UFB Direct®

UFB Direct®
Developer: Axos Bank
Category: Finance
~928K - 1.9M
18.6K ratings
~1.9K (installs month)
Trend Steady
UFB Direct® icon

ASO Keyword Dashboard

Tracking 104 keywords for UFB Direct® in Apple App Store

Developer: Axos Bank Category: finance Rating: 4.84

UFB Direct® tracks 104 keywords (3 keywords rank; 101 need traction). Key metrics: 0% top-10 coverage, opportunity 48.7, difficulty 46.7, best rank 19.

Tracked keywords

104

3  ranked •  101  not ranking yet

Top 10 coverage

0%

Best rank 19 • Latest leader —

Avg opportunity

48.7

Top keyword: free

Avg difficulty

46.7

Lower scores indicate easier wins

Opportunity leaders

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank —

    Competitors: 2,147

    89.9
  • way

    Opportunity: 59.0 • Difficulty: 60.3 • Rank —

    Competitors: 1,067

    83.0
  • time

    Opportunity: 59.0 • Difficulty: 62.9 • Rank —

    Competitors: 1,805

    88.7
  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Rank —

    Competitors: 1,236

    85.2
  • account

    Opportunity: 59.0 • Difficulty: 60.5 • Rank —

    Competitors: 1,073

    84.1

Unranked opportunities

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147

  • way

    Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067

  • time

    Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805

  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236

  • account

    Opportunity: 59.0 • Difficulty: 60.5 • Competitors: 1,073

High competition keywords

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: — • Difficulty: 63.5

  • time

    Total apps: 8,391 • Major competitors: 1,805

    Latest rank: — • Difficulty: 62.9

  • access

    Total apps: 6,181 • Major competitors: 1,388

    Latest rank: — • Difficulty: 63.2

  • help

    Total apps: 5,873 • Major competitors: 1,236

    Latest rank: — • Difficulty: 61.1

  • account

    Total apps: 5,212 • Major competitors: 1,073

    Latest rank: — • Difficulty: 60.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
direct201005461

473 competing apps

Median installs: 299,650

Avg rating: 4.6

1919

122

major competitor apps

banking581004765

741 competing apps

Median installs: 192,625

Avg rating: 4.8

124124

97

major competitor apps

bank581005466

819 competing apps

Median installs: 221,675

Avg rating: 4.7

175175

173

major competitor apps

free591006390

9,480 competing apps

Median installs: 264,750

Avg rating: 4.6

2,147

major competitor apps

finance571003847

125 competing apps

Median installs: 315,325

Avg rating: 4.7

27

major competitor apps

investing201004345

94 competing apps

Median installs: 302,962

Avg rating: 4.7

27

major competitor apps

change581005474

1,855 competing apps

Median installs: 267,450

Avg rating: 4.6

400

major competitor apps

learn581005777

2,669 competing apps

Median installs: 250,600

Avg rating: 4.6

552

major competitor apps

digital581005272

1,579 competing apps

Median installs: 256,800

Avg rating: 4.6

339

major competitor apps

information581005778

2,704 competing apps

Median installs: 252,888

Avg rating: 4.6

572

major competitor apps

manage581005981

3,807 competing apps

Median installs: 248,925

Avg rating: 4.6

774

major competitor apps

needs581004767

920 competing apps

Median installs: 251,312

Avg rating: 4.6

194

major competitor apps

payment581005878

2,787 competing apps

Median installs: 287,450

Avg rating: 4.6

640

major competitor apps

way591006083

4,665 competing apps

Median installs: 271,100

Avg rating: 4.6

1,067

major competitor apps

money581005675

2,017 competing apps

Median installs: 270,575

Avg rating: 4.7

443

major competitor apps

time591006389

8,391 competing apps

Median installs: 259,600

Avg rating: 4.6

1,805

major competitor apps

mobile581006081

3,947 competing apps

Median installs: 251,675

Avg rating: 4.7

846

major competitor apps

pay581006074

1,869 competing apps

Median installs: 245,900

Avg rating: 4.7

408

major competitor apps

help591006185

5,873 competing apps

Median installs: 257,100

Avg rating: 4.6

1,236

major competitor apps

loans571004049

149 competing apps

Median installs: 241,625

Avg rating: 4.8

31

major competitor apps

account591006184

5,212 competing apps

Median installs: 257,662

Avg rating: 4.6

1,073

major competitor apps

score201005268

977 competing apps

Median installs: 314,100

Avg rating: 4.7

264

major competitor apps

services581005469

1,093 competing apps

Median installs: 293,700

Avg rating: 4.6

272

major competitor apps

move581005171

1,366 competing apps

Median installs: 278,150

Avg rating: 4.6

311

major competitor apps

products201005867

928 competing apps

Median installs: 325,375

Avg rating: 4.7

263

major competitor apps

104 keywords
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App Description

UFB Direct delivers smart personal and business finance on the go.

Bank, borrow, and plan on your terms. Link and manage accounts. Track savings. Access and move money with ACH direct deposit, mobile deposit, and money transfer. Plus, pay bills and monitor your credit score. It’s the way financial services should be.

MOVE MONEY & ACCESS FUNDS
It’s your money – use it. Add money and send it where it needs to go.
• Transfer money to accounts, friends, and others
• Mobile check deposit
• Early direct deposit
• One-time and recurring bill pay
• Credit score monitoring
• Wire transfers

MANAGE CHECKING AND SAVINGS ACCOUNTS
Make your money work. Open a digital bank account. Manage debit and ATM cards. Get account balance and other alerts.
• Accounts for all ages, from teens to adults and seniors
• Freedom Checking
• High Yield Portfolio Savings
• High Yield Portfolio Money Market
• Certificates of Deposit (CDs)

BORROW MONEY & MANAGE LOANS
Apply for a loan, track details, and pay loans.
• Mortgages for home purchase and refinance
• Auto loans to buy or refinance vehicles
• Personal loans for large expenses, home improvements, debt consolidation, and more
• Set up and edit scheduled payments
• Enroll in payment alerts

CREDIT SCORE MONITORING
Watch your credit and learn how it impacts finances.
• Free credit score
• Credit score change alerts
• Credit score history

PERSONAL FINANCE MANAGER
Connect bank accounts to track money and gain insights to help master finances.
• Account aggregator
• Spending tracker
• Saving & investing trends
• Debt tracker

© 2025 UFB Direct, All Rights Reserved

Bank products and services are offered by Axos Bank®. All deposit accounts through Axos Bank brands are FDIC insured through Axos Bank. All deposit accounts of the same ownership and/or vesting held at Axos Bank are combined and insured under the same FDIC Certificate 35546. All deposit accounts through Axos Bank brands are not separately insured by the FDIC from other deposit accounts held with the same ownership and/or vesting at Axos Bank. For more information read our FDIC Notice.

Axos Bank NMLS# 524995