Steer Clear®

Developer: State Farm Mutual

Category: Education

~3.2M - 6.3M

63.3K ratings

~7.3K (installs week)

Trend Steady

~50K (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 75 keywords for Steer Clear® in Apple App Store

Developer: State Farm Mutual Automobile Insurance Company Category: education Rating: 4.71

Steer Clear® tracks 75 keywords (3 keywords rank; 72 need traction). Key metrics: 0% top-10 coverage, opportunity 49.1, difficulty 45.2, best rank 21.

Tracked keywords

3 ranked • 72 not ranking yet

Top 10 coverage

Best rank 21 • Latest leader —

Avg opportunity

49.1

Top keyword: free

Avg difficulty

45.2

Lower scores indicate easier wins

Opportunity leaders

free

Opportunity: 59.0 • Difficulty: 63.5 • Rank —

Competitors: 2,147
89.9
help

Opportunity: 59.0 • Difficulty: 61.1 • Rank —

Competitors: 1,236
85.2
clear

Opportunity: 58.0 • Difficulty: 47.5 • Rank 21

Competitors: 231
69.8
driving

Opportunity: 58.0 • Difficulty: 41.7 • Rank 88

Competitors: 100
61.0
safe

Opportunity: 58.0 • Difficulty: 55.3 • Rank 118

Competitors: 237
70.1

Unranked opportunities

free

Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
help

Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236
facebook

Opportunity: 58.0 • Difficulty: 50.7 • Competitors: 173
users

Opportunity: 58.0 • Difficulty: 52.5 • Competitors: 430
content

Opportunity: 58.0 • Difficulty: 56.8 • Competitors: 481

High competition keywords

free

Total apps: 9,480 • Major competitors: 2,147

Latest rank: — • Difficulty: 63.5
help

Total apps: 5,873 • Major competitors: 1,236

Latest rank: — • Difficulty: 61.1
available

Total apps: 4,074 • Major competitors: 979

Latest rank: — • Difficulty: 64.5
mobile

Total apps: 3,947 • Major competitors: 846

Latest rank: — • Difficulty: 60.2
including

Total apps: 3,880 • Major competitors: 926

Latest rank: — • Difficulty: 62.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
clear	58	100	47	70 1,216 competing apps Median installs: 241,725 Avg rating: 4.6	21	21	231 major competitor apps
driving	58	100	42	61 498 competing apps Median installs: 261,938 Avg rating: 4.6	88	88	100 major competitor apps
safe	58	100	55	70 1,261 competing apps Median installs: 254,350 Avg rating: 4.6	—	118	237 major competitor apps
free	59	100	63	90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6	—	—	2,147 major competitor apps
facebook	58	100	51	66 852 competing apps Median installs: 240,100 Avg rating: 4.6	—	—	173 major competitor apps
users	58	100	52	75 1,979 competing apps Median installs: 259,400 Avg rating: 4.6	—	—	430 major competitor apps
content	58	100	57	76 2,368 competing apps Median installs: 245,025 Avg rating: 4.6	—	—	481 major competitor apps
age	58	100	41	61 474 competing apps Median installs: 229,175 Avg rating: 4.5	—	—	88 major competitor apps
teen	57	100	62	36 40 competing apps Median installs: 260,012 Avg rating: 4.5	—	—	8 major competitor apps
available	58	100	64	82 4,074 competing apps Median installs: 282,412 Avg rating: 4.6	—	—	979 major competitor apps
mobile	58	100	60	81 3,947 competing apps Median installs: 251,675 Avg rating: 4.7	—	—	846 major competitor apps
variety	58	100	52	75 2,160 competing apps Median installs: 261,825 Avg rating: 4.6	—	—	480 major competitor apps
program	58	100	51	62 534 competing apps Median installs: 269,325 Avg rating: 4.7	—	—	126 major competitor apps
added	58	100	49	69 1,150 competing apps Median installs: 269,450 Avg rating: 4.6	—	—	248 major competitor apps
help	59	100	61	85 5,873 competing apps Median installs: 257,100 Avg rating: 4.6	—	—	1,236 major competitor apps
including	58	100	62	81 3,880 competing apps Median installs: 285,400 Avg rating: 4.6	—	—	926 major competitor apps
special	20	100	56	76 2,373 competing apps Median installs: 290,375 Avg rating: 4.6	—	—	598 major competitor apps
store	58	100	59	75 2,016 competing apps Median installs: 285,588 Avg rating: 4.6	—	—	477 major competitor apps
reward	20	100	42	58 352 competing apps Median installs: 336,362 Avg rating: 4.7	—	—	91 major competitor apps
complete	58	100	52	78 2,946 competing apps Median installs: 253,475 Avg rating: 4.6	—	—	625 major competitor apps
comprehensive	58	100	46	66 795 competing apps Median installs: 206,650 Avg rating: 4.6	—	—	126 major competitor apps
bring	58	100	53	74 1,804 competing apps Median installs: 258,725 Avg rating: 4.6	—	—	381 major competitor apps
part	58	100	54	69 1,154 competing apps Median installs: 268,538 Avg rating: 4.6	—	—	247 major competitor apps
topics	58	100	47	60 427 competing apps Median installs: 318,400 Avg rating: 4.6	—	—	92 major competitor apps
driver	57	100	45	53 219 competing apps Median installs: 211,200 Avg rating: 4.6	—	—	47 major competitor apps

App Description

The Steer Clear® app is part of a comprehensive program that helps young drivers reinforce positive driving behavior. Young drivers, under age 25, who complete the Steer Clear® Safe Driver Program, may be eligible for an adjustment to the premium on their State Farm® auto insurance. The Steer Clear mobile application tracks a driver's progress through pre-set learning modules of updated content including topics such as Bluetooth, distracted driving (texting/games), and special driving situations. Drivers will no longer need to manually record their trips if the program is conducted through this app. Throughout their trips, drivers will be scored and given feedback on their braking, acceleration, and cornering. Once a driver completes the program, they will receive a program completion certificate that they can text, email, or bring into the agent's office. Badges have been added to Steer Clear to recognize and reward a variety of specific driving accomplishments. The badges will help align users to shared goals of the app, such as scoring a certain percentage on a specific driving behavior, while acting as virtual, motivational status symbols.

Feel free to leave comments on the App Store or on our Facebook Teen Driver Safety page: www.facebook.com/sfteendriving

*The Steer Clear® Safe Driver Program is not available in all states.