LifeLock Identity

~9.6M - 19.1M
191.5K ratings
~17.4K (installs week)
~250.4K (installs month)
LifeLock Identity icon

ASO Keyword Dashboard

Tracking 118 keywords for LifeLock Identity in Apple App Store

Developer: Gen Digital Inc. Category: finance Rating: 4.82

LifeLock Identity tracks 118 keywords (8 keywords rank; 110 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 40.2, best rank 26.

Tracked keywords

118

8  ranked •  110  not ranking yet

Top 10 coverage

0%

Best rank 26 • Latest leader 108

Avg opportunity

69.8

Top keyword: lock

Avg difficulty

40.2

Lower scores indicate easier wins

Opportunity leaders

  • lock

    Opportunity: 73.0 • Difficulty: 41.3 • Rank 108

    Competitors: 152

    67.2
  • privacy policy

    Opportunity: 73.0 • Difficulty: 40.9 • Rank 138

    Competitors: 162

    67.3
  • trust

    Opportunity: 73.0 • Difficulty: 39.9 • Rank —

    Competitors: 87

    64.8
  • someone

    Opportunity: 73.0 • Difficulty: 40.8 • Rank —

    Competitors: 81

    67.4
  • alert

    Opportunity: 73.0 • Difficulty: 40.3 • Rank —

    Competitors: 68

    66.6

Unranked opportunities

  • trust

    Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 87

  • someone

    Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 81

  • alert

    Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 68

  • credit card

    Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 121

  • info

    Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 116

High competition keywords

  • new

    Total apps: 183,969 • Major competitors: 2,114

    Latest rank: — • Difficulty: 53.4

  • help

    Total apps: 149,354 • Major competitors: 1,307

    Latest rank: — • Difficulty: 52.4

  • easy

    Total apps: 142,829 • Major competitors: 1,116

    Latest rank: — • Difficulty: 52.0

  • like

    Total apps: 142,503 • Major competitors: 1,836

    Latest rank: — • Difficulty: 52.3

  • find

    Total apps: 138,382 • Major competitors: 1,519

    Latest rank: — • Difficulty: 52.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
security711004472

20,589 competing apps

Median installs: 75

Avg rating: 4.1

2626

211

major competitor apps

secure691004778

43,782 competing apps

Median installs: 75

Avg rating: 4.3

5353

358

major competitor apps

protect721004270

15,159 competing apps

Median installs: 125

Avg rating: 4.1

6969

193

major competitor apps

lock731004167

10,380 competing apps

Median installs: 175

Avg rating: 4.2

108108

152

major competitor apps

life681004880

58,270 competing apps

Median installs: 100

Avg rating: 4.3

129119

528

major competitor apps

privacy policy731004167

10,517 competing apps

Median installs: 225

Avg rating: 4.2

138135

162

major competitor apps

id721004370

14,800 competing apps

Median installs: 125

Avg rating: 4.1

180180

196

major competitor apps

look691004677

37,235 competing apps

Median installs: 100

Avg rating: 4.1

204204

396

major competitor apps

download661005285

121,663 competing apps

Median installs: 75

Avg rating: 4.2

1,125

major competitor apps

new651005388

183,969 competing apps

Median installs: 100

Avg rating: 4.2

2,114

major competitor apps

action721004371

17,853 competing apps

Median installs: 125

Avg rating: 4.1

269

major competitor apps

card701004676

33,230 competing apps

Median installs: 100

Avg rating: 4.1

487

major competitor apps

social media711004372

19,106 competing apps

Median installs: 75

Avg rating: 4.2

145

major competitor apps

linkedin691002948

696 competing apps

Median installs: 75

Avg rating: 4.3

7

major competitor apps

right671005082

82,807 competing apps

Median installs: 75

Avg rating: 4.2

944

major competitor apps

easy651005286

142,829 competing apps

Median installs: 75

Avg rating: 4.1

1,116

major competitor apps

information661005185

111,770 competing apps

Median installs: 50

Avg rating: 4.1

564

major competitor apps

manage671005083

94,512 competing apps

Median installs: 50

Avg rating: 4.2

782

major competitor apps

find661005286

138,382 competing apps

Median installs: 100

Avg rating: 4.2

1,519

major competitor apps

help651005287

149,354 competing apps

Median installs: 75

Avg rating: 4.2

1,307

major competitor apps

loans711003353

1,537 competing apps

Median installs: 125

Avg rating: 4.1

17

major competitor apps

multiple681004981

67,955 competing apps

Median installs: 75

Avg rating: 4.1

581

major competitor apps

account671005082

80,924 competing apps

Median installs: 125

Avg rating: 4.2

1,073

major competitor apps

take671005083

96,015 competing apps

Median installs: 100

Avg rating: 4.1

973

major competitor apps

trust731004065

7,423 competing apps

Median installs: 75

Avg rating: 4.3

87

major competitor apps

118 keywords
1 of 5

App Description

With so much of your personal information online, it’s dangerously easy for someone to steal your identity. Download LifeLock now and enroll right from the app. We’re here to help 24/7.

LifeLock makes it easy to help protect yourself against identity theft, financial fraud, and more.

We detect and alert you to possible threats, and if you think your identity may have been stolen, we work to fix it. All plans have our Million Dollar Protection Package††† that includes up to $3 million coverage in our most comprehensive plan†††. Why LifeLock Identity?

• Over a third of identity theft victims suffered multiple types of identity theft.*
• Over 29 billion dollars were stolen from identity theft victims in 2022.**

LifeLock helps you manage your personal information securely on-the-go.

Receive customized alerts for bank account activity, credit card opens, new account applications, and more. Help protect against identity theft and take action to protect your info right from the palm of your hand. Millions of customers trust us to help protect their identities. Here's what features you’ll find on iOS:

• ONE IDENTITY APP:
Access multiple identity protections quickly in one place. See identity reports and freeze your most sensitive information with the tap of a finger.

• CREDIT FRAUD PROTECTION
Access your credit report(s) and score(s)1 monthly or daily in LifeLock Ultimate Plus

• ALERTS†
Alerts to threats like banking, loan, and credit card applications in your name.

• IDENTITY LOCK
Proactively lock out thieves from your TransUnion account or taking out Payday loans in your name‡

• SOCIAL MEDIA MONITORING
Your Facebook, Instagram, Snapchat, TikTok, Twitter, Linkedin and YouTube channels, are monitored for takeovers and inappropriate content‡‡.

• IDENTITY RESTORATION
If you become a victim of identity theft, a dedicated, U.S.-based Identity Restoration Specialist will work to fix it.‡

• REIMBURSEMENT
If you become a victim of ID theft, you have up to $1M reimbursement for stolen funds up to your plan limits.

No one can prevent all identity theft or cybercrime.

1 The credit scores provided are VantageScore 3.0 credit scores based on data from Equifax, Experian and TransUnion, respectively. Any One-Bureau VantageScore mentioned is based on Equifax data only. Third parties use many different types of credit s