Benefits OnLine
ASO Keyword Dashboard
Tracking 130 keywords for Benefits OnLine in Apple App Store
Benefits OnLine tracks 130 keywords (6 keywords rank; 124 need traction). Key metrics: 33% top-10 coverage, opportunity 69.6, difficulty 43.3, best rank 5.
Tracked keywords
130
6 ranked • 124 not ranking yet
Top 10 coverage
33%
Best rank 5 • Latest leader 5
Avg opportunity
69.6
Top keyword: benefit
Avg difficulty
43.3
Lower scores indicate easier wins
Opportunity leaders
- 65.7
benefit
Opportunity: 73.0 • Difficulty: 42.2 • Rank 5
Competitors: 120
- 67.8
benefits
Opportunity: 73.0 • Difficulty: 46.2 • Rank 6
Competitors: 263
- 66.9
clients
Opportunity: 73.0 • Difficulty: 40.7 • Rank —
Competitors: 74
- 64.9
easy access
Opportunity: 73.0 • Difficulty: 40.1 • Rank —
Competitors: 92
- 65.3
provider
Opportunity: 73.0 • Difficulty: 44.1 • Rank —
Competitors: 103
Unranked opportunities
clients
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 74
easy access
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 92
provider
Opportunity: 73.0 • Difficulty: 44.1 • Competitors: 103
displayed
Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 71
investment
Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 82
High competition keywords
access
Total apps: 181,163 • Major competitors: 2,662
Latest rank: — • Difficulty: 55.0
help
Total apps: 162,244 • Major competitors: 2,472
Latest rank: — • Difficulty: 54.9
find
Total apps: 149,900 • Major competitors: 2,796
Latest rank: — • Difficulty: 55.0
easy
Total apps: 141,512 • Major competitors: 2,053
Latest rank: — • Difficulty: 53.0
mobile
Total apps: 130,035 • Major competitors: 1,613
Latest rank: — • Difficulty: 53.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| benefit | 73 | 100 | 42 | 66 8,989 competing apps Median installs: 404 Avg rating: 4.1 | 5 | 5 | 120 major competitor apps |
| benefits | 73 | 100 | 46 | 68 11,904 competing apps Median installs: 500 Avg rating: 4.1 | 6 | 6 | 263 major competitor apps |
| ownership status | 0 | 18 | 5 | 8 2 competing apps Median installs: 100 Avg rating: 5.0 | 48 | 48 | 0 major competitor apps |
| line | 72 | 100 | 45 | 71 19,148 competing apps Median installs: 500 Avg rating: 4.1 | 68 | 62 | 337 major competitor apps |
| account information | 71 | 100 | 33 | 53 1,584 competing apps Median installs: 1,050 Avg rating: 4.1 | 129 | 129 | 34 major competitor apps |
| retirement | 70 | 100 | 33 | 52 1,259 competing apps Median installs: 200 Avg rating: 4.2 | 136 | 136 | 26 major competitor apps |
| online | 68 | 100 | 52 | 81 73,709 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,306 major competitor apps |
| security | 71 | 100 | 47 | 73 23,054 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 415 major competitor apps |
| page | 72 | 100 | 44 | 70 15,846 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 262 major competitor apps |
| member | 72 | 100 | 44 | 69 14,717 competing apps Median installs: 420 Avg rating: 4.1 | — | — | 285 major competitor apps |
| device | 68 | 100 | 50 | 79 54,529 competing apps Median installs: 500 Avg rating: 3.9 | — | — | 851 major competitor apps |
| easy | 66 | 100 | 53 | 86 141,512 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,053 major competitor apps |
| images | 70 | 100 | 48 | 74 28,277 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 316 major competitor apps |
| learn | 67 | 100 | 52 | 81 78,844 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 1,087 major competitor apps |
| within | 68 | 100 | 50 | 80 67,154 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,305 major competitor apps |
| date | 69 | 100 | 49 | 77 44,175 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 497 major competitor apps |
| manage | 67 | 100 | 52 | 84 108,372 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,629 major competitor apps |
| list | 69 | 100 | 48 | 77 43,625 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 500 major competitor apps |
| protect | 72 | 100 | 44 | 70 16,564 competing apps Median installs: 800 Avg rating: 4.1 | — | — | 366 major competitor apps |
| choose | 67 | 100 | 53 | 82 89,645 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,775 major competitor apps |
| using | 66 | 100 | 53 | 84 114,639 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 1,562 major competitor apps |
| find | 66 | 100 | 55 | 86 149,900 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,796 major competitor apps |
| life | 68 | 100 | 51 | 80 63,664 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 971 major competitor apps |
| service | 68 | 100 | 50 | 80 61,194 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 845 major competitor apps |
| available | 67 | 100 | 54 | 83 95,747 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,852 major competitor apps |
App Description
Manage your accounts
•Check your account balances, detailed holdings and account history
•Manage your investments and update contribution rates
•View your Account Summary with interactive graphics
•Request a loan, withdrawal or rollover
Access financial information
•Review U.S. & Global market data
•Add securities to your device watchlist
•Monitor major market securities
Personalize your experience
•Stay up to date with My To-Do List and Alert messages
•Have your Merrill investment account balances and Bank of America account balances displayed along with your benefit plan accounts
•Choose “online deliver” for statements and confirmations
Stay Secure
•Set up Touch ID/Face ID to log in securely without using your password**
•Visit our Privacy & Security page to learn about the features we offer to help protect you and your accounts
IMPORTANT NOTICE:
The Benefits OnLine® app for iPhone is available to clients who have access to the benefits.ml.com website. Some of the features and services available on benefits.ml.com are not available within this app. Please access the website to access all functionality. Select Application License Agreement and review the amended Terms & Conditions, which apply to the website and all mobile devices. By downloading and using this app, you agree to the current Terms & Conditions.
*You may be charged access fees from your wireless service provider depending on your mobile device. Please check with your wireless service provider for details on specific fees and charges.
**Certain devices are eligible for enrollment in Touch ID/Face ID.
The images included are for illustrative purposes only.
Merrill Privacy and Security: ml.com/privacy
Merrill makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith, Incorporated (MLPF&S), a registered broker-dealer and Member Securities Investor Protection Corporation (SIPC), and other subsidiaries of Bank of America Corporation. Insurance and annuity products are offered through Merrill Lynch Life Agency Inc., a licensed insurance agency and wholly owned subsidiary of Bank of America Corporation.