The Challenge Initiative

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ASO Keyword Dashboard

Tracking 54 keywords for The Challenge Initiative in Apple App Store

Developer: Kim Martin Category: health_and_fitness Rating: 4.46

The Challenge Initiative tracks 54 keywords (2 keywords rank; 52 need traction). Key metrics: 0% top-10 coverage, opportunity 70.7, difficulty 41.9, best rank 12.

Tracked keywords

54

2  ranked •  52  not ranking yet

Top 10 coverage

0%

Best rank 12 • Latest leader —

Avg opportunity

70.7

Top keyword: interest

Avg difficulty

41.9

Lower scores indicate easier wins

Opportunity leaders

  • interest

    Opportunity: 73.0 • Difficulty: 44.0 • Rank —

    Competitors: 156

    67.0
  • university

    Opportunity: 73.0 • Difficulty: 39.7 • Rank —

    Competitors: 28

    64.1
  • practical

    Opportunity: 73.0 • Difficulty: 41.0 • Rank —

    Competitors: 63

    67.4
  • approach

    Opportunity: 73.0 • Difficulty: 45.5 • Rank —

    Competitors: 94

    67.2
  • generation

    Opportunity: 73.0 • Difficulty: 41.8 • Rank —

    Competitors: 109

    65.9

Unranked opportunities

  • interest

    Opportunity: 73.0 • Difficulty: 44.0 • Competitors: 156

  • university

    Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 28

  • practical

    Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 63

  • approach

    Opportunity: 73.0 • Difficulty: 45.5 • Competitors: 94

  • generation

    Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 109

High competition keywords

  • access

    Total apps: 181,163 • Major competitors: 2,662

    Latest rank: — • Difficulty: 55.0

  • information

    Total apps: 121,649 • Major competitors: 1,140

    Latest rank: — • Difficulty: 52.4

  • different

    Total apps: 100,117 • Major competitors: 1,707

    Latest rank: — • Difficulty: 52.3

  • available

    Total apps: 95,747 • Major competitors: 1,852

    Latest rank: — • Difficulty: 54.5

  • support

    Total apps: 83,360 • Major competitors: 1,121

    Latest rank: — • Difficulty: 51.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
initiative701003252

1,268 competing apps

Median installs: 250

Avg rating: 4.1

1312

8

major competitor apps

initial721003862

5,359 competing apps

Median installs: 600

Avg rating: 4.1

3734

70

major competitor apps

challenge701004876

36,818 competing apps

Median installs: 700

Avg rating: 4.1

918

major competitor apps

health691004877

43,584 competing apps

Median installs: 400

Avg rating: 4.1

541

major competitor apps

support671005182

83,360 competing apps

Median installs: 500

Avg rating: 4.1

1,121

major competitor apps

tailored701004875

32,104 competing apps

Median installs: 362

Avg rating: 4.2

378

major competitor apps

interest731004467

10,760 competing apps

Median installs: 350

Avg rating: 4.0

156

major competitor apps

toolkit711003353

1,501 competing apps

Median installs: 400

Avg rating: 4.1

15

major competitor apps

design691004877

40,747 competing apps

Median installs: 534

Avg rating: 4.1

678

major competitor apps

information661005285

121,649 competing apps

Median installs: 350

Avg rating: 4.0

1,140

major competitor apps

available671005483

95,747 competing apps

Median installs: 550

Avg rating: 4.1

1,852

major competitor apps

key681004980

62,180 competing apps

Median installs: 450

Avg rating: 4.0

543

major competitor apps

program721004471

18,525 competing apps

Median installs: 400

Avg rating: 4.1

230

major competitor apps

university731004064

7,171 competing apps

Median installs: 350

Avg rating: 4.0

28

major competitor apps

services691004977

42,290 competing apps

Median installs: 300

Avg rating: 4.0

529

major competitor apps

access651005587

181,163 competing apps

Median installs: 450

Avg rating: 4.1

2,662

major competitor apps

city711004673

23,226 competing apps

Median installs: 450

Avg rating: 4.0

373

major competitor apps

comprehensive691004777

41,020 competing apps

Median installs: 350

Avg rating: 4.1

268

major competitor apps

practical731004167

11,288 competing apps

Median installs: 350

Avg rating: 4.1

63

major competitor apps

approach731004667

11,019 competing apps

Median installs: 350

Avg rating: 4.2

94

major competitor apps

business691004978

47,735 competing apps

Median installs: 350

Avg rating: 4.1

554

major competitor apps

meet701004874

29,657 competing apps

Median installs: 500

Avg rating: 4.2

546

major competitor apps

different671005283

100,117 competing apps

Median installs: 550

Avg rating: 4.0

1,707

major competitor apps

west721003658

3,024 competing apps

Median installs: 400

Avg rating: 4.2

41

major competitor apps

generation731004266

9,246 competing apps

Median installs: 450

Avg rating: 4.0

109

major competitor apps

54 keywords
1 of 3

App Description

TCI University (TCI-U) is The Challenge Initiative’s key mechanism for scaling up urban reproductive health solutions. Its toolkits deliver highly synthesized and practical how-to guidance and resources for implementing proven family planning approaches. Coaching and communities of practice provide opportunities for more hands-on technical support and peer-to-peer learning and exchange. These components are designed to meet the learning needs of distinct audiences at different stages of the Initiative’s model – from expression of interest to program design to implementation. This approach to learning is both comprehensive and simple. It provides standardized information and tools, which can be customized and tailored to meet city program needs. TCI-U toolkits include a global one organized into three program areas: Services and Supply, Demand Generation and Advocacy. It also includes TCI Essentials for learning about the Initiative's "business unusual" model for scaling up and sustaining family planning programs. Four regional or “hub” toolkits (Francophone West Africa, Nigeria, East Africa and India) are also available for more contextualized information and tools. TCI-U recently added a toolkit focused on Adolescent and Youth Sexual and Reproductive Health (AYSRH). It includes evidence-based interventions for increasing young people’s access to sexual and reproductive health services and information in urban environments.