Mary Kay® MirrorMe

17.1K installs
341 ratings
36 monthly active users
Revenue not available
Install Trends
Weekly +17
Steady
Monthly +51
Steady
Mary Kay® MirrorMe icon

ASO Keyword Dashboard

Tracking 81 keywords for Mary Kay® MirrorMe in Apple App Store

Developer: Mary Kay Inc. Category: lifestyle Rating: 4.63

Mary Kay® MirrorMe tracks 81 keywords (1 keyword ranks; 80 need traction). Key metrics: 0% top-10 coverage, opportunity 69.9, difficulty 41.6, best rank 198.

Tracked keywords

81

1  ranked •  80  not ranking yet

Top 10 coverage

0%

Best rank 198 • Latest leader —

Avg opportunity

69.9

Top keyword: curated

Avg difficulty

41.6

Lower scores indicate easier wins

Opportunity leaders

  • curated

    Opportunity: 73.0 • Difficulty: 43.5 • Rank —

    Competitors: 284

    68.1
  • beauty

    Opportunity: 73.0 • Difficulty: 44.9 • Rank —

    Competitors: 299

    66.9
  • independent

    Opportunity: 73.0 • Difficulty: 40.4 • Rank —

    Competitors: 131

    65.1
  • comfort

    Opportunity: 73.0 • Difficulty: 42.8 • Rank —

    Competitors: 180

    66.6
  • straight

    Opportunity: 73.0 • Difficulty: 45.3 • Rank —

    Competitors: 332

    67.4

Unranked opportunities

  • curated

    Opportunity: 73.0 • Difficulty: 43.5 • Competitors: 284

  • beauty

    Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 299

  • independent

    Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 131

  • comfort

    Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 180

  • straight

    Opportunity: 73.0 • Difficulty: 45.3 • Competitors: 332

High competition keywords

  • time

    Total apps: 189,355 • Major competitors: 4,121

    Latest rank: — • Difficulty: 54.6

  • new

    Total apps: 181,929 • Major competitors: 5,283

    Latest rank: — • Difficulty: 55.2

  • find

    Total apps: 150,066 • Major competitors: 3,802

    Latest rank: — • Difficulty: 54.6

  • create

    Total apps: 130,957 • Major competitors: 3,371

    Latest rank: — • Difficulty: 54.1

  • way

    Total apps: 115,847 • Major competitors: 2,693

    Latest rank: — • Difficulty: 52.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
mirroring701003048

770 competing apps

Median installs: 1,200

Avg rating: 4.0

198198

35

major competitor apps

play671005283

96,049 competing apps

Median installs: 750

Avg rating: 4.1

3,396

major competitor apps

new651005587

181,929 competing apps

Median installs: 550

Avg rating: 4.2

5,283

major competitor apps

social media711004572

20,852 competing apps

Median installs: 350

Avg rating: 4.2

390

major competitor apps

email701004776

37,939 competing apps

Median installs: 450

Avg rating: 4.1

747

major competitor apps

augmented reality721003862

5,071 competing apps

Median installs: 300

Avg rating: 4.1

66

major competitor apps

follow701004976

37,718 competing apps

Median installs: 450

Avg rating: 4.3

934

major competitor apps

friends681005279

59,434 competing apps

Median installs: 550

Avg rating: 4.1

1,879

major competitor apps

try691004977

43,291 competing apps

Median installs: 650

Avg rating: 4.1

1,336

major competitor apps

device681005079

54,586 competing apps

Median installs: 450

Avg rating: 4.0

1,184

major competitor apps

place691004978

51,158 competing apps

Median installs: 400

Avg rating: 4.3

991

major competitor apps

curated731004468

12,400 competing apps

Median installs: 400

Avg rating: 4.4

284

major competitor apps

design691004877

40,762 competing apps

Median installs: 400

Avg rating: 4.2

977

major competitor apps

save671005383

93,633 competing apps

Median installs: 500

Avg rating: 4.2

2,239

major competitor apps

created711004573

26,201 competing apps

Median installs: 400

Avg rating: 4.2

448

major competitor apps

way661005384

115,847 competing apps

Median installs: 400

Avg rating: 4.2

2,693

major competitor apps

find661005586

150,066 competing apps

Median installs: 450

Avg rating: 4.2

3,802

major competitor apps

life681005180

63,728 competing apps

Median installs: 400

Avg rating: 4.3

1,420

major competitor apps

time651005588

189,355 competing apps

Median installs: 400

Avg rating: 4.1

4,121

major competitor apps

beauty731004567

10,624 competing apps

Median installs: 400

Avg rating: 4.2

299

major competitor apps

products711004873

24,638 competing apps

Median installs: 300

Avg rating: 4.1

519

major competitor apps

create661005485

130,957 competing apps

Median installs: 450

Avg rating: 4.2

3,371

major competitor apps

easily671005282

85,036 competing apps

Median installs: 400

Avg rating: 4.1

1,719

major competitor apps

social681005079

60,099 competing apps

Median installs: 350

Avg rating: 4.2

1,269

major competitor apps

face711004672

22,736 competing apps

Median installs: 750

Avg rating: 4.1

785

major competitor apps

81 keywords
1 of 4

App Description

Easily create makeup looks you love with Mary Kay MirrorMe™, our new real-time makeover app. Use our new twist on augmented reality to find your most fabulous face from the comfort of your couch or on the go by swiping through countless color combinations on your face, eyes and lips. Mary Kay MirrorMe™ uses your phone’s camera to apply makeup trends and color products the same way they look in real life – no mess made, and no photo upload necessary!

• Use the front-facing camera to follow your movement and the rear-facing camera on friends to accurately place makeup on eyes, lips and face.
• Instantly try on hundreds of Mary Kay® products, shades and specially curated makeup artist looks
• Try on makeup looks before meeting with your Independent Beauty Consultant.
• Share looks that you design or full looks created by Global Beauty Ambassador Luis Casco with friends across social media platforms, email or save to your device for inspiration. Shop as you play by adding the products you love to your marykay.com bag straight from the app.