WHO Contraception tool

Category: Medical

ASO Keyword Dashboard

Tracking 41 keywords for WHO Contraception tool in Apple App Store

Developer: RC DIGITAL LTD OOD Category: medical

WHO Contraception tool tracks 41 keywords (4 keywords rank; 37 need traction). Key metrics: 0% top-10 coverage, opportunity 70.6, difficulty 40.4, best rank 28.

Tracked keywords

4 ranked • 37 not ranking yet

Top 10 coverage

Best rank 28 • Latest leader —

Avg opportunity

70.6

Top keyword: low

Avg difficulty

40.4

Lower scores indicate easier wins

Opportunity leaders

low

Opportunity: 73.0 • Difficulty: 43.1 • Rank —

Competitors: 245
68.2
th

Opportunity: 73.0 • Difficulty: 41.8 • Rank —

Competitors: 98
64.6
conditions

Opportunity: 73.0 • Difficulty: 44.6 • Rank —

Competitors: 232
67.5
en

Opportunity: 73.0 • Difficulty: 41.6 • Rank —

Competitors: 43
66.7
guides

Opportunity: 73.0 • Difficulty: 40.3 • Rank —

Competitors: 91
64.9

Unranked opportunities

low

Opportunity: 73.0 • Difficulty: 43.1 • Competitors: 245
th

Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 98
conditions

Opportunity: 73.0 • Difficulty: 44.6 • Competitors: 232
en

Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 43
guides

Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 91

High competition keywords

based

Total apps: 79,669 • Major competitors: 1,056

Latest rank: — • Difficulty: 51.1
tool

Total apps: 48,500 • Major competitors: 379

Latest rank: — • Difficulty: 48.1
digital

Total apps: 46,511 • Major competitors: 703

Latest rank: — • Difficulty: 49.0
family

Total apps: 40,640 • Major competitors: 832

Latest rank: — • Difficulty: 52.5
includes

Total apps: 33,776 • Major competitors: 403

Latest rank: — • Difficulty: 46.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
criteria	70	100	37	53 1,478 competing apps Median installs: 400 Avg rating: 4.0	30	28	26 major competitor apps
eligible	71	100	65	56 2,241 competing apps Median installs: 2,850 Avg rating: 4.2	59	59	166 major competitor apps
eligibility	70	100	39	48 752 competing apps Median installs: 1,100 Avg rating: 4.0	77	76	54 major competitor apps
menstrual	69	100	34	47 662 competing apps Median installs: 800 Avg rating: 4.2	175	175	22 major competitor apps
version	70	100	46	75 29,567 competing apps Median installs: 550 Avg rating: 4.0	—	—	378 major competitor apps
digital	69	100	49	78 46,511 competing apps Median installs: 450 Avg rating: 4.1	—	—	703 major competitor apps
medical	71	100	44	72 19,341 competing apps Median installs: 350 Avg rating: 4.1	—	—	139 major competitor apps
women	72	100	38	61 4,642 competing apps Median installs: 550 Avg rating: 4.3	—	—	71 major competitor apps
effective	72	100	43	70 16,268 competing apps Median installs: 400 Avg rating: 4.2	—	—	142 major competitor apps
tool	69	100	48	78 48,500 competing apps Median installs: 400 Avg rating: 4.1	—	—	379 major competitor apps
contains	71	100	43	71 18,243 competing apps Median installs: 450 Avg rating: 4.0	—	—	154 major competitor apps
safe	71	100	49	74 25,184 competing apps Median installs: 650 Avg rating: 4.1	—	—	506 major competitor apps
includes	70	100	47	76 33,776 competing apps Median installs: 450 Avg rating: 4.1	—	—	403 major competitor apps
low	73	100	43	68 11,835 competing apps Median installs: 650 Avg rating: 4.1	—	—	245 major competitor apps
starting	72	100	43	69 13,279 competing apps Median installs: 550 Avg rating: 4.2	—	—	251 major competitor apps
th	73	100	42	65 7,296 competing apps Median installs: 500 Avg rating: 4.1	—	—	98 major competitor apps
based	67	100	51	82 79,669 competing apps Median installs: 450 Avg rating: 4.1	—	—	1,056 major competitor apps
conditions	73	100	45	68 10,860 competing apps Median installs: 700 Avg rating: 4.1	—	—	232 major competitor apps
family	69	100	52	77 40,640 competing apps Median installs: 450 Avg rating: 4.1	—	—	832 major competitor apps
en	73	100	42	67 9,640 competing apps Median installs: 250 Avg rating: 4.0	—	—	43 major competitor apps
types	71	100	45	72 19,707 competing apps Median installs: 500 Avg rating: 4.1	—	—	243 major competitor apps
planning	72	100	44	70 15,577 competing apps Median installs: 400 Avg rating: 4.2	—	—	213 major competitor apps
bearing	69	100	27	44 449 competing apps Median installs: 400 Avg rating: 4.0	—	—	4 major competitor apps
guides	73	100	40	65 7,585 competing apps Median installs: 486 Avg rating: 4.1	—	—	91 major competitor apps
relevant	72	100	46	70 15,346 competing apps Median installs: 250 Avg rating: 4.1	—	—	139 major competitor apps

App Description

This tool is the digital version of the MEC Wheel. It contains the medical eligibility criteria for starting use of contraceptive methods, based on Medical Eligibility Criteria for Contraceptive Use, 5th edition (2015), one of WHO’s evidence-based guidelines. It guides family planning providers in recommending safe and effective contraception methods for women with medical conditions or medically-relevant characteristics.
The tool includes recommendations on initiating use of nine common types of contraceptive methods:

1. Combined pills, COC (low dose combined oral contraceptives, with ≤ 35 μg ethinyl estradiol)
2. Combined contraceptive patch, P
3. Combined contraceptive vaginal ring, CVR
4. Combined injectable contraceptives, CIC
5. Progestogen-only pills, POP
6. Progestogen-only injectables, DMPA (IM,SC)/NET-EN (depot medroxyprogesterone acetate intramuscular or subcutaneous or norethisterone enantate intramuscular)
7. Progestogen-only implants, LNG/ETG (levonorgestrel or etonogestrel)
8. Levonorgestrel-releasing intrauterine device, LNG-IUD
9. Copper-bearing intrauterine device, Cu-IUD