Moshi Kids: Sleep, Relax, Play
ASO Keyword Dashboard
Tracking 96 keywords for Moshi Kids: Sleep, Relax, Play in Apple App Store
Moshi Kids: Sleep, Relax, Play tracks 96 keywords (18 keywords rank; 78 need traction). Key metrics: 6% top-10 coverage, opportunity 70.6, difficulty 43.7, best rank 9.
Tracked keywords
96
18 ranked • 78 not ranking yet
Top 10 coverage
6%
Best rank 9 • Latest leader 66
Avg opportunity
70.6
Top keyword: relax
Avg difficulty
43.7
Lower scores indicate easier wins
Opportunity leaders
- 65.3
relax
Opportunity: 73.0 • Difficulty: 43.1 • Rank 66
Competitors: 327
- 63.0
calm
Opportunity: 73.0 • Difficulty: 39.7 • Rank 90
Competitors: 116
- 66.8
sleep
Opportunity: 73.0 • Difficulty: 42.0 • Rank 137
Competitors: 187
- 64.2
kinds
Opportunity: 73.0 • Difficulty: 40.3 • Rank 136
Competitors: 128
- 63.2
separate
Opportunity: 73.0 • Difficulty: 39.6 • Rank 214
Competitors: 106
Unranked opportunities
tech
Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 114
age
Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 191
university
Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 29
committed
Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 102
winning
Opportunity: 73.0 • Difficulty: 44.8 • Competitors: 474
High competition keywords
free
Total apps: 175,988 • Major competitors: 3,927
Latest rank: — • Difficulty: 55.7
help
Total apps: 162,218 • Major competitors: 2,474
Latest rank: — • Difficulty: 54.9
like
Total apps: 153,372 • Major competitors: 3,285
Latest rank: — • Difficulty: 55.4
experience
Total apps: 135,689 • Major competitors: 2,190
Latest rank: — • Difficulty: 54.0
best
Total apps: 124,558 • Major competitors: 2,643
Latest rank: — • Difficulty: 53.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| relaxed | 71 | 100 | 36 | 56 2,218 competing apps Median installs: 700 Avg rating: 4.1 | 9 | 9 | 44 major competitor apps |
| bedtime | 71 | 100 | 35 | 55 1,908 competing apps Median installs: 750 Avg rating: 4.2 | 12 | 12 | 36 major competitor apps |
| comfortable reading | 69 | 100 | 27 | 43 402 competing apps Median installs: 600 Avg rating: 4.1 | 43 | 43 | 2 major competitor apps |
| playing | 70 | 100 | 48 | 75 32,011 competing apps Median installs: 700 Avg rating: 4.1 | 118 | 54 | 795 major competitor apps |
| relax | 73 | 100 | 43 | 65 8,512 competing apps Median installs: 950 Avg rating: 4.2 | 66 | 66 | 327 major competitor apps |
| aids | 70 | 100 | 31 | 51 1,110 competing apps Median installs: 300 Avg rating: 4.2 | 68 | 68 | 8 major competitor apps |
| calm | 73 | 100 | 40 | 63 6,111 competing apps Median installs: 700 Avg rating: 4.2 | 90 | 80 | 116 major competitor apps |
| plays | 72 | 100 | 37 | 60 4,164 competing apps Median installs: 500 Avg rating: 4.1 | 90 | 82 | 58 major competitor apps |
| children | 71 | 100 | 44 | 72 21,152 competing apps Median installs: 350 Avg rating: 4.0 | 170 | 84 | 210 major competitor apps |
| sleep | 73 | 100 | 42 | 67 10,391 competing apps Median installs: 700 Avg rating: 4.1 | 137 | 96 | 187 major competitor apps |
| child | 72 | 100 | 43 | 69 15,086 competing apps Median installs: 400 Avg rating: 4.0 | 136 | 105 | 182 major competitor apps |
| kid | 72 | 100 | 39 | 59 3,654 competing apps Median installs: 450 Avg rating: 4.0 | 116 | 116 | 76 major competitor apps |
| relaxation | 72 | 100 | 38 | 60 4,066 competing apps Median installs: 700 Avg rating: 4.2 | 147 | 121 | 96 major competitor apps |
| relaxing | 72 | 100 | 44 | 69 13,777 competing apps Median installs: 1,000 Avg rating: 4.2 | 150 | 130 | 464 major competitor apps |
| kinds | 73 | 100 | 40 | 64 7,264 competing apps Median installs: 650 Avg rating: 4.1 | 136 | 136 | 128 major competitor apps |
| play | 67 | 100 | 52 | 83 95,976 competing apps Median installs: 750 Avg rating: 4.1 | 161 | 149 | 2,460 major competitor apps |
| kids | 71 | 100 | 48 | 73 23,234 competing apps Median installs: 455 Avg rating: 4.0 | 153 | 151 | 404 major competitor apps |
| separate | 73 | 100 | 40 | 63 6,292 competing apps Median installs: 550 Avg rating: 4.0 | 214 | 214 | 106 major competitor apps |
| free | 65 | 100 | 56 | 87 175,988 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 3,927 major competitor apps |
| best | 66 | 100 | 54 | 85 124,558 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 2,643 major competitor apps |
| music | 70 | 100 | 51 | 75 34,182 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 585 major competitor apps |
| focus | 70 | 100 | 47 | 76 35,319 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 375 major competitor apps |
| care | 70 | 100 | 47 | 75 32,581 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 527 major competitor apps |
| tailored | 70 | 100 | 48 | 75 32,097 competing apps Median installs: 352 Avg rating: 4.2 | — | — | 378 major competitor apps |
| audio | 70 | 100 | 47 | 76 34,850 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 408 major competitor apps |
App Description
Why Moshi?
- We’re committed to creating safe, calming digital experiences for kids
- Our content is created by a BAFTA award-winning creative team & recommended by child-care & sleep experts
- We’re 100% ad-free & Kid-Safe, trusted by parents, physicians & experts around the world as a space for children to play, listen, learn or relax day or night
- Our app includes daily content recommendations tailored to your child's age & interests
- Featuring special guest stories & meditations narrated by Goldie Hawn and Patrick Stewart
SLEEP
- 100s of hours of sleep content tailored for kids aged 0-12, with Bedtime Stories, White Noise, Sleep Sounds, Lullabies & Music
- Recommended by sleep experts & physicians
- Proven to improve bedtime: studies at New York University demonstrated that Moshi helps kids fall asleep 28 min earlier, stay asleep 22 min longer & experience 50% less night wakings*
- 97% of parents surveyed agree that Moshi helps their kids fall asleep faster than usual, & 95% said using the app makes bedtime less stressful**
RELAX:
- 100s of guided meditations & breathing exercises designed for kids to turn moments of stress into moments of calm using science-based relaxation techniques
- Helps kids regulate their minds and bodies through audio content that teaches breathing exercises and grounding techniques like body scanning, tapping and guided imagery
- 100s of Stories that help children relax, stay engaged, reduce anxiety, and manage negative thoughts
- Tames tantrums & supports emotional regulation through audio-based storytelling which helps kids improve focus & concentration, gain confidence and manage their emotions
AWARDS
- National Parenting Product Awards Winner
- BAFTA Children’s Award
- Tech for good impact awards
- Loved By Parents Awards: Best Family App
SUBSCRIPTIONS
Subs renew automatically unless auto-renew is turned off 24 hrs before the end of the current period. Your iTunes account will be charged 24 hours prior to the end of the current period. Any unused portion of a free trial per