Step: Borrow & Build Credit

Developer: Step Mobile Inc.

Category: Finance

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~3.9M - 7.9M

78.6K ratings

~5.4K (installs week)

Trend Steady

~63.7K (installs month)

ASO Keyword Dashboard

Tracking 88 keywords for Step: Borrow & Build Credit in Apple App Store

Developer: Step Mobile Inc. Category: finance Rating: 4.74

Step: Borrow & Build Credit tracks 88 keywords (20 keywords rank; 68 need traction). Key metrics: 10% top-10 coverage, opportunity 70.4, difficulty 42.2, best rank 1.

Tracked keywords

20 ranked • 68 not ranking yet

Top 10 coverage

10%

Best rank 1 • Latest leader 32

Avg opportunity

70.4

Top keyword: banking

Avg difficulty

42.2

Lower scores indicate easier wins

Opportunity leaders

banking

Opportunity: 73.0 • Difficulty: 41.2 • Rank 32

Competitors: 119
67.6
highest

Opportunity: 73.0 • Difficulty: 41.2 • Rank 117

Competitors: 131
68.0
steps

Opportunity: 73.0 • Difficulty: 40.6 • Rank 118

Competitors: 76
67.2
upon

Opportunity: 73.0 • Difficulty: 40.7 • Rank 141

Competitors: 103
67.5
gets

Opportunity: 73.0 • Difficulty: 41.1 • Rank 184

Competitors: 144
66.8

Unranked opportunities

wait

Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 127
black

Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 83
positive

Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 64
reporting

Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 43
freedom

Opportunity: 73.0 • Difficulty: 38.5 • Competitors: 64

High competition keywords

free

Total apps: 163,875 • Major competitors: 2,535

Latest rank: — • Difficulty: 53.1
access

Total apps: 162,713 • Major competitors: 1,663

Latest rank: — • Difficulty: 52.9
help

Total apps: 149,476 • Major competitors: 1,507

Latest rank: — • Difficulty: 52.5
like

Total apps: 142,573 • Major competitors: 2,093

Latest rank: — • Difficulty: 52.5
information

Total apps: 111,898 • Major competitors: 689

Latest rank: — • Difficulty: 51.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
step	69	100	46	76 36,992 competing apps Median installs: 100 Avg rating: 4.3	1	1	385 major competitor apps
current	68	100	49	81 68,210 competing apps Median installs: 175 Avg rating: 4.2	6	6	894 major competitor apps
instant	69	100	47	77 41,139 competing apps Median installs: 100 Avg rating: 4.3	18	16	353 major competitor apps
possible	71	100	44	72 20,728 competing apps Median installs: 75 Avg rating: 4.1	24	24	150 major competitor apps
instantly	70	100	45	75 28,294 competing apps Median installs: 125 Avg rating: 4.2	26	26	251 major competitor apps
banking	73	100	41	68 10,866 competing apps Median installs: 600 Avg rating: 4.2	32	32	119 major competitor apps
cash	72	100	43	70 15,189 competing apps Median installs: 125 Avg rating: 4.2	33	33	321 major competitor apps
credit	72	100	44	71 17,045 competing apps Median installs: 200 Avg rating: 4.2	39	39	361 major competitor apps
bank	72	100	43	70 15,973 competing apps Median installs: 225 Avg rating: 4.2	46	46	213 major competitor apps
minutes	72	100	42	70 14,345 competing apps Median installs: 175 Avg rating: 4.3	102	102	193 major competitor apps
highest	73	100	41	68 11,535 competing apps Median installs: 100 Avg rating: 4.2	117	117	131 major competitor apps
steps	73	100	41	67 10,280 competing apps Median installs: 100 Avg rating: 4.1	118	118	76 major competitor apps
pay	70	100	46	76 34,111 competing apps Median installs: 125 Avg rating: 4.2	140	140	477 major competitor apps
upon	73	100	41	68 10,847 competing apps Median installs: 200 Avg rating: 4.2	141	141	103 major competitor apps
build	68	100	48	79 50,693 competing apps Median installs: 150 Avg rating: 4.3	141	141	759 major competitor apps
gets	73	100	41	67 9,817 competing apps Median installs: 125 Avg rating: 4.3	184	184	144 major competitor apps
like	65	100	52	86 142,573 competing apps Median installs: 150 Avg rating: 4.2	—	192	2,093 major competitor apps
building	71	100	44	72 20,881 competing apps Median installs: 100 Avg rating: 4.3	196	196	232 major competitor apps
later	73	100	41	67 10,207 competing apps Median installs: 125 Avg rating: 4.1	222	222	104 major competitor apps
money	70	100	46	74 27,791 competing apps Median installs: 200 Avg rating: 4.2	237	237	513 major competitor apps
free	65	100	53	87 163,875 competing apps Median installs: 175 Avg rating: 4.2	—	—	2,535 major competitor apps
play	67	100	50	83 91,894 competing apps Median installs: 200 Avg rating: 4.1	—	—	1,526 major competitor apps
card	70	100	46	76 33,249 competing apps Median installs: 175 Avg rating: 4.2	—	—	591 major competitor apps
security	71	100	44	72 20,605 competing apps Median installs: 100 Avg rating: 4.1	—	—	247 major competitor apps
member	72	100	42	69 13,459 competing apps Median installs: 100 Avg rating: 4.2	—	—	189 major competitor apps

App Description

Step is the ultimate money app to help you build credit and borrow money with no interest. With Step EarlyPay, you can get $20 - $250 when you need it most. Trusted by over 6.5 million users, Step puts more money in your pocket and helps you become more financially independent, giving you the freedom to chase your dreams.

Why Step:
GET UP TO $250 WITH STEP EARLYPAY: Don’t wait for payday. Get fast cash when you need it most. No interest. No stress. No direct deposit needed. Access between $20 - $250.1

BUILD CREDIT FOR FREE: The average Step user boosts their credit score by 57 points in their first year.2

EARN OVER $200/MONTH: Get paid to play games, take surveys, and more.

CASHBACK ON EVERY PURCHASE: Get at least 1% cashback on every card purchase and up to 10% at rotating merchants

EARN 4% ON YOUR SAVINGS: Unlock one of the highest savings rates in the country, FDIC-insured up to $1M.

More Reasons to Love Step:
• Free credit building at any age
• Step Visa Card with $500+ in perks and rewards that you don’t have to qualify for3
• Safe and secure with built-in fraud protection with Visa’s Zero Liability Policy
• Merchant blocking features
• No security deposit, no interest, and no hidden fees

*Step is a financial technology company, not a bank. Banking services provided by Evolve Bank & Trust, Member FDIC.
1Not everyone will qualify. Must be 18 years or older. To be eligible for loans over $100 a minimum qualifying direct deposit to your Step account is required. Offer can go up with on-time payments. Instant Transfers are available for a fee. Instant Transfers typically occur in seconds, but may take up to 30 minutes. Not all users will qualify.
2 Average based on analysis conducted by TransUnion based on 594 Step users aged 21-27 with a positive increase in their credit score within a 360-day period beginning from the first instance of Step reporting to the credit bureau.
3Requires Step Black enrollment, either through qualifying direct deposit or paid monthly membership. Ability to earn $200+ in the form of credits on purchases or statement credits for purchases with select Step Black partners, as will be advertised. Step does not provide, endorse, or guarantee any third-party product, service, information or recommendation listed above. The third parties listed are solely responsible for their products and services, and all tra