Self – Credit Builder & Cash

Developer: Self Lender, Inc.

Category: Finance

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14.3M installs

286.4K ratings

+600 weekly installs

trend steady

+4K monthly installs

ASO Keyword Dashboard

Tracking 86 keywords for Self – Credit Builder & Cash in Apple App Store

Developer: Self Lender, Inc. Category: finance Rating: 4.85

Self – Credit Builder & Cash tracks 86 keywords (22 keywords rank; 64 need traction). Key metrics: 9% top-10 coverage, opportunity 70.5, difficulty 42.3, best rank 1.

Tracked keywords

22 ranked • 64 not ranking yet

Top 10 coverage

Best rank 1 • Latest leader 1

Avg opportunity

70.5

Top keyword: self

Avg difficulty

42.3

Lower scores indicate easier wins

Opportunity leaders

self

Opportunity: 73.0 • Difficulty: 39.1 • Rank 1

Competitors: 97
64.2
highest

Opportunity: 73.0 • Difficulty: 41.6 • Rank 49

Competitors: 192
68.0
upon

Opportunity: 73.0 • Difficulty: 40.9 • Rank 121

Competitors: 167
67.5
gets

Opportunity: 73.0 • Difficulty: 42.0 • Rank 160

Competitors: 200
66.8
interest

Opportunity: 73.0 • Difficulty: 41.7 • Rank —

Competitors: 137
66.9

Unranked opportunities

interest

Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 137
wellness

Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 98
subject

Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 229
monitoring

Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 88
positive

Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 111

High competition keywords

access

Total apps: 163,473 • Major competitors: 2,524

Latest rank: — • Difficulty: 53.5
create

Total apps: 119,264 • Major competitors: 2,198

Latest rank: — • Difficulty: 52.3
track

Total apps: 109,282 • Major competitors: 1,482

Latest rank: — • Difficulty: 51.5
way

Total apps: 107,069 • Major competitors: 1,874

Latest rank: — • Difficulty: 51.7
start

Total apps: 93,827 • Major competitors: 1,729

Latest rank: — • Difficulty: 51.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
self	73	100	39	64 6,823 competing apps Median installs: 150 Avg rating: 4.3	1	1	97 major competitor apps
credit	72	100	46	71 17,084 competing apps Median installs: 300 Avg rating: 4.2	8	8	549 major competitor apps
current	68	100	50	81 68,523 competing apps Median installs: 250 Avg rating: 4.2	12	12	1,417 major competitor apps
discover	68	100	50	80 61,174 competing apps Median installs: 200 Avg rating: 4.3	15	14	1,338 major competitor apps
extra	71	100	45	72 19,140 competing apps Median installs: 250 Avg rating: 4.2	36	36	553 major competitor apps
gain	71	100	44	73 22,838 competing apps Median installs: 150 Avg rating: 4.3	142	41	310 major competitor apps
highest	73	100	42	68 11,510 competing apps Median installs: 150 Avg rating: 4.2	49	49	192 major competitor apps
cash	72	100	45	70 15,231 competing apps Median installs: 200 Avg rating: 4.2	50	50	459 major competitor apps
check	68	100	50	81 65,304 competing apps Median installs: 200 Avg rating: 4.2	73	73	1,204 major competitor apps
upon	73	100	41	67 10,804 competing apps Median installs: 300 Avg rating: 4.2	121	121	167 major competitor apps
per	71	100	44	73 22,143 competing apps Median installs: 200 Avg rating: 4.1	152	127	375 major competitor apps
instantly	70	100	46	74 28,079 competing apps Median installs: 200 Avg rating: 4.2	148	139	411 major competitor apps
touch	69	100	47	77 38,403 competing apps Median installs: 200 Avg rating: 4.1	—	148	568 major competitor apps
product	71	100	45	73 22,966 competing apps Median installs: 100 Avg rating: 4.1	205	150	292 major competitor apps
gets	73	100	42	67 9,758 competing apps Median installs: 200 Avg rating: 4.3	160	160	200 major competitor apps
financial	71	100	44	71 18,464 competing apps Median installs: 150 Avg rating: 4.3	161	161	302 major competitor apps
mode	70	100	46	76 34,889 competing apps Median installs: 250 Avg rating: 4.2	194	186	628 major competitor apps
quick	68	100	49	80 62,636 competing apps Median installs: 200 Avg rating: 4.3	—	186	859 major competitor apps
products	71	100	46	74 24,747 competing apps Median installs: 100 Avg rating: 4.1	—	197	385 major competitor apps
build	68	100	49	79 51,426 competing apps Median installs: 250 Avg rating: 4.3	204	204	1,173 major competitor apps
id	72	100	43	70 14,980 competing apps Median installs: 300 Avg rating: 4.1	205	205	383 major competitor apps
step	69	100	47	76 37,292 competing apps Median installs: 200 Avg rating: 4.3	—	206	611 major competitor apps
card	70	100	47	76 33,397 competing apps Median installs: 250 Avg rating: 4.2	—	—	876 major competitor apps
security	71	100	45	72 20,700 competing apps Median installs: 150 Avg rating: 4.1	—	—	386 major competitor apps
member	72	100	43	69 13,497 competing apps Median installs: 150 Avg rating: 4.2	—	—	268 major competitor apps

App Description

Self helps you create healthy financial habits with tools to build credit and grow your savings. Or need funds fast? Self Cash gives you quick access to money for unexpected expenses.
Whether you’re starting fresh or rebuilding, Self empowers your financial wellness and puts you in control. All credit scores are welcome.

GET A CASH ADVANCE
- Qualify for up to $100†
- See offers in less than 5 minutes
- No credit check, no impact to your score
- No hidden fees, no monthly charges

THE SECURED CARD WITH NO CREDIT CHECK
- Add the secured Self Visa® Credit Card* to your toolkit
- No credit check required
- High approval rates
- Control your credit limit
- Build credit with all 3 credit bureaus
- Use everywhere Visa is accepted in the US

BUILD CREDIT & SAVINGS TOGETHER
- Lift your credit score by 47 points, on average‡
- Plans start at $25/mo.§
- Unlock your savings at the end, minus interest and fees
- No credit score req.
- No credit check

REPORT YOUR RENT PAYMENTS AT NO EXTRA COST
- Increase your credit score at no cost‖
- Build credit with all 3 credit bureaus — Equifax, Experian, and TransUnion
- No hard pull, no credit check
- No credit card required
- Establish positive payment history — credit score’s #1 factor¶
- Track credit score with VantageScore 3.0¹
- Self’s fastest way to build credit²

GET THE CREDIT YOU DESERVE FOR CELL PHONE AND MORE
- Build credit with cell phone, water, electricity, gas, and rent payments for $6.95/mo.³
- Add up to 5 payments to your TransUnion credit report each month
- Credit monitoring by TransUnion
- Cancel any time

DISCLOSURES
*The secured Self Visa® Credit Card is issued by Lead Bank, Sunrise Banks, N.A., or First Century Bank, N.A. each Member FDIC.

Qualification for the secured Self Visa® Credit Card is based on meeting eligibility requirements, including income and expense requirements and establishment of security interest. Criteria subject to change. $0 annual fee for the first year only, $25 annual fee thereafter. Variable APR of 27.49% as of 1/1/2026. Offer valid for new customers only.

Credit Builder Accounts & Certificates of Deposit made/held by Lead Bank, Sunrise Banks, N.A., or First Century Bank, N.A., each Member FDIC. Subject to credit approval.

‡Based on a 2025 TransUnion® study, customers who opened a 24 month Self Credit Builder Account in Q1 2024 with a starting Vantag