Benefits OnLine

~52.2K - 104.4K
1K ratings
~100 (installs week)
~2K (installs month)
Benefits OnLine icon

ASO Keyword Dashboard

Tracking 126 keywords for Benefits OnLine in Apple App Store

Developer: Merrill Lynch, Pierce, Fenner, and Smith Inc. Category: finance Rating: 3.05

Benefits OnLine tracks 126 keywords (1 keyword ranks; 125 need traction). Key metrics: 100% top-10 coverage, opportunity 70.0, difficulty 41.1, best rank 8.

Tracked keywords

126

1  ranked •  125  not ranking yet

Top 10 coverage

100%

Best rank 8 • Latest leader 8

Avg opportunity

70.0

Top keyword: benefits

Avg difficulty

41.1

Lower scores indicate easier wins

Opportunity leaders

  • benefits

    Opportunity: 73.0 • Difficulty: 41.8 • Rank 8

    Competitors: 152

    68.3
  • clients

    Opportunity: 73.0 • Difficulty: 40.5 • Rank —

    Competitors: 35

    67.5
  • easy access

    Opportunity: 73.0 • Difficulty: 39.1 • Rank —

    Competitors: 45

    64.6
  • provider

    Opportunity: 73.0 • Difficulty: 39.7 • Rank —

    Competitors: 60

    65.0
  • benefit

    Opportunity: 73.0 • Difficulty: 39.5 • Rank —

    Competitors: 52

    65.5

Unranked opportunities

  • clients

    Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 35

  • easy access

    Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 45

  • provider

    Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 60

  • benefit

    Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 52

  • displayed

    Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 31

High competition keywords

  • access

    Total apps: 162,006 • Major competitors: 1,434

    Latest rank: — • Difficulty: 52.8

  • help

    Total apps: 148,927 • Major competitors: 1,294

    Latest rank: — • Difficulty: 52.4

  • easy

    Total apps: 143,089 • Major competitors: 1,124

    Latest rank: — • Difficulty: 52.1

  • find

    Total apps: 137,957 • Major competitors: 1,540

    Latest rank: — • Difficulty: 52.2

  • mobile

    Total apps: 119,357 • Major competitors: 861

    Latest rank: — • Difficulty: 51.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
benefits731004268

12,026 competing apps

Median installs: 25

Avg rating: 4.1

88

152

major competitor apps

online681004981

67,335 competing apps

Median installs: 50

Avg rating: 4.1

718

major competitor apps

security711004472

20,520 competing apps

Median installs: 50

Avg rating: 4.1

221

major competitor apps

page721004270

14,871 competing apps

Median installs: 75

Avg rating: 4.1

147

major competitor apps

member721004269

13,416 competing apps

Median installs: 25

Avg rating: 4.2

171

major competitor apps

device691004879

49,768 competing apps

Median installs: 50

Avg rating: 3.9

445

major competitor apps

easy651005286

143,089 competing apps

Median installs: 50

Avg rating: 4.1

1,124

major competitor apps

images701004575

28,604 competing apps

Median installs: 50

Avg rating: 4.0

168

major competitor apps

learn671004981

72,738 competing apps

Median installs: 50

Avg rating: 4.2

581

major competitor apps

within681004981

68,051 competing apps

Median installs: 75

Avg rating: 4.2

678

major competitor apps

date691004777

40,083 competing apps

Median installs: 25

Avg rating: 4.2

265

major competitor apps

manage671005083

94,109 competing apps

Median installs: 50

Avg rating: 4.2

811

major competitor apps

list691004777

40,378 competing apps

Median installs: 50

Avg rating: 4.1

259

major competitor apps

protect721004270

15,091 competing apps

Median installs: 100

Avg rating: 4.1

187

major competitor apps

choose671005083

90,961 competing apps

Median installs: 75

Avg rating: 4.1

974

major competitor apps

using661005185

116,012 competing apps

Median installs: 50

Avg rating: 4.0

806

major competitor apps

find661005286

137,957 competing apps

Median installs: 75

Avg rating: 4.2

1,540

major competitor apps

life681004880

58,057 competing apps

Median installs: 50

Avg rating: 4.2

519

major competitor apps

service681004879

54,812 competing apps

Median installs: 25

Avg rating: 4.1

430

major competitor apps

available671005083

88,679 competing apps

Median installs: 50

Avg rating: 4.1

1,005

major competitor apps

offer701004675

31,711 competing apps

Median installs: 50

Avg rating: 4.2

368

major competitor apps

mobile661005185

119,357 competing apps

Median installs: 25

Avg rating: 4.1

861

major competitor apps

clients731004167

10,686 competing apps

Median installs: 25

Avg rating: 4.2

35

major competitor apps

request721004370

14,921 competing apps

Median installs: 25

Avg rating: 4.1

125

major competitor apps

help651005287

148,927 competing apps

Median installs: 50

Avg rating: 4.2

1,294

major competitor apps

126 keywords
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App Description

You don’t need a computer to keep up with your employer-sponsored benefit plans. With the free* Benefits OnLine® Mobile app, you’ll have easy access to your benefit plans with Merrill, virtually 24/7. Find out how easy it is to:

Manage your accounts
•Check your account balances, detailed holdings and account history
•Manage your investments and update contribution rates
•View your Account Summary with interactive graphics
•Request a loan, withdrawal or rollover

Access financial information
•Review U.S. & Global market data
•Add securities to your device watchlist
•Monitor major market securities

Personalize your experience
•Stay up to date with My To-Do List and Alert messages
•Have your Merrill investment account balances and Bank of America account balances displayed along with your benefit plan accounts
•Choose “online deliver” for statements and confirmations

Stay Secure
•Set up Touch ID/Face ID to log in securely without using your password**
•Visit our Privacy & Security page to learn about the features we offer to help protect you and your accounts

IMPORTANT NOTICE:
The Benefits OnLine® app for iPhone is available to clients who have access to the benefits.ml.com website. Some of the features and services available on benefits.ml.com are not available within this app. Please access the website to access all functionality. Select Application License Agreement and review the amended Terms & Conditions, which apply to the website and all mobile devices. By downloading and using this app, you agree to the current Terms & Conditions.
*You may be charged access fees from your wireless service provider depending on your mobile device. Please check with your wireless service provider for details on specific fees and charges.

**Certain devices are eligible for enrollment in Touch ID/Face ID.
The images included are for illustrative purposes only.
Merrill Privacy and Security: ml.com/privacy

Merrill makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith, Incorporated (MLPF&S), a registered broker-dealer and Member Securities Investor Protection Corporation (SIPC), and other subsidiaries of Bank of America Corporation. Insurance and annuity products are offered through Merrill Lynch Life Agency Inc., a licensed insurance agency and wholly owned subsidiary of Bank of America Corporation.