Optum Bank

~2.7M - 5.4M
54.1K ratings
~850 (installs week)
~10.3K (installs month)
Optum Bank icon

ASO Keyword Dashboard

Tracking 100 keywords for Optum Bank in Apple App Store

Developer: Optum Inc. Category: finance Rating: 4.75

Optum Bank tracks 100 keywords (4 keywords rank; 96 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 40.1, best rank 170.

Tracked keywords

100

4  ranked •  96  not ranking yet

Top 10 coverage

0%

Best rank 170 • Latest leader 186

Avg opportunity

70.0

Top keyword: payments

Avg difficulty

40.1

Lower scores indicate easier wins

Opportunity leaders

  • payments

    Opportunity: 73.0 • Difficulty: 41.7 • Rank 186

    Competitors: 151

    68.6
  • flexible

    Opportunity: 73.0 • Difficulty: 41.4 • Rank —

    Competitors: 93

    68.4
  • spending

    Opportunity: 73.0 • Difficulty: 39.0 • Rank —

    Competitors: 81

    63.8
  • someone

    Opportunity: 73.0 • Difficulty: 40.8 • Rank —

    Competitors: 80

    67.4
  • reduce

    Opportunity: 73.0 • Difficulty: 41.4 • Rank —

    Competitors: 64

    68.4

Unranked opportunities

  • flexible

    Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 93

  • spending

    Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 81

  • someone

    Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 80

  • reduce

    Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 64

  • submit

    Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 71

High competition keywords

  • new

    Total apps: 184,080 • Major competitors: 2,115

    Latest rank: — • Difficulty: 53.4

  • make

    Total apps: 160,535 • Major competitors: 1,612

    Latest rank: — • Difficulty: 52.7

  • help

    Total apps: 149,169 • Major competitors: 1,295

    Latest rank: — • Difficulty: 52.4

  • find

    Total apps: 138,227 • Major competitors: 1,545

    Latest rank: — • Difficulty: 52.2

  • every

    Total apps: 121,667 • Major competitors: 1,431

    Latest rank: — • Difficulty: 51.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
financial711004371

18,331 competing apps

Median installs: 25

Avg rating: 4.3

170170

175

major competitor apps

payments731004269

12,454 competing apps

Median installs: 50

Avg rating: 4.2

186186

151

major competitor apps

account671005082

80,815 competing apps

Median installs: 100

Avg rating: 4.2

206206

1,109

major competitor apps

payment691004778

45,199 competing apps

Median installs: 75

Avg rating: 4.2

215215

659

major competitor apps

new651005388

184,080 competing apps

Median installs: 75

Avg rating: 4.1

2,115

major competitor apps

card701004676

33,192 competing apps

Median installs: 75

Avg rating: 4.2

515

major competitor apps

health691004677

38,904 competing apps

Median installs: 50

Avg rating: 4.2

311

major competitor apps

finance721003659

3,493 competing apps

Median installs: 25

Avg rating: 4.3

30

major competitor apps

customer701004574

28,140 competing apps

Median installs: 25

Avg rating: 4.1

240

major competitor apps

make651005387

160,535 competing apps

Median installs: 75

Avg rating: 4.1

1,612

major competitor apps

better691004777

41,881 competing apps

Median installs: 50

Avg rating: 4.2

404

major competitor apps

care701004575

29,334 competing apps

Median installs: 50

Avg rating: 4.2

274

major competitor apps

place691004778

46,733 competing apps

Median installs: 50

Avg rating: 4.2

387

major competitor apps

experience661005185

121,422 competing apps

Median installs: 50

Avg rating: 4.2

1,217

major competitor apps

digital691004778

46,087 competing apps

Median installs: 25

Avg rating: 4.2

355

major competitor apps

people681004879

51,531 competing apps

Median installs: 50

Avg rating: 4.2

502

major competitor apps

find661005286

138,227 competing apps

Median installs: 75

Avg rating: 4.2

1,545

major competitor apps

pay701004676

34,045 competing apps

Median installs: 50

Avg rating: 4.2

425

major competitor apps

help651005287

149,169 competing apps

Median installs: 50

Avg rating: 4.2

1,295

major competitor apps

update711004472

20,445 competing apps

Median installs: 50

Avg rating: 4.1

175

major competitor apps

visit701004575

29,357 competing apps

Median installs: 75

Avg rating: 4.1

390

major competitor apps

helping711004372

18,802 competing apps

Median installs: 50

Avg rating: 4.3

118

major competitor apps

track661005184

108,082 competing apps

Median installs: 50

Avg rating: 4.3

858

major competitor apps

flexible731004168

12,200 competing apps

Median installs: 50

Avg rating: 4.3

93

major competitor apps

view671005083

96,730 competing apps

Median installs: 25

Avg rating: 4.1

691

major competitor apps

100 keywords
1 of 4

App Description

The Optum Bank app helps you get more out of your health account benefits. You’ll get clear tips on stretching every dollar. Plus, we’ll help you understand how to make your health savings account, flexible spending account or other spending accounts work harder for you.

WITH THE APP UPDATE, YOU CAN NOW EASILY:

Keep track of all your account balances
Unlock more ways to use your health account dollars
Use your account to pay for health costs
Find answers if you have questions
Store your health care receipts all in one place
Understand what may qualify as an eligible health expense

VIEW YOUR HEALTH ACCOUNTS FROM ANYWHERE

See your health account balances and contributions and view health spending and saving transactions all in one place.

DID SOMEONE SAY SHOPPING? YES, WE DID.

Get more out of your health dollars and understand what health costs are eligible (think allergy meds, acupuncture and thousands more). Then shop and pay with your Optum card or digital wallet.

PAY BILLS, PAY EASILY, PAY YOURSELF

Pay for health-related expenses, check and submit claims for reimbursement and easily capture receipts, all with a few taps.

AND IF YOU HAVE QUESTIONS, WE HAVE ANSWERS

Easily find out what you need or type away and send us an email.

ACCESS INSTRUCTIONS:

You will need to have an Optum Bank health account to use this app. Please visit optumbank.com if you’re an Optum Bank customer and need to update your account credentials.

ABOUT OPTUM BANK:

Optum Bank is advancing care, connecting the worlds of health and finance in ways that no one else can. Optum Bank is a leading health accounts administrator with over $19.8B in customer assets under management. By developing proprietary technology and applying advanced analytics in new ways, Optum Bank helps reduce costs while helping people make better health decisions — creating a better health care experience for our customers.