Step: Borrow & Build Credit

Developer: Step Mobile Inc.

Category: Finance

~3.9M - 7.7M

77.1K ratings

~1.9K (installs week)

Trend Steady

~20.6K (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 139 keywords for Step: Borrow & Build Credit in Apple App Store

Developer: Step Mobile Inc. Category: finance Rating: 4.75

Step: Borrow & Build Credit tracks 139 keywords (20 keywords rank; 119 need traction). Key metrics: 10% top-10 coverage, opportunity 46.4, difficulty 48.1, best rank 1.

Tracked keywords

139

20 ranked • 119 not ranking yet

Top 10 coverage

10%

Best rank 1 • Latest leader —

Avg opportunity

46.4

Top keyword: like

Avg difficulty

48.1

Lower scores indicate easier wins

Opportunity leaders

like

Opportunity: 59.0 • Difficulty: 63.2 • Rank 192

Competitors: 1,767
87.6
free

Opportunity: 59.0 • Difficulty: 63.5 • Rank —

Competitors: 2,147
89.9
play

Opportunity: 59.0 • Difficulty: 57.2 • Rank —

Competitors: 1,269
85.4
help

Opportunity: 59.0 • Difficulty: 61.1 • Rank —

Competitors: 1,236
85.2
take

Opportunity: 59.0 • Difficulty: 59.6 • Rank —

Competitors: 1,068
83.4

Unranked opportunities

free

Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
play

Opportunity: 59.0 • Difficulty: 57.2 • Competitors: 1,269
help

Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236
take

Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,068
access

Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388

High competition keywords

free

Total apps: 9,480 • Major competitors: 2,147

Latest rank: — • Difficulty: 63.5
like

Total apps: 7,508 • Major competitors: 1,767

Latest rank: — • Difficulty: 63.2
every

Total apps: 6,989 • Major competitors: 1,637

Latest rank: — • Difficulty: 62.5
access

Total apps: 6,181 • Major competitors: 1,388

Latest rank: — • Difficulty: 63.2
play

Total apps: 5,992 • Major competitors: 1,269

Latest rank: — • Difficulty: 57.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
step	58	100	49	72 1,454 competing apps Median installs: 257,975 Avg rating: 4.6	1	1	298 major competitor apps
current	58	100	56	81 3,863 competing apps Median installs: 255,000 Avg rating: 4.6	6	6	756 major competitor apps
instant	58	100	55	70 1,299 competing apps Median installs: 261,400 Avg rating: 4.7	18	16	291 major competitor apps
possible	58	100	43	64 677 competing apps Median installs: 229,825 Avg rating: 4.6	24	24	127 major competitor apps
instantly	58	100	54	70 1,233 competing apps Median installs: 262,475 Avg rating: 4.6	26	26	261 major competitor apps
banking	58	100	47	65 741 competing apps Median installs: 192,625 Avg rating: 4.8	32	32	97 major competitor apps
cash	20	100	56	68 1,037 competing apps Median installs: 299,450 Avg rating: 4.7	33	33	291 major competitor apps
credit	58	100	61	71 1,336 competing apps Median installs: 268,725 Avg rating: 4.7	39	39	306 major competitor apps
bank	58	100	54	66 819 competing apps Median installs: 221,675 Avg rating: 4.7	46	46	173 major competitor apps
minutes	58	100	48	66 795 competing apps Median installs: 263,425 Avg rating: 4.7	102	102	146 major competitor apps
highest	58	100	45	64 655 competing apps Median installs: 243,650 Avg rating: 4.7	117	117	132 major competitor apps
steps	57	100	41	58 372 competing apps Median installs: 210,062 Avg rating: 4.6	118	118	75 major competitor apps
pay	58	100	60	74 1,869 competing apps Median installs: 245,900 Avg rating: 4.7	140	140	408 major competitor apps
upon	58	100	41	62 570 competing apps Median installs: 215,925 Avg rating: 4.6	141	141	98 major competitor apps
build	58	100	55	78 2,821 competing apps Median installs: 262,700 Avg rating: 4.6	141	141	600 major competitor apps
gets	20	100	54	61 522 competing apps Median installs: 320,575 Avg rating: 4.6	184	184	142 major competitor apps
like	59	100	63	88 7,508 competing apps Median installs: 276,638 Avg rating: 4.6	—	192	1,767 major competitor apps
building	58	100	48	67 897 competing apps Median installs: 258,575 Avg rating: 4.6	196	196	189 major competitor apps
later	57	100	59	58 361 competing apps Median installs: 281,275 Avg rating: 4.6	222	222	89 major competitor apps
money	58	100	56	75 2,017 competing apps Median installs: 270,575 Avg rating: 4.7	237	237	443 major competitor apps
free	59	100	63	90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6	—	—	2,147 major competitor apps
play	59	100	57	85 5,992 competing apps Median installs: 263,338 Avg rating: 4.6	—	—	1,269 major competitor apps
card	58	100	58	75 2,087 competing apps Median installs: 269,825 Avg rating: 4.7	—	—	509 major competitor apps
security	58	100	54	67 934 competing apps Median installs: 267,025 Avg rating: 4.6	—	—	213 major competitor apps
member	20	100	51	63 631 competing apps Median installs: 299,175 Avg rating: 4.7	—	—	160 major competitor apps

App Description

Step is the ultimate money app to help you build credit and borrow money with no interest when you need it most. With Step EarlyPay, you can get $20 - $250 in minutes. Trusted by over 6.5 million users, Step puts more money in your pocket and helps you become more financially independent, giving you the freedom to chase your dreams.

Why Step:
GET UP TO $250 IN MINUTES WITH STEP EARLYPAY: Don’t wait for payday. Get fast cash when you need it most. No interest. No stress. No direct deposit needed. Access between $20 - $250 in just a few minutes.¹

BUILD CREDIT FOR FREE: The average Step user boosts their credit score by 57 points in their first year.²

EARN OVER $200/MONTH: Get paid to play games, take surveys, and more.

CASHBACK ON EVERY PURCHASE: Get at least 1% cashback on every card purchase and up to 10% at rotating merchants

EARN 3% ON YOUR SAVINGS: Unlock one of the highest savings rates in the country, FDIC-insured up to $1M.

More Reasons to Love Step:
• Free credit building at any age
• Step Visa Card with $500+ in perks and rewards that you don’t have to qualify for³
• Safe and secure with built-in fraud protection with Visa’s Zero Liability Policy
• Merchant blocking features
• No security deposit, no interest, and no hidden fees

*Step is a financial technology company, not a bank. Banking services provided by Evolve Bank & Trust, Member FDIC.
1 The availability and amount of Step EarlyPay loans are subject to your eligibility and creditworthiness. Minimum Step EarlyPay loan amount is $20, and the maximum amount is $250. Instant Transfers are available for a fee. Instant Transfers typically occur in seconds, but may take up to 30 minutes. Not all users will qualify.
2 Average based on analysis conducted by TransUnion based on 594 Step users aged 21-27 with a positive increase in their credit score within a 360-day period beginning from the first instance of Step reporting to the credit bureau.
3 Requires Step Black enrollment, either through qualifying direct deposit or paid monthly membership. Ability to earn $200+ in the form of credits on purchases or statement credits for purchases with select Step Black partners, as will be advertised. Step does not provide, endorse, or guarantee any third-party product, service, information or recommendation listed above. The third parties listed are solely responsible for their pr