UFB Direct®

~950.4K - 1.9M
19K ratings
~2.9K (installs week)
~21.1K (installs month)
UFB Direct® icon

ASO Keyword Dashboard

Tracking 104 keywords for UFB Direct® in Apple App Store

Developer: Axos Bank Category: finance Rating: 4.84

UFB Direct® tracks 104 keywords (3 keywords rank; 101 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 39.3, best rank 19.

Tracked keywords

104

3  ranked •  101  not ranking yet

Top 10 coverage

0%

Best rank 19 • Latest leader 124

Avg opportunity

69.8

Top keyword: banking

Avg difficulty

39.3

Lower scores indicate easier wins

Opportunity leaders

  • banking

    Opportunity: 73.0 • Difficulty: 41.2 • Rank 124

    Competitors: 104

    67.6
  • spending

    Opportunity: 73.0 • Difficulty: 39.0 • Rank —

    Competitors: 80

    63.7
  • delivers

    Opportunity: 73.0 • Difficulty: 40.6 • Rank —

    Competitors: 90

    67.0
  • bill

    Opportunity: 73.0 • Difficulty: 38.8 • Rank —

    Competitors: 81

    63.6
  • accounts

    Opportunity: 73.0 • Difficulty: 42.2 • Rank —

    Competitors: 163

    68.7

Unranked opportunities

  • spending

    Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 80

  • delivers

    Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 90

  • bill

    Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 81

  • accounts

    Opportunity: 73.0 • Difficulty: 42.2 • Competitors: 163

  • early

    Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 131

High competition keywords

  • time

    Total apps: 192,689 • Major competitors: 1,610

    Latest rank: — • Difficulty: 53.5

  • free

    Total apps: 161,431 • Major competitors: 2,206

    Latest rank: — • Difficulty: 52.9

  • access

    Total apps: 159,997 • Major competitors: 1,436

    Latest rank: — • Difficulty: 52.8

  • help

    Total apps: 147,387 • Major competitors: 1,286

    Latest rank: — • Difficulty: 52.4

  • mobile

    Total apps: 118,476 • Major competitors: 855

    Latest rank: — • Difficulty: 51.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
direct721004370

15,137 competing apps

Median installs: 50

Avg rating: 4.2

1919

128

major competitor apps

banking731004168

10,819 competing apps

Median installs: 500

Avg rating: 4.2

124124

104

major competitor apps

bank721004370

15,552 competing apps

Median installs: 175

Avg rating: 4.2

175175

191

major competitor apps

free651005387

161,431 competing apps

Median installs: 150

Avg rating: 4.2

2,206

major competitor apps

finance721003659

3,437 competing apps

Median installs: 50

Avg rating: 4.3

31

major competitor apps

investing711003455

1,870 competing apps

Median installs: 125

Avg rating: 4.3

31

major competitor apps

change691004777

38,161 competing apps

Median installs: 125

Avg rating: 4.1

412

major competitor apps

learn671004981

71,964 competing apps

Median installs: 75

Avg rating: 4.2

576

major competitor apps

digital691004778

45,336 competing apps

Median installs: 75

Avg rating: 4.2

356

major competitor apps

information661005185

110,663 competing apps

Median installs: 50

Avg rating: 4.1

582

major competitor apps

manage671005083

92,699 competing apps

Median installs: 75

Avg rating: 4.2

815

major competitor apps

needs701004574

26,246 competing apps

Median installs: 75

Avg rating: 4.2

165

major competitor apps

payment691004778

44,504 competing apps

Median installs: 125

Avg rating: 4.2

658

major competitor apps

way661005184

105,111 competing apps

Median installs: 100

Avg rating: 4.2

1,085

major competitor apps

money701004574

27,170 competing apps

Median installs: 175

Avg rating: 4.2

461

major competitor apps

time651005489

192,689 competing apps

Median installs: 75

Avg rating: 4.2

1,610

major competitor apps

mobile661005185

118,476 competing apps

Median installs: 75

Avg rating: 4.1

855

major competitor apps

pay701004676

33,751 competing apps

Median installs: 100

Avg rating: 4.2

424

major competitor apps

help651005287

147,387 competing apps

Median installs: 100

Avg rating: 4.3

1,286

major competitor apps

loans711003353

1,542 competing apps

Median installs: 175

Avg rating: 4.1

24

major competitor apps

account671005082

79,798 competing apps

Median installs: 175

Avg rating: 4.2

1,107

major competitor apps

score711004473

21,622 competing apps

Median installs: 100

Avg rating: 4.2

272

major competitor apps

services691004677

37,185 competing apps

Median installs: 50

Avg rating: 4.1

273

major competitor apps

move701004574

27,036 competing apps

Median installs: 100

Avg rating: 4.1

284

major competitor apps

products711004574

24,857 competing apps

Median installs: 50

Avg rating: 4.1

236

major competitor apps

104 keywords
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App Description

UFB Direct delivers smart personal and business finance on the go.

Bank, borrow, and plan on your terms. Link and manage accounts. Track savings. Access and move money with ACH direct deposit, mobile deposit, and money transfer. Plus, pay bills and monitor your credit score. It’s the way financial services should be.

MOVE MONEY & ACCESS FUNDS
It’s your money – use it. Add money and send it where it needs to go.
• Transfer money to accounts, friends, and others
• Mobile check deposit
• Early direct deposit
• One-time and recurring bill pay
• Credit score monitoring
• Wire transfers

MANAGE CHECKING AND SAVINGS ACCOUNTS
Make your money work. Open a digital bank account. Manage debit and ATM cards. Get account balance and other alerts.
• Accounts for all ages, from teens to adults and seniors
• Freedom Checking
• High Yield Portfolio Savings
• High Yield Portfolio Money Market
• Certificates of Deposit (CDs)

BORROW MONEY & MANAGE LOANS
Apply for a loan, track details, and pay loans.
• Mortgages for home purchase and refinance
• Auto loans to buy or refinance vehicles
• Personal loans for large expenses, home improvements, debt consolidation, and more
• Set up and edit scheduled payments
• Enroll in payment alerts

CREDIT SCORE MONITORING
Watch your credit and learn how it impacts finances.
• Free credit score
• Credit score change alerts
• Credit score history

PERSONAL FINANCE MANAGER
Connect bank accounts to track money and gain insights to help master finances.
• Account aggregator
• Spending tracker
• Saving & investing trends
• Debt tracker

© 2025 UFB Direct, All Rights Reserved

Bank products and services are offered by Axos Bank®. All deposit accounts through Axos Bank brands are FDIC insured through Axos Bank. All deposit accounts of the same ownership and/or vesting held at Axos Bank are combined and insured under the same FDIC Certificate 35546. All deposit accounts through Axos Bank brands are not separately insured by the FDIC from other deposit accounts held with the same ownership and/or vesting at Axos Bank. For more information read our FDIC Notice.

Axos Bank NMLS# 524995