Moshi Kids: Sleep, Relax, Play

Moshi Kids: Sleep, Relax, Play
Developer: Mind Candy Ltd
Category: Books & Reference
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5.5M installs
110.2K ratings
614.5K monthly active users
$<10K monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +4.7K
Steady
Monthly +34.1K
Steady
Moshi Kids: Sleep, Relax, Play icon

ASO Keyword Dashboard

Tracking 96 keywords for Moshi Kids: Sleep, Relax, Play in Apple App Store

Developer: Mind Candy Ltd Category: books_and_reference Rating: 4.71

Moshi Kids: Sleep, Relax, Play tracks 96 keywords (18 keywords rank; 78 need traction). Key metrics: 6% top-10 coverage, opportunity 70.6, difficulty 43.7, best rank 9.

Tracked keywords

96

18  ranked •  78  not ranking yet

Top 10 coverage

6%

Best rank 9 • Latest leader 66

Avg opportunity

70.6

Top keyword: relax

Avg difficulty

43.7

Lower scores indicate easier wins

Opportunity leaders

  • relax

    Opportunity: 73.0 • Difficulty: 43.1 • Rank 66

    Competitors: 327

    65.3

  • calm

    Opportunity: 73.0 • Difficulty: 39.7 • Rank 90

    Competitors: 116

    63.0

  • sleep

    Opportunity: 73.0 • Difficulty: 42.0 • Rank 137

    Competitors: 187

    66.8

  • kinds

    Opportunity: 73.0 • Difficulty: 40.3 • Rank 136

    Competitors: 128

    64.2

  • separate

    Opportunity: 73.0 • Difficulty: 39.6 • Rank 214

    Competitors: 106

    63.2

Unranked opportunities

  • tech

    Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 114

  • age

    Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 191

  • university

    Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 29

  • committed

    Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 102

  • winning

    Opportunity: 73.0 • Difficulty: 44.8 • Competitors: 474

High competition keywords

  • free

    Total apps: 175,988 • Major competitors: 3,927

    Latest rank: — • Difficulty: 55.7

  • help

    Total apps: 162,218 • Major competitors: 2,474

    Latest rank: — • Difficulty: 54.9

  • like

    Total apps: 153,372 • Major competitors: 3,285

    Latest rank: — • Difficulty: 55.4

  • experience

    Total apps: 135,689 • Major competitors: 2,190

    Latest rank: — • Difficulty: 54.0

  • best

    Total apps: 124,558 • Major competitors: 2,643

    Latest rank: — • Difficulty: 53.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
relaxed711003656

2,218 competing apps

Median installs: 700

Avg rating: 4.1

99

44

major competitor apps

bedtime711003555

1,908 competing apps

Median installs: 750

Avg rating: 4.2

1212

36

major competitor apps

comfortable reading691002743

402 competing apps

Median installs: 600

Avg rating: 4.1

4343

2

major competitor apps

playing701004875

32,011 competing apps

Median installs: 700

Avg rating: 4.1

11854

795

major competitor apps

relax731004365

8,512 competing apps

Median installs: 950

Avg rating: 4.2

6666

327

major competitor apps

aids701003151

1,110 competing apps

Median installs: 300

Avg rating: 4.2

6868

8

major competitor apps

calm731004063

6,111 competing apps

Median installs: 700

Avg rating: 4.2

9080

116

major competitor apps

plays721003760

4,164 competing apps

Median installs: 500

Avg rating: 4.1

9082

58

major competitor apps

children711004472

21,152 competing apps

Median installs: 350

Avg rating: 4.0

17084

210

major competitor apps

sleep731004267

10,391 competing apps

Median installs: 700

Avg rating: 4.1

13796

187

major competitor apps

child721004369

15,086 competing apps

Median installs: 400

Avg rating: 4.0

136105

182

major competitor apps

kid721003959

3,654 competing apps

Median installs: 450

Avg rating: 4.0

116116

76

major competitor apps

relaxation721003860

4,066 competing apps

Median installs: 700

Avg rating: 4.2

147121

96

major competitor apps

relaxing721004469

13,777 competing apps

Median installs: 1,000

Avg rating: 4.2

150130

464

major competitor apps

kinds731004064

7,264 competing apps

Median installs: 650

Avg rating: 4.1

136136

128

major competitor apps

play671005283

95,976 competing apps

Median installs: 750

Avg rating: 4.1

161149

2,460

major competitor apps

kids711004873

23,234 competing apps

Median installs: 455

Avg rating: 4.0

153151

404

major competitor apps

separate731004063

6,292 competing apps

Median installs: 550

Avg rating: 4.0

214214

106

major competitor apps

free651005687

175,988 competing apps

Median installs: 750

Avg rating: 4.1

——

3,927

major competitor apps

best661005485

124,558 competing apps

Median installs: 550

Avg rating: 4.1

——

2,643

major competitor apps

music701005175

34,182 competing apps

Median installs: 550

Avg rating: 4.1

——

585

major competitor apps

focus701004776

35,319 competing apps

Median installs: 400

Avg rating: 4.2

——

375

major competitor apps

care701004775

32,581 competing apps

Median installs: 450

Avg rating: 4.1

——

527

major competitor apps

tailored701004875

32,097 competing apps

Median installs: 352

Avg rating: 4.2

——

378

major competitor apps

audio701004776

34,850 competing apps

Median installs: 550

Avg rating: 4.1

——

408

major competitor apps

96 keywords
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App Description

The award-winning app for kids full of 1000s of hours of bedtime stories, sleep sounds, music & white noise. With lovingly crafted original audio content for Kids set in the BAFTA-award winning world of Moshi Monsters. Designed by experts and scientifically proven to help kids sleep faster*, stay asleep for longer and reduce night wake-ups.

Why Moshi?
- We’re committed to creating safe, calming digital experiences for kids
- Our content is created by a BAFTA award-winning creative team & recommended by child-care & sleep experts
- We’re 100% ad-free & Kid-Safe, trusted by parents, physicians & experts around the world as a space for children to play, listen, learn or relax day or night
- Our app includes daily content recommendations tailored to your child's age & interests
- Featuring special guest stories & meditations narrated by Goldie Hawn and Patrick Stewart

SLEEP
- 100s of hours of sleep content tailored for kids aged 0-12, with Bedtime Stories, White Noise, Sleep Sounds, Lullabies & Music
- Recommended by sleep experts & physicians
- Proven to improve bedtime: studies at New York University demonstrated that Moshi helps kids fall asleep 28 min earlier, stay asleep 22 min longer & experience 50% less night wakings*
- 97% of parents surveyed agree that Moshi helps their kids fall asleep faster than usual, & 95% said using the app makes bedtime less stressful**

RELAX:
- 100s of guided meditations & breathing exercises designed for kids to turn moments of stress into moments of calm using science-based relaxation techniques
- Helps kids regulate their minds and bodies through audio content that teaches breathing exercises and grounding techniques like body scanning, tapping and guided imagery
- 100s of Stories that help children relax, stay engaged, reduce anxiety, and manage negative thoughts
- Tames tantrums & supports emotional regulation through audio-based storytelling which helps kids improve focus & concentration, gain confidence and manage their emotions

AWARDS
- National Parenting Product Awards Winner
- BAFTA Children’s Award
- Tech for good impact awards
- Loved By Parents Awards: Best Family App

SUBSCRIPTIONS
Subs renew automatically unless auto-renew is turned off 24 hrs before the end of the current period. Your iTunes account will be charged 24 hours prior to the end of the current period. Any unused portion of a free trial per