Steer Clear®

Developer: State Farm Mutual

Category: Education

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~3.2M - 6.5M

64.6K ratings

~7.4K (installs week)

~64.6K (installs month)

ASO Keyword Dashboard

Tracking 75 keywords for Steer Clear® in Apple App Store

Developer: State Farm Mutual Automobile Insurance Company Category: education Rating: 4.71

Steer Clear® tracks 75 keywords (3 keywords rank; 72 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 40.3, best rank 21.

Tracked keywords

3 ranked • 72 not ranking yet

Top 10 coverage

Best rank 21 • Latest leader —

Avg opportunity

70.4

Top keyword: facebook

Avg difficulty

40.3

Lower scores indicate easier wins

Opportunity leaders

facebook

Opportunity: 73.0 • Difficulty: 41.9 • Rank —

Competitors: 167
68.6
age

Opportunity: 73.0 • Difficulty: 40.2 • Rank —

Competitors: 101
66.3
reward

Opportunity: 73.0 • Difficulty: 38.7 • Rank —

Competitors: 88
63.8
topics

Opportunity: 73.0 • Difficulty: 40.9 • Rank —

Competitors: 71
67.6
driver

Opportunity: 73.0 • Difficulty: 40.2 • Rank —

Competitors: 48
66.5

Unranked opportunities

facebook

Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 167
age

Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 101
reward

Opportunity: 73.0 • Difficulty: 38.7 • Competitors: 88
topics

Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 71
driver

Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 48

High competition keywords

free

Total apps: 160,883 • Major competitors: 2,147

Latest rank: — • Difficulty: 52.9
help

Total apps: 146,874 • Major competitors: 1,243

Latest rank: — • Difficulty: 52.4
mobile

Total apps: 117,283 • Major competitors: 771

Latest rank: — • Difficulty: 51.3
available

Total apps: 87,677 • Major competitors: 945

Latest rank: — • Difficulty: 50.5
including

Total apps: 69,250 • Major competitors: 749

Latest rank: — • Difficulty: 49.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
clear	70	100	46	75 31,367 competing apps Median installs: 50 Avg rating: 4.2	21	21	266 major competitor apps
driving	72	100	42	69 13,530 competing apps Median installs: 50 Avg rating: 3.9	88	88	103 major competitor apps
safe	71	100	45	74 24,370 competing apps Median installs: 50 Avg rating: 4.2	—	118	242 major competitor apps
free	65	100	53	87 160,883 competing apps Median installs: 100 Avg rating: 4.2	—	—	2,147 major competitor apps
facebook	73	100	42	69 12,369 competing apps Median installs: 150 Avg rating: 4.1	—	—	167 major competitor apps
users	68	100	48	80 61,686 competing apps Median installs: 25 Avg rating: 4.1	—	—	362 major competitor apps
content	68	100	48	79 54,253 competing apps Median installs: 50 Avg rating: 4.2	—	—	493 major competitor apps
age	73	100	40	66 9,001 competing apps Median installs: 50 Avg rating: 4.1	—	—	101 major competitor apps
teen	69	100	31	47 619 competing apps Median installs: 150 Avg rating: 4.2	—	—	8 major competitor apps
available	67	100	50	83 87,677 competing apps Median installs: 50 Avg rating: 4.1	—	—	945 major competitor apps
mobile	66	100	51	85 117,283 competing apps Median installs: 25 Avg rating: 4.0	—	—	771 major competitor apps
variety	69	100	47	77 39,090 competing apps Median installs: 75 Avg rating: 4.2	—	—	483 major competitor apps
program	72	100	43	71 17,021 competing apps Median installs: 50 Avg rating: 4.1	—	—	116 major competitor apps
added	71	100	44	72 20,183 competing apps Median installs: 75 Avg rating: 4.1	—	—	223 major competitor apps
help	65	100	52	87 146,874 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,243 major competitor apps
including	68	100	49	81 69,250 competing apps Median installs: 50 Avg rating: 4.1	—	—	749 major competitor apps
special	69	100	47	78 43,549 competing apps Median installs: 50 Avg rating: 4.2	—	—	599 major competitor apps
store	69	100	47	77 40,236 competing apps Median installs: 50 Avg rating: 4.2	—	—	462 major competitor apps
reward	73	100	39	64 6,427 competing apps Median installs: 50 Avg rating: 4.2	—	—	88 major competitor apps
complete	68	100	49	80 63,495 competing apps Median installs: 50 Avg rating: 4.2	—	—	634 major competitor apps
comprehensive	70	100	46	76 34,434 competing apps Median installs: 25 Avg rating: 4.2	—	—	121 major competitor apps
bring	70	100	46	75 31,422 competing apps Median installs: 75 Avg rating: 4.2	—	—	328 major competitor apps
part	70	100	45	75 29,708 competing apps Median installs: 50 Avg rating: 4.1	—	—	217 major competitor apps
topics	73	100	41	68 10,788 competing apps Median installs: 50 Avg rating: 4.3	—	—	71 major competitor apps
driver	73	100	40	67 9,333 competing apps Median installs: 25 Avg rating: 4.0	—	—	48 major competitor apps

App Description

The Steer Clear® app is part of a comprehensive program that helps young drivers reinforce positive driving behavior. Young drivers, under age 25, who complete the Steer Clear® Safe Driver Program, may be eligible for an adjustment to the premium on their State Farm® auto insurance. The Steer Clear mobile application tracks a driver's progress through pre-set learning modules of updated content including topics such as Bluetooth, distracted driving (texting/games), and special driving situations. Drivers will no longer need to manually record their trips if the program is conducted through this app. Throughout their trips, drivers will be scored and given feedback on their braking, acceleration, and cornering. Once a driver completes the program, they will receive a program completion certificate that they can text, email, or bring into the agent's office. Badges have been added to Steer Clear to recognize and reward a variety of specific driving accomplishments. The badges will help align users to shared goals of the app, such as scoring a certain percentage on a specific driving behavior, while acting as virtual, motivational status symbols.

Feel free to leave comments on the App Store or on our Facebook Teen Driver Safety page: www.facebook.com/sfteendriving

*The Steer Clear® Safe Driver Program is not available in all states.