGE FEATURES:

A SMARTER WAY TO FIND
• Supercharge your searches with Copilot, the AI assistant built into Microsoft Edge, delivering faster and personalized results.
• Explore visually with Copilot — upload images to search, get insights, or spark inspiration.
• Maximize your time while you browse online. Use AI-powered Copilot to quickly summarize web pages, PDFs, and videos — providing clear, cited insights in seconds.
• Now with GPT-5, the most advanced AI system to date. It knows when to respond fast and when to think more deeply, delivering expert-level results with less effort from you.

A SMARTER WAY TO DO
• Browse the web and accomplish beyond what you ever thought possible with a smarter browser, powered by AI
• Talk to Copilot with your voice to brainstorm ideas, tackle complex questions, or even write stories and scripts — hands-free.
• Compose with Copilot — your built-in AI writer that transforms ideas into polished drafts. With AI and Copilot, creating content is faster, easier, and more intelligent than ever.
• Translate or proofread across multiple languages with AI, making your writing globally ready.
• Generate images with Copilot — just describe what you want, and our AI brings it to life.
• Tailor your experience with powerful extensions t