Principal®

Developer: Principal Financial Group

Category: Finance

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10.9M installs

217.4K ratings

+36.9K weekly installs

trend steady

+163.1K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 98 keywords for Principal® in Apple App Store

Developer: Principal Financial Group Category: finance Rating: 4.81

Principal® tracks 98 keywords (20 keywords rank; 78 need traction). Key metrics: 30% top-10 coverage, opportunity 70.0, difficulty 42.3, best rank 1.

Tracked keywords

20 ranked • 78 not ranking yet

Top 10 coverage

30%

Best rank 1 • Latest leader 87

Avg opportunity

70.0

Top keyword: funds

Avg difficulty

42.3

Lower scores indicate easier wins

Opportunity leaders

funds

Opportunity: 73.0 • Difficulty: 40.3 • Rank 87

Competitors: 119
63.6
term

Opportunity: 73.0 • Difficulty: 42.9 • Rank 127

Competitors: 166
67.3
groups

Opportunity: 73.0 • Difficulty: 43.9 • Rank 154

Competitors: 91
65.6
document

Opportunity: 73.0 • Difficulty: 42.5 • Rank —

Competitors: 132
67.1
wellness

Opportunity: 73.0 • Difficulty: 40.4 • Rank —

Competitors: 98
65.6

Unranked opportunities

document

Opportunity: 73.0 • Difficulty: 42.5 • Competitors: 132
wellness

Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 98
education

Opportunity: 73.0 • Difficulty: 42.5 • Competitors: 101
nature

Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 84
functionality

Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 101

High competition keywords

make

Total apps: 159,506 • Major competitors: 2,933

Latest rank: — • Difficulty: 54.9
help

Total apps: 150,250 • Major competitors: 2,453

Latest rank: — • Difficulty: 55.1
like

Total apps: 143,203 • Major competitors: 3,240

Latest rank: — • Difficulty: 55.6
easy

Total apps: 142,080 • Major competitors: 2,040

Latest rank: — • Difficulty: 53.4
download

Total apps: 123,090 • Major competitors: 2,028

Latest rank: — • Difficulty: 53.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
principle	70	100	29	48 769 competing apps Median installs: 350 Avg rating: 4.1	1	1	8 major competitor apps
principal	70	100	35	48 754 competing apps Median installs: 450 Avg rating: 4.1	1	1	12 major competitor apps
principles	71	100	34	56 2,301 competing apps Median installs: 350 Avg rating: 4.2	2	2	15 major competitor apps
annual interest	66	100	18	28 48 competing apps Median installs: 725 Avg rating: 4.1	2	2	2 major competitor apps
touches	70	100	33	51 1,053 competing apps Median installs: 400 Avg rating: 4.0	3	3	17 major competitor apps
personal financial	70	100	30	50 960 competing apps Median installs: 18,025 Avg rating: 4.7	10	10	6 major competitor apps
retirement	70	100	33	51 1,154 competing apps Median installs: 250 Avg rating: 4.3	12	12	26 major competitor apps
financial	71	100	46	71 18,462 competing apps Median installs: 500 Avg rating: 4.3	49	29	315 major competitor apps
disable	72	100	43	61 4,469 competing apps Median installs: 1,250 Avg rating: 4.1	74	62	194 major competitor apps
id	72	100	45	70 14,987 competing apps Median installs: 950 Avg rating: 4.1	68	68	406 major competitor apps
funds	73	100	40	64 6,290 competing apps Median installs: 1,850 Avg rating: 4.2	87	82	119 major competitor apps
saving	72	100	44	69 14,111 competing apps Median installs: 500 Avg rating: 4.1	82	82	230 major competitor apps
touching	71	100	35	57 2,590 competing apps Median installs: 450 Avg rating: 4.0	224	89	30 major competitor apps
finance	72	100	38	59 3,530 competing apps Median installs: 450 Avg rating: 4.2	155	101	70 major competitor apps
apple id	72	100	38	60 4,117 competing apps Median installs: 1,100 Avg rating: 4.3	119	119	103 major competitor apps
term	73	100	43	67 10,496 competing apps Median installs: 550 Avg rating: 4.2	127	127	166 major competitor apps
watches	69	100	31	47 629 competing apps Median installs: 700 Avg rating: 4.1	141	141	13 major competitor apps
groups	73	100	44	66 8,358 competing apps Median installs: 400 Avg rating: 4.2	154	154	91 major competitor apps
touch	69	100	49	77 38,404 competing apps Median installs: 500 Avg rating: 4.0	176	176	617 major competitor apps
finances	72	100	38	60 3,843 competing apps Median installs: 650 Avg rating: 4.2	203	181	63 major competitor apps
download	66	100	54	85 123,090 competing apps Median installs: 436 Avg rating: 4.2	—	—	2,028 major competitor apps
top	69	100	51	78 46,867 competing apps Median installs: 600 Avg rating: 4.2	—	—	1,075 major competitor apps
online	68	100	52	81 67,632 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,286 major competitor apps
change	69	100	48	77 38,601 competing apps Median installs: 650 Avg rating: 4.0	—	—	778 major competitor apps
changes	72	100	44	69 13,260 competing apps Median installs: 500 Avg rating: 4.1	—	—	203 major competitor apps

App Description

Keep up with your financial goals on the go.

The updated Principal® app makes it easy to keep on top of your retirement savings and gain insights to help you reach your financial goals. Download and use the app to:

• Complete simple transactions and quick check-ins: view account balances, roll over funds, change contributions, adjust investments, and more
• Discover financial education to help build your confidence and make progress in budgeting, saving, debt payoff, and more
• Learn from tools like our personalized Retirement Wellness Score to see how you’re tracking toward your retirement goals
• Find your insurance information

The availability of information and functionality will vary depending on your plan type(s).

To make changes not available on the app, visit principal.com.

Some screens may contain more information than is illustrated in the samples.

This document is intended to be educational in nature and is not intended to be taken as a recommendation.

Insurance products and plan administrative services provided through Principal Life Insurance Co., a member of the Principal Financial Group®, Des Moines, IA 50392.

Visit our online privacy policy at https://www.principal.com/privacy-policies

© 2025 Principal Financial Services, Inc.
3729939-072024