The Age

Developer: Fairfax Digital Australia

Category: News

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145.3K installs

2.9K ratings

11.1K monthly active users

$<10K monthly revenue est.

IAP 100% · Ad 0%

ASO Keyword Dashboard

Tracking 108 keywords for The Age in Apple App Store

Developer: Fairfax Digital Australia & New Zealand Pty Limited Category: news Rating: 4.03

The Age tracks 108 keywords (2 keywords rank; 106 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 45.1, best rank 16.

Tracked keywords

108

2 ranked • 106 not ranking yet

Top 10 coverage

Best rank 16 • Latest leader 17

Avg opportunity

70.3

Top keyword: age

Avg difficulty

45.1

Lower scores indicate easier wins

Opportunity leaders

age

Opportunity: 73.0 • Difficulty: 42.9 • Rank 17

Competitors: 191
66.4
ages

Opportunity: 73.0 • Difficulty: 39.2 • Rank 93

Competitors: 103
64.1
push notifications

Opportunity: 73.0 • Difficulty: 41.5 • Rank —

Competitors: 170
65.8
topics

Opportunity: 73.0 • Difficulty: 42.1 • Rank —

Competitors: 140
66.8
interested

Opportunity: 73.0 • Difficulty: 43.1 • Rank —

Competitors: 106
66.2

Unranked opportunities

push notifications

Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 170
topics

Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 140
interested

Opportunity: 73.0 • Difficulty: 43.1 • Competitors: 106
cancellation

Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 240
tune

Opportunity: 73.0 • Difficulty: 43.1 • Competitors: 136

High competition keywords

access

Total apps: 181,204 • Major competitors: 2,661

Latest rank: — • Difficulty: 55.0
free

Total apps: 176,038 • Major competitors: 3,927

Latest rank: — • Difficulty: 55.7
features

Total apps: 126,024 • Major competitors: 2,122

Latest rank: — • Difficulty: 53.8
information

Total apps: 121,651 • Major competitors: 1,140

Latest rank: — • Difficulty: 52.4
available

Total apps: 95,747 • Major competitors: 1,852

Latest rank: — • Difficulty: 54.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
age	73	100	43	66 9,915 competing apps Median installs: 476 Avg rating: 4.1	17	16	191 major competitor apps
ages	73	100	39	64 7,118 competing apps Median installs: 450 Avg rating: 4.2	93	93	103 major competitor apps
free	65	100	56	87 176,038 competing apps Median installs: 750 Avg rating: 4.1	—	—	3,927 major competitor apps
top	69	100	50	78 46,654 competing apps Median installs: 550 Avg rating: 4.2	—	—	1,074 major competitor apps
crosswords	69	100	29	44 453 competing apps Median installs: 2,450 Avg rating: 4.3	—	—	20 major competitor apps
podcast	71	100	62	55 2,135 competing apps Median installs: 650 Avg rating: 4.4	—	—	38 major competitor apps
stories	72	100	46	69 14,633 competing apps Median installs: 750 Avg rating: 4.3	—	—	312 major competitor apps
notifications	69	100	49	78 48,007 competing apps Median installs: 400 Avg rating: 4.1	—	—	613 major competitor apps
subscription	68	100	51	79 55,296 competing apps Median installs: 1,150 Avg rating: 4.2	—	—	1,558 major competitor apps
order	68	100	51	80 66,458 competing apps Median installs: 441 Avg rating: 4.1	—	—	801 major competitor apps
via	68	100	50	79 56,643 competing apps Median installs: 400 Avg rating: 4.0	—	—	760 major competitor apps
audio	70	100	47	76 34,855 competing apps Median installs: 550 Avg rating: 4.1	—	—	406 major competitor apps
within	68	100	50	80 67,116 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,298 major competitor apps
active	71	100	46	73 24,673 competing apps Median installs: 550 Avg rating: 4.1	—	—	499 major competitor apps
digital	69	100	49	78 52,257 competing apps Median installs: 450 Avg rating: 4.1	—	—	718 major competitor apps
date	69	100	49	77 44,180 competing apps Median installs: 300 Avg rating: 4.2	—	—	497 major competitor apps
information	66	100	52	85 121,651 competing apps Median installs: 350 Avg rating: 4.0	—	—	1,140 major competitor apps
payment	69	100	51	78 50,312 competing apps Median installs: 850 Avg rating: 4.1	—	—	1,257 major competitor apps
content	68	100	52	79 60,393 competing apps Median installs: 500 Avg rating: 4.2	—	—	953 major competitor apps
available	67	100	54	83 95,747 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,852 major competitor apps
apple	69	100	50	77 44,752 competing apps Median installs: 792 Avg rating: 4.2	—	—	1,181 major competitor apps
account	67	100	53	82 87,069 competing apps Median installs: 950 Avg rating: 4.1	—	—	2,137 major competitor apps
including	68	100	52	80 67,563 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,390 major competitor apps
accessing	72	100	38	60 3,898 competing apps Median installs: 500 Avg rating: 4.0	—	—	66 major competitor apps
store	69	100	51	77 44,807 competing apps Median installs: 500 Avg rating: 4.1	—	—	910 major competitor apps

App Description

Get straight to the stories that matter with The Age app. Top Stories and push notifications keep you up to date with breaking headlines while our Podcast catalogue lets you tune into thought-provoking audio storytelling and discussions from our newsroom. My News lets you customise your feed, showing the topics you're interested in, in the order you want them.

The app is free to download. You can unlock unlimited access to all content with a Starter Digital subscription through the App Store. To unlock premium features such as Today's Paper and puzzles including Daily Crosswords and Daily Sudoku, you can subscribe to Premium Digital via in-app purchase.

Additional information about Apple subscriptions:

- Purchase of an auto-renewable, monthly subscription is required to access content on The Age app

- Starter Digital subscriptions are available for AU$25.99 per month (or local currency equivalent)

- Premium Digital subscriptions are available for AU$37.49 per month (or local currency equivalent)

- Payment will be charged to your iTunes Account at confirmation of purchase

- Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Auto-renewal may be turned off by going to your iTunes App Store Account Settings after purchase

- Your iTunes account will be charged for renewal within 24-hours prior to the end of the current period

- No cancellation of the current subscription is allowed during active subscription period

Terms of use and privacy policy apply when accessing content via The Age app

- Privacy policy: https://login.nine.com.au/privacy?client_id=theage

- Terms and conditions: https://login.nine.com.au/terms?client_id=theage