Microsoft Edge: AI Browser

Developer: Microsoft Corporation

Category: Tools

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64M installs

1.3M ratings

+33.4M weekly installs

+34.9M monthly installs

ASO Keyword Dashboard

Tracking 76 keywords for Microsoft Edge: AI Browser in Apple App Store

Developer: Microsoft Corporation Category: tools Rating: 4.67

Microsoft Edge: AI Browser tracks 76 keywords (15 keywords rank; 61 need traction). Key metrics: 20% top-10 coverage, opportunity 70.2, difficulty 42.8, best rank 1.

Tracked keywords

15 ranked • 61 not ranking yet

Top 10 coverage

20%

Best rank 1 • Latest leader 196

Avg opportunity

70.2

Top keyword: require

Avg difficulty

42.8

Lower scores indicate easier wins

Opportunity leaders

require

Opportunity: 73.0 • Difficulty: 42.1 • Rank 196

Competitors: 168
67.6
recent

Opportunity: 73.0 • Difficulty: 44.8 • Rank 221

Competitors: 156
68.6
assistant

Opportunity: 73.0 • Difficulty: 42.2 • Rank —

Competitors: 86
65.6
model

Opportunity: 73.0 • Difficulty: 39.9 • Rank —

Competitors: 93
65.3
writing

Opportunity: 73.0 • Difficulty: 41.6 • Rank —

Competitors: 82
66.4

Unranked opportunities

assistant

Opportunity: 73.0 • Difficulty: 42.2 • Competitors: 86
model

Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 93
writing

Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 82
theme

Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 109
talk

Opportunity: 73.0 • Difficulty: 42.2 • Competitors: 165

High competition keywords

experience

Total apps: 122,485 • Major competitors: 1,937

Latest rank: — • Difficulty: 52.8
create

Total apps: 119,317 • Major competitors: 1,963

Latest rank: — • Difficulty: 53.2
way

Total apps: 107,104 • Major competitors: 1,719

Latest rank: 88 • Difficulty: 52.2
personal

Total apps: 71,142 • Major competitors: 1,056

Latest rank: — • Difficulty: 51.2
multiple

Total apps: 68,619 • Major competitors: 957

Latest rank: — • Difficulty: 49.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
edge	72	100	43	70 15,961 competing apps Median installs: 150 Avg rating: 4.2	1	1	174 major competitor apps
internet	69	100	47	76 36,680 competing apps Median installs: 200 Avg rating: 4.1	5	5	475 major competitor apps
ai powered	69	100	28	47 614 competing apps Median installs: 100 Avg rating: 4.3	6	6	1 major competitor apps
explore	68	100	51	80 60,525 competing apps Median installs: 200 Avg rating: 4.3	12	6	1,196 major competitor apps
browse	70	100	48	75 31,030 competing apps Median installs: 200 Avg rating: 4.4	11	8	451 major competitor apps
web	71	100	44	72 19,929 competing apps Median installs: 150 Avg rating: 4.0	12	12	212 major competitor apps
search	68	100	50	80 56,935 competing apps Median installs: 200 Avg rating: 4.2	17	16	826 major competitor apps
via	68	100	49	80 56,913 competing apps Median installs: 150 Avg rating: 4.1	67	44	636 major competitor apps
ai	69	100	49	78 45,606 competing apps Median installs: 200 Avg rating: 4.3	68	68	530 major competitor apps
settings	69	100	48	77 37,821 competing apps Median installs: 450 Avg rating: 4.1	80	80	886 major competitor apps
way	66	100	52	84 107,104 competing apps Median installs: 200 Avg rating: 4.2	88	88	1,719 major competitor apps
id	72	100	44	70 14,984 competing apps Median installs: 300 Avg rating: 4.1	112	112	341 major competitor apps
require	73	100	42	68 10,960 competing apps Median installs: 200 Avg rating: 4.1	196	196	168 major competitor apps
apps	70	100	47	75 30,172 competing apps Median installs: 250 Avg rating: 4.2	226	212	518 major competitor apps
recent	73	100	45	69 12,546 competing apps Median installs: 300 Avg rating: 4.3	221	221	156 major competitor apps
online	68	100	51	81 67,635 competing apps Median installs: 150 Avg rating: 4.2	—	—	1,117 major competitor apps
level	68	100	49	79 52,038 competing apps Median installs: 200 Avg rating: 4.2	—	—	1,066 major competitor apps
security	71	100	45	72 20,710 competing apps Median installs: 150 Avg rating: 4.1	—	—	339 major competitor apps
experience	66	100	53	85 122,485 competing apps Median installs: 200 Avg rating: 4.2	—	—	1,937 major competitor apps
control	68	100	50	81 65,563 competing apps Median installs: 200 Avg rating: 4.0	—	—	800 major competitor apps
content	68	100	50	79 55,801 competing apps Median installs: 200 Avg rating: 4.3	—	—	837 major competitor apps
secure	69	100	49	78 44,447 competing apps Median installs: 200 Avg rating: 4.3	—	—	613 major competitor apps
productive	71	100	36	58 2,937 competing apps Median installs: 150 Avg rating: 4.3	—	—	28 major competitor apps
intuitive	68	100	48	79 51,124 competing apps Median installs: 150 Avg rating: 4.2	—	—	508 major competitor apps
write	72	100	43	70 15,564 competing apps Median installs: 200 Avg rating: 4.1	—	—	177 major competitor apps

App Description

Microsoft Edge is your AI browser with Copilot built in — your personal AI assistant for smarter, more productive browsing. Powered by the latest AI models from OpenAI and Microsoft, Copilot helps you summarize lengthy articles and videos, answer questions about content you are browsing, and create images. Now, with GPT-5, the smartest and most intuitive model yet, it knows when to respond fast or think deeply. Browse, get answers, create and get things done —all in one place, anywhere, anytime.

Browse with an enhanced experience with extensions. Personalize your browsing experience in Edge with extensions such as cookie management, speed control for videos and audios, and website theme customization.

Edge is a web browser that prioritizes your privacy, with smart security tools, such as tracking prevention, Microsoft Defender SmartScreen, AdBlock, InPrivate browsing and InPrivate search. Safeguard your browsing history for a more secure and private online browsing experience. Experience fast, secure, and private web browsing with Edge, your AI browser.

MICROSOFT EDGE FEATURES:

A SMARTER WAY TO FIND
• Supercharge your searches with Copilot, the AI assistant built into Microsoft Edge, delivering faster and personalized results.
• Explore visually with Copilot — upload images to search, get insights, or spark inspiration.
• Maximize your time while you browse online. Use AI-powered Copilot to quickly summarize web pages, PDFs, and videos — providing clear, cited insights in seconds.
• Now with GPT-5, the most advanced AI system to date. It knows when to respond fast and when to think more deeply, delivering expert-level results with less effort from you.

A SMARTER WAY TO DO
• Browse the web and accomplish beyond what you ever thought possible with a smarter browser, powered by AI
• Talk to Copilot with your voice to brainstorm ideas, tackle complex questions, or even write stories and scripts — hands-free.
• Compose with Copilot — your built-in AI writer that transforms ideas into polished drafts. With AI and Copilot, creating content is faster, easier, and more intelligent than ever.
• Translate or proofread across multiple languages with AI, making your writing globally ready.
• Generate images with Copilot — just describe what you want, and our AI brings it to life.
• Tailor your experience with powerful extensions t