Macmillan
ASO Keyword Dashboard
Tracking 14 keywords for Macmillan in Apple App Store
Macmillan tracks 14 keywords (1 keyword ranks; 13 need traction). Key metrics: 0% top-10 coverage, opportunity 69.6, difficulty 46.7, best rank 207.
Tracked keywords
14
1 ranked • 13 not ranking yet
Top 10 coverage
0%
Best rank 207 • Latest leader —
Avg opportunity
69.6
Top keyword: tell
Avg difficulty
46.7
Lower scores indicate easier wins
Opportunity leaders
- 65.9
tell
Opportunity: 73.0 • Difficulty: 40.9 • Rank —
Competitors: 178
- 69.3
stories
Opportunity: 72.0 • Difficulty: 46.4 • Rank —
Competitors: 315
- 73.6
knowledge
Opportunity: 71.0 • Difficulty: 45.2 • Rank —
Competitors: 193
- 55.2
podcasts
Opportunity: 71.0 • Difficulty: 55.5 • Rank —
Competitors: 49
- 73.2
gain
Opportunity: 71.0 • Difficulty: 45.1 • Rank —
Competitors: 329
Unranked opportunities
tell
Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 178
stories
Opportunity: 72.0 • Difficulty: 46.4 • Competitors: 315
knowledge
Opportunity: 71.0 • Difficulty: 45.2 • Competitors: 193
podcasts
Opportunity: 71.0 • Difficulty: 55.5 • Competitors: 49
gain
Opportunity: 71.0 • Difficulty: 45.1 • Competitors: 329
High competition keywords
help
Total apps: 162,218 • Major competitors: 2,474
Latest rank: — • Difficulty: 54.9
many
Total apps: 76,904 • Major competitors: 1,359
Latest rank: — • Difficulty: 50.3
including
Total apps: 67,637 • Major competitors: 1,399
Latest rank: — • Difficulty: 51.9
content
Total apps: 60,397 • Major competitors: 952
Latest rank: — • Difficulty: 52.0
people
Total apps: 56,344 • Major competitors: 917
Latest rank: — • Difficulty: 52.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| educational content | 70 | 100 | 31 | 50 1,074 competing apps Median installs: 400 Avg rating: 4.1 | 207 | 207 | 8 major competitor apps |
| stories | 72 | 100 | 46 | 69 14,662 competing apps Median installs: 750 Avg rating: 4.3 | — | — | 315 major competitor apps |
| content | 68 | 100 | 52 | 79 60,397 competing apps Median installs: 503 Avg rating: 4.2 | — | — | 952 major competitor apps |
| people | 68 | 100 | 52 | 79 56,344 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 917 major competitor apps |
| variety | 69 | 100 | 49 | 77 42,206 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 847 major competitor apps |
| help | 65 | 100 | 55 | 87 162,218 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,474 major competitor apps |
| including | 68 | 100 | 52 | 80 67,637 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,399 major competitor apps |
| many | 68 | 100 | 50 | 81 76,904 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,359 major competitor apps |
| knowledge | 71 | 100 | 45 | 74 26,548 competing apps Median installs: 393 Avg rating: 4.1 | — | — | 193 major competitor apps |
| feature | 70 | 100 | 49 | 75 33,253 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 575 major competitor apps |
| podcasts | 71 | 100 | 56 | 55 2,092 competing apps Median installs: 600 Avg rating: 4.4 | — | — | 49 major competitor apps |
| gain | 71 | 100 | 45 | 73 25,155 competing apps Median installs: 418 Avg rating: 4.2 | — | — | 329 major competitor apps |
| tell | 73 | 100 | 41 | 66 9,198 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 178 major competitor apps |
| authors | 70 | 100 | 31 | 51 1,115 competing apps Median installs: 650 Avg rating: 4.2 | — | — | 17 major competitor apps |