California WIC App
ASO Keyword Dashboard
Tracking 92 keywords for California WIC App in Apple App Store
California WIC App tracks 92 keywords (6 keywords rank; 86 need traction). Key metrics: 17% top-10 coverage, opportunity 70.2, difficulty 40.9, best rank 7.
Tracked keywords
92
6 ranked • 86 not ranking yet
Top 10 coverage
17%
Best rank 7 • Latest leader 200
Avg opportunity
70.2
Top keyword: nutrition
Avg difficulty
40.9
Lower scores indicate easier wins
Opportunity leaders
- 64.6
nutrition
Opportunity: 73.0 • Difficulty: 39.8 • Rank 200
Competitors: 85
- 66.4
lifestyle
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 104
- 63.2
stores
Opportunity: 73.0 • Difficulty: 44.8 • Rank —
Competitors: 126
- 65.5
baby
Opportunity: 73.0 • Difficulty: 42.3 • Rank —
Competitors: 205
- 66.8
item
Opportunity: 73.0 • Difficulty: 42.8 • Rank —
Competitors: 145
Unranked opportunities
lifestyle
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 104
stores
Opportunity: 73.0 • Difficulty: 44.8 • Competitors: 126
baby
Opportunity: 73.0 • Difficulty: 42.3 • Competitors: 205
item
Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 145
income
Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 80
High competition keywords
help
Total apps: 162,255 • Major competitors: 2,471
Latest rank: — • Difficulty: 54.9
make
Total apps: 158,818 • Major competitors: 2,922
Latest rank: — • Difficulty: 54.6
experience
Total apps: 135,706 • Major competitors: 2,194
Latest rank: — • Difficulty: 54.0
information
Total apps: 121,651 • Major competitors: 1,140
Latest rank: — • Difficulty: 52.4
view
Total apps: 108,094 • Major competitors: 1,319
Latest rank: — • Difficulty: 52.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| california | 71 | 100 | 42 | 54 1,668 competing apps Median installs: 800 Avg rating: 4.3 | 7 | 7 | 136 major competitor apps |
| wi | 71 | 100 | 41 | 56 2,440 competing apps Median installs: 1,082 Avg rating: 4.0 | 24 | 24 | 85 major competitor apps |
| departments | 70 | 100 | 31 | 50 1,000 competing apps Median installs: 250 Avg rating: 4.1 | 39 | 39 | 6 major competitor apps |
| departure | 71 | 100 | 38 | 55 1,939 competing apps Median installs: 450 Avg rating: 3.9 | 54 | 54 | 43 major competitor apps |
| welfare | 69 | 100 | 27 | 44 436 competing apps Median installs: 250 Avg rating: 4.0 | 93 | 91 | 3 major competitor apps |
| nutrition | 73 | 100 | 40 | 65 7,658 competing apps Median installs: 450 Avg rating: 4.3 | 200 | 192 | 85 major competitor apps |
| fun | 67 | 100 | 53 | 82 91,337 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 2,115 major competitor apps |
| health | 69 | 100 | 48 | 77 43,586 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 541 major competitor apps |
| shopping | 71 | 100 | 48 | 71 19,941 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 411 major competitor apps |
| make | 65 | 100 | 55 | 86 158,818 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,922 major competitor apps |
| care | 70 | 100 | 47 | 75 32,581 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 526 major competitor apps |
| support | 67 | 100 | 51 | 82 83,388 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,123 major competitor apps |
| experience | 66 | 100 | 54 | 85 135,706 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,194 major competitor apps |
| scan | 71 | 100 | 47 | 73 24,184 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 425 major competitor apps |
| information | 66 | 100 | 52 | 85 121,651 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 1,140 major competitor apps |
| valuable | 72 | 100 | 43 | 70 15,527 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 162 major competitor apps |
| lifestyle | 73 | 100 | 41 | 66 9,879 competing apps Median installs: 450 Avg rating: 4.3 | — | — | 104 major competitor apps |
| food | 69 | 100 | 48 | 77 40,236 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 430 major competitor apps |
| provide | 68 | 100 | 48 | 79 55,811 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 558 major competitor apps |
| goal | 71 | 100 | 45 | 72 22,273 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 317 major competitor apps |
| program | 72 | 100 | 44 | 71 18,521 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 229 major competitor apps |
| help | 65 | 100 | 55 | 87 162,255 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,471 major competitor apps |
| special | 69 | 100 | 50 | 78 48,128 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,058 major competitor apps |
| store | 69 | 100 | 51 | 77 44,807 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 910 major competitor apps |
| services | 69 | 100 | 49 | 77 42,291 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 530 major competitor apps |
App Description
WIC provides families with:
- Information about nutrition and a healthy lifestyle to support you and your family
- Support and information about breastfeeding your baby
- Help in finding health care and other valuable community services
- Healthy foods from WIC approved grocery stores such as fruits and vegetables, whole grains, milk, eggs, bread, cereal, juice, peanut butter, soy milk, tofu and much more.
Participants must meet income guidelines and be:
- A pregnant woman
- A woman breastfeeding a baby under 1 year of age
- A woman who had a baby in the past 6 months
- Have an infant(s) up to their first birthday
- Have a child(ren) up to their fifth birthday
In California, 83 WIC agencies provide services locally to about 1.16 million participants each month at over 600 sites throughout the state. In accordance with Federal law and U.S. Department of Agriculture policy, WIC is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability.
The California WIC App will give WIC participants the opportunity to view upcoming appointments, view food benefits that have been issued to them in the clinic, scan UPCs while shopping at the store to see if the UPC is a WIC Approved item or not, and provide information on locations of WIC Stores and WIC Clinics across the State of California. The goal of the California WIC App is to give participants all the information they need at their fingertips to make their shopping experience fun and easy.