Mary Kay® MirrorMe

Developer: Mary Kay Inc.

Category: Lifestyle

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~17K - 34K

340 ratings

ASO Keyword Dashboard

Tracking 80 keywords for Mary Kay® MirrorMe in Apple App Store

Developer: Mary Kay Inc. Category: lifestyle Rating: 4.63

Mary Kay® MirrorMe tracks 80 keywords (no keywords rank yet; 80 need traction). Key metrics: opportunity 69.8, difficulty 39.7.

Tracked keywords

0 ranked • 80 not ranking yet

Top 10 coverage

—

Best rank — • Latest leader —

Avg opportunity

69.8

Top keyword: curated

Avg difficulty

39.7

Lower scores indicate easier wins

Opportunity leaders

curated

Opportunity: 73.0 • Difficulty: 41.8 • Rank —

Competitors: 148
68.7
beauty

Opportunity: 73.0 • Difficulty: 40.9 • Rank —

Competitors: 123
66.7
independent

Opportunity: 73.0 • Difficulty: 39.2 • Rank —

Competitors: 55
64.8
comfort

Opportunity: 73.0 • Difficulty: 40.2 • Rank —

Competitors: 74
66.1
straight

Opportunity: 73.0 • Difficulty: 41.2 • Rank —

Competitors: 155
67.2

Unranked opportunities

curated

Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 148
beauty

Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 123
independent

Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 55
comfort

Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 74
straight

Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 155

High competition keywords

time

Total apps: 191,691 • Major competitors: 1,853

Latest rank: — • Difficulty: 53.5
new

Total apps: 183,788 • Major competitors: 2,412

Latest rank: — • Difficulty: 53.5
find

Total apps: 138,541 • Major competitors: 1,771

Latest rank: — • Difficulty: 52.3
create

Total apps: 118,613 • Major competitors: 1,432

Latest rank: — • Difficulty: 51.6
way

Total apps: 106,696 • Major competitors: 1,250

Latest rank: — • Difficulty: 51.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
play	67	100	50	83 91,934 competing apps Median installs: 200 Avg rating: 4.1	—	—	1,525 major competitor apps
new	65	100	53	88 183,788 competing apps Median installs: 150 Avg rating: 4.2	—	—	2,412 major competitor apps
social media	71	100	43	72 19,129 competing apps Median installs: 100 Avg rating: 4.2	—	—	167 major competitor apps
email	70	100	46	76 35,894 competing apps Median installs: 150 Avg rating: 4.1	—	—	358 major competitor apps
augmented reality	72	100	37	62 4,780 competing apps Median installs: 50 Avg rating: 4.1	—	—	23 major competitor apps
follow	70	100	46	76 33,994 competing apps Median installs: 125 Avg rating: 4.3	—	—	444 major competitor apps
friends	68	100	49	80 60,051 competing apps Median installs: 175 Avg rating: 4.2	—	—	827 major competitor apps
try	69	100	47	77 40,915 competing apps Median installs: 175 Avg rating: 4.1	—	—	598 major competitor apps
device	69	100	48	79 50,015 competing apps Median installs: 125 Avg rating: 4.0	—	—	540 major competitor apps
place	69	100	47	78 46,859 competing apps Median installs: 100 Avg rating: 4.3	—	—	439 major competitor apps
curated	73	100	42	69 12,651 competing apps Median installs: 100 Avg rating: 4.5	—	—	148 major competitor apps
design	69	100	46	76 36,400 competing apps Median installs: 125 Avg rating: 4.2	—	—	421 major competitor apps
save	67	100	50	82 84,493 competing apps Median installs: 150 Avg rating: 4.2	—	—	1,026 major competitor apps
created	70	100	45	74 26,522 competing apps Median installs: 125 Avg rating: 4.2	—	—	158 major competitor apps
way	66	100	51	84 106,696 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,250 major competitor apps
find	66	100	52	86 138,541 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,771 major competitor apps
life	68	100	48	80 58,352 competing apps Median installs: 125 Avg rating: 4.3	—	—	609 major competitor apps
time	65	100	53	88 191,691 competing apps Median installs: 100 Avg rating: 4.1	—	—	1,853 major competitor apps
beauty	73	100	41	67 9,653 competing apps Median installs: 100 Avg rating: 4.2	—	—	123 major competitor apps
products	71	100	45	74 24,797 competing apps Median installs: 50 Avg rating: 4.1	—	—	270 major competitor apps
create	66	100	52	85 118,613 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,432 major competitor apps
easily	67	100	50	83 86,132 competing apps Median installs: 100 Avg rating: 4.1	—	—	775 major competitor apps
social	68	100	48	79 54,958 competing apps Median installs: 125 Avg rating: 4.2	—	—	566 major competitor apps
face	71	100	44	72 21,097 competing apps Median installs: 225 Avg rating: 4.1	—	—	332 major competitor apps
apply	72	100	43	70 14,776 competing apps Median installs: 150 Avg rating: 4.1	—	—	229 major competitor apps

App Description

Easily create makeup looks you love with Mary Kay MirrorMe™, our new real-time makeover app. Use our new twist on augmented reality to find your most fabulous face from the comfort of your couch or on the go by swiping through countless color combinations on your face, eyes and lips. Mary Kay MirrorMe™ uses your phone’s camera to apply makeup trends and color products the same way they look in real life – no mess made, and no photo upload necessary!

• Use the front-facing camera to follow your movement and the rear-facing camera on friends to accurately place makeup on eyes, lips and face.
• Instantly try on hundreds of Mary Kay® products, shades and specially curated makeup artist looks
• Try on makeup looks before meeting with your Independent Beauty Consultant.
• Share looks that you design or full looks created by Global Beauty Ambassador Luis Casco with friends across social media platforms, email or save to your device for inspiration. Shop as you play by adding the products you love to your marykay.com bag straight from the app.