Steer Clear®

Developer: State Farm Mutual

Category: Education

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3.3M installs

65K ratings

+3.5K weekly installs

trend steady

+87.3K monthly installs

ASO Keyword Dashboard

Tracking 75 keywords for Steer Clear® in Apple App Store

Developer: State Farm Mutual Automobile Insurance Company Category: education Rating: 4.71

Steer Clear® tracks 75 keywords (3 keywords rank; 72 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 41.1, best rank 21.

Tracked keywords

3 ranked • 72 not ranking yet

Top 10 coverage

Best rank 21 • Latest leader —

Avg opportunity

70.4

Top keyword: facebook

Avg difficulty

41.1

Lower scores indicate easier wins

Opportunity leaders

facebook

Opportunity: 73.0 • Difficulty: 43.1 • Rank —

Competitors: 309
68.5
age

Opportunity: 73.0 • Difficulty: 40.9 • Rank —

Competitors: 181
66.4
reward

Opportunity: 73.0 • Difficulty: 39.2 • Rank —

Competitors: 168
64.0
topics

Opportunity: 73.0 • Difficulty: 41.1 • Rank —

Competitors: 133
67.3
driver

Opportunity: 73.0 • Difficulty: 40.9 • Rank —

Competitors: 79
66.6

Unranked opportunities

facebook

Opportunity: 73.0 • Difficulty: 43.1 • Competitors: 309
age

Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 181
reward

Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 168
topics

Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 133
driver

Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 79

High competition keywords

free

Total apps: 164,892 • Major competitors: 3,770

Latest rank: — • Difficulty: 53.8
help

Total apps: 150,218 • Major competitors: 2,324

Latest rank: — • Difficulty: 53.1
mobile

Total apps: 120,167 • Major competitors: 1,517

Latest rank: — • Difficulty: 51.9
available

Total apps: 89,214 • Major competitors: 1,766

Latest rank: — • Difficulty: 51.6
including

Total apps: 68,064 • Major competitors: 1,359

Latest rank: — • Difficulty: 50.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
clear	70	100	46	76 33,270 competing apps Median installs: 150 Avg rating: 4.3	21	21	489 major competitor apps
driving	72	100	42	69 13,731 competing apps Median installs: 150 Avg rating: 4.0	88	88	209 major competitor apps
safe	71	100	46	74 25,174 competing apps Median installs: 200 Avg rating: 4.2	—	118	488 major competitor apps
free	65	100	54	87 164,892 competing apps Median installs: 300 Avg rating: 4.2	—	—	3,770 major competitor apps
facebook	73	100	43	69 12,450 competing apps Median installs: 400 Avg rating: 4.1	—	—	309 major competitor apps
users	68	100	49	80 60,786 competing apps Median installs: 150 Avg rating: 4.1	—	—	636 major competitor apps
content	68	100	49	79 55,786 competing apps Median installs: 200 Avg rating: 4.3	—	—	934 major competitor apps
age	73	100	41	66 9,229 competing apps Median installs: 200 Avg rating: 4.2	—	—	181 major competitor apps
teen	69	100	34	47 633 competing apps Median installs: 400 Avg rating: 4.2	—	—	15 major competitor apps
available	67	100	52	83 89,214 competing apps Median installs: 200 Avg rating: 4.1	—	—	1,766 major competitor apps
mobile	66	100	52	85 120,167 competing apps Median installs: 150 Avg rating: 4.1	—	—	1,517 major competitor apps
variety	69	100	47	77 39,538 competing apps Median installs: 200 Avg rating: 4.2	—	—	828 major competitor apps
program	72	100	44	71 17,296 competing apps Median installs: 150 Avg rating: 4.1	—	—	220 major competitor apps
added	71	100	44	72 19,937 competing apps Median installs: 200 Avg rating: 4.2	—	—	387 major competitor apps
help	65	100	53	87 150,218 competing apps Median installs: 200 Avg rating: 4.3	—	—	2,324 major competitor apps
including	68	100	50	81 68,064 competing apps Median installs: 200 Avg rating: 4.2	—	—	1,359 major competitor apps
special	69	100	48	78 44,279 competing apps Median installs: 200 Avg rating: 4.2	—	—	1,016 major competitor apps
store	69	100	48	77 41,115 competing apps Median installs: 200 Avg rating: 4.2	—	—	865 major competitor apps
reward	73	100	39	64 6,637 competing apps Median installs: 200 Avg rating: 4.2	—	—	168 major competitor apps
complete	68	100	49	81 65,724 competing apps Median installs: 200 Avg rating: 4.2	—	—	1,167 major competitor apps
comprehensive	70	100	46	76 35,413 competing apps Median installs: 100 Avg rating: 4.3	—	—	248 major competitor apps
bring	70	100	46	75 31,017 competing apps Median installs: 200 Avg rating: 4.2	—	—	591 major competitor apps
part	70	100	46	75 29,399 competing apps Median installs: 150 Avg rating: 4.2	—	—	386 major competitor apps
topics	73	100	41	67 10,549 competing apps Median installs: 150 Avg rating: 4.3	—	—	133 major competitor apps
driver	73	100	41	67 9,497 competing apps Median installs: 100 Avg rating: 4.0	—	—	79 major competitor apps

App Description

The Steer Clear® app is part of a comprehensive program that helps young drivers reinforce positive driving behavior. Young drivers, under age 25, who complete the Steer Clear® Safe Driver Program, may be eligible for an adjustment to the premium on their State Farm® auto insurance. The Steer Clear mobile application tracks a driver's progress through pre-set learning modules of updated content including topics such as Bluetooth, distracted driving (texting/games), and special driving situations. Drivers will no longer need to manually record their trips if the program is conducted through this app. Throughout their trips, drivers will be scored and given feedback on their braking, acceleration, and cornering. Once a driver completes the program, they will receive a program completion certificate that they can text, email, or bring into the agent's office. Badges have been added to Steer Clear to recognize and reward a variety of specific driving accomplishments. The badges will help align users to shared goals of the app, such as scoring a certain percentage on a specific driving behavior, while acting as virtual, motivational status symbols.

Feel free to leave comments on the App Store or on our Facebook Teen Driver Safety page: www.facebook.com/sfteendriving

*The Steer Clear® Safe Driver Program is not available in all states.