Pexels

Developer: Canva Germany GmbH

Category: Photo & Video

~1.6M - 3.2M

32K ratings

~2.8K (installs week)

Trend Steady

ASO Keyword Dashboard

Tracking 98 keywords for Pexels in Apple App Store

Developer: Canva Germany GmbH Category: photo_and_video Rating: 4.86

Pexels tracks 98 keywords (4 keywords rank; 94 need traction). Key metrics: 25% top-10 coverage, opportunity 49.1, difficulty 48.6, best rank 7.

Tracked keywords

4 ranked • 94 not ranking yet

Top 10 coverage

25%

Best rank 7 • Latest leader —

Avg opportunity

49.1

Top keyword: free

Avg difficulty

48.6

Lower scores indicate easier wins

Opportunity leaders

free

Opportunity: 59.0 • Difficulty: 63.5 • Rank —

Competitors: 2,147
89.9
new

Opportunity: 59.0 • Difficulty: 63.9 • Rank —

Competitors: 2,341
91.1
make

Opportunity: 59.0 • Difficulty: 62.7 • Rank —

Competitors: 1,773
88.4
choose

Opportunity: 59.0 • Difficulty: 60.7 • Rank —

Competitors: 1,081
83.5
find

Opportunity: 59.0 • Difficulty: 63.8 • Rank —

Competitors: 1,481
86.3

Unranked opportunities

free

Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
new

Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
make

Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
choose

Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081
find

Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481

High competition keywords

new

Total apps: 10,701 • Major competitors: 2,341

Latest rank: — • Difficulty: 63.9
free

Total apps: 9,480 • Major competitors: 2,147

Latest rank: — • Difficulty: 63.5
make

Total apps: 8,094 • Major competitors: 1,773

Latest rank: — • Difficulty: 62.7
every

Total apps: 6,989 • Major competitors: 1,637

Latest rank: — • Difficulty: 62.5
find

Total apps: 6,521 • Major competitors: 1,481

Latest rank: — • Difficulty: 63.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
high quality	57	100	38	56 292 competing apps Median installs: 231,938 Avg rating: 4.6	9	7	52 major competitor apps
quality	58	100	53	74 1,906 competing apps Median installs: 248,725 Avg rating: 4.6	24	21	383 major competitor apps
high	58	100	50	74 1,800 competing apps Median installs: 239,275 Avg rating: 4.6	102	72	324 major competitor apps
images	58	100	51	69 1,097 competing apps Median installs: 227,650 Avg rating: 4.6	74	74	197 major competitor apps
free	59	100	63	90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6	—	—	2,147 major competitor apps
top	58	100	59	78 2,843 competing apps Median installs: 305,500 Avg rating: 4.6	—	—	706 major competitor apps
new	59	100	64	91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6	—	—	2,341 major competitor apps
level	58	100	54	78 2,734 competing apps Median installs: 274,625 Avg rating: 4.6	—	—	638 major competitor apps
trending	20	100	75	58 377 competing apps Median installs: 355,625 Avg rating: 4.6	—	—	111 major competitor apps
share	58	100	63	82 4,336 competing apps Median installs: 258,138 Avg rating: 4.6	—	—	916 major competitor apps
library	58	100	55	66 870 competing apps Median installs: 257,362 Avg rating: 4.6	—	—	195 major competitor apps
make	59	100	63	88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6	—	—	1,773 major competitor apps
phone	58	100	59	75 2,007 competing apps Median installs: 269,575 Avg rating: 4.6	—	—	450 major competitor apps
collect	58	100	54	76 2,244 competing apps Median installs: 284,225 Avg rating: 4.6	—	—	545 major competitor apps
support	58	100	56	78 2,741 competing apps Median installs: 233,950 Avg rating: 4.6	—	—	515 major competitor apps
curated	20	100	52	62 576 competing apps Median installs: 309,950 Avg rating: 4.6	—	—	159 major competitor apps
collection	58	100	48	70 1,259 competing apps Median installs: 268,700 Avg rating: 4.6	—	—	276 major competitor apps
save	58	100	61	81 3,777 competing apps Median installs: 254,125 Avg rating: 4.6	—	—	858 major competitor apps
people	58	100	60	75 2,083 competing apps Median installs: 271,275 Avg rating: 4.6	—	—	492 major competitor apps
choose	59	100	61	83 4,918 competing apps Median installs: 263,588 Avg rating: 4.6	—	—	1,081 major competitor apps
using	58	100	61	83 4,473 competing apps Median installs: 247,200 Avg rating: 4.6	—	—	924 major competitor apps
find	59	100	64	86 6,521 competing apps Median installs: 264,850 Avg rating: 4.6	—	—	1,481 major competitor apps
mobile	58	100	60	81 3,947 competing apps Median installs: 251,675 Avg rating: 4.7	—	—	846 major competitor apps
connect	20	100	58	75 2,048 competing apps Median installs: 297,762 Avg rating: 4.6	—	—	515 major competitor apps
added	58	100	49	69 1,150 competing apps Median installs: 269,450 Avg rating: 4.6	—	—	248 major competitor apps

App Description

The Pexels app gives you unlimited access to over 3 million free, high-resolution photos and videos. Our beautiful library is donated by a global community of talented photographers who share their work for everyone to use freely. And you can be part of that community. Use Pexels photos and videos as wallpapers, in presentations, on social media, or wherever you choose!

The most diverse free photos and videos

Powered by an algorithm and curated by our team, you’ll find inclusive, diverse and true photography with every search.

We’re constantly improving our results and library, so if we missed the mark, let us know and we’ll fix it.

A daily dose of inspiration

With fresh, new photos and videos added every day, find your inspiration by browsing the top trending images or curated collections.

Pexels is for everyone

Grab your phone or camera and join us. Upload your photos to reach millions and see the positive impact your work can have. Not only can you track your success as your photos get viewed and downloaded, you’ll also get to hear from the people using your imagery all around the world—from major publications to meaningful non-profits.

Plus, we’ll connect you with the global community of Pexels photographers to help you level up your skills and stay inspired.

Give back to artists

After downloading, choose to support the photographers who make Pexels possible by donating to their PayPal or saying thanks on social media.

Create a collection

Organize and share your favorite photos and videos with the collect tool. With a Pexels account, you can save your work on both mobile and desktop.