LifeLock Identity

11.3M installs
225.6K ratings
2.6M monthly active users
$>100K monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +39.9K
Steady
Monthly +251.9K
Steady
LifeLock Identity icon

ASO Keyword Dashboard

Tracking 139 keywords for LifeLock Identity in Apple App Store

Developer: Gen Digital Inc. Category: finance Rating: 4.77

LifeLock Identity tracks 139 keywords (33 keywords rank; 106 need traction). Key metrics: 18% top-10 coverage, opportunity 70.1, difficulty 42.4, best rank 2.

Tracked keywords

139

33  ranked •  106  not ranking yet

Top 10 coverage

18%

Best rank 2 • Latest leader 20

Avg opportunity

70.1

Top keyword: protection

Avg difficulty

42.4

Lower scores indicate easier wins

Opportunity leaders

  • protection

    Opportunity: 73.0 • Difficulty: 42.3 • Rank 20

    Competitors: 197

    64.4
  • privacy policy

    Opportunity: 73.0 • Difficulty: 43.2 • Rank 34

    Competitors: 318

    67.8
  • individuals

    Opportunity: 73.0 • Difficulty: 39.5 • Rank 57

    Competitors: 61

    65.1
  • lock

    Opportunity: 73.0 • Difficulty: 45.2 • Rank 66

    Competitors: 305

    67.5
  • password

    Opportunity: 73.0 • Difficulty: 41.7 • Rank 116

    Competitors: 162

    66.3

Unranked opportunities

  • trust

    Opportunity: 73.0 • Difficulty: 44.7 • Competitors: 186

  • someone

    Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 154

  • reports

    Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 115

  • alert

    Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 128

  • third

    Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 135

High competition keywords

  • new

    Total apps: 182,347 • Major competitors: 3,800

    Latest rank: — • Difficulty: 55.8

  • help

    Total apps: 162,244 • Major competitors: 2,472

    Latest rank: — • Difficulty: 54.9

  • like

    Total apps: 153,385 • Major competitors: 3,284

    Latest rank: — • Difficulty: 55.4

  • find

    Total apps: 149,900 • Major competitors: 2,796

    Latest rank: — • Difficulty: 55.0

  • download

    Total apps: 141,964 • Major competitors: 2,059

    Latest rank: — • Difficulty: 53.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
fraud701004150

959 competing apps

Median installs: 775

Avg rating: 4.1

22

47

major competitor apps

identical721003757

2,762 competing apps

Median installs: 850

Avg rating: 4.2

32

83

major competitor apps

data protection701003148

817 competing apps

Median installs: 500

Avg rating: 4.1

44

20

major competitor apps

identity721004060

4,165 competing apps

Median installs: 500

Avg rating: 4.1

66

103

major competitor apps

online privacy691003545

534 competing apps

Median installs: 3,050

Avg rating: 4.1

77

35

major competitor apps

protection731004264

7,479 competing apps

Median installs: 700

Avg rating: 4.0

2010

197

major competitor apps

gdpr691002947

683 competing apps

Median installs: 550

Avg rating: 3.9

1010

15

major competitor apps

security711004773

23,054 competing apps

Median installs: 500

Avg rating: 4.0

1818

415

major competitor apps

protects711003454

1,835 competing apps

Median installs: 1,000

Avg rating: 4.2

1818

32

major competitor apps

secure login691002845

542 competing apps

Median installs: 550

Avg rating: 4.0

2121

7

major competitor apps

theft701003451

1,112 competing apps

Median installs: 650

Avg rating: 4.0

2525

30

major competitor apps

privacy policy731004368

12,010 competing apps

Median installs: 1,150

Avg rating: 4.1

3428

318

major competitor apps

individual711004571

19,938 competing apps

Median installs: 400

Avg rating: 4.0

4131

194

major competitor apps

touch id711003853

1,459 competing apps

Median installs: 1,350

Avg rating: 4.0

3333

58

major competitor apps

id721004570

16,505 competing apps

Median installs: 850

Avg rating: 4.0

4035

412

major competitor apps

protect721004470

16,564 competing apps

Median installs: 800

Avg rating: 4.1

12451

366

major competitor apps

individuals731003965

8,264 competing apps

Median installs: 300

Avg rating: 4.2

5756

61

major competitor apps

secure691005078

51,448 competing apps

Median installs: 600

Avg rating: 4.1

6458

712

major competitor apps

lock731004567

11,410 competing apps

Median installs: 800

Avg rating: 4.1

6666

305

major competitor apps

digital691004978

52,249 competing apps

Median installs: 450

Avg rating: 4.1

6969

719

major competitor apps

du721003557

2,817 competing apps

Median installs: 300

Avg rating: 4.1

7373

6

major competitor apps

life681005180

63,664 competing apps

Median installs: 500

Avg rating: 4.2

9898

971

major competitor apps

privacy681005279

56,141 competing apps

Median installs: 750

Avg rating: 4.1

197102

1,181

major competitor apps

password731004266

9,740 competing apps

Median installs: 550

Avg rating: 3.9

116116

162

major competitor apps

locker691002946

585 competing apps

Median installs: 426

Avg rating: 4.0

117117

13

major competitor apps

139 keywords
1 of 6

App Description

With so much of your personal information online, it’s dangerously easy for someone to steal your identity. Download LifeLock now and enroll right from the app. We’re here to help 24/7.

LifeLock makes it easy to help protect yourself against identity theft, financial fraud, and more.

We detect and alert you to possible threats, and if you think your identity may have been stolen, we work to fix it. All plans have our Million Dollar Protection Package††† that includes up to $3 million coverage in our most comprehensive plan†††. Why LifeLock Identity?

• Over a third of identity theft victims suffered multiple types of identity theft.*
• Over 29 billion dollars were stolen from identity theft victims in 2022.**

LifeLock helps you manage your personal information securely on-the-go.

Receive customized alerts for bank account activity, credit card opens, new account applications, and more. Help protect against identity theft and take action to protect your info right from the palm of your hand. Millions of customers trust us to help protect their identities. Here's what features you’ll find on iOS:

• ONE IDENTITY APP:
Access multiple identity protections quickly in one place. See identity reports and freeze your most sensitive information with the tap of a finger.

• CREDIT FRAUD PROTECTION
Access your credit report(s) and score(s)1 monthly or daily in LifeLock Ultimate Plus

• ALERTS†
Alerts to threats like banking, loan, and credit card applications in your name.

• IDENTITY LOCK
Proactively lock out thieves from your TransUnion account or taking out Payday loans in your name‡

• SOCIAL MEDIA MONITORING
Your Facebook, Instagram, Snapchat, TikTok, Twitter, Linkedin and YouTube channels, are monitored for takeovers and inappropriate content‡‡.

• IDENTITY RESTORATION
If you become a victim of identity theft, a dedicated, U.S.-based Identity Restoration Specialist will work to fix it.‡

• REIMBURSEMENT
If you become a victim of ID theft, you have up to $1M reimbursement for stolen funds up to your plan limits.

No one can prevent all identity theft or cybercrime.

1 The credit scores provided are VantageScore 3.0 credit scores based on data from Equifax, Experian and TransUnion, respectively. Any One-Bureau VantageScore mentioned is based on Equifax data only. Third parties use many different types of credit s