RL HEAT

500 installs
10 ratings
32 monthly active users
Revenue not available
RL HEAT icon

ASO Keyword Dashboard

Tracking 56 keywords for RL HEAT in Apple App Store

Developer: Ralph Lauren Corporation Category: lifestyle Rating: 4.9

RL HEAT tracks 56 keywords (4 keywords rank; 52 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 39.8, best rank 49.

Tracked keywords

56

4  ranked •  52  not ranking yet

Top 10 coverage

0%

Best rank 49 • Latest leader —

Avg opportunity

69.8

Top keyword: internal

Avg difficulty

39.8

Lower scores indicate easier wins

Opportunity leaders

  • internal

    Opportunity: 73.0 • Difficulty: 37.9 • Rank —

    Competitors: 40

    62.6
  • charge

    Opportunity: 73.0 • Difficulty: 41.9 • Rank —

    Competitors: 194

    66.2
  • according

    Opportunity: 73.0 • Difficulty: 41.6 • Rank —

    Competitors: 153

    68.2
  • white

    Opportunity: 73.0 • Difficulty: 41.4 • Rank —

    Competitors: 121

    65.2
  • included

    Opportunity: 73.0 • Difficulty: 41.5 • Rank —

    Competitors: 114

    67.1

Unranked opportunities

  • internal

    Opportunity: 73.0 • Difficulty: 37.9 • Competitors: 40

  • charge

    Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 194

  • according

    Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 153

  • white

    Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 121

  • included

    Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 114

High competition keywords

  • designed

    Total apps: 114,004 • Major competitors: 1,089

    Latest rank: — • Difficulty: 51.4

  • stay

    Total apps: 103,051 • Major competitors: 1,354

    Latest rank: — • Difficulty: 53.3

  • even

    Total apps: 80,898 • Major competitors: 1,860

    Latest rank: — • Difficulty: 53.0

  • allows

    Total apps: 80,163 • Major competitors: 663

    Latest rank: — • Difficulty: 49.6

  • based

    Total apps: 79,354 • Major competitors: 1,057

    Latest rank: — • Difficulty: 50.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
warmth701003850

1,052 competing apps

Median installs: 451

Avg rating: 4.1

4949

9

major competitor apps

warm721003760

3,859 competing apps

Median installs: 650

Avg rating: 4.1

7555

47

major competitor apps

heat711003756

2,468 competing apps

Median installs: 500

Avg rating: 4.0

7878

60

major competitor apps

thermal701003048

791 competing apps

Median installs: 400

Avg rating: 3.8

122122

9

major competitor apps

follow701004976

37,643 competing apps

Median installs: 550

Avg rating: 4.2

684

major competitor apps

single691004877

40,998 competing apps

Median installs: 550

Avg rating: 4.1

614

major competitor apps

internal731003863

5,795 competing apps

Median installs: 350

Avg rating: 3.9

40

major competitor apps

phone691005178

48,894 competing apps

Median installs: 500

Avg rating: 3.9

878

major competitor apps

via681005079

56,686 competing apps

Median installs: 400

Avg rating: 4.0

767

major competitor apps

exclusive691005476

39,424 competing apps

Median installs: 750

Avg rating: 4.2

1,120

major competitor apps

designed661005184

114,004 competing apps

Median installs: 350

Avg rating: 4.2

1,089

major competitor apps

connect681005180

67,327 competing apps

Median installs: 350

Avg rating: 4.1

953

major competitor apps

sourced711003252

1,427 competing apps

Median installs: 400

Avg rating: 4.3

24

major competitor apps

move711004674

26,745 competing apps

Median installs: 500

Avg rating: 4.1

523

major competitor apps

stay671005383

103,051 competing apps

Median installs: 350

Avg rating: 4.2

1,354

major competitor apps

power691004876

38,707 competing apps

Median installs: 500

Avg rating: 4.1

619

major competitor apps

silver711003555

1,976 competing apps

Median installs: 800

Avg rating: 4.0

24

major competitor apps

duck691002947

674 competing apps

Median installs: 750

Avg rating: 4.1

10

major competitor apps

open691004977

41,388 competing apps

Median installs: 600

Avg rating: 4.0

736

major competitor apps

current681005181

72,986 competing apps

Median installs: 700

Avg rating: 4.1

1,491

major competitor apps

allows671005082

80,163 competing apps

Median installs: 350

Avg rating: 4.0

663

major competitor apps

charge731004266

9,602 competing apps

Median installs: 650

Avg rating: 4.0

194

major competitor apps

according731004268

12,718 competing apps

Median installs: 450

Avg rating: 4.0

153

major competitor apps

regulation701003048

800 competing apps

Median installs: 350

Avg rating: 4.1

5

major competitor apps

based671005181

79,354 competing apps

Median installs: 400

Avg rating: 4.1

1,057

major competitor apps

56 keywords
1 of 3

App Description

RL Heat is the exclusive app for Ralph Lauren’s groundbreaking RL Heat technology, a thermal regulation system for the Polo 11 and Glacier jackets that allows the wearer to customize heat levels based on current conditions.

HOW IT WORKS
1. Connect your Polo Mophie battery (or any other USB-compatible battery) to your jacket’s internal heating system.
2. Open the RL Heat app and follow the prompts to pair your jacket with your phone via Bluetooth.
3. Adjust heat levels according to your environment.

ABOUT RL HEAT
A groundbreaking integrated heating system controlled by the exclusive RL Heat app.
- Heat-conductive carbon and silver ink creates a fully flexible, featherlight heating technology designed to move with you.
- Stay warm with 11 hours of heat on a single charge of the Polo Mophie battery, included with each jacket.
- Complemented by the proven insulating power of 90/10, 750-fill-power, ethically-sourced white duck down, RL Heat jackets are exceptionally warm even when the app is off.

Learn more about RL Heat technology at RalphLauren.com/RLHeat.